Twitter

You Can’t Schedule The Same Evergreen Tweets Anymore. Do This Instead!

March 24, 2018 by Marc Guberti 6 Comments

The Old Twitter can’t come to the phone right now. Why?

The 2016 U.S. Presidential Election changed the way people view social media. We saw this as Twitter told at least 1.4 million people they saw Russian propaganda during the election.

More recently, we’ve learned about the Facebook and Cambridge Analytica scandal.

But I know you didn’t come here to read about politics. There are plenty of places where you can find that type of content. Why do I bring it up?

Basically, social networks, led by Twitter, made their rules more strict to ensure various problems that emerged into the limelight during the election and beyond didn’t happen in the future.

Most of the rules don’t apply to us. They focus on people who own multiple accounts and use bots to inflate engagement (i.e. 50,000+ bots retweeting each of your tweets).

However, one rule applies to many of us. And it will change the way marketers and brands use Twitter to communicate with their audiences. Here’s the big verdict from Twitter’s automation rules.

“You may not post duplicative or substantially similar Tweets on one account or over multiple accounts you operate.”

You’ll get flagged for spamming and possibly get your account suspended.

MeetEdgar was ahead of the curve with this development. Their team wrote a fabulous article on the subject here. It details how the rules changed (you can also read the comments to see people’s thoughts. Also, let me know your thoughts on the big change).

This blog post will tell you what you can do as a marketer.

Welcome to the New Twitter.

Short-Term Pains For The Long-Term Gain

Twitter marketing evolved from manually scheduling tweets to setting your evergreen tweets to be posted in an endless cycle. Many people have become very comfortable with an autopilot approach to scheduling content, and for some, growing on Twitter in general.

You can’t automate a new tweet to show up on your account every 10-15 minutes anymore. This will create short-term pains for many. As Twitter accounts for the majority of this blog’s traffic, my blog traffic got cut in half overnight. My email list growth is also on the decline.

This is the New Twitter. In the long-term, it will become a higher quality social network. People will think harder about what they tweet. Real-time, unique, and on the fly tweets will become more common. People will spend more time tweeting and engaging with their followers than ever before.

This shift brings us full circle to the primary purpose of Twitter and all social networks: creating a social platform where people can interact with people.

After the 2016 U.S. Presidential Election, more people accused me of being a bot. I’d reply to some of these tweets, and people would realize my account wasn’t a bot but truly me. However, I can see how scheduling tweets to go out every 10-15 minutes can seem robotic.

I saw this constant stream of tweets as a way to continuously provide value to people even when I was asleep. I think people have become more aware and angered about social media bots and want to avoid any account that resembles a bot.

My prediction is that more people on the New Twitter will remember the people who influence them.

They’ll think like this more often: “Wow, Marc tweets great content. I should see what he’s tweeted lately on his profile page.”

Instead of the past mindset which most users had: “Oh, Marc’s tweet is on my feed. I know he tweets great content, and I don’t go to his profile that often. I should click the link and consume his content.”

If you go to Trump’s Twitter a few times each week to see what he’s tweeted, your mindset is changing to the New Twitter way of thinking. But instead of Trump’s account (or in addition to depending on your preferences), more users will view more individual people’s and brand’s tweets several times throughout the week.

You Can Still Automate Some Tweets

While I believe the New Twitter represents a long-term opportunity and immediate improvement from the old version, I believe in some automation.

March 21, 2018, was the last day of my evergreen cycle. I learned that the evergreen feature was disabled when I saw a massive decrease in my Twitter traffic. There’s still a glimmer of hope for anyone who wants to delegate their tweets.

If you blog on WordPress, you can set it up to publicize new blog posts on Twitter. If you publish a blog post every day, you can get an automated tweet on Twitter every day. If you have automation set up for each time you publish new content, you’ll have some content automatically getting tweeted on your behalf. YouTube also makes it very easy for people to tweet their videos upon release.

Let’s say I do the following:

1 Daily YouTube Video
1 Daily Podcast Episode
1 Daily Blog Post

It’s a heavy commitment for a mere three automated tweets per day, but it’s doable. You can also enlist the help of guest bloggers and other contributors so not all of the work is on you.

One thing I’ve noticed about these automated tweets is that they rack up more engagement on the New Twitter since you don’t have a stream of prewritten tweets getting published anytime soon.

I’ve included two of my most recent tweets to show you what I mean.

E120: Building A Real Estate Empire That Can Make Millions With Tyler Sheff https://t.co/rUBNSgtaJN

— Marc Guberti (@MarcGuberti) March 22, 2018

How To Turn A Blog Post Into A Skillshare Course https://t.co/M0DCAlyz2A pic.twitter.com/U4yqbpMsOT

— Marc Guberti (@MarcGuberti) March 21, 2018

(Notice how I’m embedding more tweets in my blog posts. This is nothing new, but I think it will become more important for growing your Twitter audience and giving your blog visitors more places to find you).

That’s a lot more engagement per tweet than what I normally get. The engagement used to be spread across the 100+ tweets I’d send out every day. Now the engagement is more concentrated.

You’ll Have To Do These Two Things Either Way

I’m going to share an advanced approach to thriving on the New Twitter soon, but before that, we need to lay down the foundation. As marketers, we need to do two things on the New Twitter:

#1: Get People To Your Landing Page

While I am excited about the changes and Twitter’s future, the short-term reality is that Twitter’s new rules cut my blog traffic big time. I will look towards additional tactics to drive traffic to my blog to recoup the traffic I lost.

However, you can’t ignore your Twitter community. They are still people in your audience who appreciate what you do. Plus, I see Twitter users getting a lot more engaged in the future. This might be a long shot, but I believe there’s potential for Instagram-level engagement for tweets in the future.

For anyone who doesn’t understand the reference, it means we’ll see more tweets with dozens of likes and retweets. Possibly hundreds or even thousands…no bots required.

With that said, you still need to get as many of your followers on your email list as possible. If Twitter or any other social network changes their algorithms again, you may lose even more traffic. Your ability to communicate with your email list is not at an algorithm’s mercy.

#2: Tweet In The Moment More

The winners of the New Twitter will tweet more real-time and on the fly content. You can have some automated tweets running in the background that get posted when you publish new content, but those serve as the background.

You’ll ignite more conversations when you tweet in the moment. We first saw this when Oreo tweeted its famous Super Bowl Blackout tweet about dunking in the dark. The Huffington Post remarked, “One of the most buzz-worthy ads of the Super Bowl on Sunday wasn’t even a commercial — it was a mere tweet from Oreo during the blackout.” You can read the entire article here.

I think the New Twitter will have more dunking in the dark moments. Tweets in the moment instead of scheduled weeks, months, or for some, years in advance.

It’s not like dunking in the dark type of tweets died out. It’s just that they will become more prominent.

The Advanced Approach

Think of the New Twitter as the ability to launch products, but instead of launching products, you’re launching conversations.

What do you do if you have a product launch you want to promote, and you want to get more sales? There are many things you can do to boost product sales, but these are the three most effective ways to drive product sales:

Get affiliates to promote your product

Host a webinar

Use deadlines, scarcity, and/or suspense depending on what you’re promoting

What does that mean for the New Twitter. For starters, there will be more Twitter Chats, but these will be planned out and coordinated on a higher level. Think of 100 influencers agreeing to be in the same chat at the same time of day.

Every year when Michael Stelzner hosts Social Media Marketing World, the hashtag #smmw trends on Twitter. You’ll see very lively conversation as people tweet how excited attendees are about the event and speakers. Many of the speakers will tag along with spreading the hashtag and communicating to attendees.

I see that happening with Twitter chats more often. I’d go as far as to recommend Twitter create Chat Groups to build a community for specific chats similarly to how Facebook has Groups.

Hey Twitter, if you follow-up on Chat Groups based on this post, can Jack Dorsey be a guest on my podcast? That would be a moment to remember.

Get as many people to commit to being in the chat as possible before it happens. This is similar to having an army of affiliates promoting your product.

The live discussions you generate within the Twitter chat will be like a webinar. If you do a consistent Twitter chat, you’ll build more exposure as you host more chats.

One of the things marketers will experiment with is the ending of Twitter chats. In the end of a webinar, it’s common for marketers to promote one of their products. While Twitter is not a platform for getting direct sales, it’s interesting to wonder if the chat built a deep enough relationship where people will buy from you on the spot, even through a tweet.

As these chats happen more often, we’ll all develop a more clear conclusion of whether promoting a product at the end of a Twitter chat on this scale would work or not.

Finally, we have deadlines, scarcity, and suspense. Here’s how you can incorporate each of those in a chat. Some of them have more general applications.

Deadline: You have two minutes to answer this question
Scarcity: This bonus is only good for the first 10 people who buy (if you promote an offer at the end)
Suspense: Liked this chat? I’ll publish a blog post containing the recap of this chat. I also have a free training course which I’m going to share soon. Keep a lookout for my tweets because I’m not telling anyone else about this.

The suspense also builds on exclusivity. It doesn’t always have to be like that, but in this case, it was.

You can incorporate these three elements outside of a Twitter chat. Here’s what I did with the tweets leading up to this blog post:

I think I came across a big breakthrough for what Twitter’s future will be like while writing this blog post. It’s really good, even for marketers who like to tweet evergreen. The blog post comes out tomorrow at 9 am eastern on https://t.co/5m6b4SKCbC https://t.co/ivtmvJhSmm

— Marc Guberti (@MarcGuberti) March 23, 2018

In Conclusion

Twitter has changed. Now is the time to explore. I believe the new rules make Twitter an entirely new social network. The game has completely changed. The winners will be the people who embrace the new changes instead of trying to fix the old system Twitter has now deemed as a violation to their rules.

What are your thoughts on Twitter’s new rules? Do you have any additional ideas for how we can use Twitter to grow our businesses? Do you have any questions for me? Sound off in the comments section below.

7 Twitter Analytics Insights That Will Grow Your Business

September 23, 2016 by Marc Guberti Leave a Comment

Photo credit: techcrunch.com

Imagine a way to get valuable insights about your growth, your audience, and the world at large. That’s Twitter Analytics in a nutshell.

For a while, I only used Twitter Analytics to track my statistics. I tracked my tweets and optimized them based on engagement rates. And while I continue to use Twitter Analytics for that specific purpose, now I use it for other purposes too.

Twitter Analytics can help you grow your business with valuable insights, even if you don’t have a big Twitter audience. Here are seven cool ways to use Twitter Analytics:

#1: Learn How Many People See Your Tweets

I look at impressions to identify how many people see my tweets on any given day — over 100,000 people! Not all impressions equate to clicks (I get a few hundred daily visitors from those impressions), but the statistic is nevertheless underrated.

The thousands of people who repeatedly see my tweets will begin to remember me and what I offer. While these people may not click on most of my tweets, they will click on some of them, and be brought over to my blog.

Why do most people not click? The answer is that not all of my tweets are relevant for everyone in my audience. I provide insights on social media marketing, which means I most often discuss various social networks.

So the majority of people who are only interested in Twitter won’t likely engage with my Facebook blog posts. And the people only interested in Facebook won’t care much about my Twitter blog posts. But they will remember me. And as I become more familiar, I build trust, and often a new subscriber.

#2: Discover Your Month-By-Month Trends

You can track your statistics month-by-month. The cool part about this history is that you can see which months you were dominating, and which months weren’t so good.

If you look deep enough into the analytics, you can also discover why you had a good or bad month. Twitter Analytics arms you with engagement rates, number of tweets sent, number of clicks, and a lot of other awesome information that can help you find a pattern.

These patterns identify the strengths and weaknesses of your current plan. Enhance the strengths and address the weaknesses so each month is stronger than the last.

#3: Identify Your Most Popular Tweets

This feature is really useful because you learn what is resonating with your audience. Twitter Analytics helped me realize that my audience wants more Twitter articles.

I recently looked at my most popular tweets and noticed an interest in the hashtags #blogging and #socialmedia. I am in the process of changing my tweeting pattern to ensure that I am sharing more articles about these topics.

Identify which of your tweets perform the best. Then give your audience more of that type of content. It’s that simple.

#4: Your Audience’s Top Interests

Your tweet engagement can tell what is interesting to your audience, but the Audience Insight feature of Twitter analytics lets you identify important insights.

According to this metric, my audience is most interested in technology, business, entrepreneurship and marketing. So I know I am providing my audience with what they want, and that the occasional article about technology is the icing on the cake.

#5: Your Audience’s Demographics

Twitter Analytics provides you with a lot of useful information. However, the more you delve into your audience demographics, the more valuable Twitter Analytics becomes.

For instance, I recently discovered that I have more male followers than female followers.

In the business I’m in, I shouldn’t have to target a specific gender; it’s not like I am selling a product or service that is exclusive to a particular gender. I like it when people of any gender visits my blog, but my demographic information tells me that it makes more sense to target women.

How did I reach that conclusion? Here’s where additional demographics come into play. Enter Alexa:

According to Alexa, more women visit my blog than men. Maybe it’s my charm, but I digress. If the ratio was reversed and 59% of my Twitter followers were female, that would mean more traffic. The closer I get that 50/50 ratio, the more traffic I will get from Twitter.

All of these stats are very useful. The income of each person in your audience will help you determine what type of product your audience wants (high-end or low-end).

Knowing where your audience lives helps you if you have a local business or are deciding which locations to target for public speaking.

Before you leave that Audience Demographics page, look at languages your audience speaks. What may look like funky math on Twitter’s end (108%) actually accounts for people who can speak multiple languages.

I’ve got some bilingual followers. That’s useful if I need to pass an exam in another language.

It’s more useful to me from a business standpoint. The first thing these analytics do is verify that I am doing a good job at targeting English speakers. Since I speak English, I want people who speak and understand English.

If all of my followers spoke and understood Chinese, rather than English, I wouldn’t be able to communicate with them. I might as well have bought fake followers (or start learning Chinese).

I have interacted with many people on Twitter. Some were Spanish speakers who tweeted in broken English or their first language.

When they communicate with me in broken English, I respond in English. When they reach out to me in Spanish, I respond in Spanish (a combined effort of five years of Spanish in school and Google translate). Language barriers exist, but you can use them to your advantage.

Translating one of your products into Spanish will help you reach an entirely new audience that you could never reach before. It’s the reason why bestselling books get translated into dozens of languages.

It’s also the reason why Kim Garst came out with a Spanish version of Periscope Profits.

As a Spanish student myself, I’m thinking of visiting the sales page often to refresh my skills. Everything is in Spanish—product benefits, testimonials, the refund policy, and just about everything else you can think of.

Kim Garst understands that she has an audience of people who speak Spanish. What can you do to tap into that additional audience?

#6: Consumer Behaviors

What are your Twitter followers interested in purchasing? Twitter Analytics has the answer.

Consumer Behaviors are broken into three sections:

Aftermarket Auto Buyers Type
Consumer Buying Styles
Consumer Goods Purchased

Most of us will be focused on the Consumer Buying Styles. But it doesn’t help me much to know that my audience prefers cheese, salty snacks, milk, fresh produce, and chocolate candy. I’m allergic to most of that stuff anyway.

I am more interested in the Consumer Buying Styles. The top two product styles for my audience are Premium Brands and Ethnic Explorers. Here’s what each of those product styles indicates:

Premium Brands—people shop for high-end products in the grocery store.
Ethnic Explorers—people have a wide range of international foods on their shopping lists.

What can I conclude about this data? My audience is interested in a variety of high-priced products. Many people associate high quality with high value, and that’s what my audience is after.

That means I can charge a higher price for a product, increase its perceived value, and get more sales. All I have to do is be sure my product is worth the price tag.

Before I conclude this part, I want to give a shout out to the 8% of my audience interested in dairy-free produce. I am allergic to dairy, as well as a host of other things (someday I will publish the complete list).

#7: Twitter Persona Groups

Regardless of your audience size, Twitter Persona Groups is the GO-TO feature of Twitter Analytics. Twitter has collected data that specifically applies to…

Parents
Millennials
Small businesses
People making less than $100K in income
Generation X
Baby boomers
Senior citizens
College graduates
Professionals
Adults 18-54
Business decision-makers

You can increase your targeting by filtering your search based on demographics, lifestyle, consumer behavior, and mobile footprint.

If you don’t know much about millennials, Twitter Analytics is your go-to place for learning more about them. Comedy and music understandably (from my perspective as a millennial) top the list. If you target millennials, ask yourself how you can incorporate music and comedy into your business.

In Conclusion

My 300,000 Twitter followers help me get the most out of Twitter Analytics, but you don’t need many followers to get started. Twitter Analytics provides useful data that you can tap into regardless of the size of your Twitter audience.

You can get information about your audience, or specific groups of people who use Twitter. The information is so vast that it may take you a few hours to consume it all.

By combining that information with your own knowledge and creative ideas, you can identify changes that will move your business forward.

What are your thoughts about Twitter Analytics? Do you use them for your business? Sound off in the comments section below.

Myth Busting: Death Of Twitter?

March 30, 2016 by Marc Guberti Leave a Comment

Twitter isn’t doing well right now. With a downward spiral in Twitter’s stock price and reports that Twitter is barely growing at all, some people have concluded that Twitter is either a dead social network or in the process of dying.

Here’s the thing about Twitter…it isn’t going anywhere.

Granted, I am someone who has over 275,000 followers and has invested a good chunk of my revenue towards expanding my Twitter audience. I don’t want the social network to go anywhere. However, in this video, I manage to remove all of those biases while making my key points about Twitter as a whole–why it’s still alive and why it is still a valuable social network for small businesses.

I hope you enjoy the video. Please let me know what you thought of the video, and if you like it, then don’t forget to subscribe. You can subscribe to my YouTube channel here.

How To Get Over 150K Daily Impressions From Twitter

February 3, 2016 by Marc Guberti 2 Comments

Getting numerous impression for your tweets each day is powerful. Numerous impressions means many people see your tweets each day.

If many people see your tweets each day, then it will be easier for numerous people to remember who you are. Soon enough, you’ll have a large audience of people who will remember you.

My tweets get seen by over 150,000 people every day. The success of my tweets results in people remembering who I am and visiting my blog without being told to do so.

If used properly, Twitter can be a powerhouse that brings in hundreds of thousands of visitors to your blog every year.

It’s a result that every blogger would want to see.

Getting more blog traffic from Twitter involves putting your tweets in front of as many people as possible.

Putting your tweets in front of numerous people each day is especially important if you want your audience to remember you.

The truth about those 150,000 daily impressions is that most of those people don’t engage with my tweets. Out of those 150,000 daily impressions, I get a few hundred visitors, retweets, and favorites each day.

However, even though most people don’t engage with my tweets, they see them.

I rarely favorite and retweet tweets that other digital marketing experts send. If I had a policy of favoriting and retweeting the content I liked, I’d be favoriting and retweeting too much.

When I want to learn more about my niche, I go through the tweets of people like Jeff Bullas and Kim Garst.

I go through some of their tweets without engaging in any way. Part of the reason is that I sometimes look at their tweets without clicking just to get more blog post ideas.

At other times, I am looking for information on a specific topic.

Regardless of the reason, I don’t engage with some of their tweets.

Even if I don’t engage with any of their tweets, I am reminded of their expertise and how much I appreciate their content.

That’s why getting numerous Twitter impressions is important, even if it seems like most of the people who see your tweets don’t engage with them.

They see those tweets, and they know who you are.

So how can you get 150,000 daily impressions? Yes, having a large audience plays a role, but there is more to having a large audience. Here are the details:

#1: Tweet More Often

Let’s get mathematical for a second (fine, a little more than a second).

You want 150,000 impressions today. If you send one tweet, then you are relying on that one tweet to get 150,000 impressions today.

If you send two tweets today, then you are relying on each tweet to get 75,000 impressions today.

Two tweets each getting 75,000 impressions in one day is still a big challenge, but it’s not as difficult as one tweet getting 150,000 impressions.

I send about 100 tweets every day. Each tweet has to get 1,500 impressions for me to get 150,000 daily impressions.

Now that looks possible, and that’s exactly how I get 150,000 impressions every day.

#2: Tweet Valuable Content

The math supports tweeting more often as a way to boost Twitter impressions. However, if you only tweet for the sake of getting impressions, then your long-term strategy will be a failure.

You could technically send 1,000 tweets in one day and hope that each tweet gets 150 daily impressions. That would get you 150,000 impressions, but you would lose a lot of your followers.

To keep your followers and continue growing your audience, you must tweet valuable content. The only reason I am able to send over 100 tweets each day and keep my followers is because I tweet valuable content.

If I tweeted bad content, I would lose a lot of followers. Then getting 150,000 daily impressions would be a far-off goal.

But what exactly is valuable content? Valuable content isn’t necessarily the content that you believe is valuable.

Valuable content is the type of content that your audience believes is valuable.

I am a digital marketing expert with an audience that wants digital marketing articles. If I suddenly write a blog post about home improvement, my audience would get confused.

I’d get confused too.

The next question to ask is what your audience wants. That’s where the third method for boosting daily Twitter impressions comes in.

#3: Grow A Targeted Audience

You can have a big number of followers. However, if they don’t care for your tweets, then it doesn’t matter how many impressions you get.

A targeted audience is what you need to pursue. Identifying your targeted audience just comes down to these two questions:

What do I provide?

Who would want it?

These two questions are all you need to answer to identify your targeted audience. Then focus on growing a targeted audience.

Most of your tweets should be geared towards providing content that your targeted audience would want more of. Then, people in your targeted audience will decide to follow your account.

Not only that, but some of your followers will decide to retweet your tweets. That results in more impressions and exposure for your tweets.

If you don’t have any type of audience and want to grow a targeted audience, then growing that targeted audience is simple.

Follow people within your targeted audience who are likely to follow you back. I have over 265,000 Twitter followers, but I am also following over 210,000 people.

#4: Pin A Tweet To The Top Of Your Account

Pinning a tweet to the top of your account allows that tweet to always be significant. While most tweets die off in a few hours (the very popular ones anyway. The life-span for most tweets is under 30 minutes), these tweets are immortal (until you unpin them).

I currently have a tweet from December 2014 pinned to the top of my account. Even though it was tweeted over a year ago, it still gets a lot of engagement.

The impressions and clicks that this one tweet generated are equally significant

The tweet has been engaged with over 3,000 times. The most important stat there for me is the amount of clicks. The tweet has received over 1,500 clicks since I pinned it. These are landing page clicks which means some of these clicks are resulting in subscribers.

The one tweet will give you massive social proof, especially if you keep it pinned for a while.

#5: Promote Your Twitter Account On Your Other Platforms

I promote my Twitter account on my blog and my other social networks for a few reasons.

The first reason is that the Twitter account gives me social proof. It’s one thing for me to say that I know a lot about Twitter. It’s another thing when I can say that and have the social proof.

The second reason is that I want people to follow me on as many of my social networks as possible. That way, regardless of which social network they use, the people in my audience are always going to see my content.

The third reason is that it helps with impressions. Remember that getting more impressions shouldn’t be your main goal, but it is helpful inspiration to grow your audience.

In Conclusion

Getting 150,000 daily Twitter impressions takes a lot of time and effort. It may take you a while before you get 150,000 daily Twitter impressions.

If you exclusively go after 150,000 daily Twitter impressions, then you may get discouraged if you don’t reach that goal for several days/weeks/months depending on your audience size.

You need to look at the amount of impressions you currently get on Twitter each day. Then give yourself achievable daily impression goals as you climb your way to 150,000 daily impressions.

If you currently get 1,000 daily impressions, and you only send five tweets per day, then ask yourself how you can get 5,000 daily impressions.

You can send more tweets, grow your audience, and do a variety of other things to get more engagement for your tweets.

You will eventually become comfortable with setting high goals for boosting your daily Twitter impressions. Then, soon enough, you will be getting over 150,000 daily Twitter impressions.

Do you think Twitter impressions are important or that engagement is the only thing that matters? Do you have any tips for increasing the exposure of a tweet? Sound off in the comments section below.

5 Ways To Use The New Twitter Polls

January 18, 2016 by Marc Guberti 2 Comments

Did you hear? Twitter came out with another epic update. Maybe you saw it in action in 2015. This year is the time for you to use those Twitter Polls for your business.

Out of all of the methods of boosting my Twitter engagement, never before have I seen something as powerful as creating a Twitter Poll.

In less than three minutes of publishing my first Twitter Poll, over 20 people engaged with it. None of my tweets have ever received that much engagement in a short amount of time.

What was that first poll? I’ll reveal it to you in the first of five ways that you can use the new Twitter Polls.

#1: Discover What Product Your Audience Wants

Since I am a digital marketing expert, most of the products I create are digital marketing related. I decided that I would create a course about a social network, but which one to choose…

I narrowed the list of potential courses to four. I would either create a second Twitter course or create a course about Facebook, Instagram, or YouTube. What course would I create next?

Twitter Poll to the rescue!

The data from this poll revealed that most of my Twitter audience believed that Twitter is the most important social network for business owners to master.

Now I know what the majority of my audience within that sampling wants. They want a Twitter course.

All I have to do now is create a course that focuses on a more specific area of Twitter (I already have the Twitter Domination course on Udemy).

#2: Have Fun With Your Audience

People like to use polls to focus on their professional side. Some of your polls should be polls that have nothing to do with your business.

These types of polls further connect you with your audience. Asking questions like if your anyone in your audience owns a dog, cat, or both allows you to spark conversations and get more engagement.

You may wonder what the point of creating these types of polls is (other than connecting you with your audience). The additional reason these polls are beneficial is because the people within your audience will remember who you are.

You are not going to forget the social media expert who asked you if you would rather have a hot dog with mustard over a hot dog without mustard.

If you post too many of these types of polls every day, they will get annoying and your audience will get confused about what your message is.

However, if you post these types of Twitter Polls only once in a while, then you are more likely to get strong engagement while ensuring that your audience knows exactly what you do on the professional side.

#3: Blog Post Ideas

Every blogger at some point struggles to think of blog post ideas. To get more ideas, you can now use Twitter Polls and ask your audience what they want.

You can ask them what topics they want to see more often in your blog. But here’s where strategy comes in.

Twitter Polls are currently limited to four choices. The first three choices are actual topics related to your niche. Here’s what the 4th choice must be word for word:

Other (please specify)

Asking your Twitter followers to provide you with a specific answer will encourage those people to engage in a conversation with you. You can make the conversation go further by thanking your individual followers for giving you suggestions.

The best part is that you will get many of these suggestions the moment you tweet the poll. In just a few minutes, you could suddenly have several new blog post ideas that you can build content around.

#4: React To Live Events In Real-Time

Oreo shook the social media world with its famous tweet about dunking in the dark. The context behind the tweet was the first blackout in Super Bowl history.

For the first time, we understood the power of real-time social media.

But now we are armed with more capabilities than before. We can now use Twitter Polls to get people’s opinions about something that recently happened.

Whose performance did you like better at the Oscars? Did the umpire make the right call? What do you think happens in the next episode?

All of these questions can be turned into Twitter Polls that get massive engagement.

When Twitter talked about extending the character count to 10,000 characters, the reactions were mixed. It trended as the hashtag #Twitter10K. Since it was a trending topic related to my niche, I decided to create a poll.

Let’s just say I was very happy with the engagement the poll received. Especially since the decision to put up the poll was spontaneous on my part.

#5: See Which Of Your Social Media Content Your Audience Likes The Most

Chances are your social media posts cover a wide range of topics. You can create a Twitter Poll asking your audience which social media posts they like the most.

Instead of wondering if your audience likes your blog posts about Twitter more than your blog posts about Facebook, you can ask them with the Twitter Poll.

In Conclusion

When used right, Twitter Polls allow you to learn more about your audience. You can discover what they want more of. Once you discover that and then give your audience more of what they want, they will appreciate you more.

They will return to your blog more often and buy your products. All because you know what they want and are willing to give them what they want.

What are your thoughts about Twitter Polls? Do you envision yourself using them this year? Are there any other ways to use Twitter Polls that you know of? Sound off in the comments section below.