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business card

How To Make A Good Business Card

September 1, 2013 by Marc Guberti Leave a Comment

Putting your email, phone number, description, picture, and social networks is not enough. In fact, it may be too much to put on a business card. Make sure you know how many words are on your business card. My business card has less than 20 words which doesn’t make it a pain to read. Most people are handing out their business cards at business expos…where people are handing out and getting business cards left and right.

People want to be able to look at a business card, see everything they want to see, and move on to the next business card in a quick process. At a business expo, the process of reading and receiving business cards is a very fast process. When you’re done reading a few words, someone starts a conversation with you, the conversation continues, and you get another business card.

If you have a description on your business card, limit that description to 3 lines. On Twitter, if you can’t use more than 140 characters, you shouldn’t be using more than 140 characters for your business’ description on your business card either.

In addition to the description of you or your business, you have to include some other things as well. In order to have a good business card, you need to include your social networks, email address, phone number, your blog, and other things you want to add.

One recommendation I have is to avoid using the back of the business card. Giving and receiving business cards (not to mention reading the ones you get) is a rapid process at a business expo. If you end up finding someone who’s interested in your business at another place such as a grocery store or somewhere else, you won’t be rapidly exchanging business cards with a bunch of people like you would be at a business expo.

On my business card, my description is simple. My description is only 4 words, “Author, Teenager Entrepreneur, Blogger.” If you do something similar, capitalize all of the letters. I could have done, “Author, teenager entrepreneur, blogger,” but by capitalizing those letters, people are more likely to notice them.

Below that, I tell people to subscribe to my blog for free business and social media tips. I did not mention the word “blog” (I did include the URL though), but they know where to subscribe to in order to get the free tips. Another thing to highlight is that I use the word “Free.” Tell people that it’s free, and they’re more likely to subscribe.

After that, I included an email address and phone number. If people have questions, those are two ways to contact me. Those are at the very bottom of my business card.

That’s all of the text. Now, it’s time for the pictures. Right above my name (which is bigger than all of the other text) is my picture. On the left and right corners are the social networks I use. Instead of writing down which social networks I use, pictures of their icons is better. The method of adding social networks like the way I showed on my business card should only be used if you are displaying an even number of social networks. I am displaying 4 of my social networks (2 on the left and 2 on the right) which makes that part of the business card symmetrical (it does matter).

Another thing to note about your social networks is to put your primarily used ones on the left and the ones you don’t use as much to the right. I use Pinterest and Twitter the most. I come out with a new YouTube video every week, but I am pinning and tweeting every day. In addition to that, I have over a thousand followers on both of those social networks. On YouTube, I don’t have 1,000 subscribers yet which is why YouTube was placed on the right hand corner. Google+ is another social network that I use, but I don’t have thousands of followers on that either.

That’s why the Pinterest and Twitter icons are on the left while the YouTube and Google+ icons are on the right. If you have an odd number of social networks, put them all next to each other on the bottom left hand corner of your business card or do a drop down of your social networks on the left side of the business card.

That’s what makes a good business card. Few words and a few pictures. There’s nothing more than that, or is there?

I have one more tip when it comes to making your business card. Not everyone who gets your business card is going to have really good eye vision. If one person has to squint to see what you wrote on your business card, you have to make the font larger. On my first business card, few people had to squint their eyes to see what I wrote on the card. Few people squinting is enough people to change the font. One person squinting is enough to change the font. In order to get the subscribers, followers, and information that you want the recipient to notice, the recipient also has to be able to see the words.

Filed Under: Uncategorized Tagged With: business, business card, business tip

An Underrated Way To Market Yourself

August 31, 2013 by Marc Guberti Leave a Comment

When everyone thinks of marketing, they think of social media, blogging, and advertisements. Advertisements aren’t as effective as they used to be, so don’t use those. That narrows down the playing field to social media and blogging, right?

Wrong. There are plenty of other ways to market your business or product. When thinking out of the box, an entrepreneur will end up creating merchandise for their business or product. However, no matter how much people think outside of the box, most people won’t notice the one thing that is essential to marketing.

Business cards are an essential way to market yourself. You strike a conversation with someone, they respond. The conversation continues until it ends. Then, you give the person your business card. They look at all of the things you put on that business card.

Everyone has a business card at a business expo. However, few people actually see business cards as a way of marketing. Most people see business cards as an, “Oh, let’s keep in touch. These are some things about me,” while thinking that not everyone may visit your website, follow you on your social networks, and so on.

When you hand someone your business card, I want you to remember that the person you hand your business card to could become your next top client. If you meet a person, you’re more likely to buy their products. If you met Jeff Bezos at a store and talked with him for 30 minutes, and he gave you his business card, that would make you want to buy from Amazon even more.

There are some people and products that I have never heard of before a business expo. However, the people who give out business cards are also going to be the people who tell you about other products and offer a lot of products. I didn’t know who Mike Michalowicz was before I went to my first business expo. I ended up leaving that business expo with The Pumpkin Plan. He also had a business card.

We only have 2 seconds to grab a person’s attention. Teenagers are really good at getting other people’s attention at a business expo because there are so few of them. My brother and I are always the only teenagers at any of the expos. I run out of business cards, and on the day I went to one of the business expos, I got multiple sales for my books.

However, no matter how much attention anyone gets, all of that attention goes in vain if the person forgets about you. In a business expo, everyone has business cards, everyone is talking, everyone is trying to start another conversation, and everyone exchanges business cards. There’s a lot of activity. If you’re really good, you might get 15 seconds of attention before the other person talks about their business or talks with another person.

When I was new to business expos, I would say that I’m an author, teenager entrepreneur, and blogger. In addition to that, I would mention some of my social networks which also takes up a lot of time. With a good business card, I was able to fix that problem. In my next blog post, I will show you how to make a good business card.

Filed Under: Uncategorized Tagged With: business, business card, business tip, marketing

Handing A Business Card To Someone Else

June 10, 2013 by Marc Guberti Leave a Comment

Not everyone will want a business card from you, but there will be other people who would be more than happy to have your business card. The goal is to be able to hand out as many business cards as possible to people who you know will use those business cards to remember who you are.

More people are buying business cards and giving them to other people as the days go by, but not everyone is doing it right. The two best ways to get people to pick up your business cards (and not throw them in the trash) is to keep the business cards by the door or engage in a conversation.

I went to a restaurant a few days ago, and the first thing I saw was a small table with business cards. I did not pick up a card because I remembered picking one up earlier. I picked up a business card from that same table a few months ago and ended up finding myself in the same restaurant. I still go to that same restaurant a couple of times every year. The phone number was also there which was very helpful in the event that we would have any questions about when the restaurant would open. For restaurants, retail stores, and similar places, leave the business cards by the door. Being given a business card by a representative is not the best approach.

There is also another really good method to use when handing out business cards. Entrepreneurs who do not have their own store often engage in conversations with people they think will want your business card. Depending on the number of business cards an entrepreneur can hand out, conversations can last 5-10 minutes. The less a conversation lasts, the better because the entrepreneur will be able to give out more of his or her business cards to more people. Some conversations will exceed 10 minutes, but as long as most conversations do not exceed 10 minutes, the entrepreneur will be able to give his or her business card to a lot of people.

The worst time to give someone your business card is at the beginning of a conversation. Giving a business card to someone who doesn’t know you won’t work well. This is why building conversations is very important. By having a conversation with others, you will entice them to take your business card when you offer it to them.

Those are the two best ways to give your business card to other people. The firm handshake and properly distributing the business cards also apply. If you want to go big, you need to have your own business card so that more people will know and remember you faster.

Filed Under: Uncategorized Tagged With: business card, business tip

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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