We’ve all looked into that bag of chips (or something else) and wondered if someone ate some of the chips before we opened the bag. There aren’t many left, and the bag was just opened.
All of the money spent on that bag of chips results in less than half of what you wanted. It’s a gamble that many people take. When you get a bag of chips with more than half of the bag empty, there are two choices you can make.
The first choice is to realize that it’s a rip off. Even if the chips taste really good, there’s going to be someone else who sells bags of chips with less empty space. There’s a better deal somewhere else with more chips in the bag.
The second choice is to eat the entire bag of chips and want more. The chips tasted so good that you want to buy another bag. Then again, that could also be your stomach growling because you didn’t eat enough chips. You open the bag of chips, and surprise, the bag is more than half empty. Now you have to make a choice all over again. Buy another bag of chips or look for someone else. After a while, it gets annoying.
When you sell your product, make sure it does everything you tell your clients it does. Don’t leave your clients stumped, and don’t give them something that is only half of what it should be. Then, your clients will go through the cycle of making choices about going for the full bag of chips or the bag of chips that is more than half empty.
If you could either get a full bag of chips or a bag of chips that is more than half empty, which one would you choose? Make sure you are giving your clients a full product.