Every day, you should be doing at least one thing that you’re afraid of. If you did more than one thing you’re afraid of every day, that’s extra credit.
People are afraid of taking risks because they are quick to think of the negatives. If the product gets changed, people are quick to see the negative point of view such as losing clients and sales.
It’s better to be risky than it is to be safe. Every successful entrepreneur took some kind of a risk. Seth Godin took a risk with his self published book, Purple Cow when he gave away a milk carton that looked like his book for free. The risk paid off, and Seth got himself a publisher again. Now it seems as if all of his books become bestsellers.
Risky is the new way to dominate business. Safe isn’t safe. Safe is dangerous.