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A Clear Picture Of “The Experts”

January 19, 2014 by Marc Guberti 3 Comments

Experts

At least that’s how some people refer to them. Those quotation marks have led some people to question whether the experts really know a lot about their niches. I used to think of the experts as “The Experts,” but then I became an expert. I build my following on Twitter by following others. If someone reads my blog post and decides not to follow others on Twitter but still succeeds, does that make me wrong? Does that make me “An Expert” with those quotation marks instead of an expert?

Here’s how I define an expert: Someone who tells you the tactics that they used in order to become successful.

Does that mean everything the experts say are the best way? I doubt that. You may decide that selling a product for free for a limited time is not the right path to take. You may become successful through another method. Besides, there’s more than one way to peel a banana.

The experts share the tactics they used in order to become successful. Following the expert’s example is one way to become successful. Creating your own path is another way to become successful. Another option is to have a combination of your own tactics combined with other experts’ tactics. If you get to the same result using a different method, that doesn’t make the experts wrong. That just makes your path a good one to take as well.

Some tactics are better than others. It is up to you to decide whether your tactics are better than the experts’ tactics.

 

Filed Under: Uncategorized Tagged With: how to become an expert

How To Figure Out How Influential You Are On The Web

January 18, 2014 by Marc Guberti 3 Comments

If you were looking for some information about a number crunching service that helps out with that, you have come to the wrong blog post. If you are looking for an easy way to figure out how influential you are on the web, you have come to the right blog post. In order to find out how influential you are on the web, ask yourself this question:

“Will they miss me?”

If you stopped doing what you are doing now. If you never sent out a single tweet, never wrote another blog post, deactivated your Facebook account, deleted your YouTube channel, decided that pinning was no longer worth it.

Would they miss you?

 

Filed Under: Uncategorized

The 5 Step Plan To Systematize Your Business (Put It On Autopilot)

January 18, 2014 by Marc Guberti Leave a Comment

How to systematize your business so you can do more of this.

We have all dreamed of the autopilot business: that business that makes us a lot of money while we’re sleeping. Getting that kind of autopilot business is possible, but it is not easy. This 5 step plan will take some time to implement, but once this plan is implemented, you will be able to go on 4 week vacations, do nothing for your business, and it will still thrive.

The first step of the plan is to identify what needs to be systematized. Maybe you want your blog to be systematized. Maybe you want your YouTube channel to be systematized. Whatever the case may be, you need to identify what needs to be systematized.

The second step is to identify what happens when you systematize that part of your business. A business won’t survive if it is on autopilot forever. You need to identify how long you can have your business systematized. Would your business be safe if you took a break for a week, a month, or a few months? You need to know when you have to go back to working on your business.

The third step is to identify what you are going to do with all of this extra time. Are you going to create a new YouTube channel, read books, go on a vacation, or go on another business adventure? When you identify what you are going to do with your extra time, you will give yourself the motivation needed to do the work.

The fourth step is to give yourself a plan that will allow you to systematize your business. If you want to have 100 days of blog posts scheduled, and you publish 1 blog post every day, write 2 blog posts every day instead of 1 blog post. You will be able to schedule extra blog posts. On some days, you can write 3 blog posts so that one gets published and the other two get scheduled. In about 3 months, you will have scheduled 100 blog posts. You won’t have to write another blog post for 3 months, and your blog will still be successful!

The fifth step is implementing the fourth step. This is the longest and most challenging part, but once you implement the third step, you get to kick back, relax, and watch the earnings come in.

After following this 5 step plan, you will have a systematized business. What are you going to do once your business runs on autopilot (for a while)?

 

Filed Under: Uncategorized Tagged With: how to systematize your business

5 Ways To Get More Views On YouTube

January 17, 2014 by Marc Guberti 2 Comments

There are over a billion unique visitors on YouTube every month, and more people than ever are trying to get a small piece of that traffic. However, people who just start their new channels realize that getting a small piece of YouTube’s traffic is not as easy as expected. In order to get more views on YouTube, follow these 5 steps.

  1. Create quality videos. Spend the time to make sure that your video is the cream of the crop. The quality videos, whether they be comical or educational, are the ones with the most traffic.
  2. Promote your YouTube videos on your social networks once every two days. This will result in more people knowing about your videos. One tweet does not do the job. Many tweets spread over a long period of time get the job done.
  3. Have a channel trailer. The channel trailer automatically plays right when someone looks at your channel. That way, you will automatically get another view.
  4. Have catchy titles. Titles that few people would think of and creative puns work very well on YouTube. The title of the video will allow a person to decide whether or not they want to view your video.
  5. Create videos that people watch a lot of. Lego reviews are very popular on YouTube. My most popular video is currently a Lego review done in under 30 seconds. I am going to create a channel about Legos to get more views on YouTube as well as maintaining the channel I currently use.

What are your tips and tactics to get more views on YouTube? Please share them below.

 

Filed Under: Uncategorized Tagged With: how to get more views on youtube, youtube tips and tricks

5 Things You Blog’s Statistics Are Trying To Tell You

January 17, 2014 by Marc Guberti 6 Comments

One of the things that I do every day is look at my statistics. I look at my Twitter statistics, Pinterest statistics, and the statistics for this blog…every day. I also do calculations for these statistics. My statistics have told me a lot about my marketing strategies and following tactics. Here are the three things your statistics are trying to tell you.

  1. What days were really good. There is usually a spike in traffic. You can see what was working very well on that day and mimic it for your other days.
  2. The really bad days. We want to avoid having bad days for as long as we can. In order to avoid them, you have to look at your really bad days, identify what went wrong, and avoid doing those things for future days.
  3. Your best referrers. Where are you getting a majority of your traffic from? My statistics tell me every day that Twitter is a big source of my traffic. They also tell me that Pinterest and Search Engines go back and forth for second place.
  4. Your blog’s growth pattern. When I first started to blog, my blog experienced small growth. On some months when my blog grew, the next month my blog would go on the decline. Lately, my blog has been going in a good path lately. Here are my number of monthly views from November 2012 to December 2012 in order: 38, 81, 72, 75, 46, 172, 191, 220, 595, 586, 1268, 2070, 3862, 5128. These statistics are telling me that what I have been doing lately is working very well. They are also telling me that what I was doing in the beginning was not effective (the drops in monthly traffic). Right now, I’m on pace to getting 9,000 views for January 2014, but that could go up to 10,000.
  5. Views VS Visitors statistics. In order to understand these statistics, you need to understand the difference between views and visitors. A visitor comes to your blog from a referrer (Twitter, Google, etc), and if that person clicks on the links of 2 of your blog posts, that’s 2 views. You want to have a lot more views than you have visitors because that indicates your visitors are sticking around. Once they go on your blog, they are reading your other blog posts, clicking on your links to older blog posts, and this results in a really good bounce rate.

Your blog’s statistics are telling you a lot of things. I recommend listening to your blog’s statistics for 5-10 minutes every day and see what you can learn.

 

Filed Under: Uncategorized Tagged With: how to get more blog traffic

10 Tactics To Get A Spike In Traffic

January 16, 2014 by Marc Guberti 5 Comments

More people than ever are trying to get the big spike in traffic. The spike in traffic will result in a few days of a dramatic increase in traffic. Then, those numbers decline, but the average daily visits is greater than it was before the spike in traffic. At the end of 2013, my average traffic for a day was about 150 views. Four days after Christmas, I got over 400 views. When the New Year came, my traffic settled down to over 250 views a day.

The number of daily views my blog got doubled within days, and in order to experience similar results, you need to implement these 5 tactics to get that spike in traffic that will allow more people to know about your blog.

  1. Have a big following on your social networks. My Twitter and Pinterest accounts were the biggest contributors towards my blog’s spike in traffic. On the day my blog got oer 400 views, Twitter referred over 150 people to my blog and Pinterest referred over 50 people to my blog.
  2. Frequently post on social networks. I tweet every hour and pin every day. My traffic from Pinterest always increases when I pin my blog posts. My traffic from Twitter always increases at the start of every hour because that’s when I send out a tweet.
  3. A few days before you want to spike, don’t talk about your blog that much on your social networks. On Christmas Day, I sent out tweets for half of the day about Christmas facts, music, and more. For the other half of the day, I tweeted out my blog posts. I got only 67 views that day which is below my average.
  4. Days after, make sure all of your updates are about your blog. When you do this, you will experience better results when you put your best content forward. Since you weren’t talking about your blog as much, some people may have forgotten about it. Your updates will allow people to remember your blog and be curious about what your blog post is about.
  5. Have strong headlines. The headline of your blog post will be the deciding factor of whether or not someone clicks on the link and visits your blog. Here are some good ways to give your blog posts stronger, attention grabbing headlines.
  6. Connect with others. When you connect with others, many of those people will decide to visit your blog. The more connections you have, the more visitors you are going to get.
  7. Make sure your blog has good SEO. If your blog has good SEO, you will be able to get more traffic from search engines. The better your SEO, the more traffic you are going to get. The search engines are not as reliable as social media, but when some spikes in traffic are a result of good SEO. When you improve your blog’s SEO, you won’t get a dramatic short-term change. The long-term results are what will allow you to see what making small changes can do for your blog.
  8. Have a targeted following. Targeted followers are the people who are interested in the niche that you write about. By having these kinds of followers, you will ensure more traffic.
  9. Write powerful blog posts. The blog posts that go above the call of duty are the blog posts that get more recognition.
  10. Don’t give in. The reason most bloggers don’t get to see the spike in traffic is because they give up too early. In order to get the motivation that will allow you to continue (and eventually see the spike in traffic), you need to look at this picture.

Do you have any tactics that you have used to get a spike in traffic that I didn’t mention? If so, please share with us your tactics below.

 

Filed Under: Uncategorized Tagged With: how to get more traffic, how to get more traffic to a blog, how to go viral, how to increase traffic

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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