Marc Guberti

Well-Rounded Gave Its Crown To Specialization A Long Time Ago

March 14, 2014 by Marc Guberti 2 Comments

There are two entrepreneurs. One entrepreneur is well-rounded. The other entrepreneur specializes in one thing. Which of these two entrepreneurs is more likely to become successful?

The second entrepreneur is more likely to become successful. There are more specialized people that are easier to connect with than ever before. One person offers general advice about social media. There is also someone who specializes in Twitter marketing while there is another person who specializes in getting more engagement from Facebook fans.

The more you specialize, the smaller you make your target audience. Making a target audience may sound like something bad, but the smaller the better. A small target audience does not encounter as many distractions that take them away from your business as a large audience. A small audience of people primarily interested in Twitter will pay more attention to you than an audience interested in social media. An audience interested in social media may decide to look at the person offering consultations about Facebook. On the other hand, the people interested in Twitter will only focus on consultations about Twitter. If you offer consultations about Twitter, your targeted followers will have a stronger reason to use your services if they are only interested in Twitter than if they are interested in social media.

Well-rounded is no longer an option. There are countless people offering specialized services. Well-rounded is ordinary. Specialization is extraordinary.

What To Do When The Grass Is Greener On The Other Side

March 13, 2014 by Marc Guberti 1 Comment

The phrase of grass being greener on the other side is a popular one. In several cases, the grass is not as green on the other side as it appears to be. However, there are some cases when the grass is much greener on the other side. Whether income on the other side is better or there is more happiness on the other side, there will be moments when the grass is greener on the other side.

The most common choice is to simply stare at the greener grass with the “I wish that was me” attitude. Looking at the greener grass on the other side does not make your situation any better. Your grass will not get any greener than it is now. In fact, the grass on your side may get worse.

The less common choice is to do what you can to make your grass greener than the other side. You do not necessarily have to convert to the other side to have greener grass. Many times, by going to the other side, you will be able to understand what you lost by going to that side. As a result, the grass on the side you left suddenly looks greener. The best thing you can do is work on making your grass greener. There is no reason to accept the rules that everyone else follows.

Don’t go for the greener grass. Make the grass you already have greener.

There Are No Limits To Success

March 13, 2014 by Marc Guberti Leave a Comment

The easier road is to make up your own limits. It is easier to say that your boss won’t give you a raise than it is to work more often to eventually get the raise. It is easier to say that you are not qualified to write a blog post every day. The more challenging task is to write the blog post every day and get better results.

It is easier to give ourselves limits and define our boundaries. The problem with setting limitations is that once we start, we get good at it. A 10,000 follower increase becomes the limitation for the year because that’s how much effort will be put into gaining more followers. After a few bad days, the new limitation becomes a 5,000 follower increase for the year. If that goal gets reached, it was a good year for your social network…but it could have been better.

Instead of giving myself limitations, I give myself minimums. Ever since my following count soared, I gave myself a goal to gain over 200,000 followers every year. Although that goal sounds crazy, the rate in which I have been gaining followers will result in 200,000 followers every year (as long as the rate is consistent). I could gain more than 200,000 followers, but that is my minimum.

Limits prevent growth. Setting minimums and striving to exceed those minimums encourages growth.

How We Need To Face Rejection

March 12, 2014 by Marc Guberti Leave a Comment

We all face rejection. No matter how much you try to avoid it, avoiding rejection is an impossibility. All of the leaders of our generation and past generations faced rejection. I won’t be shocked if the leaders of future generations face their fair share of rejection as well.

Facing rejection puts you one step closer to becoming successful. The thought of facing rejection is the biggest hurdle we face towards becoming successful. Once we get through that hurdle, most of the journey is easy sailing.

The other big hurdle is how we react towards getting rejected. Some people give up upon being rejected while someone else felt like pursuing over 300 people to get the finances to create Walt Disney World.

We all have to face rejection. There is no point in hiding from a force that we cannot hide from. The best way to embrace this force is to accept that there will be moments of rejection. However, those moments of rejection bring you closer to success as long as you stick with your dreams. Getting rejected 150 times meant Walt Disney was less than 200 rejections away from the big yes that created an enterprise.

7 Ways To Get More Comments On Your Blog

March 12, 2014 by Marc Guberti 10 Comments

Getting people to comment on your blog will allow you to interact with your visitors. The more comments you get on your blog, the more visitors you are able to interact with. Many blogs that get numerous comments per post also happen to have be the most popular blogs on the web. Commenting builds the buzz about what you have to offer, and getting those comments can also result in more potential subscribers. In order to get more people to comment on your blog, follow these 7 tips.

Write opinion-based content. By writing opinion-based content, some of your visitors will decide to respond to your blog post with their own opinion. If you write a blog post about how awesome dogs are, some of your visitors will agree while others will disagree. The result will be visitors commenting with their opinion.
Write quality content. It seems as if this tip is everywhere and gets overused. However, it is still an important way to get more comments on your blog. Most comments come from the people who are reading the entire blog post. If you want someone to read your entire blog post, you need to write quality blog posts. That will increase your visitors’ retention rate and as a result lead to more comments.
Get more people to visit your blog. There are numerous ways to do this such as boosting your blog’s SEO, making your blog load faster, and utilizing your social networks. Getting more blog traffic will lead to more visitors. The more visitors a blog has, the more comments that blog gets.
Make sure it is easy to leave a comment. If someone has to log in or create an account in order to leave a comment, less people will leave comments. You should only ask your visitors of three things (name, email, and website). The easier it is to leave a comment, the more comments your blog will get.
Write blog posts consistently and frequently. People need to know when you are going to send out a blog post in order to see it. When they see your blog post, some of those people will comment on it. In order to get the most traffic and comments, it is important to write blog posts on a consistent, frequent basis. I publish blog posts every day at 9 am and 9 pm Eastern Time.
Reply to the people who leave comments. This will only encourage those people to leave more comments on your blog and visit it more often. When new visitors see activity in your comments section, they will be more likely to leave a comment.
Encourage people to leave their own comment. Some people need a little nudge before they leave a comment. If the little nudge encourages 50 people to leave a comment on your blog, you will be able to get more activity on your blog.

Those are the 7 ways to get more comments on your blog. Do you have any additional insights or thoughts about this post that you would like to say? Please share them below.

Intangibles Define Us, Not Statistics

March 11, 2014 by Marc Guberti Leave a Comment

Statistics are there, but they can easily get changed. A blogger who is getting 0 visitors a day can end up getting over 100,000 daily visitors at some point in his career. The person who consistently gains 20 followers every day can suddenly end up gaining 300 followers every day.

The Denver Broncos were favored by a landslide to win the Super Bowl against the Seahawks. That did not happen, and the Broncos lost by a long shot. We commonly think that statistics define the best. However, statistics change. We need to focus more on the intangibles to see who the leaders are.

The intangibles are the persistence, consistency, the desire to be successful, and other traits of well-known leaders. While the statistics say hopeless, the intangibles say success story. When the Patriots chose Tom Brady in the 6th round of the draft, he was a back-up quarterback for his college and ran at pedestrian speeds. No one had any idea what the Patriots saw in Brady. Tom Brady ended up becoming one of the best quarterbacks in the history of the sport. The New England Patriots were not looking at the statistics. They were looking at the intangibles.

Statistics are not enough. Some of the people with good statistics don’t want to put in the long hours to get better. The people who have good intangibles are the ones who catch up to the statistic leaders. The intangibles allow some bloggers to go from 0 visitors to 100,000 daily visitors.

Statistics are important, but the intangibles are more important.