business tip

Be The Change

October 25, 2013 by Marc Guberti Leave a Comment

There must be something you don’t like about a particular company. That business is insufficient at something that you believe they should be doing sufficiently. Maybe the service isn’t good. Maybe the people in charge aren’t the nicest. Maybe all of the products that person is selling are too expensive. There are going to be things you pick up that you wish could change.

Instead of wishing for all of those things to change in your favor, be the change. This does not mean getting a job at the business that you think needs changing or writing all of those complaints. This means applying those changes to your business. If a company has bad customer service, don’t change them. Instead, make sure your company has good customer service. You can’t change the direction someone else’s company is going in without their consent, and we’re not likely to get that consent.

People are picking up on the things you’re picking up on too. If you notice bad customer services, chances are a lot of other people will recognize the bad customer service as well. If you are the change, people will come to you instead of the company that has all of those flaws. By being the change, you will change where the consumers go to buy products.

Quality, Price, Or Service

October 24, 2013 by Marc Guberti Leave a Comment

How are you going to be different from the competition. The answer lies in the title, “Quality, Price, Or Service.”

You’re not going to get all three. If you manage to get all three, you would have a business that you wouldn’t be able to maintain.

Quality is something that most people strive for. This is when people think of the powers of word of mouth. Friends tell each other about the best products, not the ones that get refunded a day later.

Price is going to help you look better than the other competitors. A majority of consumers look at other options and make judgments based on the product and price. If you have the lowest price, you’re more likely to get sales.

Service is a lot more difficult to offer, but it’s also a very worthy thing to offer. In my opinion, out of all three options, service is the most difficult one to get because it constantly requires your time. Systematizing service is not as easy as systematizing as a product with quality and/or a good price. However, if you are offering a training course, your consumers may want your support as they go through the process. Offering good service will allow you to give those consumers the support they need.

If you aren’t providing any of these three options to your consumers, you need to rethink your business strategy. If you provide one of the three, emphasize the one thing you provide. If you have low prices, say something like, “Best Deals You’ll Ever Find.” If you have quality, say something like, “The Best Of The Best.” If you offer your service, say something like, “Ask Your Question. Get An Answer.”

Quality, price, and service are the three elements of business. You only need one or two of those elements in order to make a successful business.

Later

October 24, 2013 by Marc Guberti Leave a Comment

I’ll write my first book.

I’ll read that book on my bookshelf.

I’ll launch my business.

I’ll do that YouTube video.

I’ll start enhancing my social networks.

I’ll take my business seriously.

I’ll accomplish what I need to accomplish.

If we keep on putting off things we need to do, the list will grow until it becomes manageable. This list could go on forever, but it is up to us to make our own lists as short as possible. The problem with a long list is that goals get ignored or removed from the list. At the end of the year, there’s also going to be a lot of ground to make up.

Reload

October 23, 2013 by Marc Guberti Leave a Comment

There are some business tactics you use that are going to work. You may have discovered that awesome way to get hundreds of extra visitors on your blog. You may have figured out that awesome method of getting 10 times the amount of sales you would have gotten.

When you figure out something that works, there’s no longer a need to rebuild. Now you have to reload. If it works, chances are it’s going to work again. The definition of insanity is doing the same thing and expecting different results. Basically, by doing what you have always done, you will get what you’ve always gotten.

That business tactic that is working right now is going to work again. Mike Michalowicz came up with The Pumpkin Plan, a method in which any business can go from ordinary to remarkable by addressing the top clients and going from there (he has a book about this plan so you can follow it and figure out why he chose to call it a “Pumpkin” Plan in the first place). Mike has created three multimillion dollar businesses with the same business tactics. He’s not rebuilding his plan each time he sells one of his business. Instead, he reloads and starts another business.

Rebuilding only happens when tactics aren’t working. If the tactics are working, there’s no reason to rebuild. All you have to do is reload.

From Crawl To Leaps

October 23, 2013 by Marc Guberti Leave a Comment

There’s a common characteristic among all successful entrepreneurs. They’re businesses and blogs started out as crawlers–the smallest results came in. Going from 1 visitor to 2 visitors was the best feeling for these people in the beginning.Getting one sale every month was the best thing that ever happened.

Now these people are taking giant leaps of success. Their products sell out. Their blogs get hundreds of visitors every day. They keep on seeing better results. The difference is no longer by one visitor. It’s by hundreds of visitors.

You may be crawling your way to a giant leap of traffic just like how a caterpillar turns into a butterfly. You may not know when the big leap is coming, but it will come.