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4 Lessons I Learned From Getting Hacked On Twitter

May 6, 2014 by Marc Guberti 4 Comments

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Welcome back! I am so happy to see that you have come back for more.

AP Account Getting Hacked
What happened when the AP account got hacked.

It was definitely an experience I will never forget. With over 60,000 followers at the time, I had no control over what my followers would see when they clicked on my links. Links that were supposed to lead to my blog posts led to a porn site. Those two days were very rough. I wrote a blog post about how you could avoid getting hacked before getting hacked in the first place, but I decided to learn how to avoid getting hacked after my account got hacked (bad move on my part). The entire experience did allow me to learn several lessons:

  1. The internet is dangerous and unsecure which makes your reputation fragile. If universities decided to review my Twitter account on the day the hackings took place, I would have been rejected by many if not all of them. Two days of activity that were not my fault would have ruined my reputation. I am sure some people unfollowed me when they saw the spam. It was not my intention to spam people, but in the end, a hacker was able to damage my reputation in the eyes of some people. That is a harsh way to look at it, but it’s hard to see why that would not be true.
  2. We need to speak up about our problems. With no solution in sight, I was scared to tell everyone that my account had been hacked. As far as I knew, it could have taken several weeks or even months for my account to get back to normal. I tried contacting Twitter, but with this particular issue, contacting them is almost as challenging as using a Google tool that got updated a few days ago. I decided that the only solution would be for me to ask my followers and notify them about the issue. With fear and bravery intertwined into one, I sent out a series of tweets telling over 60,000 people that my account had been hacked. In the end, all of the people who contacted me were optimistic and very helpful. These people helped me reach a solution and told me whether they were redirected to my blog or not. I got to make some new friends, and when my Twitter account got unhacked, more people visited my blog. It was amazing, and it only happened because I spoke up.
  3. Be prepared for the storm before it hits. The hack hit like a storm, and I was unprepared. What could have taken a few minutes took me two days. Although you should not spend too much time preparing for the storm, you should know what to do when the storm comes and how to stop it before it inflicts a lot of damage.
  4. People support each other when both are against a common enemy. I highly doubt there is a single person who really wants his/her Twitter account to get hacked. When my Twitter account got hacked, some of the people supported me because they would not like it if their account got hacked. By identifying a common enemy, you will be able to create a team that supports each other with a common goal: taking down the enemy. Applying this to more than a hacked Twitter accounts, common enemies can include but are not limited to debt, procrastination, and stress.

I wanted to be sure that something came out of the two day experience of my hacked Twitter account. I was able to come up with 4 lessons. Although I am sure I could have come up with more lessons, these are the main lessons that you need to take away from my experience.

 

Filed Under: Twitter

3 Quick And Easy Ways To Make Your Twitter Account Safer

May 6, 2014 by Marc Guberti Leave a Comment

Twitter Private Account

There is a crazy world of hackers out there that affect thousands (or even millions) of people on Twitter. The people who hacked Donald Trump and Burger King’s accounts taught us how important security is. However, many people have the, “That won’t happen to me” attitude towards a problem that has spread across numerous accounts. From “Lol I saw this bad picture of you” to “I can’t believe this is you,” spam has made a notorious splash into the social network.

You do not want to wait for your account to get hacked until you take action. Sadly, I did not take action until my account got hacked. It was a messy two days where I lost hundreds of visitors who were redirected to porn sites when they clicked on links to my blog posts. Those two days were very bad indeed (luckily, I had a good track race, so that made me feel better about myself).

Do not make the mistake of ignoring this blog post. The tips here will help make your Twitter account safer. You do not want to be reading this blog post when your Twitter account gets hacked. You will want to read this blog post right now and implement the tactics here so your account never gets hacked in the first place. Thee are the 3 quick and easy ways to make your Twitter account safer.

  1. You need a (much) stronger password. Your password needs to be more than 8 characters long. In my opinion, everyone’s password should be at least 20 characters and have symbols to make things more confusing for the hacker. The longer your password is, the less likely a hacker is to figure it out.
  2. Change your password every month. Although this will be hard for some people to remember, changing your password every month is well worth it. Heartbleed and the NSA have revealed to us how not so secret our information is. Maybe when the NSA keeps our data safe and secure, we would not have to change our passwords every month. However, hackers will still find ways to discover your password which is why you should change it every month. In a fascinating blog post from CopyBlogger, they mentioned that their blog gets 50,000-180,000 unauthorized logins every day. That results in over 1 million unauthorized logins every week. By changing your password every month, you will reduce the likelihood of getting hacked.
  3. Remove third-party apps that you do not trust. Sometimes, we rush to give access to bad third-party apps by mistake. This was most likely the reason why my account got hacked and sent people to inappropriate content. The problem was quickly resolved when I purged through my list of third-party apps. In order to access your list of third-party apps, go to settings (the gear) and then on the left corner will be “apps.” Clicking on that will allow you to see a list of all of your third-party apps which you could revoke with a click.

Do not wait to implement these tactics until your account gets hacked. Because I waited, I had a race against time in order to find a solution. By waiting for my account to get hacked, I lost 300 visitors. If 1% of those people would have bought one of my books, then that means I lost three sales, but just as important, people who would stick around, read my content, and subscribe to my blog. Learn from my mistake so you will not get hacked, and if you do get hacked, you will know exactly what to do.

 

Filed Under: Twitter

5 Time Management Hacks To Boost Efficiency

May 5, 2014 by Marc Guberti 1 Comment

Time Management Tips

Time management is the most important way to get more done. While there are certain ways to get better time management such as setting the goals and giving yourself the deadline, there are certain hacks that can boost your efficiency as well. These are five of them.

  1. Wake up one hour earlier. The earlier you wake up, the more you will be able to focus at the task at hand. When you wake up, you need to start the day off productively by working. Some of the most successful people wake up before 6 am. If you can do that, then that would be great. If you can eventually wake up at 7 am instead of 8 am, then that’s great too.
  2. Be happier. Happiness is the key to success. In fact, happiness is the truth. By being happy, you will have a deeper appreciation for what you are accomplishing. You need to be happy with what you are doing in order to see growth. If you are sad at work and do not look forward to the work you have to do, you need to give yourself new work to do that makes you happy.
  3. Listen to motivational music. There is motivational music that simply makes us want to be productive. I listen to the classic Rocky music before running on the treadmill. In fact, I listen to the Rocky music several times while I run on the treadmill. The music has worked wonders in my ability to run longer distances on the treadmill without feeling too fatigued…or too bored.
  4. Turn essential tasks into habits. In order to become really good at your work, you need to turn the essential tasks into habits. When I had difficulty writing and thinking of my own sentences, I was not a professional writer. Now that I am writing blog posts and books, I have had more practice. I turned an essential task into a habit, and now it is easy for me to write 4,000 words every day during the school year. I anticipate writing over 10,000 words one day in the summer.
  5. Take 30 minute naps. Naps are important to refresh the mind. Studies have shown that the people who sleep for 6.5-7.5 hours every day are the ones who live the longest. No matter how many hours of sleep you get, there will be some moments in the middle of the day when you feel tired. You may feel exhausted because you did a lot of work or just because you are a bit tired. Taking 30 minute naps is a great way to relax and take a break. After the nap, you will be wide awake and ready to go back to your big project.

Those are the five ways to hack time management so you are able to be more efficient with the time what you have. What are your thoughts on the list, and do you have any additional tips? Please share your thoughts and/or tips below.

 

Filed Under: productivity, Time Management Tagged With: how to get better time management, how to get more done faster

The One Thing Most Bloggers Forget To Do

May 5, 2014 by Marc Guberti 10 Comments

 

Blogging mistake

Authors do this several times for their books. However, many people skip this part of writing blog posts. What could it possibly be? I could say that I will reveal the answer in 9 minutes and have callers guess the answer similar to the Lite FM Radio Station. However, I am going to simply reveal the answer right now in bold letters.

Most bloggers forget to proofread their blog posts.

There are many bloggers who make the mistake of misspelling words. I recently read an article on a very credible blog only to discover towards the end of the blog post that tweets was spelled as “tweeets.” That is a mistake that could have been avoided with a spell check, but since the blogger did not use spell check, readers will notice that mistake. However, there are some mistakes that the spell check does not catch such as run on sentences and words that have been misplaced in the blog post.

A blog is a free book for your readers to read. If the free product does not deliver the way it should, people will be less likely to buy your products. The logic behind this is that if the free product does not deliver, the paid product probably won’t deliver either.

Proofreading a blog post will probably take up 5 minutes of your time, and really lengthy blog posts can take gasp 10 minutes of your time. However, by proofreading your blog posts, you will be able to provide your readers with better blog posts, and you will see the rewards of your hard work as you see your sales go up.

Proofreading your blog posts will allow you to see the mistakes. If you wrote 99 flawless blog posts, but one of your blog posts is flawed, then the proofreading was worth it. What are your thoughts on proofreading blog posts? Please share your thoughts below.

Filed Under: Blogging Tagged With: blogging tips, how to become a successful blogger, writing tips

How To Come Up With An Effective SWOT Analysis

May 4, 2014 by Marc Guberti 12 Comments

If you want to persuade someone to do something, then you need to master the SWOT analysis. The acronym stands for Strenghs, Weaknesses, Opportunities, and Threats. Using the SWOT analysis can persuade people to do almost anything for your business…if you word the SWOT analysis correctly and send it to the people who would care.

The SWOT analysis is designed to do the following:

  1. Identify what is working. These are the strengths. In your SWOT analysis, you need to start off with the strengths to make everyone feel good about the business. By starting off with the strengths, the weaknesses will be easier for everyone to swallow.
  2. Identify what is not working. These are the weaknesses that need to be fixed. The reason many businesses (and countries for that matter) fall apart is because they do not pay attention to the weaknesses. In order to move forward as a business and an entrepreneur, you need to identify what is not working so you can fix the problems.
  3. Give everyone a big picture of the potential that can be unlocked by moving forward. After hearing the weaknesses, some people will get discouraged. This part of the SWOT analysis is to give people a new level of hope and show them how to make the strengths stronger. This new level of hope can be used to increase productivity among your employees and business colleagues to get better results.
  4. What would happen if we got too comfortable and did not try to unlock our potential. Now that you have given everyone a new level of hope, you need to close your SWOT analysis with the threats. Ending off with the threats will make your employees and business colleagues believe that moving forward in the direction of your vision is the best and right way to go.

What are your thoughts on the SWOT analysis? Please share your thoughts below.

 

Filed Under: Business, Entrepreneur

Why You Need To Be On Pinterest

May 4, 2014 by Marc Guberti 2 Comments

pinterest logo

This blog post is not about whether you should consider Pinterest or why you might want to be on Pinterest. This blog post is about why you need to be on Pinterest. Pinterest is a social network that has grown faster than any other website on the web. What used to be an unknown website in 2010 is now getting over 60 million U.S. visitors every month. That’s less than 40 million U.S. visitors away from Twitter’s monthly totals.

Pinterest is a social network where you can categorize your interests and business. In fact, Pinterest is the best social network for growing a following even though you post about a variety of things. Pinterest gives its users options in a way that surpasses the other social networks on the web.

In addition, getting viral on Pinterest is much easier than getting viral on other social networks. Less than 2% of all tweets on Twitter are retweets. Mathematically speaking, that means for every 100 tweets you send out, you will only get 2 retweets. Other social network share similar statistics. However, none of them compare to Pinterest where 80% of the pins on Pinterest are repins. Mathematically speaking yet again, for every 5 pins you send out, 4 of those pins are going to get repinned. That is a big difference.

There are many entrepreneurs who want to use Pinterest to increase their sales. Pinterest is a powerful social network/e-commerce site where the average customer spends more money than on any other social network. The average cost per order for both Facebook and Twitter are under $100 while Pinterest dwarfs both of them at an average of $169 per order. People on Pinterest like to spend money on things that they like, and if your product is something your followers desire, you will be more likely to boost your sales.

Pinterest has the potential to completely change your business plan. A few months after I created my Pinterest account, more than 10% of my blog’s traffic came from Pinterest. Pinterest has boosted my sales and has allowed me to connect with more people. Now Pinterest is a serious part of my business plan. If you do not have a Pinterest account yet, then I highly recommend getting one in order to get ahead of the competition.

 

Filed Under: Pinterest Tagged With: pinterest tips, pinterest tips and tricks

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

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  • Westchester Business Journal
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