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The Problem With Taking The Easy Road

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Instead of sending out 1 tweet every hour, I could send out 1 tweet every day. Instead of publishing 2 blog posts every day, I could publish 2 blog posts every week. Instead of creating the Twitter Domination Training Course, I could have stopped with YouTube videos. Imagine how different the statistics would look.

The easy road is a mirage. The easy road appears as work free, fun, and the best thing that ever happened. When people take the easy road, they don’t get to unlock their potential. How about this for an activity: name one person who took the easy road. After you do that, try to name one person who took the easy road and became successful because he/she took the easy road.

You won’t be able to think of someone who took the easy road and became successful. There are a lot of people who have systematized their businesses and appear to be taking the easy road, but in order to get a systematized business, those people were not taking the easy road. The easy road is the easier choice, but the easier choice isn’t always right.

Taking the easy road will result in the challenging road going from challenging to nearly impossible. Imagine having to do 50 videos in a month. Doing 1-3 videos a day would result in some spare time to relax and know that all 50 videos are done. Waiting until the last 5 days to do 50 videos will lead to a lot of cramming.

The best thing to do is to take the challenging road right from the start. That way, you will be able to get your work done before anyone else, and more importantly, before the challenging road becomes the nearly impossible challenging road.

 

How To Write Top-Notch Blog Posts

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There are millions of blogs out there, but few of them are getting hundreds of visitors every day. Even fewer blogs get thousands of visitors a day. It is entirely possible that 10% of the blogs get 90% of the traffic. The reason the top blogs are getting a lot of traffic is because of quality content. There may be some marketing strategies as well, but visitors will only keep on coming because the blog posts are really good.

Writing a blog post is easy. Writing a top-notch blog post proves to be more of a challenge. The entire blog post has to flow from start to finish, but there need to be other components as well.

Before you start writing your next blog post, ask yourself these questions:

“What kind of people are visiting my blog?”

“What knowledge do these people need that I have?”

The top-notch blogs are usually one of the following:

  1. A blog by a famous person (as long as that person was famous before the blog caught on).
  2. A blog offering advice, tips, and expertise.
  3. A blog with the latest news stories.

Most people are represented by Example #2 although it is possible for your blog to be Example #3. Example #1’s are not as abundant as the other two.

Now that you have asked yourself those questions and identified which kind of blog you are, it’s time to create those top-notch blog posts. Here’s the breakdown:

  1. Have a strong title. The title controls the entire direction of the blog post’s content.
  2. Address certain problems in your niche that too many people face. Too many people face the problem of not being able to write top-notch blog posts. This blog post addresses the problem.
  3. Have bit size paragraphs of text. A big wall of text will scare off the reader. Turn your blog posts into bit size paragraphs so they are easier to read. This will also allow you to stay clear in thought as you write your blog posts.
  4. Have some things in bold. By putting words or sentences in bold, you are able to highlight important takeaways from your blog. Certain words and sentences need to “pop-out.”
  5. Proofread your blog posts. You may find a certain area of your blog post that you want to elaborate on. You may not like the wordiness of one of your sentences. You may only end up finding a period in the wrong place or a spelling error. It’s better to be safe than sorry.

Pin And Be Repinned

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Did you know that over 80% of all pins are repins? This statistic has been all over the place, but not everyone is getting the repins they expect. By utilizing Pinterest very well, you will be able to get more repins.

The best way to get repins is to pin consistently. There was a stretch when I only came out with 2 pins a day for about a month. I did not get a lot of repins for any of my 2,000 pins. I recently started to pin again, and now I get numerous repins every day for my old and new pins. You may be wondering why this was the case.

Here’s why: People forget about new things easily. If you see a new person’s pin once, you are bound to forget about that person unless you see more of their pins. When I decided to pin more, I wasn’t sending out 5 or 10 pins a day. I was sending out over 50 pins every day. Consistently pinning at that rate really adds up towards the total number of pins on your account. As people saw more of my pins, they decided to take a look and repin some of my pins. Some Pinterest users scroll up and down until they see all of the pins for a particular board. When that happens, you typically get 100 messages (depending on the number of pins on that board) telling you that someone repinned one of your pins.

Pinning consistently has its benefits. Getting more repins is one of them.

 

Complaining Isn’t A Strategy

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People complain about the situations that they are in. Small bookstores are complaining about Amazon’s supreme power. Some people complain about not getting enough sales or traffic. Some people spend a lot of time complaining about a lot of things.

Complaining isn’t a strategy because no matter how much you complain, the current situation remains the same. Complaining about blog traffic doesn’t result in 200 extra visitors the next day. Complaining about having few followers doesn’t suddenly lead to getting thousands of followers every day. When a business begins to wane, people complain, but that doesn’t stop the waning. Complaining doesn’t solve the problem.

The only way to solve the problem is to stop complaining and begin doing. People can complain about someone being better than they are. The only way to get better than that person is to put the work in and stop complaining.

Many people know this to be true in one form or another. However, some of these people still complain. The reason people continue to complain is because complaining is easier than finding the solution. Complaining requires less work. Finding the solution requires you to do the work to solve a problem.

The more challenging road is the road taken by few. The few who take this road get to become the leaders of our time.

 

The Best And The Underdogs

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The only two good options you have are either being the best or being the underdog. The only problem with being the underdog is that when you do become the best, people look for another underdog. Being the best means being remembered. Being the underdog means getting the most cheers in a race. The dilemma is that there are a lot of underdogs, and when the underdog becomes #1, there’s another underdog to take his place.

The problem with being the best is that people want the underdog to win. People want to see other people break records. Mariano Rivera broke the record for all time saves, but he had a shaky start. He was an underdog that became the best. Although few people expect it to happen, we would like to see someone break the all time saves record again. We need another “best” person.

In other cases, people become envious of the best person. They want the underdog to rise up and take the best guy down. Then, everyone wants to see the former underdog to fall down.

The best way to thrive is by remaining the underdog even as you become better or be the best you can be. If you decide to become the best, the only way to prolong survival is by being innovative.

 

The Only Way That The Greatest Hidden Secret Can Be Successful

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They can only be successful if you tell a few people (5-10 people at most). You also have to tell these people that what you are telling them is a secret. If it’s a secret that only 5-10 people know, you would only get 5-10 sales…or at least that’s what most people think.

The reason that the greatest secrets become successful is because no one can keep a secret. I’m sure that you and everyone else has told a secret or two (or more) in their lifetime. The greatest secrets that end up becoming successful are the ones that say, “Here are all of the amazing things that I do. Shhhh.”

The people exposed to that sales pitch simply don’t keep the secret. Word of mouth allows the secret to spread like wildfire similar to gossip. There is a Big Bang Theory episode that demonstrates how fast a secret spreads. Because of iPhones, the secret spread in a matter of seconds.

Although your secrets may not spread in a matter of seconds, they are going to spread in a matter of days. Soon, the secret becomes exposed and everyone knows about it.

It is important to establish a presence. However, some things you do should be kept a secret. Then, that secret gets exposed, and you get what you wanted in the beginning: more sales and visibility.