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The Three Options Self Published Authors Have To Become Successful

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Of course, self published authors have more than three options. However, the only way a self published author will become successful is by choosing one of these three options. These options have different effects on sales and customer relations. All three work, but it is up to you to decide which one works the best for you.

  1. Publish 1 eBook every month. If you choose this option, then there are no excuses. You must be able to publish 1 eBook every month. That means getting the cover, writing the content, and proofreading what you wrote in just one month. These eBooks can be relatively short, and most of them range from 40-60 pages. If you publish 1 eBook every month, they need to be priced between $0.99 and $2.99. Publishing 1 eBook every month will get you more returning customers and a greater volume of sales.
  2. Publish 2 eBooks every year. If you choose this option, the launch for your books is much more important than if you publish eBooks every month. Publishing eBooks every month allows each eBook to attract returning customers. By publishing 2 eBooks every year, you will need to have at least 100 pages per eBook, and at this point, they should also be paperback books. If you choose this path, you would need to have at least 100 people eager to buy your book before it gets published. I have been using this method for my upcoming book Lead The Stampede. It has been mentioned in several blog posts and tweets. Charging for a low price ($2.99-$3.99) would result in a greater volume of sales.
  3. Do a mix of both. It is very unlikely that you will be able to publish 1 eBook every month while writing 2 eBooks every year that are 100+ pages that at least 100 people are going to buy on the day of the launch. If you decide to do a mix of both, I recommend publishing 4-6 eBooks every year depending on your speed. Publishing eBooks at this rate will ensure many people know about your launch and that you are able to get returning customers. This is the method that I am going with.

In order to become a successful self published author, you need to decide which of these options you are going to implement into your strategy. The successful self published authors implement one of these three strategies. Which one are you going to implement?

 

There Is Always Room For Better Results

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Results Sign

We all strive to get better results. When some people get a better result, the joy of getting those results slowly fade away until we want even better results. This is good because it encourages progress and raises the bar higher.

However, some people get too happy with their results. The worst thing that can happen is settling with the results we just got. Getting 1,000 followers is an accomplishment, but settling with 1,000 followers hinders potential growth. There is no limit to how much you and your business can grow.

Many people see reaching a certain result as the end point. However, the results that we desire to reach are not limitations. They are launching pads for further growth.

 

It’s Not About Making Ideas

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It’s about making ideas happen. Thinking about the idea is easy. Making the idea happen is the hard part. Your idea can be a multimillion dollar business, but you only get the multimillion dollar business by putting in the work and effort required.

Thinking about a successful idea does not guarantee success. Implementing the idea, and making that idea grow will allow you to become successful.

Once you come up with the idea, make it happen!

 

Do The Work Right From The Start To Accomplish Goals Within Their Deadlines

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Last Minute Stress

When we give ourselves a deadline, many people make the mistake of doing the work as the deadline approaches. Some authors give themselves a month to write a book they were supposed to write within a year. As the deadline approaches, we put in more work than we have ever put in before.

Instead of living the crunch time lifestyle as the deadline approaches, why not do the work in the beginning. I was recently listening to one of Seth Godin’s lectures, and he explained what happens when people work in the beginning and when people start working as the deadline gets dangerously close.

The people who work in the beginning are able to get their goals accomplished before the deadline. Working in the beginning and finishing before the deadline will give you the overdelivering effect which is always good to have.

The people who start working towards the deadline create an overwhelming schedule that is virtually impossible to implement unless sacrifices are made for that period of time. Some bloggers who try to write a book sacrifice updating their blog to add content to their books as the deadline approaches.

Working in the beginning will save you a lot of time and stress. Starting to work towards the end will result in deadlines that are not reached. The reason most people do not get their New Year’s resolutions accomplished is because they start working to accomplish their resolutions with 6 weeks to go before the New Year.

There are two choices that you have. You can either start early or rush in a desperate attempt to get some goals accomplished as the deadlines approach. Your best bet is to start early so you aren’t cramming everything in later.

 

How To Write A Persuasive Blog Post

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Power of Persuasion

When you come out with a new product or want sales for an old product, you would want to write a persuasive blog post that encourages people to buy your product. Writing a blog post that describes your product with a Buy Now button at the bottom is not a persuasive blog post, and most of those kinds of blog posts rarely work for your own products.

If you master writing persuasive blog posts, most of your readers will be enticed to buy your product. The first thing you would want to do is tell people your story of creating your product. How did you come up with the idea? How many months of hard work did it take to create your product? How many hours straight did you work on your product? At the end of that paragraph, say, “After several hours, weeks, and months combined, I have finally created my product [name of product].”

After you tell people the name of your product, tell people why your product is special and is not like the others. The mistake many people make is rushing straight to what the product includes. That is the wrong approach. You first need to identify the problems people in your niche face. Then, you need to tell people in your next paragraphs how your product solves the problem. Throwing in a week long discount for the first week is also very helpful.

The persuasive blog post is not another way to say “Buy Me Product.” The persuasive blog post is a way to give people a strong reason why they would want to buy your product. Your sales page will do the job of listing all of the features of your product. Your blog post is just a way to give people a good idea of what your product is, the story behind it, and how this product can solve problems your potential customers face.

 

We All Have Big Egos (And There’s No Denying It)

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Whether you think you have a big ego or not, you have one. While some people go over the top, we all have a big ego. Who wouldn’t love to tell other people about their accomplishments? If you are not that kind of person, wouldn’t you love it when someone else told their friends about all of the cool things you do?

The truth is that we love it when that happens. Talking about ourselves triggers the same parts of the brain when we think of food and money. I did not just write this blog post to say that we all have big egos. Instead, there are benefits that we need to know about in order to use someone else’s big ego to our effect.

If you want to make a new friend, have a good date, get a new business partner, or make a strong connection, the easiest thing to do is sit back for a while and let that person talk about himself/herself. Let that person talk about all of the accomplishments, successes, and products they have. When the conversation is over, that person will feel incredible about himself/herself. Then, that person will respect you because you made that person feel great.

We all have big egos which means you and the person you talk to. By tapping into the other person’s ego, you will hear all of their successes, and they will love you for it.