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why use linkedin

5 Reasons To Start Using LinkedIn

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LinkedIn is a social network ideal for the business and the entrepreneur. LinkedIn is one of the best ways to get free PR and interact with people at the same time. Right when I joined LinkedIn, I simply needed to have 100 connections. Now, I have far more than 100 connections. The connections I have made on LinkedIn have opened me up to more business opportunities that otherwise I would not have been able to take advantage of. Here are 5 reasons for you to start using LinkedIn.

  1. Conversations immediately start through email. This allows you to build a strong connection with your LinkedIn connection. Instead of being limited to a character count, you can send an email of over 140 characters. This allows you to be more detailed in your email. If you are offering advice, you can go in detail about the tips you are providing someone. Emailing a person will make that person more likely to buy your product or visit your blog.
  2. People are looking for experts like you on LinkedIn. I’m not talking about sending in a job application on LinkedIn to a company who could use your expertise. I’m talking about someone with a blog who wants you as a guest blogger. Many of the guest posts I have written are because I connected with someone on LinkedIn, and that person wanted me to write a guest post for their blog. Writing those guest posts gave me free PR and a quality backlink as well.
  3. You can see who viewed your profile. By being able to see who viewed your profile, you know who to connect with as well as what kind of people are viewing your profile. The people who view your profile will usually be in your niche. When someone views my profile, that person is usually into social media and/or blogging.
  4. LinkedIn’s search allows you to find people by region. LinkedIn gives you the power to search for people based on their niche, but you can advance that search by searching for people in your region. Some of the people I connect with are from all over the world while other people I connect with are in New York.
  5. People can endorse you for different skills. This allows you to show off the fact that you are an expert. The more people endorse you for different skills, the more people will realize that you are an expert in those areas. You also get to see who endorsed you so you can thank them.

LinkedIn will allow you to build stronger connections with the people in your niche. By building stronger connections with the right people, you will be given more opportunities to grow your business and get more sales in the process.

 

Why The Self Employed Need To Be On LinkedIn

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For a very long time, I saw LinkedIn as a way for people without jobs to connect with others in an attempt to get a job. I ultimately ignored LinkedIn because I was not in search for a job. My goal was and still is to be self-employed so I can set my own hours and have a vacation anytime I would like.

However, I soon learned that LinkedIn is more than a place for hopefuls to get the job they want. LinkedIn, like all social networks, is a place where you can connect with other people in your niche. Although there are job offers on LinkedIn, it is like any other social network where connections can lead to more subscribers and sales. Days after I decided to give LinkedIn a try, someone contacted me on LinkedIn saying they bought my book, How To Be Successful On Twitter. Sure enough, I saw another sale for my book. I am not aware of whether or not that person found me on another social network before they found me on LinkedIn, but LinkedIn has allowed me to interact with the people in my niche.

Another great reason to use LinkedIn is that you can connect specific people in your niche who live in specific parts of the world. I can follow bloggers and social media experts who live in New York. I can follow other people in New York who would help my gain more exposure. There are people who I would have never connected with if it hadn’t been for LinkedIn.

There are people who see LinkedIn as a social network exclusively for job hunters and companies looking for applicants. However, LinkedIn is something more than that. LinkedIn allows you to connect with other people, and finding them is made easy with LinkedIn’s search engine. If you aren’t already, give LinkedIn a try just like I did and see what it can do for you.