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The Advantage Of Having Too Many Choices

September 10, 2013 by Marc Guberti Leave a Comment

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Welcome back! I am so happy to see that you have come back for more.

We get trapped and stick around for a while.

If someone wants to buy 100 books, but that person could only get 5, it takes a lot of time to decide which 5 books are the best. The other 95 are rejected, but since they were also good, the consumer comes back whether it would be a week, month, or year later to buy more books.

With more options, consumers have to closely examine each option. They are more likely to come back and buy more of your products.

When deciding among 10 products, a consumer may be able to make a quick decision. However, before the consumer makes a purchase, he might see another product that he wants to buy. People don’t leave, but instead they stick around. When they leave, they are sure to come back.

 

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Filed Under: Uncategorized Tagged With: business, business tip, choices

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

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