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facebook groups

How To Use Facebook Groups To Grow Your Business

February 6, 2018 by Marc Guberti Leave a Comment

Facebook advertising is one of the best forms of advertising ever available to business owners. It’s no wonder that most business owners think about growing on Facebook as nothing more than optimizing Facebook ads.

Yes, ads are powerful, but they are not the only viable way to grow your business on Facebook.

Enter Facebook Groups, a very old but seriously underrated feature on Facebook. In a group, you can interact with people who share specific interests. Get in the right groups, and great things happen.

But before we can approach using Facebook Groups to grow our businesses, we need to plan our approach.

Set Goals

The first step to approaching Facebook Groups is to set goals. What do you wish to gain from your experience? How do you wish to help others?

Getting clear on what you want will allow you to spot more groups that would be a good fit. I want to join groups that help me land guests for my podcast, get on more podcasts, and land speaking gigs.

I don’t just join any random Facebook Group. I join groups that help me achieve at least one of those three key objectives.

You need to set your goals before you consider joining a Facebook Group. Action without clear goals leads to misdirection and untapped potential.

Find The Right Groups

Once you set clear goals, the next step is to find the right groups. Search for groups on Facebook and look for active groups in your desired area.

Let’s say you want to become a better blogger. In that case, you’d look for blogger groups on Facebook and join them. However, you don’t want to join the inactive groups.

Facebook makes it very easy to determine the level of activity within each group. You’ll ideally want to join groups where new posts get published every day. Daily posts indicates an active group.

Participate

Once you find the right group, it’s time to participate. While lurking around in some groups will help you achieve your goals, putting yourself out there is more powerful…100% of the time.

You can ask your own questions and answer other people’s questions. You can get immediate feedback on what you should and shouldn’t do. You can test out your ideas to a small group to determine which ideas would work well with your targeted audience.

Make it a goal to post at least once per day in any of the groups that you are in. Chances are you use Facebook every day. Make some of that time productive.

Create Your Own Group

Joining other Facebook groups and participating in them will give you a better feel for the process. When you’re ready, you should start your own Facebook Group.

Facebook Groups are one of the most underrated features available to Facebook. While their ads work really well, you can optimize a group to work just as well if not better than Facebook ads.

It’s difficult in the beginning to grow the group. But once you show some effort on your side, Facebook will use its leverage to promote your group to more people.

Promote your Facebook Group to any of your existing audiences. Tweet about it, tell your Instagram followers, email your list about it, and promote it through any other means. Getting friends to help spread the word is another important promotional tactic.

They know people you don’t, and growing your Facebook Group through virtually any means will put you on Facebook’s radar in a positive way.

Managing Your Group

Success is not final and failure is not fatal. To rise above failure, you must change your input so you get different outputs.

To preserve a successful Facebook Group, you need to manage it well. Managing the group means the following:

#1: Ensure Members Follow The Rules

Every Facebook Group has a set of rules. These rules are designed to provide a better experience and dissuade spammers from joining the group.

If someone does break the rules, you must take swift action. If someone promotes their Facebook Group in your group, and that’s against the rules, you need to delete that post within 24 hours and issue a stern warning to that person. If you clearly stated this was a rule, you can issue the ban right then and there.

#2: Engage With Members In The Group

There’s more to managing your Facebook Group than policing your members. Members enjoy it when the group owner takes some time to engage with their posts.

If your members are actively posting, reward this behavior by jumping into the conversation. Whether it’s something as easy as a like or slightly more detailed as a comment, your members will feel appreciated if you initiate this level of engagement.

#3: Post In The Group

You constantly set the example for all members in your group. If you don’t post often, your members won’t post often. In the beginning, you need to post once per day to make other members realize they can do the same.

Turn some of your posts into questions. Ask for a tactic or recommendation. Get more members more comfortable with contributing more activity in the group.

If you stick with it long enough, this high level of activity will soon generate itself. Remember that you set the culture within the group. If you become inconsistent before the group takes off, you’ll rarely see another member post in the group.

#4: Encourage People To Post

Each of your posts is designed to get more people to post in the group. People will fill in the gaps if they see a benefit.

In other words, why would someone want to post in your group in the first place?

I joined the Podcast Movement Facebook Group to learn more about podcasting, find guests, and land more interviews. When I asked my first question, past members were quick to respond with very useful information.

Their responses cut my episode storage costs in half. Now I post something into the group every week.

Providing more benefits like those will encourage more interaction within the group. Even if you’re the only person answering questions in the beginning, you’ll encourage more people to post questions and share their answers.

In Conclusion

Facebook Groups are one of the most underrated features on social media at large. Utilizing them will take time, but once you generate the initial momentum, Facebook will start generating more momentum.

As long as you continue to drive engagement within the group, Facebook’s momentum will seem to continue forever.

What are your thoughts on leveraging Facebook Groups? Do you have any tactics for us? Do you have a question for me? Sound off in the comments section below.

Filed Under: Business, Facebook Tagged With: business, Facebook, facebook groups

How To Utilize Facebook’s Most Underrated Feature

January 13, 2018 by Marc Guberti Leave a Comment

facebook groupsFacebook is a sprawling social network with over 2 billion users. When most people talk about using Facebook for business, the conversation immediately heads towards Facebook advertising.

Their advertising is second to none in the social media space, but there’s a completely underutilized part of Facebook. Chances are you’ve seen it in action but haven’t taken them as seriously as you should.

This underrated feature is good old Facebook Groups. Some groups have hundreds or even thousands of targeted and engaged people within your niche. Find the right group, and you’ll find the exact place your target audience likes to hang out.

But Facebook Groups is an archaic approach to an innovative social network that is normally touted for its ads and live videos. Let’s take a deep dive into Facebook Groups and see how they can positively impact your brand.

 

Ask Questions

Many groups provide members the ability to interact and ask as many questions as they desire. Using that to your advantage will help you get the answers you seek and connect you with more people in the group.

I like to ask at least one question per day in one of the groups I’m in. This allows me to receive answers instead of conducting additional research to come across the same answers.

Asking questions always saves me time, and depending on the question, some answers also save me money that I would have spent. The questions you ask will be dependent on the group you’re in, but don’t be a lurker. As you join more Facebook Groups, you should set the goal to post at least 3 times per day into different groups.

 

Join 3 Groups Every Week

Facebook group members

No matter how many groups you are currently in, you are missing out on a big segment of your market. Joining three groups every week will help remedy this problem.

While it’s great to be very active in one group, it’s not always easy to maintain that level of activity for two reasons:

  • You need to consistently think of a question every day that you have about a single topic?
  • The other members of the group need to consistently ask questions that you can answer, and you need to provide your answer before someone else in the group provides the same answer.

It’s difficult to dominate a single group, so it’s better to diversify your efforts across various groups and being active in all of them.

 

Post At Least 3 Times Per Day Into Different Groups

As you join more groups, a problem emerges. How do you actively post in all of those group boards?

This daily habit is the answer.

By committing to posting in at least 3 different groups each day, you publish 21 posts in various groups each week. If you spread those posts across various groups while honing in on 1-2 groups, you can continue joining 3 groups every week and meaningfully contributing to them.

This strategy allows you to combine the quantity of groups with quality interaction. At first, it may seem difficult to post at least 3 times in different groups, but the more you apply this habit, and the more groups you’re in, the easier this will become.

 

Using Facebook Groups To Expand Your Business

business growth

So far, I’ve positioned Facebook Groups as a place where you can ask and answer questions similar to Quora. However, the dynamic of these two sites is different.

On Quora, people move from question to question either to answer these questions or look at the responses. On Facebook, the community is more closely knit which makes it easy to build connections.

In one group I’m in, a member went above and beyond in answering one of my questions. I did some research on her and decided she would be a great fit for my Breakthrough Success Podcast. She ended up becoming a guest on the Breakthrough Success Podcast.

But Facebook Groups are more than just Q&A hubs with connection potential. Remember, if you choose the right group, the members represent the core of your targeted, engaged audience. To be more specific, potential customers.

With this in mind, pay more attention to the questions they ask. What types of questions come up the most?

By answering this question, you’ll access a treasure trove of content and product ideas. Wondering what your next blog post should be about? See what questions people are asking. Want to create a product with high demand? See what questions people are asking.

The best way to come up with the best ideas is discover what the best people in your niche want to know more about.

 

In Conclusion

When you read most articles about growing your business with Facebook, the conversation leans towards Facebook advertising and doing live videos.

Facebook Groups often get cast to the side, and yet they are one of the best functionalities Facebook provides.

By the end of the day, join at least one Facebook Group you weren’t in before. Post in a Facebook Group you’re already in. Get this habit down, and then incorporate three daily posts and three new groups every week. With these habits in play, it will be easier for you utilize one of the greatest opportunities Facebook has to offer for business owners.

What are your thoughts about Facebook Groups? Are you active in any of the groups you’re in? Do you have a question for me? Sound off in the comments section below.

Filed Under: Facebook Tagged With: facebook groups

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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