Marc's Blog

Content Writing and Marketing Services


Judging A Book By It’s Cover

by Leave a Comment

48571964_84debc02f1_z

You’ve heard of the expression, “Don’t judge a book by its cover.”

However, people commonly judge the book cover when it comes to making a purchase.

The description can be really awesome, but a book cover that doesn’t look good doesn’t sell.

People aren’t supposed to judge a book by its cover, but people do.

There are similar books, and some of them sound the same. The cover is the tie breaker.

The bestselling books tend to have really good covers.

The book with a bad cover doesn’t get sold.

A book with a blurry pictures on the cover won’t get as many sales as a book with a clear picture on the cover.

A book cover with a small title doesn’t get as many sales as the one with the title everyone can see.

People have been told not to judge a book by its cover. However, we are quick to judge many things and many people. Judging has become a part of our nature, and we commonly judge the first impression.

If Mark Sanchez happens to be better than Tom Brady this season (a dream for Jets fans), and he retired that year without winning the Super Bowl, people would judge him from the beginning (there’s a lot of things that can be said).

If someone is consistent, people don’t judge you on your first impression. They judge you on your consistency. Mariano Rivera was a starter for the first year of his career with a 5.51 ERA. Everyone now knows Mariano as the greatest closer in baseball history.

People judge. When people judge your products, what do you want their judgment to be, and how will you get the judgment you want?

 

Free, Cheap, Normal, Or Expensive

by Leave a Comment

When you set the price for your product, those are the options you have to choose from. You can make your product free, cheap, normal priced, or expensive.

Eliminate normal right away. Normal makes you invisible. Safe makes you invisible. Normal is dangerous. Normal isn’t a standard, it’s mediocrity at best.

You’re down to three options now: free, cheap, or expensive. Expensive doesn’t have to mean $2,000. A $50 book would be considered as expensive. A business card holder worth $20 would be expensive. A rubber band worth $5 would be expensive.

These are the benefits you get from each of the prices:

Free products will get the most clients. If you offer a free video, you will get a lot of sales. If you offer a free book to people at one of your seminars, you would lose money, but from the seminar, the result is going to be a profit. Free products can be used to get subscriptions or promote your paid products.

Cheap products are bought many times because the commitment isn’t a strong one. A book that is only worth $3 is cheap. It’s not a big investment although the content in that book can be incredible. People have considered underpricing themselves to get more sales. It is a common tactic with many possibilities.

Normal products with normal prices don’t make it.

Expensive products scare people at first. There are plenty of less expensive products in the other store. However, if a lot of people are buying an expensive product, the most commission is made per sale. If word goes out that hundreds or even a thousand people bought that product, people will realize others are spending their money to gain access to an expensive product. The expensive product must be more valuable than they ever imagined.

Don’t go in the middle. Charging $6 for an eBook is going in the middle. Charging $25 for a shirt is normal. Don’t be normal. Be different.

Your products can only be free, cheap, or expensive in order to have the biggest impact and make the most sales.

People Forget

by 2 Comments

Remember that time when you had nothing to do for an entire day and nothing was on your agenda. Probably not.

People are very busy, and since we are all busy, we tend to forget some things. Some things get in the way of business. Less business time means more forgetting. Some entrepreneurs are famous for forgetting.

Every successful blog have one thing in common: they have a boatload of subscribers. In fact, all of their subscribers can’t even fit on a boat. They would need 2 or 3 boats. That’s how many subscribers they have.

Social Media Examiner, Seth Godin’s blog, Jeff Bullas’ blog all have hundreds of thousands of subscribers. They also have over 100,000 followers on Twitter. People don’t forget about blogs like those because they see great content, and subscribing is easy. Social Media Examiner’s subscription box couldn’t be any bigger although that’s an advantage. Social Media Examiner and Jeff Bullas offer free products to anyone who subscribes to their blog.

Seth Godin doesn’t provide a free product to people right when they subscribe to his blog. However, he gives away a lot of freebies which can be found on his official website (not the blog).

People forget. If you want to be remembered, you have to give people a reason to remember you. In order to have a successful blog people will remember, you have to get those subscriptions. Those subscriptions will allow you to email your subscribers automatically when one of your new blog posts comes out.

People forget. Your mission isn’t only to make them remember. Your mission is to make them want to remember.

You Have Only 2 Seconds

by Leave a Comment

To impress someone.

To turn someone into a client.

To keep someone interested.

To make someone want to look at your content.

To hit the follow button.

To get someone’s attention.

To get a subscriber.

To add to the conversation before someone beats you to it.

To make a decisive decision.

It seems like we have all of the time in the world, but we have all become impatient. When it took 5 seconds for Google to load, who got annoyed? I did, and many other did as well. Most of the time, Google appears less than a second after you type it in and press enter. When it takes even 5 seconds, we become impatient.

The typical consumer is searching for a lot of information. They may visit, not be impressed, and in 2 seconds, hit the back button. Even if the title of your blog post appears, and the consumer wants to read more based on the title, they already clicked the back button.

We want more things faster. Imagine it took 10 seconds for someone’s blog to load. It would be like the end of the world. You only get 2 seconds to impress someone so they stay on board. If your blog takes too long to load, you lose those 2 seconds. When someone visits your blog, your 2 seconds start right then.

Want to do something scary? Have your phone next to your computer. After your blog loads, put the stopwatch on. When the stopwatch hits 2 seconds, don’t scroll up or down. Look at your blog and decide whether you need to make some changes or keep it the way it is. You only get 2 seconds. If you like what you see, the visitor will like what they see and continue reading your blog.

LinkedIn Gives Teenagers Access. The Teenager Revolution Continues

by Leave a Comment

You don’t have to be 18 years or older to access LinkedIn anymore. Now, you only have to be 13 years or older. In 10 years, I predict that many teenagers will have their own online businesses.

The revolution continues. Soon enough, for anything related to having an online business, 18 years or older will be cut down to 13 years or older.

When hearing about young teenagers being able to manage their own businesses, some people are quick to think about the Second Industrial Revolution in the 20th century, but this kind of work is different.

The issues with the Second Industrial Revolution were that young teenagers and kids had dangerous, low paying jobs that they had to do in order to bring the money back home. Some of these teenagers and kids also had to give up on an education.

This revolution is different. It hasn’t quite blossomed yet, but the seed is growing in the soil. LinkedIn poured some water into the soil, and others will do the same.

The main problems of the Second Industrial Revolution don’t exist in this one. There are no dangerous or life threatening jobs. Education and school don’t have to be sacrificed, and neither do extracurricular activities or sports.

Another problem with the Second Industrial Revolution were the choices. All of the choices involved brick and mortar buildings where injuries were common.

I’m not making millions of dollars yet, but I can easily say I make more than the minimum wage. Ten years from now, teenagers will be creating their own online businesses. Does it go as far as having a conversation during lunch period about business? I’m not sure about that.

Creating a business is much easier now than it was back then. For an online business, there is no commute. The risks and dangers of having an online business are minuscule compared to the Second Industrial Revolution.

The Teenager Revolution is coming. The only problem with the resolution is that there will be laggards. Most teenagers are going to jump into the revolution at the same time. Right now, being a teenager entrepreneur is rare, special, and unique.

In ten years, being a teenager entrepreneur will still be special, but it won’t be so rare or unique anymore. Encourage your teenager or a friend’s teenager to start just before the revolution takes full effect. Then, they’ll be a step ahead of everyone else.

September 1

by Leave a Comment

The countdown starts. I’ll be going back to school soon while I know others have already started. Although you may not be going to school, changes are you have a lot of things to do during this span (September to June) compared to the summer as well. This is why systematizing your business or at least finding some areas to systematize is essential towards the growth of your business.

Find ways to make things happen automatically. Scheduling tweets isn’t exactly a systematized process because I schedule tweets every day. However, when I’m in school, I don’t have to take out my phone to send out a tweet. HootSuite does that for me.

That’s why I did 52 videos in August for YouTube because I publish 1 video every week. Those videos are scheduled, and now I don’t have to go back to YouTube until next summer. I have the choice of whether or not to use YouTube throughout the entire school year.

I wrote a majority of my books over the summer because I won’t get as much time when school starts. All of the books I mentioned in blog posts were finished in summer. I have from now until June to write an entire book.

I have scheduled blog posts days in advance in the event I got a test that I needed to study for throughout the night. I am scheduling even more blog posts just to make sure nothing happens.

I have only attended business expos in the summer. If I had to attend business expos on a weekly or even a monthly basis, I would be faced with a schedule conflict.

I read books (not given as summer homework) over the summer so I won’t have to worry about them when school starts. I will be reading every night when school starts, and reading 2 books simultaneously never works.

If scheduling pins were free, I would have scheduled pins for a long amount of time. I’ll have enough time to send out 10-30 pins a day despite there not being a free way to schedule pins…yet.

If I didn’t systematize my business at all, having to maintain school, track, and my business would have been difficult. However, I have been able to systematize many aspects of my business. The only things I have to do throughout the school year are tweet, pin, write 1 book, and write blog posts.

Going into summer, I knew some ways of systematizing my business. I knew writing books and scheduling blog posts (only to a certain degree) could be systematized going into the summer.

I didn’t read any books this summer until the middle of July. I didn’t even bother doing YouTube videos until the middle of August (a lot of videos have been done in the process. They’re all done though).

Last year, I had nothing systematized. This blog didn’t even exist last year. I kept on doing the same amount of work day in and day out. I wrote books during the school year, and as a freshman at the time, the school work was the easiest. I got lucky.

When I go back to school, I will know that parts of my business are systematized. Doing a YouTube video doesn’t have to be a part of my schedule until June. I only need to write one book, and if I finish that by the New Year, I won’t have to worry about writing another book for 6 months.

Not all of the parts of my business are systematized, but enough of them are. Next year, I will be able to systematize even more parts of my business. I only started systematizing YouTube less than 15 days ago. Next summer, I’ll have 3 entire months to do that. I may be able to systematize my pins (by then, some kind of Pinterest scheduler will have launched). I may have more days scheduled on this blog. I may read 20 books next summer that weren’t assigned by my teachers (20 books in a summer is setting the bar high, but I would rather set the bar high than set the bar low).

Last year, nothing was systematized. This year, some parts of my business are systematized. Next year, a majority of my business will be systematized. What can you do today, tomorrow, this week, or this month to systematize your business? Start systematizing now!