Marc Guberti

The 5 Things That Matter The Most On Your Social Networks

May 30, 2014 by Marc Guberti Leave a Comment

There are many components that decide whether someone will follow you or not on a social network. All of these components come to play in less than 10 seconds. That’s how long it takes for someone to decide whether someone is worth following or not. The reason people are quick with their decision is because they do not have enough time to dwell upon the decision. If it takes 5 minutes to decide whether someone is worth following, that will drain away too much productivity.

In order to save a lot of time, people look at certain components of your Twitter account. These are the 5 things that matter the most on your social networks.

Your avatar. Your avatar will be the decisive factor of whether someone takes the next step (reading your bio) or not. If you have a good avatar, you will get enough attention to get the person to read your bio. If you have a bad avatar (the egg picture or something inappropriate), many people will not bother reading your bio. The best avatar for you (depending on the account) is either a picture of you or your company’s logo.
Your bio. On many social networks, you have a certain number of characters to write a good bio. As a result, your bio needs to be a summarized version of what you do. By writing an effective bio, you will make someone seriously consider following you. These are some ways to write an effective bio.
What you post about. After reading your bio, potential followers will look at the most recent things that you posted. If you post things that a potential follower is interested in, then that person will be very likely to click the follow button. The things you post about may discourage people from following you just because they are not a part of your target audience. When people follow you because of what you post about, you will be gaining targeted followers (which are the best kinds of followers to have).
Your follow ratio. Some people will follow you just so they get a follow back. If you are following 10,000 people and have 12,000 followers, some people will follow you expecting a follow back. If you are one of those people with 100,000 followers while following 100 people, some people will follow you because you are “too cool to follow back.” Chances are you will fit better in the first category because going from unknown to finding yourself in the second category (with real followers…of course) is much harder.
How much you interact with your followers. Some people use media while others use social media. Just because you are on Twitter or Facebook does not mean you are using social media. Too many people use Twitter and Facebook like media to spread their message. Although there’s nothing like face to face conversation in the real world, social media is still very useful. If you are interacting with your followers, you will encourage others to join in on conversations, ask you questions, and reply to your tweets. If you interact with your followers often, potential followers will want to be a part of that.

Those are the 5 components that go into someone’s decision of whether to follow you or not. While some people focus in on certain components, having these 5 components will allow your account to look appealing to a majority of the people who visit.

What are your thoughts on the list? Do you have any additional tips? Please share your thoughts and advice below.

You Probably Don’t Know What Traf-O-Data Or Virgin Vodka Were

May 30, 2014 by Marc Guberti Leave a Comment

Traf-O-Data was a business with an objective of reading raw data from roadway traffic counters and create reports for traffic engineers. The company had modest success but quickly fell apart. This is one of the countless examples of a company falling apart, but the rest of the story is about perseverance.

One of the people who founded Traf-O-Data and watched it collapsed was some guy named Bill Gates. Even one of the richest men in the world had a business that fell apart. Bill Gates learned from Traf-O-Data’s collapse and created Microsoft.

That’s one story of an entrepreneur going from one collapsed business to creating something remarkable. There are many entrepreneurs who have gone from collapsed businesses to successful enterprises. One of those people was Richard Branson.

When you think of Richard Branson, you probably think of Virgin Airlines and Virgin Records. Chances are you do not affiliate Richard Branson with Virgin Coke or Virgin Vodka. Virgin Coke and Virgin Vodka are two of Branson’s businesses that quickly failed. After learning from his mistakes, Branson was able to start Virgin Airlines and become a billionaire.

The list goes on and on for entrepreneurs who first failed and then became very successful. Henry Ford’s first two car companies failed and left him broke. Mark Cuban was a carpenter and waiter among other things before becoming a billionaire. When looking at successful figures, we often forget that there was a point when these people were not successful. There was a point when all of the billionaires were struggling to make a living. The reason you didn’t know what Traf-O-Data or Virgin Vodka were is because few people accept the fact that billionaires were once regular people who just wanted to make it in the real world.

Maybe you may be in what seems to be a hopeless situation. Being broke after creating two businesses that failed, selling vodka, floundering amongst low paying jobs, and watching a business that was successful completely fall apart also seem like hopeless situations. Bill Gates, Richard Branson, Henry Ford, and Mark Cuban were in those hopeless situations.

The Biggest Mistake Bloggers Make With Their Subscription Boxes

May 29, 2014 by Marc Guberti Leave a Comment

There are millions of blogs. Although a majority of bloggers have a subscription box on their blogs, many of these bloggers are creating ineffective subscription boxes that take up space and get no subscribers. In order to establish a powerful presence for yourself on the web, you need to have a subscription box that is going to get you more subscribers.

Here’s where the mistake comes in. Most bloggers decide to caption the button something like, “Subscribe Now” or “Subscribe For Free Updates.” The mistake is that the buttons include the word “Subscribe.”

Even when my blog’s traffic started to increase rapidly, I continued gaining a small number of subscribers. Even though my blog was getting thousands of extra visitors I was not getting a lot of extra subscribers. In some cases, I would not get a new subscriber to my blog for a week.

Then, I made a small change to the subscription button. The original button said, “Subscribe Now For Free Updates,” but I decided to make that button say “Count Me In!” Right when I made that change, I immediately got more subscribers. Now I am gaining several subscribers every day.

Growing your list is one of the most important ways to build a strong presence for yourself on the web. By growing your list, you will be able to get in contact with more people who want to buy your products. Does your subscription box say “Subscribe Now” or something similar? If you are using the word “Subscribe,” then you need to change that to get more subscribers.

How The “My Life Isn’t Good Enough” Mindset Works

May 29, 2014 by Marc Guberti Leave a Comment

Mindset

In one of Tony Robbins’ videos, he discussed how the “My Life Isn’t Good Enough” mindset can set you up for success. It was an interesting video where he interviewed Frank Kern and John Reese about success. One of the parts of the formula got referred to as the “My Life Isn’t Good Enough” mindset.

Most people who think in this mindset know they have been dealt with an unfair hand, and they use that unfairness as an excuse. The people who constantly make excuses will not get themselves out of the “My Life Isn’t Good Enough” mindset. While most people see this mindset as a way to crush dreams and settle with being unfulfilled, there is another way to take advantage of this mindset.

There are many people who have used this mindset to become very successful. The people who used this mindset to become successful realized their lives were not good enough, but took action to make their lives better. That’s why you hear about the stories of people going from $100k in debt to making over $1 million in 1 night. That’s why certain people get to become professional athletes.

This mindset is the creating or breaking point of your success. If you use this mindset to limit yourself, you will remain limited. However, if you use this mindset to realize you need better results and be inspired to take action, then this mindset will allow you to become very successful.

4 Factors That Go Into Writing Content That People Will Love

May 28, 2014 by Marc Guberti Leave a Comment

Quality Content

More people focus on writing content while less people focus on writing content that visitors will love. In order for your blog to grow, you need to write content that your visitors will love. This will encourage visitors to stick around and eventually subscribe to your blog. In order to get more people to write content that your visitors will love, you need to have these four factors.

Some people love the content because of the story. There is a difference between a 38-year-old writing this blog post and a 16-year-old writing this blog post. There is also a difference between an average person writing blog posts on the Shoemoney blog versus someone who used to live on a friend’s couch writing blog posts on that blog. You need to have a story that people love, and then your content looks a little better. This is not the difference between good content and bad content. A good analogy is that the book on a $0.99 discount looks better than the book at a regular price. The blog’s content with a good story looks better than the blog’s content without a good story.
Write blog posts that are easy to read. The only way your visitors will love your content is if they read it. Your blog posts need to be easy for your visitors to read. If I smushed all of the content of this blog post into 1 big paragraph, it would be more challenging for visitors to read the blog post. By spacing your content into several paragraphs, your visitors will have an easier time reading your blog posts.
Write quality content different from other bloggers. The word quality is just as important as different. Writing a blog post with typos in every sentence is different, but that does not mean people would love to read it. Write about topics and go into detail about those topics in a way different from other bloggers.
Proofread your blog posts before you publish them. No matter how good your blog post is, one typo will hurt a lot. In order to avoid publishing blog posts with typos, you need to proofread them before you publish them. Spending 5-10 minutes reading 1 blog post will allow you to feel more confident about your blog’s content.

In order to write content that your visitors will love, you need to have these four factors on your side. What are your thoughts on the list? Do you have any additional tips? Please share your thoughts and advice below.

The Powerful Urge That Will Make You Want To Earn More Money

May 28, 2014 by Marc Guberti Leave a Comment

money

There are many things that urge us to earn more money. While some of these things are not shared by everyone (being homeless, being in a desperate situation, wanting to save up for college), there is one thing that applies to all of us. One powerful urge that will make you want to earn more money is by spending it on yourself.

I would quickly like to point out that although spending money on yourself is a great way to get motivated to earn more money, you should not spend money to the point where you go bankrupt. Only spend about 5-10% of your money on yourself. That will be enough to get the urge going.

The first thing that I bought with my own money was HootSuite Pro. Before buying HootSuite Pro, I got very comfortable with making $200 every month which by no means is an income to live by. When I committed to spend $9.99 every month, I realized that I was not making enough money. In the future, I plan to buy access and upgrades to other tools such as ManageFlitter. In addition, I plan to use some of the money for things outside of my business.

This urge made me stop giving myself a pat on the back. In terms of making money, a pat on the back represents you are satisfied with the amount of money you are making. We all want stuff, and by purchasing some of that stuff, you will want to earn more money. This powerful urge will make you put in more work and effort to see your business succeed or for you to get the raise in the company you are in.

UPDATE:

I ended up buying access and upgrades to ManageFlitter and other tools. A significant portion of my budget is allocated towards outsourcing costs. I am spending far more money each month than I was when I first wrote this blog post.

The motivation exists more than ever for me to increase my revenue. I still haven’t spent any money on myself outside of my business because I don’t have a desire to do so yet. Anytime I spend money, it is an investment to my entrepreneurial domination.

Not only will spending money, more specifically, investing in yourself amp you up with more motivation. But spending money also makes you much smarter about how you spend.

I recently read Power Of Broke by Daymond John in which he mentioned that it’s not always good to get more money. Daymond has the perspective of an investor who says no to some businesses and provides extra money to other businesses.

Some people who get an extra dose of money are overwhelmed with all of the different ways they can start spending that money. Then, the money gets spent through a variety of means but ends up getting wasted.

Money isn’t made to be spent all of the time. For your business, you must always spend smartly. Spending smartly means analyzing your income and expenses. If you spend more than you make, then you’ll be in debt soon enough.

When I started to invest money into outsourcing, I didn’t start off with a team of dozens of freelancers. I started off with a single freelancer. It was a bumpy transition because I never gave a part of my work to someone else before. I interacted with that first freelancer often to make sure the job was being done properly.

Once I felt comfortable with outsourcing, I gradually outsourced more of my work to other freelancers. My outsourcing money has been money well spent due to the time it has opened up to me. If I immediately hired over a dozen freelancers, the transition would have been far more stressful due to the added work and anxiety of making sure multiple parts of my business were being managed properly.

Investing in yourself gives you a powerful urge to make more money. You are your greatest asset.

How To Turn That Urge Into Riches

Discover how to create a plan that, when fueled by the urge, will allow you to make more money.

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