how to make money online

How To Turn One Piece Of Content Into Five Pieces Of Content

March 18, 2015 by Marc Guberti 2 Comments

Content Creation Tips

The web has made it extremely easy for us to provide a variety of information. Billions of blog posts and videos are on the web. It is fair to say that we are in the Information Age. Millions of people realize the power of content on the web, and many of these people scramble to add content to their social networks, blogs, YouTube videos, and products.

Most people have the belief that the content needs to be different on each blog and social network you have. However, there can be repeats. In fact, many entrepreneurs and bloggers repeat themselves. Take, for instance, the New York Times bestselling author who goes around the country talking about her book. Some public speakers have been using the same speeches for decades. The reason so many public speakers make the same speeches is because the message still works, and not everyone has heard it yet.

The same idea can be applied to content on the web. Believe it or not, there is a way to turn one piece of content into multiple pieces of content, even if the message is the same. Below are five pieces of content you have at your disposal. The next time you write something, know that it can become one of these five things, or even all five of these things.

#1: Blog Post

Most people who think of putting content on the web think of blog posts. The advantage of writing your own blog and publishing blog posts there is that your blog is your home on the web. While social networks contain distractions (i.e. someone else’s Facebook post may be more interesting, a trending topic on Twitter must get clicked on), your blog only contains your content. With that said, putting advertisements on a blog would be a big mistake, but before I go too far off tangent, I’ll come back to the point of this article.

If you optimize your blog to make people stay on it longer, and you have it optimized to get more subscribers, your email list will grow. Your email list is a crucial element of your online success, and some marketers go as far to say that the money is in the list. Valuable blog posts will provide as a strong incentive to get more subscribers, and if you write blog posts every day, they will become fun to write, regardless of what type of a writer you are. I used to hate writing, but now I can’t imagine a day when I didn’t write something.

#2: YouTube Video

After you write a blog post, you can create a YouTube video about that exact blog post. The best part is that the script is already written for you. You can simply read your blog post word for word or make slight changes that let people know they are still watching a video (if your blog post says, “in this post,” say “in this video” instead).

Since you have all of the scripts in front of you, creating your own YouTube videos will get easier. If you write a great blog post, then all you have to do is read that blog post, have a professional picture of yourself that people see for the entire video, and then you have a YouTube video.

Your YouTube channel can lead to more blog traffic. Promoting your blog on YouTube is a great way to boost that blog’s SEO, and if you include your blog’s link in every video description, some of your viewers will click on the link and read your blog’s content.

#3: Podcast

In the scenario of turning one piece of content into multiple pieces of content, podcasting is very similar to creating a YouTube video. All you do is read the blog post you wrote and then put the recording on your podcast. As you add more recordings to your podcast and start to turn it into an authority, you can interview experts in your niche. That way, your podcast will be associated with the most successful influencers in your niche, and you get to learn more about your niche at the same time.

[tweetthis url=”http://bit.ly/1KWdNw2″]Podcasting allows you to build an authority and learn from the top experts at the same time![/tweetthis]

#4: Book

If you already wrote numerous blog posts, you can turn a collection of those blog posts into your own book. That way, instead of writing a new book, you can use your old content, have another book for the world to see, and then you will make more revenue.

The tricky process of using blog posts to write your own book is to make sure the dedicated readers of your blog don’t feel cheated. It is hard to make someone not feel cheated if they have to pay for content that they can legally access for free on the web. Luckily, there are ways to give your readers value even if the content is already available on your blog for free.

The first way to make your readers happy to buy your book with your blog posts is by making your book organized. Most blogs, even the ones that are high value and focus on a specific niche, are knots of information. Sure, there are categories, but on most blogs, it is difficult for a visitor to find a series of blog posts that all have the exact information that visitor wants. When you write your book, you can arrange your blog posts in a way that allows one blog post to lead into the next blog post.

The second way to increase your book’s value is by providing content that can’t be found anywhere else. You can call these the bonuses or the lost blog posts that never got published (and were then found). Your most loyal readers may buy your book just to get access to the lost blog posts. My recommendation is to have a few thousand words of content exclusive to the book itself.

#5: Training Course

In a training course, you have the option to include PDFs and videos. That means in a training course, you have the option of using pre-published content from your blog, YouTube channel, podcast, book, or any other content that you have pre-published. My recommendation is to make anywhere from 5-20% of your training course consist of pre-published content. Since training courses are priced far above books (the $10 book vs the $100 training course), most of the content you put on your training course needs to be new content.

The great thing about putting pre-published content on your training course is that you can promote yourself. Several marketers throw in some of their YouTube videos in the bonus section because the people who like the YouTube video may decide to take a look at the marketer’s channel, and some people will even subscribe to that channel. The same can happen if you choose to promote your blog posts, podcasts, and a free sample of your book.

Your customer will also feel as if you over delivered because if the customer subscribes to your YouTube channel that gets updated weekly, then your customers will see all of your YouTube uploads as bonuses. They may have went to your YouTube channel after watching one YouTube video, and then, there are 50 videos for your customers to watch. I consider these as bonus videos for the public. You will even make additional revenue when someone clicks on an Adsense ad in your video or waits for the five second ad to go away.

In Conclusion

Just because you publish a piece of content somewhere on the web does not mean you can repackage that content somewhere else. I turn several of my blog posts into YouTube videos, include 1-2 of my blog posts in some of my books, offer free samples of one of my books in my training course, and when I start my podcast someday, I imagine the same process trickling into that area.

What are your thoughts on repackaging your content into other areas? Do you already repackage your content into other areas on the web? Please share your thoughts and advice below.

The Three Types Of Products You Need To Make A Six Figure Income

August 2, 2014 by Marc Guberti 2 Comments

Every time I look at the extra money I could potentially be making, I look towards ads. Then, I quickly realize that there is a better way, and ads are not the answer to making six figures every year. The answer to making money with a blog and more money in general is with products. By having more products available to your potential customers, the more likely they will become returning customers. There are three products you need to sell. Having these three products available will guarantee that you get more returning customers and bigger commissions.

The inexpensive product. Depending on the product you are selling, the price of that product can be anywhere from $1 to $49. You want this product to be one that generates a high volume of sales so people read your content and become interested in what you have to say.
The subscription based product. This type of product generates a recurring revenue because members pay on a monthly basis. If you have 10 members who are each paying $100 every month, you would be making $1,000 every month. You need to have a recurring revenue strategy added to your business plan so you can rest assured that a product is going to bring in more money.
The high-priced products. A high-priced product gets less sales than an inexpensive product but brings in more commission. It is easier to make $1,000 every month selling a $500 training course than it is to sell a $10 book. You only need two sales for the training course while you need 100 sales every month for the book. High priced products make it easier for you to reach certain goals with less sales, but in order to have a high-priced product, you need to put in an immense amount of work and effort.

These three product options will satisfy your potential customers. Many of them will look for a low-priced product. That’s when the inexpensive book or training course comes in. In addition, others will want a subscription based product that gives them value so they can avoid an expensive product. Finally, there is the high-priced product for anyone who has enough money in their pockets to get the best product you have ever launched (it has to be your best one). Having these three products and creating more in the process will allow you to make six figures every year. That definitely beats advertising!

8 Ways To Make More Money As A Consultant

June 30, 2014 by Marc Guberti 1 Comment

Consultation Session

I have been exploring more ways to make money through my expertise. There are plenty to choose from such as creating training courses, writing books, and other options as well. However, I recently tapped into another source of income that has many benefits: consulting others. You get to charge an hourly rate, and as you get more people, you will become more successful. However, many people who say they are consultants struggle to make a respectable revenue from their job. While some consultants make thousands of dollars every month, others are struggling to get 1 person to consult with every month. In order to make more money as a consultant, follow these 8 tips.

Charge more for your consultations. This one seems like a no-brainer, but it is this kind of attitude towards this method that prevents people from getting better results. Think about it this way. Consultant A charges $50 per 1 hour consultation and gets 6 people every month for an hour each. Consultant B charges $100 per hour and gets 3 people every month for an hour each. Consultant A got more clients than Consultant B, but Consultant B was able to make the same amount of money as Consultant A by only spending three hours talking to clients instead of six. You have three extra hours to do things that will boost your credibility.
Boost your credibility. There are many consultants that clients can choose. They are only going to choose the consultants who are the most credible or charge the lowest price. If you want to turn consulting into a full-time income or at least five figures every year while living a comfortable lifestyle where you are in control of most of your schedule, do not rely on lower prices. Lowering your prices will result in too many clients and divide your time into too many segments amongst each client (which results in less quality).
Ask for the money up front. Many consultants make the mistake of asking for the money at the end of the consultation. That’s when some clients decide to call it quits and act as if they never heard of you before. This results in many consultants chasing their clients around for the money those consultants deserve. It’s like the teacher in elementary school chasing students around for homework. That doesn’t happen in as many middle schools or high schools, and it almost never happens in college. What encourages students to hand in their homework (even when late) is avoiding the F. However, your client does not have that reason to give you the money. That’s why you need to ask for the money up front instead of having battles with some of your clients so you can make your money. If you have good credibility, clients will be more willing to pay up front before the consultation.
Only be a consultant for specific aspects of your niche that you are good at. If you know how to come up with an Instagram strategy, but you don’t know how to come up a GooglePlus strategy, then both do not belong. Only be a consultant for the specific aspects of your niche that you can do a good job at. This will encourage more returning clients.
Make the consultation process smoother. If you get the money up front, it will be easier for you to create reports for your clients. The fear of sending a report that normally costs $100 won’t bother you anymore because you already got the money. In addition, you want to know about the person before you do the consultation. If you spend 10 minutes in the consultation catching up with the person and that person’s goals, then that person will feel as if he/she is wasting money at your consultations. What you need to do is provide a questionnaire for all of your paying clients that consists of 5-10 questions. This process will make you more prepared for the consultation and allow your clients to get their money’s worth. This process will entice people to pay you up front the first time and then become returning customers later on.
Offer a discount for returning clients. You can tell your clients that if they do two of your consultations then they get the third one 50% off. If you price your consultation sessions correctly, you will be still be able to make more revenue with the 50% discount. In addition, some of your clients will have a 4th and 5th consultation with you just to take advantage of the 50% deal again (and to learn, of course). This discount will look attractive to potential clients, and you will be able to develop strong connections with the people you consult with three or more times.
Give your clients an enticing but unexpected free prize. When a client is consulting with you, you have their undivided attention. Clients are not going to be surfing the web, reading through emails, or checking what time The Big Bang Theory is on tonight. They are only going to be paying attention to what you are saying to them. Since you have their attention (and an extra $100 or so), you can spend some of that money on your client. Tell your client that you are really proud of him/her for sticking with the consultation and showing up, and for that you will ship over a free copy of one of your books at no additional cost and you just need their address. You must be sure to promise that the address will never get shared. No one would like for their address to get posted online, especially Bill Gates, Jeff Bezos, and Mark Zuckerberg. Most clients will give you their address on those conditions and be happy to get the free product. Sending a free copy of your book gives you a distinct advantage because you are able to sign the book and leave a personal note. That personal note can further congratulate the person for showing up to your consultation and ask that person to leave an honest review for your book on Amazon. Now you client is more likely to become a returning client and your book gets another review with one transaction. The best part is that you will still have a good amount of money left over if you price your consultation sessions right.
Tell your clients in advance that you will record the consultation. For all forms of consultation, you have the option to record an audio version of the consultation. All you need to do is have a smartphone and record an audio when the consultation starts. If you have a computer, the audio still works, but you also have the option of recording your computer’s screen. No matter how you record the consultation, this will mean your client won’t have to waste time taking notes and instead will be able to focus more of their attention on you (which in most cases results in a returning client, or at least a client who is going to leave a good testimonial).

Getting clients to go to your consultation sessions is important. However, you also want to make as much money as possible with your consultation sessions. Those are 8 ways that you can make more money as a consultant and reach 5 figures every year from consulting. If you are not there already, it is possible for you to get there by following these tactics in less than a year. A big part of your success as a consultant depends on your credibility. You may not want to have consultation sessions right now (I didn’t for a while), but it is still important for anything that you do to boost your credibility and become an expert in your niche.

What are your thoughts on the list? Do you have any additional tips on making more money as a consultant? Please share your thoughts and advice below.

How To Make One Sale Every Day

June 17, 2014 by Marc Guberti 4 Comments

One Sale Every Day

One of the most discouraging moments for any author, entrepreneur, or business is when your products stay on a sales drought. Some of these sales droughts last for a few weeks while others last for a few months. It is during these sales droughts when people learn the hard way that they “don’t just come.” It takes a lot of work to get the customers to come, and it takes even more work to make six figures from your products. When I was in my sales droughts at the beginning of my career, I would feel very accomplished if I could get closer to making 1 sale every day. This thinking got me from making 1 sale every two weeks to making 1 sale every week. Thinking the same way allowed me to pass a major milestone: getting one sale every day. While some people are getting hundreds of sales every day, and companies like Apple get millions of sales every day, it feels incredible when you get daily sales for the first time in your career.

Although having the right mindset is very important, you also need to know the how-to aspect of getting more sales. Having a good attitude is not enough, but it is going to be the main motivation you have when you do the work that will allow you to get daily sales. If you don’t have the right mindset, I highly recommend reading this blog post to acquire the right mindset and then go back to this one.

There are four big things that you need to know about the typical customer in order to get more sales:

Customers hunt for bargains. My training course used to be worth $47, and I offered a coupon for my blog subscribers that reduced the training course’s price to $20 (and I still do this). That was a $27 difference which accounted for a discount slightly over 50%. Then, I boosted the price of my training course to $100. I offered the same coupon on my blog that made the entire training course worth $20. However, this coupon had a stronger effect. Instead of making the training course a little over 50% off, the same coupon now made the same training course with the same videos 80% off. 80% looks a lot better than something that is “a little more than 50%.” When you give people a discount, make sure the discount either ends in a 5 or a 0 so it is easier for the average person to calculate the savings.
Customers love leaders. The most successful people just so happen to be the leaders. It’s not a coincidence. Leaders also happen to be the ones with a lot of credibility. That’s not a coincidence either. In order to become a leader, you need to boost your credibility and do things differently from your competition. By standing out, you will become more popular, and customers love buying from leaders who also happen to be very popular.
A higher priced product is associated with better quality. These products are associated with so much quality that they are worth multiple looks. As a member of HootSuite Pro, I decided to take a look at SocialOomph. It seemed interesting and cost more than four times as much as HootSuite Pro for the one year option. I went on SocialOomph five times before realizing that HootSuite Pro is the better of the two. In addition, the most expensive training courses happen to be the ones we hear the most about. More people talk about the training course worth $2,000 than they talk about the training course worth $500. It’s very easy to put both of these together. You can see a $2,000 training course and tell people that they can get a 75% discount by liking your Facebook Page. Customers would be very quick to click the like button and see the price get cut down to $500. Even if you planned on pricing your training course at $500 right from the start, originally pricing it at $2,000 suddenly makes the $500 look like a steal. In addition, $500 is still a high enough price to associate as a quality product created by a leader.
Customers get influenced by testimonials. Some people call them testimonials and other people call them reviews. Testimonials have a big influence on customers. In order to get good testimonials for your product, your product needs to be valuable. Displaying some of the top testimonials on your blog may be the difference between getting multiple sales and not making a single sale. It is important to realize that customers have become smarter over the years. Creating fake testimonials became a popular way to get more sales for a new training course. In order to prove that your testimonials are real, you need to link to the person’s social network or blog if you want to include that person’s testimonial.

Those are the four things you need to know in order to get more sales, but you need to know what to do with this knowledge in order to get more sales. The first thing you need to do is distribute your product for free so more people can get access to it. Implementing this part of the strategy will make your product more popular and get some testimonials along the way. You need to be simultaneously growing your presence on the web and social networks so you have more credibility. The person with 10,000 followers has more credibility than the person with 1,000 followers…unless the person with more followers gets caught for buying fake ones. After you offer some of your free products, you need to make it look as if your customer is getting a steal. If you intended on pricing a 40 video training course for $500, bump it up to $1,500 or $2,000. Then, offer a discount that lowers the price down to $500 if someone likes your Facebook Page. Not only is it a steal for the customer, but you get to make the same amount of money you would have made anyway. As you get more customers, you will have more testimonials to include on your sales page, and the more testimonials people read about your product, the more likely that person is to buy it.

Whether you are selling a book, a training course, or another product, implementing this strategy will allow you to get more sales. Implementing this strategy over time will allow you to get one sale every day. What are your thoughts on this strategy? Do you have any additional tips? Please share your thoughts and advice below.

The Powerful Urge That Will Make You Want To Earn More Money

May 28, 2014 by Marc Guberti Leave a Comment

money

There are many things that urge us to earn more money. While some of these things are not shared by everyone (being homeless, being in a desperate situation, wanting to save up for college), there is one thing that applies to all of us. One powerful urge that will make you want to earn more money is by spending it on yourself.

I would quickly like to point out that although spending money on yourself is a great way to get motivated to earn more money, you should not spend money to the point where you go bankrupt. Only spend about 5-10% of your money on yourself. That will be enough to get the urge going.

The first thing that I bought with my own money was HootSuite Pro. Before buying HootSuite Pro, I got very comfortable with making $200 every month which by no means is an income to live by. When I committed to spend $9.99 every month, I realized that I was not making enough money. In the future, I plan to buy access and upgrades to other tools such as ManageFlitter. In addition, I plan to use some of the money for things outside of my business.

This urge made me stop giving myself a pat on the back. In terms of making money, a pat on the back represents you are satisfied with the amount of money you are making. We all want stuff, and by purchasing some of that stuff, you will want to earn more money. This powerful urge will make you put in more work and effort to see your business succeed or for you to get the raise in the company you are in.

UPDATE:

I ended up buying access and upgrades to ManageFlitter and other tools. A significant portion of my budget is allocated towards outsourcing costs. I am spending far more money each month than I was when I first wrote this blog post.

The motivation exists more than ever for me to increase my revenue. I still haven’t spent any money on myself outside of my business because I don’t have a desire to do so yet. Anytime I spend money, it is an investment to my entrepreneurial domination.

Not only will spending money, more specifically, investing in yourself amp you up with more motivation. But spending money also makes you much smarter about how you spend.

I recently read Power Of Broke by Daymond John in which he mentioned that it’s not always good to get more money. Daymond has the perspective of an investor who says no to some businesses and provides extra money to other businesses.

Some people who get an extra dose of money are overwhelmed with all of the different ways they can start spending that money. Then, the money gets spent through a variety of means but ends up getting wasted.

Money isn’t made to be spent all of the time. For your business, you must always spend smartly. Spending smartly means analyzing your income and expenses. If you spend more than you make, then you’ll be in debt soon enough.

When I started to invest money into outsourcing, I didn’t start off with a team of dozens of freelancers. I started off with a single freelancer. It was a bumpy transition because I never gave a part of my work to someone else before. I interacted with that first freelancer often to make sure the job was being done properly.

Once I felt comfortable with outsourcing, I gradually outsourced more of my work to other freelancers. My outsourcing money has been money well spent due to the time it has opened up to me. If I immediately hired over a dozen freelancers, the transition would have been far more stressful due to the added work and anxiety of making sure multiple parts of my business were being managed properly.

Investing in yourself gives you a powerful urge to make more money. You are your greatest asset.

How To Turn That Urge Into Riches

Discover how to create a plan that, when fueled by the urge, will allow you to make more money.

We value your privacy and would never spam you

5 Ways To Make Money Online

April 19, 2014 by Marc Guberti 3 Comments

For newbies, making money online is an enigma. There are thousands of ways to make money online, but deciding which methods to go with is the challenging part. I remember when I wanted to learn about making money online. Just like everyone else, I simply Googled “how to make money online.” In less than a second, over 2.2 billion search results came up on Google. It is easy to be overwhelmed by all of the articles that share different tactics to making money online. If you are continuing your search for ways to make money online, I am going to end your search by showing you 5 ways to make money online that you need to implement right away.

Write eBooks. You can publish eBooks on Kindle, iTunes, Nook, and others places as well. The royalty you get per eBook depends on which service you are using and what you charge for your eBook.
Create training courses. Training courses can be sold for more money than an eBook, and a training course can also be used to promote an eBook. In my Twitter Domination training course, I give away almost half of my How To Be Successful On Twitter book for free.
Have multiple products. Having multiple products guarantees the possibility of returning customers. When a customer likes your first product, you want to give that customer a place to go after they have utilized your first product. That place to go would be your second product.
Use Squidoo. Squidoo is a free way to get backlinks to your blog, create websites, and get paid at the same time. Some people make over $1,000 on Squidoo every month!
Create a membership site. Membership sites are similar to training courses. The only difference is that a membership site results in a recurring revenue while a training course is one flat rate.

The reason the list was cut down to only five ways to make money online is because a blog post containing a lot of ways for people to make money online would overwhelming. In Honest Ways To Make Money Online, I go more in detail about the different ways to make money online, but for now, these are the five tips that you should implement right away.