Apple has become a powerful company because it was able to create a lot of great products and sell them. There are many devices Apple has sold such as the iPhone, Mac, iPad, a mouse for the Mac, and others as well.
There are a lot of things you can say about the devices Apple produces such as reliable, fast, easy to use, or incredible. I use 2 devices I got from Apple every day (my iPhone 4S and Mac Book Pro). However, when people describe Apple’s products, few will say something about the number of buttons.
The iPhone has only 1 button. The iPad has only 1 button. The Mac has a very small power button at the corner. The mouse has only 1 button as well. Apple’s competitors had buttons all over their devices, so why did Apple do things differently?
Having less buttons in my opinion allows me to do more on my Apple devices. I am able to find the exact button I am looking for since there aren’t many buttons to choose from. This could have been the reason why Apple avoided using a lot of buttons, but after doing some research on Steve Jobs, I figured out the answer.
Steve Jobs had button phobia. He couldn’t stand buttons. If you look up pictures of him doing a Keynote presentation about the newest Apple products, you won’t find any buttons on his shirt. As the CEO of Apple, his fear of buttons made an impact on the designs of Apple products.
Apple products have few buttons, but that doesn’t mean Apple’s devices aren’t useful. I use them every day, and I never have to worry about finding the right button to click.
Steve Jobs had a fear of buttons, and one of the many reasons Apple is a thriving company is because there aren’t many buttons on their devices. If Steve Jobs did not have a fear of buttons, more buttons would have probably been added to Apple devices.