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5 Tactics To Get More Shares On Google+

February 12, 2014 by Marc Guberti Leave a Comment

google plus shares

The best way to become influential on Google+ is by having a lot of people share your content. There are plenty of factors that go into how many times people share your content on Google+. If you are following the right tactics, your posts on Google+ will get shared by more people. In this blog post, I will share with you 5 tactics that will allow you to get more shares for your Google+ posts.

Post the content that people will want to share. If the posts are noteworthy, people will share them. Make sure your are only posting quality content on Google+ that is very likely to get shared by your followers. Sharing quality blog posts is better than sharing a blog post with a typo.
Have a targeted following. Having a big number of followers is not enough. In order to get more people to share your posts on Google+, you need to have a targeted following. You can get a targeted following by finding someone in your niche and following that person’s followers who are very likely to follow you back.
Use Do Share to schedule Google+ posts. It is important to appear as frequently and consistently as you can on your followers’ timelines so they don’t forget about you. Do Share allows you to schedule Google+ posts for business pages and personal accounts as well.
Post inspirational quotes. Whether you are on Twitter, Google+, Pinterest, or any other social network, inspirational quotes reel in the shares. I recommend having 5-10% of your posts you send out on a daily basis be inspirational quotes.
Host a giveaway. A giveaway will encourage more people to share a post and follow you at the same time! Hosting giveaways exclusively on Google+ will make more people pay attention to your Google+ posts.

Those are 5 tactics that will allow you to get more shares on Google+ while building a powerful following in the process. You may not be able to see a dramatic change right away, but over the long-term, you will be able to see a big change.

5 Reasons To Stick With A Goal

February 11, 2014 by Marc Guberti 2 Comments

goal

Some goals are more challenging than others, and when the workload comes in, we question our goals at the moment. This results in too many people quitting at the wrong time for the wrong reasons. Some bloggers are publishing one blog post every day. Being that consistent requires a big investment in time, and then the quality of the content also has to go into consideration.

Some goals are not worth sticking with while other goals couldn’t become more important than they already are. Some goals are made to cut loose while others are made to be stuck with. These are the 5 reasons that you should stick with a goal. If you have most of these reasons to stick with one of your goals, stick with it. If you have one or none of these reasons to stick with a goal, you should consider dropping it. However, you should strategically drop that goal versus dropping it at the moment.

The amount of work you put into a goal. The further you have gone in the dip, the less likely you should be to give up on a goal. You don’t want to become well-known in your niche and decide that’s when you are going to give in. It takes a lot of time to get noticed, and giving up after you put in a lot of work is not the right path to take.
You enjoy the work. Fitness freaks enjoy doing workouts. Top bloggers enjoy writing books. Surfers enjoy riding on the waves. Enjoying the work that you do and to go even further, loving the work that you do will allow you to be more productive. If you love what you do, don’t stop.
How huge the impact is. What are going to be the rewards of doing the workout every day? If it results in you getting a lot stronger, then the workout was well worth it. If a blogger’s book results in that person becoming a bestselling author with a stronger presence, then the work it took to write the book was well worth it.
How much you want to accomplish the goal. If you “sort of” want to accomplish the goal, that is not the goal for you. The goals that you pursue need to be the ones that you have a passion for and want to accomplish them as soon as possible.
Accomplishing this goal will help you accomplish other goals as well. This part should not be the final decision, but choosing the goals that lead into your other goals is very helpful. A blogger’s goal may be to get more traffic to his or her blog. The blogger can build a following on a social network and use that social network to increase blog traffic. If one of the blogger’s goals is to grow a powerful social media following, then that goal helps out towards accomplishing another goal which is to get more blog traffic.

Not all goals are worth sticking with. Some goals will be a lot of fun to work on while others goals will not be as fun (those are the ones you drop). These are the best reasons to stick with a goal. If you don’t have a reason to stick with a goal, that goal is not worth sticking with.

How To Get Quality Clients

February 11, 2014 by Marc Guberti Leave a Comment

Striving to get clients in bulk used to be the norm. Although it is still a common occurrence, more businesses are paying attention to getting quality clients versus having a big list of clients. There are numerous books such as The Pumpkin Plan and numerous blog posts including this one that have been talking about the difference between quality clients and the big list of clients.

However, getting the quality clients is by no means easy. In the beginning, focusing on getting the big list is better than focusing on the quality. You need to start off by playing the quantity game in order to get quality clients. When you are playing the quantity game, there are going to be some clients who you won’t be able to stand. These clients may be the ones with late payments, a bad attitude, and the need to be late.

While you will encounter clients you won’t like in the beginning, some of the clients you encounter will be nice people who pay you on time, arrive 10 minutes early, and have a blissful attitude. Those clients tend to make up about 5-10% of the big list. When you know someone is a top client, treat them like the VIP. Put the non-quality clients on hold when your quality client gives you a call. The quality clients are your top priority, and those quality clients will tell their friends about you.

After you have 10-20 quality clients, you are ready to take the quality game more seriously. When you establish these quality clients, cut the services that your quality clients do not want and focus more on the services that your quality clients do want. The more you specialize your business for your quality clients, the more they will respect you for it. With great respect comes more word of mouth. As quality clients tell people about you, you will end up getting more quality clients.

All you can do now is please your quality clients. That won’t be challenging because your quality clients will do a good job at pleasing you–no late payments, early arrival to meeting, and a good attitude. Those quality clients will give you new connections which will bring forth more quality clients.

5 Ways Businesses Can Use Vine Videos

February 10, 2014 by Marc Guberti 2 Comments

Vine seems like a social network that is primarily for teenagers. It seems challenging to come up with a video for business in 6 seconds. Days after I started taking Vine seriously, I couldn’t stop using it. In fact, I am still using Vine to this day, and I will continue to use it.

The problem many entrepreneurs face is that they do not know exactly how to use Vine for their businesses. There are plenty of ways to use Vine for businesses that most people have not tapped into yet. These are 5 ways that businesses can use Vine videos.

Write tips about your niche. These tips go by super fast, and when someone clicks to pause the video, they will see one of your tips. If the first tip they see is good, they will stay on that video, click to see your other tips, and then do the same for your other Vine videos as well. These are my tips for Twitter, Pinterest, and Blogging.
Host giveaways. By hosting giveaways, you will be able to increase your visibility on Vine. If you tell people to revine your Vines in order to enter the giveaway, more people will know about it. Soon enough, it will go viral.
Have a teaser for your upcoming product. Use Vine to create the buzz for all of your upcoming products. You can show your followers the product and point out some of the features.
Have a customer appreciation week. Give one random customer a shout out for being a great customer every week. This will encourage those customers to buy more of your products, and other customers will have something to strive for–being the customer of the week (bragging rights).
Tell people about an upcoming event. Are you hosting a Google+ Hangout Q&A soon? Are you going to New York City to speak at an event? Are you going to host a giveaway? Tell people about it on Vine, and they will go to that event.

There are too many businesses who are underestimating Vine’s potential impact. Those are only 5 ways that businesses can use Vine. There will be a Part 2 to this blog post. In fact, there may be more than 3 parts to this blog post. If you don’t have a Vine account now, I highly recommend getting one.

Do You Have Any Questions About Social Media, Business, Or Blogging?

February 10, 2014 by Marc Guberti 5 Comments

I’ll answer them. However, answering your question with a comment will not be the only thing I do. 2014 is going to bring forth a lot of changes. Starting in April, my YouTube videos will have a different setting. One of the big additions is a white board (idea paint on a wall).

If you have any questions about social media, business, or blogging, I will reply to your comment with an answer. I will also create a YouTube video that is revolved around your question. In the future, I will also do a Q&A or two (they will be announced).

I am in the New Year resolutions lifestyle, and 2014 is going to be a big year. I have a lot of things planned such as a giveaway in April of my Twitter Domination Training Course, other giveaways, longer videos, and more.

If you have any questions about social media, business, or blogging, you don’t have to search around the internet anymore. Just leave your question below and I will answer it as soon as possible.

5 Steps To Finding The Right People In Your Niche To Interview

February 9, 2014 by Marc Guberti Leave a Comment

interview

When it comes to hosting an interview, a lot of things need to go right. The technology needs to be right (I recommend Google+ Hangouts), and the person you are interviewing needs to be someone who your audience will be interested in. In an interview, you are introducing someone to your audience. In order to get the best reaction from your audience, the person who you interview needs to provide really good information. That’s why I had Mike Michalowicz come by and talk about his book, The Pumpkin Plan. We have already scheduled an upcoming interview in August about his upcoming book, Profit First.

Here are the 5 steps that will allow you to find the right people in your niche to interview:

Step 1: You want to interview the people who are going to provide your targeted audience with the knowledge that they are looking for. My targeted audience is the people interested in social media, business, and blogging. This means I am only going to look for people in those three niches. Step 1 is primarily to identify which niches you want to find people in.

Step 2: There are going to be thousands of options. However, finding the people you want to interview out of those thousand is a challenging process. Before you decide whether or not to interview someone, read one of their books. A book will allow you to see some of the insight that the potential interviewee has. If someone you are considering to interview does not have a book or if you do not want to buy the book right away, read some of their blog posts instead. If you like the content of the blog posts, you know that person is a potential interviewee.

Step 3: The next step is to identify the people with big followings. The person with 100,000 followers is 10 times more likely to get the interview than the person with 10,000 followers (assuming that both are in the same niche). This person will most likely promote the interview when it goes up on YouTube. This will give you access to a new audience that is still a targeted one.

Step 4: Contact the people you want to interview. Some will respond while others will not. If you get a response, that response will most likely be a big yes. Entrepreneurs enjoy getting as much exposure and traffic as they can get. The interview will help them just as much as it helps you.

Step 5: Create a schedule for your interviews. Give your potential interviewees multiple options for the interview. When you and the interviewee reach an agreement, tell your followers about the interview. Get the ball rolling, and just like the snowball effect, it will continue to roll.

By implementing this 5 step plan, you will be able to find the best people to interview and successfully schedule a date to have them interviewed. All you have to do after that is find the right technology to host the interview (I’ll recommend Google+ Hangouts for a second time) and prepare for the interview.