how to get more connections

How To Create The Best Free Prize Possible

June 12, 2014 by Marc Guberti Leave a Comment

Giving away a free prize will encourage people to subscribe to your blog, like you on Facebook, and do other things as well. While the free prize encourages these actions to be performed, it is the best free prize possible that makes people take you seriously and buy your products. If you do a good job with the free prize, your potential customers will buy your products primarily because they believe that your products are much better than your free prizes.

Although it is important to create a free prize that would be worth something, many people only create a free prize just for the sake of saying that they have a free prize. These people create a bad free prize that does encourage more subscribers and Facebook likes, but the bad free prize does not encourage anything after that. Potential sales never happen, and some people go as far as unsubscribing or unliking if the free prize is really bad.

A free prize is just that. It is free, but it is also a prize worth winning. In order to make your free prize worth winning, you first need to decide what your free prize will be. If you want to provide a digital prize (so you don’t have to pay for shipping), you can offer an eBook, Power Point, video, or audio. Those are the options that most people use for their free products. For this blog, the free prize is a video about Pinterest.

Your free prize needs to be a lengthy one. The longer your free prize is, the longer you will be able to keep someone’s attention. A free eBook with 10 pages can be read in under 5 minutes while a free 50 page eBook takes 10 minutes to read. Free 30 minute videos get more attention than free 10 minute videos because the person can watch the free 30 minute video for an additional 20 minutes. By keeping someone’s attention longer with a lengthier prize, that person will think more and more that they need to buy some of your products.

Offering a lengthier prize also shows people that you went the extra mile to provide more free content. People love it when others go the extra mile to help them. Some of the people who get your free prize will eventually return the favor by buying one of your products.

While length is a big factor towards how good your free prize is, the quality of the free prize also determines how much attention it gets. If the free prize is a 50 page eBook with low quality content, then most people will “x out” of the book without saving it or bothering to read it any further. In addition, a poorly performed 30 minute video will lose attention as the seconds go by.

Your free prize needs to be lengthy and contain quality content. It is the job of your free prize to answer all of the readers’ questions about a particular area in your niche. That is all you need to do to create a free prize that entices people to buy your products.

What are your thoughts on the free prize? Do you have any tips on creating a free prize? Please share your thoughts and advice below.

We All Have Big Egos (And There’s No Denying It)

April 25, 2014 by Marc Guberti 3 Comments

Whether you think you have a big ego or not, you have one. While some people go over the top, we all have a big ego. Who wouldn’t love to tell other people about their accomplishments? If you are not that kind of person, wouldn’t you love it when someone else told their friends about all of the cool things you do?

The truth is that we love it when that happens. Talking about ourselves triggers the same parts of the brain when we think of food and money. I did not just write this blog post to say that we all have big egos. Instead, there are benefits that we need to know about in order to use someone else’s big ego to our effect.

If you want to make a new friend, have a good date, get a new business partner, or make a strong connection, the easiest thing to do is sit back for a while and let that person talk about himself/herself. Let that person talk about all of the accomplishments, successes, and products they have. When the conversation is over, that person will feel incredible about himself/herself. Then, that person will respect you because you made that person feel great.

We all have big egos which means you and the person you talk to. By tapping into the other person’s ego, you will hear all of their successes, and they will love you for it.

5 Ways To Respond To Emails Quicker

April 11, 2014 by Marc Guberti 2 Comments

Responding to emails can be a pain in the neck, especially when they prevent you from getting any of your work done. Avoiding emails is not an effective way to solve the problem because responding to emails will allow you to build connections with your potential customers. However, there are some ways to respond to emails faster so that you have more time to do your own work. Here are 5 ways to do that.

Have a signature that automatically appears at the bottom at the bottom of all of your emails. Are you getting tired of writing sincerely and your name for hundreds of emails? I was getting tired of doing the same thing. I decided to find a way to automate that part of my email. I did some searching on Google and found out how to have an automated signature on the Mac. Now, this automated signature saves me more time.
Choose the right emails to respond to. Some emails are more important than others. As you get more emails, you will not be able to respond to them all. On some days, I read over 100 emails, but I do not respond to all 100 of those emails. That is because some of them have the no-reply, but if I responded to 100 emails every day, I would not be able to write any of these blog posts. When responding to emails, respond to the most important emails first and work your way down.
Give yourself a daily rate. For the most part, I respond to 3-5 emails every day and send out 2-4 emails every day (not including the blog posts). When I go above the daily rate, I know that I am losing valuable time to write blog posts, write my book, or work on a training course. For the most part, I avoid going above this daily rate, but as the amount of time I have increases (summer), and I am getting more emails, I will increase these rates. Instead of guessing how many emails you will send and respond to in a given day, you have a standard.
Look for patterns. While sending out HARO queries for my book Lead The Stampede (which will be out this summer), I noticed a pattern in how I responded to emails. Instead of writing the same thing 50 times, I only wrote it once. Then, I simply copied and pasted what I would have typed into the 49 other emails with small changes (name of the person, the story, etc).
Hire an assistant. When you start to make it big time, you should hire an assistant to respond to your emails for you. Not only will this make you look more professional, but you will also have more time to do your work. The assistant can tell you about important emails you got for the day so you can respond to the right ones instead of reading all of the individual emails that appear in your inbox.

Those are the five ways to respond to emails quicker. What are your thoughts on the list? Do you have any additional tips that you would like to mention? Please share your thoughts and tips below.