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choice

The Advantage Of Having Few Choices

September 11, 2013 by Marc Guberti Leave a Comment

Decisions are made faster as impatience builds.

When there’s only a few products to choose from (less than five), consumers are most likely to buy something.

Although they may not be returning customers until the next product comes out, you are sure to get more sales from some product versus getting some sales from many products (it is possible for products to make a lot of sales even if there are a lot of other choices).

When it comes out that the company plans to come out with a new product, they get tons of sales for the new product because the impatience of the consumers goes out of the roof. The new product becomes sold out in a matter of days.

 

Filed Under: Uncategorized Tagged With: business, business tip, choice, sales

The Problem With Having Few Choices

September 10, 2013 by Marc Guberti Leave a Comment

We get impatient or just leave.

There are plenty of companies that are creating incredible products.

The problem for some of these companies is that they don’t offer enough choices. That company might have come out with a product you have been using for 5 years, but it’s been 7 years ever since they introduced a new product. Basically, it takes a long time for new choices to become available.

When consumers see the choice selection for the first time, they have two choices.

They either buy a product (or more than one) and get impatient waiting for the next product to come out, or they just leave because the guy across the street has more options.

In addition to that, if the consumer doesn’t like your options, they won’t buy. With fewer options, you are narrowing your list of consumers down to a specific subset.

 

Filed Under: Uncategorized Tagged With: business, business tip, choice, sales

Why It’s Good To Say No

July 26, 2013 by Marc Guberti Leave a Comment

Entrepreneurs don’t like to say no to a lot of poeple. They know what it was like to be rejected, and they don’t want to give someone else that feeling of rejection.

The ability to say no is a privilege. If you say no to an idea, that means you have a lot of other ideas as well. If you say no to an applicant, it means you have a lot of applicants.

Entrepreneurs say no to someone not because they want the other person to feel rejected. Entrepreneurs say no to someone because they have a lot of options.

Every home run derby consists of four players. There are many players who are worthy to play, but only four players from each league can be chosen.

Filed Under: Uncategorized Tagged With: business, business tip, choice

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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