market

Will They Miss You?

October 1, 2013 by Marc Guberti Leave a Comment

If you don’t do what you were expected to do, would people miss you? If you decided that you didn’t want to do a blog post today, would people miss reading one of your blog posts? If you want to do something that is incredible, you have to make sure there are people who would actually miss you if you didn’t deliver. By doing what you do consistently, people will expect you to keep up with that consistency. If you’re really good at what you do, people will miss you if you break the consistency for a day. If people don’t miss you, they won’t care.

It’s better to have people who miss you because they know what to expect from you, and they know who you are.

If The Market Doesn’t Respond

September 28, 2013 by Marc Guberti Leave a Comment

It won’t respond. Yelling louder isn’t the answer. Constantly experimenting with different ideas will force the market to pay attention. The market won’t respond if you start advertising an old product in a new world (dramatic changes can now take places months at a time). Instead of working what you have and getting the same result, try a different approach. Create another product, or use something differently.

If the market isn’t responding, you’re doing something wrong. Yelling louder in the middle of a desert attracts the same amount of people as a whisper–none. In order to get the market to respond, you need to change. When you change, the market will respond, and soon enough, there will be people who couldn’t imagine what would happen if you weren’t around.