Someone has 100,000 followers. Are they real, fake, or inactive? How likely are they to even buy one of your products or at least retweet something you tweeted?
Someone’s YouTube video has 1,000,000 views. What did you get out of those views and exposure, and were those views paid for?
Someone’s Facebook post got 50,000 likes. Are those people just liking a lot of posts, were those likes paid for, and did getting all of those likes and exposure benefit your business (more sales, more followers, etc)?
Someone’s blog post got shared 5,000 times. Who shared the blog post? Someone with 10,000 followers or 10 followers?
Someone got 10,000 visitors on their blog today. Did the traffic come from a third party site?
Someone has 5,000 blog posts. Were they all actually good or were there some one-liners that didn’t make any sense? Were there any long blog posts that didn’t make any sense?
The numbers are overrated, but many people don’t see it that way. These people are focusing on spending their money and resources on temporary solutions to simply boost numbers. These people don’t spend their money and resources on things that can actually benefit their businesses. Are you spending your money and resources on your business the right way?