Gavin Bell is a Scottish entrepreneur, vlogger and speaker. He runs Blue Cliff Media which is a Facebook ad agency. He is often regarded as one of the world’s leading Facebook advertising experts.

 

Quotes To Remember:

“Marketing 101 is the right message to the right person at the right time.”

“We are all consumers when we go to Facebook ourselves.”

“When you are setting up a campaign, the way to do it so that you can’t fail is by testing different audiences.”

“I think we are all bound by this thing called ego.”

“We are scared of what people may think.”

“Our ego can be a really powerful thing but at the same time it can holds us back.”

“Everything, despite how bad it is, is part of the journey.”

 

What You’ll Learn:

• What are the things to focus when promoting using Facebook?
• Sending advertisements to the right people
• How to make Facebook advertisements profitable
• How to optimize advertisements for a lower cost

 

Key Links From The Show:

Blue Cliff Media

Gavin’s Site

Gavin’s Twitter

Gavin’s Facebook

Gavin’s Instagram

Scott’s Bass Lessons Site

Scott’s Bass Lessons YouTube Channel

 

Recommended Books:

How to Win Friends and Influence People by Dale Carnegie

Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk

The 4-Hour Workweek by Timothy Ferriss

Tim Fargo is an American author, KeyNote speaker, angel investor, and entrepreneur. In 2015, Tim launched his startup, Tweet Jukebox which is now Social Jukebox, an app and service acclaimed by the likes of Forbes and Social Media Examiner. Social Jukebox assists business owners with scheduling social media posts in a time effective manner.

 

Quotes To Remember:

“The most important thing is to get to know your audience.”

“Very often, the easiest thing to do is ask.”

“The ultimate content drives engagement with your audience and creates trust.”

“It’s better to keep an open mind as to who might be the next person for you.”

“Most people give up too soon.”

“Don’t let a challenge freak you out.”

 

What You’ll Learn:

• How to determine content that resonates with your audience for maximum engagement
• How to craft enticing content for people to share with their audiences
• How to make sure you are targeting the right people to your content
• Learn to get people to stick around and consume more content
• Learn what holds people back from reaching their full potential
• Learn the one question that you need to ask yourself more often

 

Key Links From The Show:

Tim’s Site

Tim’s e-Mail

Tim’s Twitter

Sumo

Medium

CaseyNesitat YouTube Channel

Recommended Books:

Influence: The Psychology of Persuasion by Robert Cialdini

Jungle Rules: How to be a Tiger in Business by Dennis Hamilton and John P. Imlay

Any book by Edwards Demming

Terry Ogburn is the renowned owner and Lead Business Coach of Ogburn’s Business Solutions. His proprietary coaching system and personal devotion to the development of others has contributed to the success of hundreds of small to large business ventures.

Quotes To Remember:

“Only about 20% of businesses that are built from the ground up survive.”

“In today’s fast moving world, we can focus for 90 days.”

“An airplane is only on course for about 8% of the time.”

“The customer is the boss.”

“How do we solve the customers’ wants, and needs first?”

“That’s how we grow, by learning through our mistakes.”

“Ego is fear based.”

 

What You’ll Learn:

• Learn great tips for planning business, and how to go about it
• Learn how to work “backwards” and why it’s a good idea
• How to usefully implement your business plan to avoid bankruptcy
• Learn why having and using a pro-forma is a solid plan
• How to turn a failing company around to profit again.
• Why hiring the right person for each job is so crucial

 

Key Links From The Show:

Terry’s SiteOgburn Business Solutions

 

Recommended Books:

The E-Myth Revisited by Michael GerberThink and Grow Rich by Napoleon HillSeven Habits of Highly Effective People by Stephen R. Covey

After several bumps in the road and a life changing event, Michael Marcial decided that enough was enough. He quickly turned things around and made $5,000 in one week. He now teaches others how to create their own training courses and monetize them. He encourages his students to view monetization as part of the journey as opposed to an end-goal

 

Quotes To Remember:

“When we create anything, it usually serves a purpose for our former self.”

“The learners are earners.”

“I get consumed by content.”

“If you want to lead people, you’ve got to impact first.”

“Stand up, share your message, and the world changes.”

“Inauthenticity is the quickest way to not have a business.”

“We are always growing, always creating.”

“What is your message, what is the value you are bringing?”

 

What You’ll Learn:

• How to find high end/big ticket customers for your business
• How to develop trust with your potential customers.
• Learn how to use Facebook to grow a client base
• Why building a business around your genuine self is so successful
• Learn what “adding value” actually means, and how to implement it

 

Key Links From The Show:

Michael’s Site

Michael’s Facebook

5 Figure Work Week Facebook Group

 

Recommended Books:

Michael had no book recommendations for this episode. He has a different approach to consuming content while staying action oriented.

Chris Dayley is a digital marketing expert with a passion for helping businesses succeed online. After spending years driving traffic through SEO and digital marketing efforts, Chris turned his attention to the user experience of websites to see if he could influence traffic to convert better. He merged his Conversion Optimization company with Disruptive Advertising, where he currently works as VP of site testing and optimization.

 

Quotes To Remember:

“Anyone that’s done SEO in the past, knows that it takes a really long time.”

“How are you building value so that someone wants to take action today?”

“What could be distracting people from the call to action?”

“80% of ads that are shown, don’t receive a conversion.”

“Traffic is meaningless if it doesn’t convert.”

 

What You’ll Learn:

• How to figure out who your customers/demographic are.
• How to maximise PPC advertising on your website
• How to maximise your website, using a single “call to action”
• Learn about value proposition and how to integrate with your call to action
• How to optimise your website for your customers to prevent confusion or anxiety
• Learn how and why to use A/B testing.

 

Key Links From The Show:

Chris’s Twitterdisruptiveadvertising.com/guide Hotjar.com

Optimizely

VWO

 

Recommended Books:

The 4 Hour Work Week by Timothy FerrissFreakonomics by Steven Litt & Stephen Dubner

Seven Habits of Highly Effective People by Stephen R. Covey

Sarah Barbour is a book coach and editor for Entrepreneurs with stories to tell. She helps authors get focused on their goals and audience, establish a realistic timeline for their book, keep them accountable to their writing targets, and walk them through the self-publishing process.

 

Quotes To Remember:

“A book is a really nice opportunity to get to know someone on a slightly deeper level.”

“Pretty much everyone hits a wall at some stage.”

“There’s always a stage where you think: I just can’t do this”

“Get it all out….then you can start the process of organizing it.”

“Once you hear that information, rather than seeing it, you get a different perspective from it.”

“What if I write this book and no-one reads it?”

 

What You’ll Learn:

• How to get started writing successfully
• How to choose a good solid book topic
• Why it’s good to hire beta readers and editors
• Why it’s a good idea to allow time between finishing a book and publishing it
• How to approach and deal with writer’s block
• Why continuously writing helps you to find the content you like

 

Key Links From The Show:

www.adventure.ink/

Episode 50 – Jeff Goins

 

Recommended Books:

7 Habits of Highly Effective People by Stephen R. Covey

Real Artists Don’t Starve by Jeff GoinsFrom Where You Dream by Robert Olen Butler