Recycling blog posts is a practice with no in between. Some people love it while others never want to recycle or think about recycling their blog posts. Just like numerous other people, I was skeptical about recycling blog posts. I did not want to write the same thing twice because I thought people would be disinterested in reading same blog post twice.
I had this view towards recycling blog posts until I learned that The New York Times recycles its content. Some stories on The New York Times get so much attention that the publisher publishes those same stories in future newspapers. Using the same story twice saves time (The New York Times already has one story written for the week) and allows The New York Times to get the same kind of attention they got when they published the story the first time.
Now, let’s go back to recycling blog posts. The practice looks much better knowing that The New York Times is one of the newspapers that recycles its content. As a blogger with many things to do, recycling content can save you time. As your blog gets older, there will be some blog posts that once got a lot of attention but are now long forgotten. You can bring these blog posts back to life by writing and publishing them again.
No matter how valuable any blog post is, most readers are going to gradually forget the tips and methods from the blog post. A blog post about 10 Twitter tips that was published two years ago will be long forgotten. If you are pressed for time to write a blog post, you can recycle that long forgotten blog post that provided people with value. When the recycled blog post gets published, it still provides value, but this time it gets more attention, and more people remember the value of that blog post (at least, for now).
Recycling blog posts allows you to save time while giving your readers valuable blog posts. It is still important to update your blog with new content, but recycling blog posts is a great method to remind people about valuable information they may have forgotten.