The old methods don’t work anymore, but some people refuse to admit it. There are still a lot of commercials on TV. Those commercials don’t work as well as they used to. Everyone just wants to watch their favorite show now, but that’s not all.
The invention of cell phones–the cell phones with all of the apps like the iPhone–have hurt the marketing value of TV commercials dramatically. Instead of watching the commercials, I can always play the game Risk on my iPhone.
I’m not alone. There are more people with cell phones (4.8 billion) than there are people with toothbrushes (4.2 billion). I am not making that up.
That’s one of the possible reasons why people don’t watch TV commercials anymore. There might be other people who just don’t like the advertiser. I eat healthy, and my mom is a certified nutritionist, so I either mute or turn off the TV during all of the commercials promoting fast food restaurants.
People are also being taken away from the TV because of YouTube. Instead of waiting for all of the commercials to go by, you can watch the re-runs. There are some commercials on YouTube, but you get to skip most of them in 5 seconds. Then, you get to watch what you wanted to watch.
With TV advertising, there’s tons of commercials. Three minutes of commercials feels like a half an hour. You might as well watch paint dry. There’s no skip in 5 seconds option. The only option is to watch the entire commercial which turns people and their TVs off (although the Super Bowl is an exception).
When the TV advertisement reaches some people who are interested, most won’t buy the product. That’s because those people already have a similar seller that they trust. If you create blogs on WordPress, you won’t like the transition from WordPress to Blogger and vice versa.
Finally, that big audience you advertised to turns into the lone remainder. The few people who forgot to charge their cell phones, didn’t have the TV remote nearby, and decided to listen to your commercial since it was the only option.
TV advertising is not what it used to be. Change isn’t an option, it’s a necessity.