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Marc Guberti

When Changes Are Made

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WARNING: Really long blog post.

The perfect becomes the imperfect. The go-to place becomes deserted.

I fear Staples is heading in that direction. Next year, Fordham Prep will require that all students have a Windows 8 computer. Many schools are going through this transition as well.

So what does that mean for Staples? To sum it up quickly, it means a lot.

There’s no longer a need for a notebook when you can open up a document on your computer instead. Once you get the computer, everything else is free. Not only does that mean free notebooks, but some schools have started to implement etextbooks as well. Instead of carrying that heavy textbook in your backpack or shoving it into your locker, the electronic option is available.

With a computer, there is no longer a need for pens or pencils. This sentence didn’t appear because of a pencil or a pen. That sentence (and this one) appeared because they were typed.

Instead of worksheets on paper, students can be given the worksheet online. If all of the teachers of a particular school do this, folders are no longer needed. All of the worksheets just get organized on the computer.

The endless search for a 2 subject notebook is over. Two documents on the computer do the job for you.

The eraser has been replaced with the backspace button, and all you have to do to get a calculator is to search it on Google. Books will turn into eBooks. Only the sports lockers will be left. Maybe the backpack can even be left home.

The ruler and protractor haven’t been figured out yet, but if everything else has been figured out, we can only imagine how long it will take before those get figured out.

Fordham Prep has a computer center, but I don’t know what is going to become of that. Everyone will already have their own computer next year.

Backpacks are going to get a lot lighter, and since so much is in one device, less people will forget a particular notebook. All a student needs is a computer, and that student will already have virtually all of their supplies.

Staples is in danger. Staples is the go-to place for getting school supplies. In late August and early September, everyone is going to Staples. If there isn’t a notebook on the shelf, that’s too bad. You’ll just have to go to another Staples and search for that notebook. What if your also looking for folders? When you go home from Staples, what happens when you realize you needed to buy a box of #2 pencils? It’s another commute to Staples, another moment of anxiety when you wonder if Staples still have pencils, and of course, the lines.

The computer solves all of that because it gives you what you would have gotten, but the computer is way more convenient. The student body at Fordham Prep contains about 950 students. Let’s say all of those students spend $5 at Staples for school supplies. Staples would get a total of $4750 in sales (I used the Google calculator for that one). Since all Fordham Prep students will be required to have Windows 8 computers, going to Staples will no longer be a requirement. Staples loses $4750 in profit from 950 students alone.

Then, other schools require computers, and less people go to Staples. It’s already happening to Barnes & Nobles on a much larger scale. eBooks are dominating the market that used to belong to stores like Barnes & Nobles. Borders is done for (remember who they were). Barnes & Nobles is fighting to stay in business.

This is the calm before the storm. Fordham Prep is going to require their students to have computers. Many other schools will follow, and some of them already started.

Staples is safe now, but soon it will be placed in a dangerous situation. The market won’t be able to support Staples as it does now. Staples will have sell products for business savvy people such as business cards or something like that. Focusing on selling school supplies will no longer be an option.

 

3 Ways To Get More Traffic And Sales From YouTube

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If you have a YouTube account, I highly recommend getting some videos done if you haven’t already. Videos are valuable ways to reach out to other people, and YouTube is the ideal place to use that advantage. Many marketers are using YouTube, but even when most of them get views, none of those views turn into sales or visitors on a blog. This even happens to many of those viral videos that have over 100,000 views.

The reason many people aren’t getting the results they want from YouTube is because they don’t know how to promote themselves. If you just upload the video and don’t promote yourself throughout the video or during the end, you aren’t using YouTube in a way that would give you more traffic and sales.

The first way to get more traffic and sales on YouTube is to constantly refer to your blog or products. In all of my YouTube videos, I introduce myself (Hello everybody, I am Marc Guberti) and tell the viewer about one of my products or blog (and I am the author of). Then, I go right into what I want to talk about in the video. It is important to consistently promote yourself with this method because people will hear the name of your product or your blog so many times that they will look at it. This will allow you to get more sales and traffic.

The second way to get more traffic and sales on YouTube is to include a link to your blog. Many people don’t think about the impact of adding a link to their blog. This seems like an easy task. All you have to do is copy and paste the link of your blog in the video (be sure to include http:// when you paste the link of your blog in the description). However, many people miss this step. This is how viral videos have no impact on the traffic and sales you get. They get the viewers, but the viewers have no other option to view other content. If people like your video, they will want to look at some of your other products and content as well. Give them that option.

The third way to get more traffic and sales on YouTube is to tell everyone where they can find your social networks at the end of the video. If the viewer likes what he sees, he will follow you on one or more of your social networks. If you actively use those social networks, that viewer will eventually click on the links of one of your blog posts, see one of your products, and eventually buy that product.

It’s not difficult to turn YouTube into traffic and sales for your products and blog. However, in order to get that extra traffic and sales, you have to promote yourself on your videos. Promoting yourself is a step many people miss which results in potential traffic and sales getting lost in the shuffle.

YouTube is a great way for you to increase your traffic and sales, and with these methods, you’ll be getting more traffic and sales in no time!

 

Numbers VS Interest

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There are plenty of people who focus on the number of people they have. These people will make sure it’s easy for people to find their products. Some of these people will artificially increase their numbers by buying traffic, followers, and reviews for their products. People will see the numbers.

But what do all of those numbers have to show. 100,000 fake followers don’t lead to more sales or interactivity. Getting 1,000 people visiting your website because of a traffic exchange program doesn’t lead to a strong interest for what you have to offer.

There is even a problem with a big audience of real people. If those people aren’t interested in buying your products, you won’t get any extra sales. If they don’t go back to your blog, you won’t get a returning visitor.

The people who are interested are the ones who stick around. Don’t focus on getting a thousand people who won’t be interested in what you have to offer. Focus on 10 people who will be interested in what you have to offer and tell others about you as well.

 

When You Get Their Attention

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Everyone is so focused on selling their product and marketing it with a budget or social media. Spending money isn’t the best way to market because who’s to say you find someone interested in what you have to offer. Using social media will help you get more people looking at your product.

However, are you getting the consumer’s attention, or are they likely to get distracted. Using advertising on a blog such as Google Adsense distracts the visitor and makes them click away. That click could have been a click on one of your products or another blog post instead.

When you get someone’s attention, it is important to make sure you can keep that person interested. The less distractions, the more interested someone will be in what you have to offer.

When you get their attention, keep it. If you want someone’s attention, you have to remove the distractions.

Marketing With Proof

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You can say you’re product is awesome and talk about some of the features. However, if you don’t have any kind of proof, your marketing efforts aren’t as powerful. People used to be gullible to scams. That has changed. In fact, many people are learning from their mistakes and the mistakes of others when it comes to getting tricked by a scam. Some have learned too much.

A product could be incredible and do everything it is supposed to do. However, testimonials and actual proof are now essential towards marketing. When people look for something to buy, customer reviews play an important role. Most of the popular products also have a lot of good reviews.

More people understand the value of testimonials. However, it is important to mention for a second time that some people have learned too much about scams. Instead of accepting a testimonial, some people will search that person’s name into Google and see if the results come up with anything good. Names and testimonials aren’t good enough. Now, the consumers want to see links to actual websites and social media accounts (unless everyone already knows the person who is giving the testimonial).

More people are getting smarter faster. The old ways don’t work as well as they used to, and trickery is not an option. Trickery is never the right option to take, but more people are aware of the potential trickery that comes with marketing. Not everyone is telling the truth, and in order to stand out, you have to give the consumers evidence that you are telling the truth about your products and services.