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The Mindset Affects Productivity More Than Anything Else

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Technology has dramatically improved how we conduct our daily lives. We can communicate to each other through social networks, write and reach a big audience, and go from unknown to well-known.

There are also a lot of productivity apps on smartphones, and there are a lot of blog posts about productivity as well. However, people are still unproductive and don’t manage their time properly. Even with all of the technology making our lives simpler, productivity goes astray.

There are some people who are very productive with technology, but there are other people who do not use technology productively. Technology has little impact on a person’s productivity. Instead, it is the mindset that plays a big role in how productive an individual is.

Felipe Guamán Poma de Avala was able to write a 1,200 page letter to a Spanish king centuries before America claimed its independence. Writing a 1,200 page letter would be a challenging task for anyone to this day. However, Poma was able to write the 1,200 page letter without the advanced technology we have today. There was no copy and paste option for Poma, there was no Google, and there was no computer.

Our technology can be as advanced as possible, but the technology does not affect our productivity. Our mindsets and ability to implement the technology we have properly will allow us to stay productive. We do not need advanced technologies. We just need to have the mindset that will allow us to properly utilize what we have.

7 Lessons I Learned From Jeff Bezos

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Jeff Bezos, the CEO of Amazon, did an interview with 60 Minutes about where Amazon is heading. There were a lot of fascinating things revealed in the interview such as a highly advanced assembly line, all of the constants that Amazon is trying to break, and the drones that will be shipping products to your house in a few years. This 60 Minutes interview was one of the best ones I have seen in a while. Jeff Bezos explained how Amazon has been able to do what is has done, and the future of Amazon as well. Here are the 7 key takeaways from the interview:

  1. Everyone starts from the bottom. Jeff Bezos drove to the post office himself in order to deliver the first product. Amazon used to be an online bookstore, and in the beginning, Jeff dreamed to have enough money to buy a forklift. Now there are forklifts all over Amazon’s buildings.
  2. You need to innovate in order to survive for a longer period of time. Amazon has brought forth a lot of change. They have already changed how books are sold. However, Amazon will also be changing how movies get produced and how we buy our groceries. Amazon already delivers groceries to customers in Seattle and LA. Without innovation, companies get toppled faster.
  3. Have a vision. Drones won’t be coming anytime soon, but within 5 years, Jeff Bezos plans to have drones bringing all products under 5 pounds directly to customers. Just to give you an idea of how much time this would save, 83% of Amazon products weigh less than 5 pounds.
  4. Be organized. Amazon’s assembly lines are incredible. All of the products get organized based on zip codes which makes distributing them very easy.
  5. Keep on growing. Amazon has millions of customers, but even with all of these customers, Amazon keeps on growing. Amazon is using some of the money to build more warehouses which will allow them to ship products to their customers faster. One warehouse is being built in New Jersey for those of you nearby.
  6. Know what the customers want. Jeff Bezos knows that his customers want affordable prices and quick delivery. That’s why he is using the money from Amazon to build warehouses and make drones. That’s why the prices of Amazon’s Kindles are intentionally lowered to prevent a profit. Kindles only make a profit when users buy paid apps on their Kindles.
  7. Show some humor. Jeff Bezos showed a lot of humor during the interview. His humor made the interview engaging.

Bigger Isn’t Always Better

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You can dream big. You can think of all of the big things your business will become. However, when you meet with your audience, it’s better to have a smaller audience to begin. The smaller audience will allow you to see more clearly who your best clients are.

Having a big audience is great, but there are a lot of people who want to meet you. You may see thousands of people, and remembering them gets difficult. If your potential top clients see you first, and then you see thousands of other people, you might forget who your potential top clients were.

Coming up with a lot of content for a blog post is great. However, the blog post won’t attract a lot of readers if it’s as long as a book. I could go on about this topic, but I avoid writing thousands of words for a single blog post. Sometimes I don’t even need 10 sentences to convey my message. It’s more important to actually convey the message than to write a humongous blog post.

And so everyone understands why bigger isn’t always better, we can use an iPhone as the example. Would you rather have a 4 inch iPhone or a 20 inch iPhone? The 4 inch iPhone fits in your pocket while the 20 inch iPhone doesn’t. Playing games and using apps on the 20 inch iPhone wouldn’t be that much fun either.

Dreaming big is way better than dreaming small, but not all things are better when they are big versus when they are small.

TV Advertising Is Dead

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The old methods don’t work anymore, but some people refuse to admit it. There are still a lot of commercials on TV. Those commercials don’t work as well as they used to. Everyone just wants to watch their favorite show now, but that’s not all.

The invention of cell phones–the cell phones with all of the apps like the iPhone–have hurt the marketing value of TV commercials dramatically. Instead of watching the commercials, I can always play the game Risk on my iPhone.

I’m not alone. There are more people with cell phones (4.8 billion) than there are people with toothbrushes (4.2 billion). I am not making that up.

That’s one of the possible reasons why people don’t watch TV commercials anymore. There might be other people who just don’t like the advertiser. I eat healthy, and my mom is a certified nutritionist, so I either mute or turn off the TV during all of the commercials promoting fast food restaurants.

People are also being taken away from the TV because of YouTube. Instead of waiting for all of the commercials to go by, you can watch the re-runs. There are some commercials on YouTube, but you get to skip most of them in 5 seconds. Then, you get to watch what you wanted to watch.

With TV advertising, there’s tons of commercials. Three minutes of commercials feels like a half an hour. You might as well watch paint dry. There’s no skip in 5 seconds option. The only option is to watch the entire commercial which turns people and their TVs off (although the Super Bowl is an exception).

When the TV advertisement reaches some people who are interested, most won’t buy the product. That’s because those people already have a similar seller that they trust. If you create blogs on WordPress, you won’t like the transition from WordPress to Blogger and vice versa.

Finally, that big audience you advertised to turns into the lone remainder. The few people who forgot to charge their cell phones, didn’t have the TV remote nearby, and decided to listen to your commercial since it was the only option.

TV advertising is not what it used to be. Change isn’t an option, it’s a necessity.

Getting Ready For Summer

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There are only 25 days left of school for me. Although this does not include review days and end terms, summer is quickly approaching. May will approach sooner than we think and then June will be right around the corner. Everyone gets more downtime during the summer whether that means no school, not having to drive someone to school, or less work hours. Summer is an important time to do what you need to do for your business. If you have control of your schedule in the summer, you can work on your business for many hours each day and still have time to have friends over and enjoy yourself over the summer break. I always enjoy summer breaks from school, but I don’t want to waste them either. I have big plans for YouTube, Kindle, iPhone Apps, and Squidoo that I am eager to work on over the summer.

Why You Can Be Very Successful

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Being successful is easy–you just have to put the work into it. Earning over a million dollars a year is possible, but it doesn’t come without a lot of effort. In the age of social media and online entrepreneurship, making millions of dollars per year is more possible than ever. Youtube, Facebook, and Twitter are just some of the social media sites. Apps for devices such as the iPhone have also produced a lot of winners such as Rovio (Angry Birds) and Lima Sky (Doodle Jump). You could be next; just never lose hope.