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Episode 31: How To Master The Mindset And Tactics Of All Successful Salespeople With Anthony Iannarino

March 1, 2017 by Marc Guberti Leave a Comment

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Welcome back! I am so happy to see that you have come back for more.

Anthony Iannarino is the author of The Only Sales Guide You’ll Ever Need. His book combines mindset and methods into the sales guide that will boost your sales. 

Anthony started as a musician in LA and is now an expert on generating sales. Anthony hosts a daily show on his YouTube channel where he shares some nuggets of wisdom to his audience.

We start our discussion by exploring the successful salesperson’s mindset. How does a successful salesperson view adversity? How should you utilize your time? How do you approach a problem?

We then dive deeper into the methods for generating sales. Anthony reveals what he thinks about emails, social media, and cold calling. Yes, you read that last one right…cold calling. While many of us have written cold calling off as Jurassic Marketing (I just made that term up), Anthony explains how cold calling is still a critical part of marketing.

It’s like how people say email marketing is dead even though email generates far more ROI than all of the other social networks. Cold calling isn’t dead either, and Anthony makes his case in this episode.

 

Key Links From The Show:

The Sales Blog – Anthony’s Site

Anthony’s YouTube Channel 

The Only Sales Guide You’ll Ever Need – Anthony’s Book

 

Learn

—What is a negative fast and why you should go on one

—How to properly frame all adversities you face

—How to crush it with cold calls

—How to generate sales with cold calls and other methods

—How to use your time wisely

Filed Under: Uncategorized

Episode 31: How To Master The Mindset And Tactics Of All Successful Salespeople With Anthony Iannarino

March 1, 2017 by Marc Guberti Leave a Comment

Anthony Iannarino is the author of The Only Sales Guide You’ll Ever Need. His book combines mindset and methods into the sales guide that will boost your sales. 

Anthony started as a musician in LA and is now an expert on generating sales. Anthony hosts a daily show on his YouTube channel where he shares some nuggets of wisdom to his audience.

We start our discussion by exploring the successful salesperson’s mindset. How does a successful salesperson view adversity? How should you utilize your time? How do you approach a problem?

We then dive deeper into the methods for generating sales. Anthony reveals what he thinks about emails, social media, and cold calling. Yes, you read that last one right…cold calling. While many of us have written cold calling off as Jurassic Marketing (I just made that term up), Anthony explains how cold calling is still a critical part of marketing.

It’s like how people say email marketing is dead even though email generates far more ROI than all of the other social networks. Cold calling isn’t dead either, and Anthony makes his case in this episode.

 

Key Links From The Show:

The Sales Blog – Anthony’s Site

Anthony’s YouTube Channel 

The Only Sales Guide You’ll Ever Need – Anthony’s Book

 

Learn

—What is a negative fast and why you should go on one

—How to properly frame all adversities you face

—How to crush it with cold calls

—How to generate sales with cold calls and other methods

—How to use your time wisely

Filed Under: Breakthrough Success

February 2017 Monthly Performance Report

February 28, 2017 by Marc Guberti Leave a Comment

February started out as a slow month for me and almost looked like a lost cause (I know that’s probably not what you were expecting). At one point, I thought, “Oh well. I’ll do better in March.”

Then…EVERYTHING HAPPENED! But why was I feeling so bad?

 

New Year’s Resolutions Woes

It already occurs to me that I didn’t properly plan all of my New Year’s resolutions. While I can get them accomplished, my time is limited.

I’ve already given up on most of my Udemy related goals. I don’t see myself creating a new course on that platform anytime soon, and I’m doing very little marketing to get 150,000+ students into my courses.

Also, the YouTube streak got snapped. I intended on publishing 1 YouTube video every day for 365 days, but I stopped short at 45 days. Towards the end, I uploaded snippets from my podcast episodes.

While they provided high value, I considered them as a way to technically continue the streak.

Why The Woes?

Committing to those New Year’s resolutions commanded so much of my time that I couldn’t spread my time wide enough to serve my customers. My customers are the most important people within my audience.

While everyone in my audience is important to me, from a business standpoint, you need to provide your customers with more value and time than anyone else in your audience.

Some of my customers rightfully complained and I reallocated my time to address my products. The issues are fixed now, but this served as a big wake-up call for me.

I felt bummed out about giving up on those two New Year’s resolutions. Put that on top of an inbox with over 100 flagged messages that I never seemed to address. Feeling bummed out about goals and having so much important mail is so demoralizing.

Oh, and I haven’t updated my Instagram account in a long time. All of these feelings made me feel like February was a lost cause. Then I hit my breakthrough.

The Game Plan That Saved My Productivity

My game plan story starts at a Super Bowl Party. The Pats seemed out for the count. As a Red Sox fan, I rooted for Brady. My friend told me the Pats weren’t making the comeback.

I believed even when they were losing 28-3. Before anyone comments on that, please note that the Red Sox have pulled off some crazy postseason comebacks including the greatest comeback in baseball history. I stayed optimistic but nervously watched the rest of the game unfold.

Sure enough the Pats win the Super Bowl and the media writes about Brady’s incredible comeback. Stories of Brady’s discipline resurfaced and were expounded.

These stories inspire me to identify what cross training exercises I must do after my runs. Each day of the week has a different set of cross training exercises that I hold myself up to.

After a very successful week of cross training, I decided to incorporate this game plan into my business. Now I know what I must specifically do every day of the week.

It’s the scorecard on steroids because this approach turns every part of the scorecard into a habit. Imagine that even the most challenging tasks become habitual. That’s what the game plan did for me.

Tuesdays are largely for coming up with new ideas. Wednesdays are for videos and podcast interviews. On Sundays, I schedule the bulk of my content and assess my progress for the week.

And thanks to my man Anthony Iannarino, I take my inbox to ZERO on Monday. Remember all of those flagged emails I mentioned? I responded to all 100+ of those emails in one day. It is so relieving to see a mere five flagged emails (I don’t un-flag all messages I reply to) than 100+ flagged emails.

 

I Cleaned My Desk

The desk I work on is clean. The desk I never talk about is the one in my room. To get an idea of what that desk looked like, just think of yourself with 10 folders all filled with papers. You drop all of the folders and the papers spread across your desk. You do nothing about them and put your notebooks on top of your desk as if the scattered papers aren’t there.

Your drawers are filled with the most random things possible.

I cleaned that desk up and now I have an easier time sleeping. My easier sleep can also be due to me getting to bed earlier. Now I aspire to get 7 and a half hours OR 9 hours of sleep every night.

I specifically choose between those two quantities because of the way our sleep cycle works.

 

Summit Preparation Is Now Beginning

Content Marketing Success Summit will be epic. That I promise you. Am I prepared for it right now? Not quite. I just started preparing for it a week ago. I contacted some of my content marketing buddies to see if they were available to speak at the virtual summit and help promote it.

I want at least 50 speakers for this summit. So far I have six. I need to get the other 44+ speakers in two months so I have enough time to interview everyone. Plus, I’ve got to do everything I mentioned in this post on preparing for a virtual summit.

I know I’ll crush it, but I also know that the journey won’t be easy. I’m ready to put in the work, and I intentionally mention CMSS whenever I can to strengthen my commitment and accountability towards making the virtual summit a smashing success.

 

TSMD Updates

I added several videos to the TSMD dashboard which explore how to master specific social networks. I am in the process of making videos that go deep into the anatomy of making money on social media.

If you would like to see these updates and get plenty of other videos, you can join TSMD as part of a 30-day $1 trial. The price point after that is $47/mo.

 

More Podcast Episodes

I am very happy with the direction of my podcast. One of my goals for February was to publish two episodes in one particular week of the month. The idea behind this was to get comfortable with the more demanding publishing schedule.

For every week in February, I’ve been publishing 2 podcast episodes every week. I don’t feel like it’s an over demanding task to publish 2 podcast episodes every week. I want to expand as much as possible with my podcast and interview more people.

 

Facebook Experimentation

In one of the books I read, I came across a “new” way of using Facebook to promote my blog posts. Creating a Facebook ad for a blog post or boosting a Facebook post of one of your blog posts allows your blog to get seen by more people.

This runs contrary to my long held view that Facebook ads should only get used for landing page conversions. While this isn’t something I can say I’ve actively tested, it’s something that I will test in the near future.

 

Explosive Twitter Growth

I recently learned that as a verified user, I can follow more than 1,000 people per day. This is great news for me because following people is my primary way to connect with people on Twitter.

I decided to test out this new superpower and follow 5,000 people in one day. The result was over 1,000 new Twitter followers in under 24 hours.

[TWITTERCOUNTER PIC]

While this followers to following ratio isn’t the prettiest one out there, I connected with more people. The amount of lives I touch is more valuable to me than any ratio ever will. But for the sake of discussion, I have a significant buffer with my overall ratio that allows me to follow so many people each day without losing my 1:1 ratio.

As I looked through my stats, I also noticed a significant increase in my daily subscribers. Before I applied this new strategy, I averaged 16.68 daily subscribers. I gained [number] subscribers on the day I got over 1,000 new Twitter followers.

And that makes sense.

On my Twitter profile, my pinned tweet leads people to my landing page. Since I got more followers, more people saw the pinned tweet, clicked the link, and took action.

With this new opportunity for massive growth, it is possible for me to surpass 500K followers by the end of 2017 and surpass 1,000,000 followers before my college graduation. Wow is all I can say.

 

Books I Read

I am in the middle of reading several books, so I prefer not to list those until I complete them. I did get a chance to read Connect by Josh Turner which was packed with value.

 

I wish I read more books, but when I finish all of the books I’ve half-read, I’ll have a bigger book list in March. I’ve changed my workout schedule so I don’t have as much time on the bike.

That means I need to find a new way to listen to audiobooks. I am considering listening to audiobooks during all of my commutes.

 

February’s Blog Posts

How To Host A Successful Virtual Summit

How To Invent Your Best Self

The 10 Best Email Marketing Services For Small Businesses

5 Benefits To Accepting Guest Posts

How You Can Start Working Smarter

 

February’s Podcast Episodes

Episode 23: How To Create Authority Content With David Jenyns

Episode 24: Embracing The Audiobook Revolution With Richard Rieman

Episode 25: Publishing Your First Bestselling Book With Chandler Bolt

Episode 26: How To Sell On Instagram And Build Your Audience With Jasmine Star

Episode 27: How To Build Your Ideal Life With Jim Palmer

Episode 28: Generating A Passive Income From Your Podcast With Mark Podolsky

Episode 29: Creating & Implementing A Robust Content Marketing Strategy With Mary Fernandez

 

 

Review Of February 2017 Goals

#1: Surpass 2,000 Blog Visitors In 1 Day—My traffic is on the verge of looking like a hockey stick…but I didn’t surpass 2,000 blog visitors in 1 day.

#2: Surpass 100 New Subscribers In 1 Day—While I did this on Udemy, I didn’t surpass 100 daily subscribers on ConvertKit. However, the Twitter hack I mentioned earlier is helping me get a consistent 40 daily subscribers. I’m inching towards the goal.

#3: Have Videos Scheduled Past April—I stopped early as this limited my ability to create high value products. I’ve also got the Content Marketing Success Summit competing for my time, attention, and energy.

#4: Schedule 2 Podcast Episodes For 1 Week—Or how about 1 month 🙂

#5: Add 30 videos to TSMD—I made big updates to TSMD. Expect bigger updates to quickly follow.

#6: Finish The UYP Training Course Videos—I barely started this course. I want to complete the summit first before thinking about creating another course.

#7: Surpass 50,000 Udemy students—I’ve refocused my attention elsewhere, but I did get up to 43,000 students.

#8: Create 2 Udemy Courses—I’ve refocused my attention.

#9: Write Blog Posts Past April—This did not happen.

#10: Read 15 Books—I started off slow but got to read several books by the end of the month. I’ll read more books in March since midterms are over.

 

March 2017 Goals

Now I’m looking forward to March 2017. February was slow but a strong sprint to the finish line made February surprisingly productive for me.

For March, I will maintain that strong sprint and explore some awesome but connected opportunities.

 

#1: Host #CMSChat 

I have surpassed 300,000 Twitter followers. My account is now verified. But I’m still hungry for a bigger Twitter challenge. I will host the #CMSChat (Content Marketing Success Chat) on Wednesdays from 7 pm eastern to 8 pm eastern.

The goal is to build enough engagement for this hashtag that it becomes a trending topic. I am using this hashtag to build some Twitter buzz for Content Marketing Success Summit.

The only reason I’m not calling it #CMSSChat is because I can continue using the other hashtag even after the conclusion of the summit.

 

#2: Interview 20+ People For CMSS

I haven’t interviewed a soul for CMSS. To get 50+ speakers for my first virtual summit, the interviews start now. I already have a few people on board and just have to schedule times and dates for the interviews to take place.

This is all while getting podcast interviews in as well.

 

#3: Contact 100+ Potential Speakers

I will contact more people than I intend on having as speakers at CMSS. Some people have already said no. To get the right number of speakers, I must reach out to many people.

 

In Conclusion

As you can see, all of my goals for March are focused on Content Marketing Success Summit. While I’ll do other things such as add more videos to TSMD and conduct podcast interviews, CMSS is the focus.

At this point, I choose to delegate most of my time to CMSS.

A cool goal I thought of in the middle of February was to go through all of my podcast episodes. Not only would I learn a lot (as the host, it’s more difficult to retain information as you think of the next question and how to introduce it), but it’s also a fun walk down memory lane.

What are your thoughts on this performance report? Want to help me get #CMSChat to trend on Twitter? Which of my goals did you enjoy? What are you going after in March 2017? Sound off in the comments section below.

Filed Under: Performance Reports

Episode 30: Generating Recurring Revenue From Your Blog With Erin Chase

February 27, 2017 by Marc Guberti Leave a Comment

Erin Chase is the mastermind behind $5 Dinner Mom, a brand that educates people on how they can get a tasty dinner for just $5. Her blog generates a massive amount of traffic, and Erin has turned that source of traffic into a source of recurring revenue for her products and services. 

Erin continues to monitor her traffic, members, and pages to optimize them for more growth. In this episode, she discusses how she monitors these areas of $5 Dinner Mom. We also discuss Facebook Live which she treats as a properly scheduled production skill.

To drive more sales for her products and services, Erin goes beyond her audience and enlists the help of affiliate marketers. We discuss how she got these affiliate marketers and how you can get people to promote your products and services. 

 

Learn:

—How Erin builds a team

—How to get more affiliates for your products and services

—How to generate recurring revenue from your blog

—How to crush it on Facebook Live

 

Key Links From The Show:

5DollarDinners.com — Erin’s brand

ProfitFirstBook.com — Mike Michalowicz’s book

Filed Under: Uncategorized

Episode 30: Generating Recurring Revenue From Your Blog With Erin Chase

February 27, 2017 by Marc Guberti Leave a Comment

Erin Chase is the mastermind behind $5 Dinner Mom, a brand that educates people on how they can get a tasty dinner for just $5. Her blog generates a massive amount of traffic, and Erin has turned that source of traffic into a source of recurring revenue for her products and services. 

Erin continues to monitor her traffic, members, and pages to optimize them for more growth. In this episode, she discusses how she monitors these areas of $5 Dinner Mom. We also discuss Facebook Live which she treats as a properly scheduled production skill.

To drive more sales for her products and services, Erin goes beyond her audience and enlists the help of affiliate marketers. We discuss how she got these affiliate marketers and how you can get people to promote your products and services. 

 

Learn:

—How Erin builds a team

—How to get more affiliates for your products and services

—How to generate recurring revenue from your blog

—How to crush it on Facebook Live

 

Key Links From The Show:

5DollarDinners.com — Erin’s brand

ProfitFirstBook.com — Mike Michalowicz’s book

Filed Under: Breakthrough Success

How To Host A Successful Virtual Summit

February 25, 2017 by Marc Guberti 4 Comments

1015871-13229723455d2a5372215k-1200Virtual summits are starting to pick up steam. Hosting one can give you an instant boost in authority and get you several media mentions.

You may have heard of real-life summits, but virtual summits take them to a whole new level. Navid Moazzez, an authority in the virtual summit space, refers to them as “a podcast on steroids.”

He’s right. At some virtual summits, the host ends up interviewing over 100 experts. I’d say that’s learning on steroids. And a major, if not tiring, advantage for the host.

If you understand how to promote your virtual summit, you can make six figures and attract thousands of subscribers. In less than two months, Chandler Bolt‘s virtual summit made resulted in 30,000 new email subscribers and more than $370K in earnings.

I first learned about virtual summits when Josh Denning and Tom Morkes invited me to be a guest at the Authority Super Summit, which had over 100 speakers and broke a Guinness World Record for the longest live summit in history.

Now I plan to host my own summit… in June 2017! I’ll reveal much more closer to the date.

 

Setting It Up

Take some time to think about how to set up you virtual summit, which creates a solid foundation from which to build. The first step is to determine your summit’s topic. Keep in mind that too broad a topic will negatively impact your summit’s overall success.

A virtual summit on “marketing,” for example, is too broad because there are so many areas of marketing (social media marketing, digital marketing, integrated marketing, etc.). A Content Marketing Success Summit (CMS Summit), on the other hand, is specific and clearly defined.

Oh, snap. I revealed the name of my summit. Let’s keep it between us!

A virtual summit actually requires months of planning. If you’re just starting out, it’s advised that you start with a 4-5 day virtual summit.

Part of the preparation for my upcoming summit was talking to several people who had already hosted virtual summits. Many of them used Vimeo to publish interviews that were conducted in advance, usually on Skype or Zoom. (Skype is the less expensive option and the one I prefer).

The final phase for setting up is creating a slick web design. The design is important because it will attract potential speakers and guests. A professional web design is an indicator that you’re professional and are investing time in energy into making your summit a success.

If you don’t know much about creating a professional web design, I advise hiring someone to design the website. If you host a virtual summit that makes 5-6 figures in two months, wouldn’t it be worth the money to hire a web designer?

 

Contacting Guests

A good rule of thumb is to contact as many guests as possible. You want your summit to showcase as many experts as possible (as long as these experts make sense for the summit).

Ideally, you should have at least 100 guests attend your virtual summit. Making that happen is partly why virtual summits take so much work. Not only do you have to contact enough people until to reach 100 confirmed guests, but you also have to interview everyone of them.

That’s where the bulk of the work resides.

Now let’s discuss contacting these guests. You have two choices:

  • Twitter
  • Email

Some people prefer contacting guests through Twitter because of its brevity; short and sweet interactions. Many influencers are also active on the platform.

I prefer email because most people are addicted to their inboxes so you have a higher chance your message will be read. The average person checks his/her inbox every 15 minutes. Influencers will likely your message. The challenge is getting them to respond.

When contacting an influencer about your summit, provide the following information:

  • What your summit is about?
  • Who are you looking for?
  • When the summit will start?
  • Will the interview be live or pre-recorded?
  • What is anticipated number of people attending the summit?
  • Who else is speaking
  • Your credentials

All of this needs to be done in 10 sentences or less. Normally, I would advise five sentences or less, but I don’t think a message like this can be conveyed properly in just five sentences.

Just make sure you start by letting the influencer know you’re inviting him/her to speak. That’s usually enough to get the influencer on board (the intent of the email, what you want them to do, is what he or she wants to know more than anything else).

When I started contacting guests for my summit, I began with the people who popped into mind first. As I contacted more people I already knew, I had to think outside of the box. I had to contact people I didn’t know personally, but had recently learned or heard about.

If you don’t know the influencers in your niche, look for individuals in your niche who have or have done at least one of the following:

  • Attracted a large audience
  • Conduct podcasts
  • Run an engaging YouTube channel
  • Have been a guest on other podcasts
  • Speak at conferences

Contact More People Than You Originally Intended

Then contact some more. All of these guests will help your summit gain more traction, especially if you provide affiliate links.

In the virtual summits I have been a part of, I agreed to promote the virtual summits to my email list. You can arrange these conditions so that your guests promote the summit to their audiences. If you get hundreds of people to promote everything from the landing pages to the All-Access Pass sales page, you can boost your own email lists and revenues.

Scheduling the time and date for each influencer is a matter of back-and-forth emails. If you want a more expedited approach, use a tool like Calendly that lets you display your availability.

Once an influencer expresses interest, and schedules a time and date with you, the final step is to give the influencer a contract, which might ask for the following:

  • Promoting the summit landing page at least once to his/her email list
  • Promoting the All-Access Pass at least once to his/her email list
  • Showing up on the time and date you agreed to conduct the interview

Don’t be insistent when asking influencers to promote your summit, but make sure everyone promotes it. If you want your summit influencers to promote it more often, give them everything they need, such as swipe copy & subject lines for every email you want them to send.

You also have to pre-write social media posts, include images, and give everyone three choices for promotion (conservative promotion, balanced promotion, and aggressive promotion).

Within each sequence, you can tell your guests when to promote, how to promote, and which types of emails need to be sent.

 

Gaining Traction

Once your guests aligned, the next step is getting traction for your virtual summit. If you start gaining traction the day before the summit begins, you’ve made a big mistake.

Traction begins 3-4 weeks prior to the actual summit. Within that time, you should email your list about your virtual summit and start firing off social media posts. And if you haven’t already done so, finalize the prewritten swipe copy and social media posts for your guests to utilize.

After you’ve done the initial leg work, your guests should start promoting your virtual summit two weeks before it starts.

If you want more people to enter their name and email address, you should create a free offer relevant to the event. The truth is that some people will put off signing up until the day before. Including a free offer or workbook will help them act faster.

And if you know a thing or two about Facebook ads, you should definitely use those to promote your virtual summit. Not only will you get more subscribers, but with a $97 All-Access Pass and a 4% conversion rate (the typical conversion rate), you break even by getting new subscribers at a rate of $3.88 per subscriber, which is very easy to do.

Some ads get subscribers at a rate of under $1 per subscriber.

I recommend doing a bit of research if you’re interested in social advertising, or consult with someone who already knows the ins and outs to save time.

 

How To Keep Attendance Up During The Event

Once people agree to attend your event, your must ensure they stick around for as long as possible.

The most important thing you can do to increase retention is offer a legendary speaker line-up. You can do other things which we’ll talk about later, but your guests make or break your virtual summit.

You want to choose engaging speakers with the right expertise. Choosing an engaging speaker is just as important (if not more important) as choosing an expert. In addition to choosing engaging speakers, invite each speaker to provide a free offer.

Regardless of whether the free offer is some form of digital content or access to a training course, the idea of getting a free offer will entice people to stick around until the very end. You can also run sporadic giveaways throughout your virtual summit to keep people’s attention.

 

People Like Being Acknowledged

Make sure you acknowledge the audience’s questions during your virtual summit, and you’ll entice more people to ask questions. This is easier for a live virtual summit with a real-time commenting section, but you can also get audience member questions during pre-recorded interviews.

If you email your list with the line-up of speakers, you can also ask which questions they might have for these individuals. Knowing the questions in advance will result in these individuals promoting your virtual summit to their friends (and especially the interview that contains their question).

You can also go through questions you’ve received in the past and if you can use it in a summit interview. You might want to outsource this part of the process as contacting so many people can become cumbersome, but if you have several questions from your audience lined up in advance, you can reproduce this effect within a pre-recorded interview.

Inevitably, no one will watch every interview the moment it’s published, especially if you do something similar to the Authority Super Summit in which they conducted back-to-back interviews without breaks for several days. That’s why you need to keep the interviews up for a short periods of time (48-hours after you publish them).

Keeping the interviews up for 48 hours is a strategic decision. The deadline will encourage people to act while the interviews are still free. There’s also another reason why you want to make interviews available for just 48 hours after they’re live.

 

Boosting Sales

A virtual summit is a big investment of your time and money. Here are some of the monetary costs:

  • Website creation
  • Website design
  • Outsourcing some/all of the outreach
  • Vimeo Plus
  • Optimize Press (the tool I use)
  • Advertising
  • I’m definitely forgetting a few things.

Here are some of the time costs:

  • Interviewing 100+ experts
  • Preparing for those interviews
  • Contacting the experts
  • Follow-ups
  • Marketing
  • Creating the free offer and/or workbook (unless someone else does that)
  • Similarly, I’m definitely forgetting a few things. So why do I mention the monetary costs and time costs? Am I trying to discourage you? No. I’m doing just the opposite.

The significant monetary and time costs (combined with a valuable virtual summit) gives you the right to charge for your virtual summit. So for some of the people balking at charging for virtual summit material, that’s exactly why it’s necessary.

Hosting an epic virtual summit will boost your sales, but there are other things you can do that will help your virtual summit sales.

The most notable way to make more revenue from your virtual summit is to recruit as many affiliates as you possibly can. Your speakers will be your affiliates, but why stop there? Remember Chandler Bolt, the guy I mentioned at the beginning of this blog post?

Don’t scroll back to the beginning of this blog post. Here’s what you need to know:

Chandler hosted the Self-Publishing Success Summit. While I was not a speaker at this virtual summit, I still promoted it as an affiliate. We both made a nice cut from my affiliate marketing efforts.

He had several affiliates who were happy to promote his virtual summit even though they weren’t speakers. Chandler even created swipe copy for affiliates who were and weren’t speaking at the summit.

Adding an extra affiliate to your team can result in an extra $1,000 (or more) depending on who you add to your team. I advise outsourcing the task of reaching out to affiliates (as you’ll already have enough on your plate).

Now you may be wondering, “That’s great. I get people to agree to join my affiliate program. How do I set up an affiliate program?”

I personally use Optimize Press for my affiliate program, but you can also use WP Affiliate Manager or one of the affiliate programs listed here.

Once you get these affiliates, you’ll want to put them into an affiliate email list. That way, you can effectively communicate with your affiliates and inform them of important dates.

You can also create a leaderboard and offer prizes to people who get the most opt-ins and sales.virtual summit Leaderboards will entice affiliates and speakers alike to put more effort into their promotion efforts.

The icing on the cake to boosting sales is to raise the price of your All-Access Pass every other day. Start with a $47 price point and then raise it to $97 in two days. Two days after increasing the price to $97, raise it to $197.

Update your audience on these changes as the summit progresses, and include several bonuses that add up to thousands of dollars of value. The more bonuses, the better.

 

In Conclusion

Virtual summits are a lot of work, but the work is very exciting. You’ll have a blast organizing the virtual summit, and you’ll learn a lot from the interviews. A few weeks later, you could end up with an additional six figures and thousands of new subscribers.

In the Chandler Bolt case study, he said that in two months he made over $370K from his summit and got over 30K new subscribers. Let’s be clear, it took Chandler more than two months to reach that point, including several months of planning.

But if I told you that you could make $370K and get over 30K new subscribers in a few months, would you sign that deal? I’m sure you’d sign even if I said it would take you an entire year.

Summit preparation is a lot of fun. I’m in the middle of it myself.

 

Now Here’s What I Want From You

What are your thoughts on hosting a virtual summit? Which insight in this blog post did you find especially useful? Have a question for me? Sound off in the comments section below.

Leave a comment now. I read them all 🙂

And if you know anyone else who needs this burst of insight, please be sure to pass it on.

[Tweet “How To Host A Successful Virtual Summit. http://wp.me/p2UPop-24Q”]

And if you’re new here, join the mailing list. The form is below. You’ll get a ton of free content just like this!

Filed Under: virtual summits Tagged With: virtual summits

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I am a content marketer and personal finance writer who produces content for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several publications, including…

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