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When Free And Viral Collide

November 14, 2013 by Marc Guberti Leave a Comment

Free products are going to encourage sign ups and build awareness of your presence as an entrepreneur and business. Going viral will do the same thing. When free is able to combine with viral, the result is magical.

Viral content spreads through social networks, word of mouth, and through all of the other possible methods of spreading. However, once content loses its virality, people don’t pay attention as much. The blog that got a spike in traffic is going to be back where it was before in a matter of days. Maybe 20% of that increase in traffic will stay for an extended period of time, but that’s probably all of the extra traffic the blog is going to get after it went viral.

Free solves the problem. People sign up for a blog or subscribe to a channel because something is free. Free can take on a variety of forms such as videos, PDF’s, books, and more. When something is offered for free, people do everything they can to get the free product. When content goes viral, and people see the free product being offered, they grasp the opportunity. Then, they get emailed each time you come out with a new blog post. These people will remember you long enough to see you frequently. As more people see you more times, their trust for you will grow. The best friends are seen more than the acquaintances. In the end, more people will see you more times, and you will get more sales.

Viral traffic comes and goes, but when free and viral collide, the traffic comes and stays.

Filed Under: Uncategorized Tagged With: business, business tip, free product

Guide To Selling Free Products

October 17, 2013 by Marc Guberti Leave a Comment

There are more people coming up with free products. Most of these involve a kind of download so the seller doesn’t lose any money by offering something for free. It’s more common on blogs nowadays, and I’m offering free stuff as well. When you subscribe to my blog, you’ll get the free Mastering Pinterest Video Tutorial.
However, with so many free products, it’s becoming more challenging to stand out. There are 4 tactics that will allow you to create the best free product, and all of those methods start with one of the letters in the word “free.”
Fundamentals: In your free product, give people some of the basics that they need to know. With the basics, people will be able to start something and learn more about it along the way. If you have a similar product that costs money, present a small problem in your free product that can only be solved by buying the other product. If you provide the basics for using Facebook as a free product, and you have a book with more information, tell people about that product at the end of your book. The free product is the one with the fundamentals. The paid product has more than the fundamentals.
Role: What’s your role? Are you an Instagram savvy person, or do you know how to cook a really good stew? Tell people about your role and what you do while promoting some of your services and social networks.
Empower: A free product should educate a person with knowledge they didn’t have before. After you educate someone, empower that person by telling them that they can do Task A. If you educate someone with new knowledge and empower them, they will remember you. As more people remember you, more people will visit you on a daily basis and buy your other products.
Exclusive: Offer the free product on one place. If your free product is a short book, put it on your blog. Putting it on Amazon or iTunes won’t do the justice because it takes people away from your blog. Another thing you need to do is tell people that the free product is exclusively for people who are subscribed to your blog.
It’s important to get the best out of your free products. If you’re offering something for free, that product should make people remember you whether that means following you on a social network or being subscribed to your blog. People who remember you will buy your products down the line. Free products are very important to utilize, and utilizing them well will allow you to get the best results for your time and effort to create and make that product free.

Filed Under: Uncategorized Tagged With: business, business tip, free product

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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