is social media overrated Archives

On the social media blog of all places, responding with a big yes would be problematic. I’ll take the safe route this time and say that it depends on the individual, but I will also say that for most people, social media is overrated. Social media is a place to build connections and grow an audience. Many people use social media to procrastinate and escape their work. In this scenario, social media is completely overrated. As Abraham Lincoln put it, “You can’t escape the responsibility of tomorrow by evading it today.”

If you are spending more than an hour on your social networks every day, then it is overrated. That is too much time to delegate away from your work. In order to make revenue from social media, you need to have products that people would want to buy in the first place.

The worst part is that most people get addicted to the social networks. Some people are on Facebook for 6 hours every day. That’s absolutely ridiculous, especially when most of that time is you feeling bad about yourself because your friends posted pictures of themselves having a good time. Many people could write five extra blog posts every day if they cut down on the amount of time they spend on social media.

There is a way to use social networks that makes them pivotal to your success. By getting more done in a shorter amount of time and growing your audience, you will be able to tap into social media’s full potential. Some leaders got to where they are because of social media. In this case, if these people do not spend over an hour a day on their social networks, they are not overrated.

Social media has the power to grow your presence and allow you to become very successful. It can also eat away at hours of your precious time every day. With great power needs to come great responsibility. What’s your choice?

In an earlier blog post, I mentioned that 100 subscribers will get you much further than 100 followers. I also went into detail about why social media buttons on a blog are overrated. Does that mean social media is overrated? Not at all. I’ve written too many blog posts about social media, and the last thing I want to hear is that it’s overrated 🙂

Social Media is the most powerful tool out there to allow more people to know about your presence on the web. Most of my blog’s traffic comes from social networks (Twitter in particular), and most of my blog’s success is because of my social networks. As my social media traffic rose, my search engine traffic rose as well. It’s not a coincidence.

Here’s the point where some people will wonder why they can’t make their social media buttons as big as they want on their blogs. If you are optimizing your social networks properly, chances are that most of the people who are visiting your blog are already following you on one of your social networks. Instead of telling people about your other social networks, you can create a page that displays all of your social networks. When someone is on your home page, you need them to subscribe to your blog.

The entire point of social media is to allow you to get more traffic. When you get that traffic, you need to design your blog in a way that gives you an extra connection with your visitor. Buttons that allow people to follow you without leaving your blog or opening up a new tab is a great start. Having a big subscription box that pushes everything else to the bottom of your sidebar is another great way to get subscribers.

Once someone visits your blog from a social networks, what happens next? That is what will allow you to see the best impact on your blog’s numbers because of social media.