On Twitter’s news feed, it is easy for a tweet to lose importance. Within a few minutes, the tweet that was once on the top of people’s newsfeeds is no longer to be found. The only way to view those types of tweets is to view the person’s profile and scroll down until the tweet gets discovered.
There is no such thing as the immortal tweet. Even Ellen DeGeneres’ famous selfie at the Oscars is not an immortal tweet. Although there is no such thing as an immortal tweet, you can increase the life span of your tweet. Here are four ways to do that:
- Pin your tweet to the top of your profile. Pinning your tweet to the top of your profile will ensure that more people see it. My recommendation is that a tweet only stays pinned on the top of your profile for 1 week so you can have a variety of tweets pinned to the top of your profile.
- Make your tweet something that others would want to retweet. In order for your tweet to have a better life span, it needs to spread on Twitter. In order to spread content on Twitter, your tweet needs to be something that others would want to retweet. Is it a motivational quote, a valuable article, or something else? Regardless of what that tweet is, it needs to be something that your followers would want to retweet.
- Embed the tweet in a new blog post. As your tweet is about to become forgotten, you can write a new blog post that has the tweet embedded. In most cases, it takes longer for a new blog post to get forgotten than a new tweet, and by promoting that tweet in the new blog post, your tweet’s life span will increase.
- Get more targeted Twitter followers. The bigger your audience is, the more powerful that audience will be in spreading your content. Power to the people! I almost forgot to mention these methods you can use to get more Twitter followers.
By increasing the life span of your tweet, more people will be able to see that tweet, and your content will spread across the powerful platform. What are your thoughts on the list? Do you have any additional tips on increasing the life span of your tweets? Please share your thoughts and advice below.
Even though this post appears to be from 2016, these practices still hold true today, especially pinning your tweets to the top of your profile page. The amount of increased engagement/impressions from pinned tweets is worth making into a regular practice.
Marc Guberti says
I agree. Pinned tweets are especially useful for driving more traffic to your landing pages
Marc, thanks for the great tips! I hadn’t considered #3 before . . . looks like I need to go write a blog post! : )
Marc Guberti says
My pleasure Karelene. I’m happy I got you to write a new blog post 🙂