blogging

You Have Only 2 Seconds

September 2, 2013 by Marc Guberti Leave a Comment

To impress someone.

To turn someone into a client.

To keep someone interested.

To make someone want to look at your content.

To hit the follow button.

To get someone’s attention.

To get a subscriber.

To add to the conversation before someone beats you to it.

To make a decisive decision.

It seems like we have all of the time in the world, but we have all become impatient. When it took 5 seconds for Google to load, who got annoyed? I did, and many other did as well. Most of the time, Google appears less than a second after you type it in and press enter. When it takes even 5 seconds, we become impatient.

The typical consumer is searching for a lot of information. They may visit, not be impressed, and in 2 seconds, hit the back button. Even if the title of your blog post appears, and the consumer wants to read more based on the title, they already clicked the back button.

We want more things faster. Imagine it took 10 seconds for someone’s blog to load. It would be like the end of the world. You only get 2 seconds to impress someone so they stay on board. If your blog takes too long to load, you lose those 2 seconds. When someone visits your blog, your 2 seconds start right then.

Want to do something scary? Have your phone next to your computer. After your blog loads, put the stopwatch on. When the stopwatch hits 2 seconds, don’t scroll up or down. Look at your blog and decide whether you need to make some changes or keep it the way it is. You only get 2 seconds. If you like what you see, the visitor will like what they see and continue reading your blog.

Pros And Cons Are Just A Con

August 29, 2013 by Marc Guberti Leave a Comment

Controversy is inevitable. When controversy comes up, we must choose a side. This is when we weigh the pros and cons. However, when we weigh the pros and cons, that takes up a lot of time.

Imagine writing a list of pros and cons for 30 minutes. Writing that list of pros and cons took up time you could have used doing something else. You could have been scheduling social media updates or taking a break from your business.

Writing down and even thinking about the pros and cons takes up time. Time is a valuable resource, and when you write down or think of the pros and cons, you’re wasting more time.

The pros and cons will be necessary for some controversial topics. Pros and cons are necessary when deciding between being a Republican or Democrat. However, if you’re weighing the pros and cons for something related to your niche or business that you can do yourself, weighing the pros and cons is just a con.

The blog post before this was about blogging frequency. You can either blog daily or weekly. You can weigh the pros and cons all you want. However, you won’t know much about blogging frequency unless you give something a try.

Writing a list of your goals is a great idea. Writing a list of pros and cons is not a great idea. That takes up time. The time you lose from writing your pros and cons could have been spent actually testing out the idea. Instead of writing a list of the pros and cons of blogging daily and weekly, you can actually write blog posts and see what you ideal frequency is. Do you write really long blog posts that take days to complete or can you publish a blog post every day?

You already asked the question. Writing a list of pros and cons isn’t the answer. You’re still stuck with the question. You didn’t question the question either. The only way to answer the question is to actually take action. You can ask yourself if you’re good enough to upload videos to YouTube. The only way you will know if you are good enough is by recording videos of yourself.

Don’t list the pros and cons. Make a quick decision and implement it. If it doesn’t work, or you feel like you can do more, make the change. Don’t overwhelm yourself with giant lists. Instead, just focus on starting and doing.

The Debate About Blogging Frequency (And How To Solve It)

August 29, 2013 by Marc Guberti Leave a Comment

The Positive Effects of Blogging Frequency3

Some people say you have to blog every day. Other people say you shouldn’t blog every day. No one questions the fact that consistency is essential, but many people question frequency.

If you were to ask me, I would recommend that you blog every day. I blog twice a day, and most of the blogs I am subscribed to get updated daily. Some blogs get updated more than once a day.

However, I understand the argument that other people are making. The people who don’t believe in daily blogging say that weekly blogging can result in a better blog post. There’s more time to proofread, add more information, and systematizing those blogs are a lot easier.

If you tried looking for the answer on Google, you would see some bloggers who say you must blog every day while other bloggers will say you shouldn’t be blogging every day. The only way you can decide is with experience.

Why You Need A Blog

August 16, 2013 by Marc Guberti Leave a Comment

If you already have a blog, chances are you know someone who doesn’t. Blogging is growing at a rapid pace. These WordPress stats will give you an idea of how popular blogging has become (look at the number of pageviews where the bar for 100 million pageviews looks miniscule). That doesn’t even include Blogger, Typepad, or other blogging platforms.

Blogs are ways to build a following for your content. With a blog, you can build the visitor’s trust. That trust turns into the visitor deciding to buy your product.

Blogs are fun to write on because you choose the niche. Businesses that blog see more traffic than those who don’t. If you or someone you know doesn’t have a blog, today is the day to get out there in a big way with a blog.

The Picture Perfect Solution For Your Blog

August 14, 2013 by Marc Guberti 1 Comment

If you are wondering how to increase traffic to your blog, you should add more pictures to your blog. Pictures are worth a thousand words, and they will catch the eye of your visitors. The picture will also give your visitors an idea of what your blog post is going to be about.

The problem is that when people read a blog post, they may scroll down and forget to read the title. It does happen. The picture is a reminder of what your blog post is about.

Pinterest is also becoming a more popular social network which I have been talking about a lot recently. In order to build an audience on Pinterest, your blog needs pictures, and with pictures, your blog posts look better on other social networks as well.

If you’re trying to get more traffic to your blog, it might have something to do with pictures. If you don’t add pictures to your blog posts, that’s the change you need to make.