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3 Book Marketing Tips That You Cannot Ignore

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Book Marketing

Do you ever have the feeling that you should be getting more sales for all of the work you put into your books? I am not talking about the desire to get more sales because everyone has that desire. I am talking about the authors who get few sales even when the books they published are masterpieces. Just like all self-published authors, I remember being on the same boat. I was wondering why I could not be making more sales for the books I worked so hard on.

Then, it hit me like a ton of bricks. For most authors, the content is not the problem, but instead, the marketing aspect is the problem. Few authors know how to market their own books. I kept on wondering why people were not buying my books, but then I realized that the only reason people were not buying my books was because they did not know about me. Are you on that boat right now? If you are, then don’t worry because the dock is near.

In order to get more book sales, you need to market it effectively. Some marketing tips are better than others, but out of all of the tactics I used, these are the big three that you cannot ignore.

  1. Offer rewards for the people who buy your books in bulk. This will encourage more people to buy your books in bulk. As more people buy your books in bulk, your book’s Amazon sales rank will get very low. Soon enough, your book may be a #1 bestseller on Amazon for multiple categories.
  2. Make your book free for five days with the free promotion feature. The free promotion feature did lose some of its shine when Amazon decided to create Paid and Free categories for the books. The logic behind Amazon’s decision was understandable because new, free books would suddenly become #1 bestsellers and bump all of the other book titles that have been making more sales at a consistent rate for many years. However, this is still a powerful method to get more reviews and visibility. At the end of all of my free promotions, I have always noticed an increase in sales.
  3. Keep on writing. The more you have to sell, the more options you present to the customer. The most successful self-published authors also have self-published over 10 books. If you are able to publish one book every 4-6 weeks, you would be able to publish 9-12 books every year. In addition, the more books you publish, the more books your returning customers will be able to buy.

These book marketing are powerful,. but you only get to tap into their true potential by implementing them. What are your thoughts on the list? Do you have any additional marketing tips that you would like to share? Please share your thoughts and advice below.

 

9 Ways To Get More Sales

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Increasing Sales

No matter what product you are selling, what niche you are in, or what your business is all about, you need sales in order to make a strong income from your business. However, many people are struggling to make sales let alone a single sale. There are books up on the Kindle have not been sold once. The main reason this happens is because the person who made the product does not know what to do in order to get more sales. I am going to provide the solution and share with you 9 of the methods I implement to increase my book sales. Whether you are selling books or toys, these methods apply to you.

  1. How frequently you create something new. The most successful self-published authors tend to be the ones who publish 1 eBook every month or publish 1 highly detailed eBook every year. The rate in which you create new products and the quality you can produce in that amount of time will determine how many potential sales your product could get.
  2. Market your product before it launches. If you want one of your products to get more sales, tell people about the product before it launches. I have mentioned my upcoming book Lead The Stampede in several of my blog posts. Each time I publish a blog post that references the book, people ask me when it will come out. To answer the question, Lead The Stampede will come out in Summer 2014.
  3. Write a blog post about your product that sells. In order to get more sales, you need to write a persuasive blog post. Instead of simply writing a description of your product with the big “Buy Now” button, give people a reason to buy the product. Here is an example of a persuasive blog post that resulted in one self-published author getting thousands of downloads for his book in less than a week.
  4. Build your credibility. An author who has written several bestselling books is going to get more sales for his/her next book than the author who started writing books a few months ago. In order to build your credibility, you need to get a strong following on a social network and have a popular blog. There are other ways to pull it off as well.
  5. Have multiple products available. Having multiple products gives you the possibility of returning customers. Once a returning visitor buys three of your products, chances are that visitor will buy a lot of the products that you create.
  6. Create a product that people would want to buy. Create products that people would want to buy. People only buy something for the quality. False! Fast food restaurants are not successful because of their quality. They are successful because of price and convenience. The three options you have are quality, price, and convenience (although all three in the same business always fails). I combine quality and price which means I produce quality products and sell them at much lower prices than the competition.
  7. Spread the word about your product using social networks. Find people who would be interested in your products and introduce yourself to those people. Spreading the word on social networks will allow you to get more sales and interact with those customers so you can ensure they come back for your next product.
  8. Get testimonials. The most successful products are the ones with good testimonials. Would you rather buy the product without testimonials, or would you want to buy the product with hundreds of positive testimonials? Most people would go with the product with hundreds of positive testimonials. When customers buy into the product, they are also buying into the testimonials about those products.
  9. Become a public speaker. By being a public speaker, you will be able to talk about your niche and inform people about your product at the same time. People are more likely to buy an author’s book after listening to that author talk about something in your niche for 20 minutes or so. The author’s signature also entices more people to buy the book.

There are numerous ways to get sales, but these are the 9 methods that I have used and seen good results. What are your thoughts about the list? Do you have any additional tips that you use to get more sales?