Social Media

5 Ways To Get More SlideShare Followers

October 10, 2014 by Marc Guberti Leave a Comment

Although SlideShare is a powerful social network, few people take advantage of it. There are plenty of reasons to use SlideShare, but in order for you to utilize SlideShare properly, you need to grow a big audience. Some big businesses and companies get more traffic from SlideShare with 10,000 followers than on other social networks where they have millions of followers. That means if you really want to grow your blog traffic, get more subscribers, and boost sales, you need more followers on SlideShare. Here are five ways to get those followers.

Have a lot of SlideShare presentations. The more presentations people can go through, the more likely that person is to follow you. You do not need hundreds of presentations to grab people’s attention. You only need a few dozen.
Create great SlideShare presentations. No matter how many SlideShare presentations you have, they need to be good. One amazing presentation is better than 100 crummy presentations any day of the week.
Follow other people. There are many people on SlideShare who will follow back if you follow them. Following other people will also allow you to develop strong connections with more people.
Embed SlideShare presentations on your blog. You want as many people to see your presentations as possible. Embedding a SlideShare presentation on your blog’s sidebar is a great way to introduce something that will grab a visitor’s attention.
Use your other social networks to tell people about your SlideShare account. Whether you have a big following or a small following, anyone in your audience can end up following you on SlideShare. While you’re at it, tell your friends about your account and get them to take a look at your SlideShare presentations.

You do not need hundreds of thousands of SlideShare followers to bring in massive traffic. Based on statistics provided by big companies like Mashable, you only need a few thousand followers to get massive traffic from the site. What were your thoughts on the list? Do you have any additional tips on getting more SlideShare followers? Please share your thoughts and advice below.

How To Create An Effective SlideShare Presentation And Make It Popular

October 8, 2014 by Marc Guberti Leave a Comment

SlideShare one of the most underrated social networks for getting more visitors and subscribers. I was inspired by successful Kindle author Steve Scott who mentioned how he was able to get over 1,000 extra subscribers from SlideShare in just three months. After hearing that, I decided to do some searching. Besides, wouldn’t you want an extra 1,000 subscribers?

That’s why I gave SlideShare a try, and since then, I have been amazed at its potential. These were the three things that amazed me the most:

#1: The number of followers you have is not as important on SlideShare.

You do not need to have 1,000 SlideShare followers to get 1,000 extra visitors from your SlideShare presentations. SlideShare presentations are shared all over the web on different social networks and get embedded on blogs.

Just to give you an idea, Mashable gets more traffic from SlideShare (a little under 10,000 followers and 32 total presentations) than from Google Plus (over 3 million followers and 10 daily posts) and YouTube (over 130,000 subscribers and 2,300 videos). All of the numbers are true. There is also a SlideShare expert who gets more traffic with 100 SlideShare followers than 4,000 people on Twitter and Facebook combined!

#2: The average blog visitor from SlideShare will stay longer than the average blog visitor from somewhere else.

This means the people who see your SlideShare presentations stick around longer. Although that is definitely long enough to read through some of your articles, it may also be long enough for someone to enter their email and subscribe to your blog.

#3: SlideShare is popular and only growing.

SlideShare has a global Alexa rank under 150, and it shows no signs of plummeting. Big organizations and people such as The White House and Guy Kawasaki are using the social network. I came aboard when I heard about SlideShare’s great potential for marketers, and I expect other marketers to come on board too.

Here’s How You Create Effective SlideShare Presentations That Become Popular

Now that you know why SlideShare is a powerful social network for getting more traffic and subscribers, it is important to create an effective SlideShare presentation that gets a massive amount of traffic.

The quality of your SlideShare is one of the decisive factors that determines how far it spreads. There is marketing involved with any product, but you can’t be polishing junk either. In order to create a quality SlideShare presentation, it needs to have these four components:

More pictures. SlideShare is ideal for sharing pictures, but you want to make sure you have permission to use your pictures. PhotoPin and Pixabay are two free picture services with a variety of options available.
Better looking pictures. The look of your pictures and the overall design of your presentation have a big impact on how far people go in the presentation as well as how many people share it.
Call to action. Make sure you have a link that allows the people viewing your SlideShare presentation to visit your blog and/or subscribe to it.
Compelling topic to your target audience. That means you are not using SlideShare to show everyone what you ate last night. For me, that means using SlideShare to offer digital marketing advice.
In Conclusion

Now, before you start abandoning all of the other social networks for SlideShare, there are a few important things to note. The first thing is that you need to bring in some views to your SlideShare so it can become more popular. This is where the audience you have already built on your social networks and blog is very valuable. After you SlideShare gets enough views, it will be promoted in SlideShare’s different sections, and that extra exposure will also get Google’s attention.Effective SlideShares spread on the web. Chances are you have seen one of them well before you saw mine about getting more Twitter followers. Some people have gotten hundreds of thousands of views on their blog just from SlideShare. What are your thoughts on SlideShare? Have you used it in the past? Please share your thoughts below.

5 Social Media Tips For Success

October 6, 2014 by Marc Guberti 10 Comments

There are billions of people using social media to interact with their friends, grow a big audience, see what celebrities are up to, make connections, or for various other reasons. If you are one of the people who wants to grow a big social media audience and make connections, here are five tips that will help you out with that.

#1: Be on multiple social networks.

The more social networks you have, the more places people can find you. Out of all of the social networks, Twitter brings in the most traffic, but Pinterest also brings in numerous visitors on a daily basis. Some people have interviewed me because they found me on Pinterest.

When you are utilizing numerous social networks, it is also important to focus most of your time on one of those social networks. If you master one social network, you will be able to grow a large audience on that social network. After you master one social network, you should then aspire to master another social network that you are using.

The great thing about taking this approach is that each time you master a social network and know how to grow a big audience on them, it gets easier to repeat the process on the other social networks. Some of the knowledge needed to get 100,000 Facebook likes is identical to the knowledge needed to get 100,000 Pinterest followers.

Being on multiple social networks gives you an advantage, but it is important to focus most of your time on one social network: your most successful one.

#2: Post more often throughout the day

One of the things that so many people forget about is that there are different time zones for different places in the world. That means some people will be awake at different times than you. Here is a typical scenario of why this knowledge is important.

Let’s say you live in Florida, and it’s five o’clock in the morning. You may be wondering who could possibly be looking at your social media posts at that time. Here are the people who could be looking at your social media posts:

People in the United Kingdom. At the same time it is 5 am in Florida, it is 9 am in the United Kingdom.
People in Germany. At the same time it is 5 am in Florida, it is 10:05 am in Germany.
People in Japan. At the same time it is 5 am in Florida, it is 6 pm in Japan.

I can go on, but this is enough information for me to make my point. Posting more content throughout the day will give more people a chance to see your content regardless of their timezone. When you put your content in front of a large amount of people, your content can spread farther.

#3: Post specific content

One of the most important things to do on social media is to post specific content. Posting specific content will make it easier for people to know what you specialize in. If you talk about a plethora of unrelated topics, your audience will be confused. Your message and what you talk about needs to be as clear as possible to your audience.

I am known for posting content related to digital marketing, productivity, and motivation. All three of these topics are connected because you need motivation to be productive, and you need to be productive in order to be a good digital marketer. Then, you need to know about digital marketing so you can optimize your presence on the web.

Many people who want to learn more about digital marketing also want to learn about productivity, motivation, or both. That way, the content you post on your social networks is the same content that your audience is looking for. If you send out some social media posts about baseball, other social media posts about fashion, and a few other social media posts about food, you are going to confuse your followers. Posting specific content eliminates this problem and allows people to know what niche you are in.

#4: Include pictures in your posts

Some social networks such as Instagram and Pinterest require a picture in every post. There are other social networks such as Twitter and Facebook that do not require pictures. The only problem is that because it’s not a requirement, many people miss out on adding pictures to their social media posts.

Posts with pictures get more engagement than posts without pictures. The most retweeted tweet of all-time has a picture, and that’s not a coincidence. If you look at the tweets I send out without pictures compared to the tweets with pictures, you will see an incredible difference. Some of my pictures with tweets have been retweeted over 100 times. Most of my tweets without pictures get 1-5 retweets (I only get this many retweets per tweet because of my tweeting frequency. It all adds up though). Pictures have the power to boost the engagement for any post on any social network.

#5: Be consistent

You need to post at a consistent and frequent basis. Posting less times than expected will result in fewer people seeing your content and following you. In addition, when you are implementing your social media strategy, you need to implement it consistently.

There are many people who learn about a new social media strategy that works wonders for other people, give that strategy a try, and then never go back to that strategy again. The reason is that the people who became successful by implementing a certain strategy became successful by implementing that strategy over a long period of time.

Let’s say your goal is to get 10,000 Twitter followers, and you encounter a strategy that results in 100 Twitter followers every day. You can implement it in one day and get another 100 Twitter followers, but you need to implement the same strategy for 99 more days in order to get 10,000 Twitter followers. If you implement the strategy on one day and then forget about it for the rest of the week, the strategy will not have a big impact on your presence.

In Conclusion

Social media success is something that takes time, but it is not nearly as hard as many experts say. It is possible for anyone to be successful on any social network, and these five tips will be very helpful in your quest to dominate social media.

Which tip was your favorite? Do you have a 6th tip for social media success? Please share your thoughts and advice below.

What Would Happen If Every Social Network Decided To Hide The Number Of Followers We Have?

September 24, 2014 by Marc Guberti 4 Comments

For a very short period of time, Twitter hid the number of followers every account has. Whether this was a bug or Twitter trying out a new feature, it is interesting to think what would happen if every social network decided to hide the number of followers we have.

This is an intriguing topic that has many good sides and bad sides. The most obvious benefit is that the law of big numbers no longer applies. If social networks decided to hide audience sizes, no one will know if you have 10 followers or 10 million followers. With LinkedIn, people with over 500 connections are shown as having “500+ connections.” As far as we know, that “500+” could mean 501 connections or 2,000 connections.

The fake follower industry has turned into a multi-million dollar underground business that even attracts the most famous Twitter users. If Twitter hides this number, there is no longer a legitimate reason to buy fake followers. Fake followers do not result in more engagement, and no one is going to see the big number. The people in the fake follower industry would be devastated if this change ever took place.

However, removing the number of followers we have creates a problem. Now there will be more experts calling themselves experts. Many people have the natural tendency to go to the experts who have the most followers. Many people go to the expert with 10,000 real followers for advice before they go to the expert with 1,000 real followers. Removing the number eliminates the distinction between the experts with big audiences and the experts with smaller audiences. The people who have built their audiences from the ground up will now have a big piece of that hard work hidden from view. I don’t want the fact that I have over 100,000 Twitter followers to be hidden.

In this type of world, the main way to determine how influential someone is on social media is through engagement. In this type of world, the person who gets 10 retweets is more influential than the person who only gets one retweet. Engagement is a good way to determine influence, but just like follower numbers, engagement is also something that can get rigged. Just by typing “buy retweets” into Google, I saw an option to buy 1,000 retweets for just $8. Removing the follower count invites people to rig the system by buying their way to higher engagement numbers. Although it’s not quality engagement that results in long-term interactions and connections, the law of big numbers comes back into play. If you can’t tell how big people’s audiences are and which retweets are real or fake, the person with 1,000 fake retweets looks more influential than the person with 100 real retweets. You can buy practically any kind of engagement for any social network. If the option does not exist for a particular social network now, it will exist in the very near future.

The final act Twitter and other social networks could take would be to hide all of the numbers, but in my opinion, that would cause too much chaos. Hiding the number of followers we have is chaotic enough, but hiding the size of our audiences will force every marketer, entrepreneur, and expert to ask themselves whether they are really doing a good job or not. This type of self reflection is what allows the fakers to realize they are doing something wrong and the people with targeted audiences to realize that what they are doing is right.

Is it a good move to hide audience sizes? Just as all of the people who bought fake followers deserve this fate, the people who have built their audiences from the ground up do not deserve to have their audience size hidden. Then again, does the size of an audience matter at all, or is it all about engagement, which could also get rigged? There are so many different perspectives and thought patterns that can emerge from this topic of discussion

What is your opinion?

16 Social Media Facts That Every Marketer Needs To Know

September 15, 2014 by Marc Guberti 6 Comments

Social media has become a well established way to build an audience. After many years of sticking around, growing, and transform one business at a time, social media is no fad. It’s here to stick around and continue to make it easy for us to connect with loved ones, business connections, big brands, celebrities, and anyone else in the world who is on social media. These 16 facts will expose new insights into social media as well as how you can use it to optimize your presence on the web.

53% of people on Twitter recommend products in their tweets.
93% of shoppers’ buying decisions are influenced by social media.
Only 14% of people trust advertisements.
The average person has a seven second attention span which is great for the six second Vine.
The fastest growing demographic on Twitter is the 55-64 year age bracket.
For Facebook and Google Plus, the 45 to 54 year age bracket is the fastest growing bracket of the bunch.
23% of Facebook users check their Facebook accounts at least five times every day.
189 million Facebook users only use a mobile device to access the social network.
80% of all pins are repins.
People are spending 1 of every 7 minutes on Facebook online.
Over 5 million photos on Instagram are uploaded every day.
YouTube has over 1 billion unique visitors every month.
57% on Pinterest discuss about food related topics.
71% of users access social media from a mobile device.
Google Plus has 359 million monthly active users.
Pinterest has over 20 million monthly active users.

All of these statistics provide valuable insights to which social networks are growing rapidly, how big each of them are, what people talk about, and how customers use social media. One of the facts to look at is that people only have seven second attention spans (by the way, a goldfish has an eight second attention span). When creating products and content, it is important to remember that you only have seven seconds to grab someone’s attention before they lose their interest in your product or content. My guess is that as Vine becomes more popular, the average person’s attention span will fall under six seconds. I think that there will be a point where the average attention span for a human is just four seconds, and that is a scary world to think about. That means it is more important than ever to grab someone’s attention in a shorter amount of time.