Marc Guberti

How To Put Training Course Creation Into Your Schedule

August 12, 2016 by Marc Guberti Leave a Comment

course creation

Ever think about creating a training course? Training courses are high in demand right now, and some training courses have made as much as seven figures within a few days.

But the recurring excuse is a lack of time. Some people believe it will take too much time to get over the learning curve. Others believe it will take too much time to crate a high quality course. Both of those can easily be accomplished.

You don’t have to commit an entire month to creating a single training course. I have managed to complete some of my training courses in a few hours instead of a few days, weeks, or months.

The purpose of this blog post is to let you know how possible it is for you to create a training course, and better yet, how you can easily get started.

Estimate The Workload

When I create a new training course, I always estimate the amount of work I must put in. For most of my Udemy courses, I only needed 1-3 days to go from course idea to getting published in the Udemy marketplace. Most of my Udemy courses are two hours long.

For my upcoming Total Social Media Domination membership site, I knew I would have to put in more time. My goal is to make TSMD one of the best social media how-to membership sites on the web.

I calculated that I would need to devote at least two hours each day for three days to finish creating all of the videos. To some people, committing two hours to the same activity in a given day seems like a lot.

Considering that this level of commitment is only required for three days to create a superb course doesn’t make it seem as time consuming. In three days, you have a high quality training course that you can charge hundreds of dollars for.

In this case, it is better to overestimate your workload than underestimate it. If you underestimate the workload, you’ll miss the deadline, feel overwhelmed, and give up.

If you overestimate the workload, you’ll have plenty of time to spare and might even finish the training course comfortably.

What Must You Get Done Today?

I have experimented with many workflows for creating a training course. It’s best to write a list of all of the topics you must discuss for your training course each day.

During the planning process of TSMD, I identified all of the topics I must completely discuss each day that I did videos. I knew on what day I would completely cover Twitter and on what day I would completely cover Facebook.

In three days, I had to cover 10 key topics, and each topic consisted of several videos.

I did plan out and think about how I would get everything done within three days. However, I didn’t plan deep ahead with the creation process because those types of plans are dependent on you staying true to the course each day.

I always focused on completing the video lessons I had to get done for the day. I set my goals for the day very high and then spread out the other video lessons more comfortably. On the following day, I change my plans to make that an intense day and repeat that process until I complete the course.

For TSMD, I had to put in two hours of work for three days which added up to under 10 hours total.

The Power Question

“When will you create the video lessons?”

When I was a kid and my dad asked me when, I’d say, “Soon.” Then he’d promptly say, “Give me a time.” Depending on the conversation, he’d say, “Give me a time and day of the week.”

This type of questioning annoyed me at first but forced me to get set on when I would take a particular course of action.

Being clear on when you will take action makes it easier to carve out time in your schedule. I was very specific with TSMD. I decided that evenings would work best for me.

I’d get everything else out of the way so I had more time in the evening. Podcast interviews were done, blog posts were written, and emails were responded to.

During those evenings, it was just me and TSMD.

Habit Development

If you do something each day for 66 straight days, you turn it into a habit. Every day, I do something for one of my training courses.

I’m creating video lessons, making changes to the membership dashboard, planning out the marketing, or something else. But I’m doing something for one or more of my training courses every day.

Turn training course creation and marketing into a habit by doing a little bit each day. It’s better to do a little bit each day than squeeze everything into one day. Doing a little bit each day makes the process more comfortable and allows you to deliver higher value training courses.

I was fine with squeezing TSMD into three days because even when the video lessons were created, I still had a lot more to do. To this day, I continue creating video lessons for TSMD and doing a little bit each day. TSMD won’t be one of those publish and forget about it training courses. I’ll be updating it every month.

In Conclusion

I created dozens of training courses before graduating high school. Training course creation isn’t a privilege exclusive to a small group of people. Anyone can get started and create the training course of their dreams.

Plus, training courses are highly profitable. I make more money from my training courses than any other product or service that I offer. And I’m not alone.

Joseph Michael started creating courses part-time during any extra time he could find. A few years later and Joseph has made over $1 million from his courses.

Joseph was kind enough to provide my readers (you guys and gals) with his course creation bundle. This bundle allowed him to go from training course idea to over $1 million in profit.

Joseph started out as your typical “Average Joe.” If Joseph and I can create profitable training courses, then you can too.

The course creation bundle will help make training course creation a breeze, but it’s only available for a limited time.

My recommendation is to get it even if you don’t want to create a training course. That way, when you decide to create a training course, you have the resource.

Have you created a training course before? If not, what’s holding you back? Sound off n the comments section below

How To Leverage Pareto’s 80/20 Principle For Your Business

August 9, 2016 by Marc Guberti Leave a Comment

Pareto’s 80/20 Principle is the one rule you need to master in order to be productive every day of your life. Discover why this rule is so important and how you can use it to increase business sales.

Pareto’s Principle has had a significant impact on my journey as an entrepreneur. It allows me to address my priorities and gives me a reason to pursue those instead of the shiny objects that get in the way of most people’s success.

If you enjoy the video, please don’t forget to subscribe to my YouTube channel.

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How To Leverage Social Media Automation To Take More Vacations

August 5, 2016 by Marc Guberti 2 Comments

social media automation

Social media is the best way to build an audience without paying a penny. Social media automation helps to save a large portion of your time. Most people spend approximately two hours on social media every day.

Combine social media automation with everything else you do in your work and life, and there isn’t much time left for you to explore new opportunities.

For a while, I focused on social media to build my audience. It worked, but it took up most of my time. While I did grow my social media audience and write blog posts, that was just about all I could handle and nothing much beyond that happened with my business.

Now I create monthly training courses, play the piano, and still dedicate time to grow my social media audience. Only now I get to take true vacations rather than working vacations. How? I simply automated my social media efforts.

Scheduling my own tweets and growing my social media audience are things of the past. Tweets still show up on my account, and my audience still grows, but I have outsourced those tasks to other people I can trust.

There is a point at which outsourcing becomes necessary. It’s the only way to explore more opportunities and increase revenues. Plus the incentive of taking real vacations more often helps too. Let’s be honest about that.

Without any further adieu, here’s the pathway to social media automation:

List All Of The Things You Currently Do For Your Social Media Accounts

What tasks do you currently handle for your social accounts? Are you engaging with your audience, looking for content to share, scheduling posts, conducting content research, growing your audience, or anything else?

Chances are you perform at least one or more of those tasks. Right now, quantity matters less than the work you’re putting in to accomplish these tasks over time, and the time you spend on your social media initiatives on a daily basis.

As you see results from your efforts, the more time you’ll spend on maintaining and increasing those results. An effective social media strategy helps you maximize your time, but you will still spend time on those tasks, regardless of your strategy.

I used to schedule over 700 tweets each week before I hired someone to do that for me. It took me about 30-45 minutes each week to schedule that many tweets through repeated CSV file uploads and looking through the tweets to make sure everything appeared the way it should. Certain tasks like those ate away at my time.

Even though these tasks are necessary for promoting yourself on social media, they eat into precious time. And you can easily outsource these tasks to other people for a relatively low price.

It should take you 15-30 minutes to create the list of your social media tasks and an approximation of how much time you spend on each. You may get the main tasks down in 2-5 minutes, but if you dig deeper and consider every part of your social media strategy, you will likely discover more tasks that you can outsource.

List All Of The Tasks That You Can Add To Your Social Media Workload

We naturally want to be present on multiple social networks in order to get the most out of each. While it is tempting to spread out your efforts, a better approach is to master one social network at a time.

With that said, it is possible to expand your social network presence with the help of outsourcing. Make a list of all the networks that need attention and note which of your current networks are top performers. It may not be necessary to be active on every network; it depends on your goals and audience.

Before I started to outsource my social media, I wouldn’t have thought of using Instagram. Now I get the most out of that network because my freelancers take care of the images and posts for me.

I didn’t have the time to do all of that work. But rather than turn that excuse into a barrier, I found a way around the barrier. It’s just like walking around a maze instead of going through it. The only way out is through.

social media automation

Writing a list of your social media tasks will help you realize exactly how much you are doing and how much time you are spending on each task. The list is not meant to add to your workload. Rather, it should help you prioritize the tasks you can outsource in the future.

What About ROI?

Outsourcing is a great way to save time. But it costs money. Some people spend thousands of dollars per month on outsourcing, and I don’t blame them. The more money you spend on outsourcing, the more time you save.

Unfortunately, money does not grow in trees. And the main thing on every entrepreneur’s mind is how to make a profit.

“If I spend all of this money on outsourcing, how am I going to make any money?”

If you ask and answer this question often enough, you will be surprised at the insights you uncover. Sure, automating your social media workload is no guarantee that you’ll increase your profits.

I could schedule tweets myself and save money. And I am not necessarily adding to my profits each time I pay someone to schedule tweets for me. Just as I don’t make a profit when I pay someone else to edit my videos.

However, the time I save (here’s the key part) can be repurposed into efforts that lead to bigger profits. Never before have I had so much time available. And never before have I made as much revenue as I am making now!

If you know how to use your time correctly, you also know how you can increase your profits by social media automation.

In Conclusion

As social media continues to evolve, more opportunities pop up. But along with those opportunities comes a heavier workload.

We must learn how to use social networks and build our audiences. And we must also pursue new opportunities while maintaining our current workloads. But if you put too much work on your shoulders, everything will come crashing down.

Your workload may be weighing you down; it’s only when you take some of that weight off your shoulders that you begin to realize how much weight was actually there.

It’s like exchanging your worn out running shoes for a new pair. You never knew how badly you needed a new pair until you put them on your feet.

Social media automation makes you conscious of the difference between that old pair of running shows and the new pair.

Likewise, we may not realize how much work we put on ourselves until we see things from a different perspective and take automation and outsourcing more seriously.

What are your thoughts on social media automation and outsourcing? Do you focus more on increasing revenues or finding more time in the day to complete all of your tasks? Sound off in the comments section below.

July 2016 Monthly Performance Report

July 31, 2016 by Marc Guberti 2 Comments

Each month feels like another month of rapid progress. July is no exception. In fact, it’s crazy to think July has already ended.

July 2016 Summary

I interviewed more people for my podcast. I plan on launching it in August. I promise you’ll love the episodes.

My family went up to Boston twice to watch the Red Sox play ball. We saw the team win two games and lose two games.

My brother and I hosted our Teenager Entrepreneur bootcamp which is always a blast. For those of you who don’t know, my brother and I empower teens with the knowledge they need to build successful businesses based on their passions.

That’s the Teenager Entrepreneur bootcamp in a nutshell.

I won the People’s Choice Rule Breaker Award back in 2014, and now I’m ready to win another Rule Breaker Award in 2016. I am a rule breaker because I started my business in middle school.

If you want me to win the award, please vote for me here.

Here’s what else happened this month:

Content Creation Calendar

I have read several books this month (more on that later) and structuring a content creation calendar got mentioned in several of those books. So I decided to structure my own content creation calendar.

It’s one of the better decisions I have made regarding my content. If I have all of my content creation calendars in front of me, and you wanted to know what I’ll do on December 13, 2016, I could tell you.

I considered taking a picture of one of my content creation calendars but it’s got several of my future content ideas on it. I would rather write out the content first. If I remember, I’ll include the August 2016 Content Creation Calendar within that Performance Report.

The Content Creation Calendar made it possible for me to identify themes I need to focus on and how I can manage to produce a new piece of content every day. I was great at that in the past. But that became more difficult as I wrote longer blog posts.

My Battle With Amazon

email marketing

About 1-2 weeks ago, I sent an email to my list detailing my struggle with Amazon. The struggle many Kindle authors face is that Amazon doesn’t allow you to sell your Kindle books for free. $0.99 is the minimum price you must charge for your Kindle book.

So why are some Kindle books free?

The answer is that there’s a workaround. If you publish your book on Smashwords for free and get the premium status in Smashwords, Amazon is more likely to listen. Publishing your book on Smashwords isn’t good enough without the premium status.

I plan on getting the premium status on Smashwords soon. I haven’t gotten to it due to a lack of time. Then I am sure Amazon will change the price.

The interesting thing about this Kindle book is that it actually made four sales. The only time I promoted it to my audience, I told them to not buy the book because the entire book is me copying and pasting one of my blog posts.

But four sales got my attention. While I didn’t want this particular Kindle book to make sales (it’s one of my blog posts and I only make $0.35 per sale), I see potential.

The next time I turn one of my blog posts into a book, I’ll add additional content so I feel better charging $0.99 for that Kindle book. It’s just unnecessarily hard to make a Kindle book free on Amazon. For now, having one Permafree Kindle book is fine with me.

Problems With Udemy

One of my goals from the June 2016 Monthly Performance Report was to create more Udemy courses. The entire thinking was that since Udemy is changing and fewer people want to create courses, now is the perfect time to jump in.

Since then my opinion has changed. I’m not as focused as I once was to create more training courses. Udemy’s pricing policy and rule to hide certain courses with an insufficient average rating from their search engine didn’t go well with me.

For instance, my free course Guest Blogging Your Way To Ultimate Visibility and Traffic was removed from Udemy’s search engine.

Udemy said that if a course averages below 4.10 stars in its recent reviews, it gets yanked from the search engine. The last 10 reviewers averaged 3.85 stars which means I was .25 stars away from not having any problems.

udemy rating system

Combine that with the fact that the course’s all-time star average is exactly 4.10 stars, I’m not pleased. Udemy is continuing to change, and most of the changes aren’t looking good so far.

All of the income I make from Udemy is now passive. I haven’t updated a course there for a while. But I’m not giving up on training course creation. Enter TSMD.

Total Social Media Domination — TSMD

TSMD is one of the most ambitious projects I am currently pursuing. TSMD will be a membership site that consistently gets updated with new videos on how to dominate social media.

I don’t know all of the details yet, but I know I’ll include a FB group for members to chat and ask me their questions.

The plan is to commit at least three hours of my time to building TSMD every single day until its completion. That way, I can finish the whole membership site before the end of summer. Adding monthly updates will be much easier in comparison.

For those of you interested, I plan on having an affiliate program for the membership site with a recurring commission for each member you refer.

Unlock Your Potential

Speaking of projects, I’m also working on a new book. The book will be called Unlock Your Potential. Right now the manuscript is over 10,000 words long. I aim to get the manuscript to 30,000 to 60,000 words by the end of August.

This book will be a manifesto. I’ll reveal what has driven me so far and how you can achieve significant results in your life. This isn’t just going to be any personal development book. It’s going to be one of the best if not the best personal development book out there.

I’m pursuing a publisher for this book so my book can reach the hands of more readers. I dream of being able to find this book in Barnes & Noble.

I’m Intensifying My YouTube Efforts

marc guberti youtube

I can’t show a picture of my content creation calendar, but I can give you an idea of the work involved. Every week, I am uploading a minimum of four new videos to YouTube.

#1: Videos For Teenage Entrepreneur Series on Mondays — These videos are specifically aimed towards providing teens with the knowledge they need to crush it in business and life.

#2: Misc videos on Tuesdays — Anything from social media marketing to productivity, but I keep these videos within my niche.

#3: Podcast videos on Wednesday — I will redistribute all of my MP3 files into YouTube videos with my podcast’s channel art. Why not?

#4: Q&A videos on Saturdays — I am answering one question every week. Have a question for me? I’ll answer it in a video and promote you at the same time!

My goal is to eventually publish one new YouTube video every day. The focus in August is to get comfortable with publishing four videos every week. I want to feel comfortable taking that type of action so it’s an easy transition during college.

Books I Read

I read a lot of books this month largely due to traveling back and forth from New York to Boston…twice.

1. The 10X Rule

2. Podcastnomics

3. Will The Real You Please Stand Up

4. The Content Code

5. Content Rules

6. Podcast Launch

As you can see, I am reading books in three specific areas. Content marketing, podcasting, and personal development.

After my interview with Aaron Walker, I learned that reading personal development books won’t just help you become a better person. Personal development books help you become successful in all areas of your life…including your business.

If you could only read one of these books, I’d recommend The 10X Rule hands down. It’s a personal development book that is all about achieving success. These rules apply regardless of what niche you are in.

One cool stat from The 10X Rule is that most workers read one book every year while most CEOs read 60 books every year. That stat reveals how important it is to read books.

One of my goals is to listen to at least five audiobooks each month. This goal has been easy for me in the summer due to traveling. In school, that goal will get more challenging, but I am determined to pull it off.

Blog Posts I Wrote

If you missed the blog posts I wrote in July and want to read them, I have included them here as a reference. I published a bunch of YouTube videos too which can be found on my channel.

5 Ways To Use SnapChat For Business: The new social network is growing as the days go by. Now is the perfect time to start using the revolutionary social network for your business. In this blog post, I’ll reveal how I use SnapChat for my business and how you can do the same.

3 Ways To Fit Something Into Your Budget: When businesses find themselves at their maximum budget, these are the methods they can use to find more room within their budgets.

10 Tactics To Get High Quality Backlinks: Backlinks are very important for SEO. In this article, you’ll learn some of the best tactics you can use to build a quality backlink empire.

How To Write A Ridiculously Long Blog Post: Some of my blog posts are over 5,000 words which is great for SEO. You’ll learn the mindset I approach these blog psots with so I can go from an idea to 5,000+ words.

5 Power Tips To Get More Done: Want to accomplish more in your lifetime? This blog post reveals how you can do just that.

Looking Back At June

I already went in-depth about Udemy, so I won’t mention that here.

I still haven’t created a new landing page yet. TSMD will force me to create several landing pages so I’m happy about that. I won’t consider creating another landing page until I complete TSMD.

I technically published a new Kindle book although making it permafree will be the next goal. What interests me is that the book has already resulted in two new subscribers. Making the book free would put it in front of more people, and as a result, grow my email list.

I am still not averaging 1,000 daily visitors for my blog yet, but I did make significant progress. I finally have a solid plan of attack for producing content. By the end of August, I’ll be in the groove of publishing one new piece of content for this blog every day.

Part of that plan is having contributors, so if you would like to contribute a blog post to my blog, you can go here for the details. I have two people working for me to get more contributors.

I honestly thought I would have interviewed more people for my podcast. I only interviewed five people this month but I largely attribute that to travel and the Teenager Entrepreneur bootcamp.

I had an absolute blast during those five interviews and am sure you’ll enjoy them too.

August Goals

I normally called this section the “Highlights” section, but “Goals” seems more appropriate. These are some of my goals for August:

#1: Launch The Podcast

For the past two months, I’ve told my audience about all of the awesome people who I have interviewed. The podcast is finally going to see the light of day. On my content calendar, I have already designated August 24th as the day the first podcast episode goes live.

There’s still much to do but the heavy lifting is over with. The most challenging part was committing to having guests and then interviewing the first few guests. It’s been a breeze since then.

#2: Complete TSMD

I will work on this membership site for at least three hours every day until its completion. I am excited about this membership site and all that I will offer on it.

I’m so excited about it that I am even working on merchandise. I am finalizing some of the shirts on Zazzle now.

social media shirts zazzle

Below the social media logo are the words “Total Social Media Domination” and “@MarcGuberti.”

All of those shirts will be available to the public soon enough, and you better believe I’m wearing those shirts during my future YouTube videos.

#3: Get 1,000 Daily Visitors For My Blog

This will remain one of my goals until I accomplish it. July was the planning phase and August is the month in which I execute that plan. I am more focused on the podcast and TSMD, but any extra time I have will get allocated towards this goal.

#4: Increase My Affiliate Marketing Revenue

I have made several changes to my blog with affiliate marketing in mind. A while ago, I added a resources page to my blog with some of the online tools that I recommend.

All of the links are affiliate links, and I have no problem with making money promoting a tool that I would have recommend anyway.

I have gone through all of my blog posts and included affiliate links at any reference of HootSuite, Optimize Press, ManageFlitter, or any of the other tools that I use.

The moment I publish my podcast, I’m pursuing Audible’s podcasting affiliate program. That will be a lot of fun since I read all of my books on Audible and can therefore promote it very well.

I’ll never promote a product as an affiliate unless I like the product and am proud to stand behind it.

In Conclusion

In all of the years I’ve been a blogger, I have always explored new opportunities and achieved the best results during the summer. Summer is coming to an end.

But I’m not walking out quietly. In a span of the next 30 days, I’ll launch a membership site and a podcast. I’ll be increasing the number of emails I send each month which means I’ll be switching over to ConvertKit very soon (there’s no limit in monthly emails).

Thank you for reading my month in review. I hope you enjoyed it.

And please don’t forget to vote for me to receive the Rule Breaker Award.

5 Ways To Use SnapChat For Your Business

July 29, 2016 by Marc Guberti Leave a Comment

Thinking about using SnapChat for business?

With more than 100 million daily active users and 400 million snaps per day, Snapchat has come a long way. What began as a messaging app quickly became the most popular social network among teens and it’s now a powerful force for global companies trying to connect directly with customers on the platform.

More and more influencers are using Snapchat as well. John Lee Dumas shares daily tips and inspiration on Snapchat. Author Daymond John used Snapchat to invite fans to follow him on a recent book tour.

And brands are using Snapchat in creative ways, from teaser campaigns to product launches. Cosmetic company Nars used Snapchat to release a preview of its new collection – individuals had to add NARSissist as a friend on Snapchat to access the preview.

World Wildlife Fund’s Snapchat campaign #LastSelfie raised awareness about endangered species. Audi collaborated with The Onion to Snapchat the Super Bowl live. And GrubHub found a summer intern via Snapchat.

Here are five ways to use Snapchat for your business:

#1: Give Users a Behind-the-Scenes Look Into Your Company

The more people get to know the people behind your business, the more they will trust it. That’s one reason why people include personal information in their bios.

In my Twitter bio, for example, I let people know I’m a Red Sox fan, runner and dog lover. That way I make immediate connections with people who share my passion for the Red Sox, running and dogs.

Snapchat lets you take this information to the next level by providing more context. For example, I can share snaps of my dog or scenes from a Red Sox game.

I know this will sound crazy, but even the clothing you wear gives users a better idea of who you are as an individual. You may wear a suit or collared shirt in your YouTube video, for example, but when you’re using Snapchat throughout the day you will likely capture those moments when you’re still in your sweats or a t-shirt.

You can provide your audience with snaps of your company culture by sharing moments of a team-building exercise, people working on a product, funny moments at the coffee or Xerox machine, practical jokes, staff spotlights, your founder’s work habits, etc.

The result? You’ll connect with people on a personal level.

#2: Provide Daily Tips

I really like what John Lee Dumas is doing on SnapChat. He shares what he refers to as “JLD rants” in which he provides his followers with interesting insights.

The great thing about Snapchat is that its bite-sized format is easily digestible. Each snap can expand upon one tip or offer a new one. Or you can combine multiple snaps into stories throughout the day resulting in an ongoing video message.

It’s easier for you, and more useful to your audience, if each snap provides quick insights that can be understood in 10 seconds or less.

These short insights facilitate sharing, keep your audience interested and provide a new level of interaction. Users can also send you 10-second videos, text messages, and pictures via Snapchat.

#3: Host a Q&A

To encourage people to engage with your snaps, host the occasional Q&A. Simply post a story inviting your audience to pose questions. You’ll receive notifications containing pictures, texts, and 10-second videos of people asking questions.

You can choose answer questions directly (i.e. to the person who asked a particular question) or share several 10-second stories with all of your followers to introduce the person who asked the question, and provide your answer.

You can also use the platform to offer access to live events and for crowdsourcing ideas. Your fans will appreciate having a say in your business decisions and will be more motivated to participate. Ask users to come up with a new product name, for example, or provide feedback on a new campaign or promotional idea.

#4: Inspire Your Followers

No matter what your niche, users are always looking for inspiration, so make a point of doing something every day to inspire your followers.

It can be something as small as reading one of your favorite motivational quotes. Or it can be as big as creating an ongoing story about your brand, a new product or service, or asking people to share their own experiences with your brand.

You can also offer promo codes or discounts to the fans who watch your entire Snapchat story, or ask them to take a snap while holding your product.

People crave inspiration and something to believe in, and there is always a way to deliver. Tune-in to the daily lives of your followers and try to be there when they need a dose of inspiration.

#5: Communicate With Other Snappers In Your Niche

Right now, top people and brands in your niche are engaging with their followers on Snapchat, even though they may have millions of fans spread across multiple social networks.

It’s actually easier to engage with your followers on Snapchat than Twitter. Why? It’s easier to connect with your followers on Snapchat because they are likely interested in your brand and will respond to your messages.

Many individuals and brands with millions of Twitter followers are trying to grow their Snapchat following to the first few thousand. Interactions on Snapchat help you target your most valuable ambassadors and build stronger relationships.

The 10-second or fewer formats make people more likely to engage with your snap while already on the platform; people are willing to spend a few seconds engaging with your content. And it is also more likely that you will catch the attention of an influencer.

There is a marketing rule that says it takes between 7-13 touch points to make a sale. A qualified lead is more likely to convert if he or she is exposed to your content 7-13 times.

Here’s how that applies to SnapChat: if you engage with influencers 7-13 times on Snapchat, you’ll build key relationships as they get to know you.

Continue interacting with influencers after the 13th touch point, but never make direct requests to share your content, Indeed, take the focus off how you can convince influencers to share your content and focus instead on how you can make yourself or your company interesting enough to get to know on a personal level.

If you view relationship building as a way to make new friends instead of simply trying to gain exposure to bigger audiences, you’ll master relationship marketing. And you might even find yourself in front of bigger audiences in the long run.

To build relationships on Snapchat for business, think of connecting with influencers as ways to build partnerships. Partnering with influencers will let you spread awareness and reach a demographic that is hard to access via traditional media.

Tip: only recommend one piece of your own content, and only if you truly believe it will benefit the influencer.

In Conclusion

As Snapchat continues to gain momentum, it will become just as saturated with advertisers as Facebook and Twitter. Now is the time to get on board.

It’s exciting to think about what Snapchat will look like a year from now. The rule with any social network is that the best time to strike is when the network is new and growing. So don’t waste time!

So if you’re focused only on sending out tweets and optimizing your Facebook ads, you may be missing out on an even bigger opportunity.

Also check out: 10 of the Best Brands on Snapchat Right Now (And Why They’re So Great).

What are your thoughts about using Snapchat for business? Have any tips for growing Snapchat followers? How do you engage with your fans and influencers? Sound off in the comments section below.