How To Make Your Business Remarkable is a good title. It tells you what the book or blog post is going to be about. We know what we’re getting out of the book or blog post. We will learn how to make our businesses remarkable.
It’s a good title, but in today’s world, good isn’t good enough. Good is a standard. However, when a majority of those people are good, there are too many people at that standard. Good got crowded, and not good isn’t enough.
Seth Godin’s book, Purple Cow, is all about making your business remarkable. He could have just as easily named Purple Cow something like How To Make Your Business Remarkable instead.
The other title is the safe zone. The majority of authors choose titles like those. Who would have ever come up with the title Purple Cow though?
Good is only good. Good is no longer something to strive for. Good has simply become average. Set the bar higher, and if you set the bar right, you’ll find turning your business remarkable as a goal.