Successful entrepreneurs don’t focus on creating products for their needs. They focus on creating products for their clients’ needs. People buy products that solve a problem. People buy food because it solves a problem. People buy water because it solves a problem. People buy jackets because it solves a problem. People buy food so they don’t go hungry, water so they don’t go thirsty, and jackets so they aren’t cold during winter.
However, the problems and needs of clients go well beyond food, water, and a jacket. The problems and needs of people are down to the sub-niche. Some people’s problems that need fixing seem so minuscule to everyone else. Every client is also a person that needs to solve problems.
There are going to be clients who need a problem to be solved relating to your niche. In fact, it may also relate to your sub-niche because more people are getting more specific. Instead of asking for help with social media in general, some clients may want help with a specific social network. Instead of asking for help with Twitter in general, some clients may want help with getting more followers. Some clients will also want targeted followers instead of just having a big number of followers.
Your clients have needs. The first thing you need to do is find those needs. The best way to find those needs is by having a Q&A on your blog and social networks. After enough people ask you questions, you will be able to find a common pattern. When you find that common pattern, all you need to do is find an answer. That answer needs to become a product that satisfies all of your clients’ needs.
By satisfying your clients’ needs, you will be able to stand out from the competition. By standing out from the competition, your business will be able to grow like never before.
