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E286: Reviews And Testimonials On Demand With Brian Greenberg

December 21, 2018 by Marc Guberti Leave a Comment

I'm happy to see you around. You may want to subscribe to my blog. Thanks for visiting!

Welcome back! I am so happy to see that you have come back for more.

Brian J. Greenberg, aka The Salesman Who Doesn’t Sell, has founded businesses in e-commerce, marketing, and financial services. He has generated over 50 million in revenue from his businesses and collected over 10,000 reviews and testimonials from customers. Brian is the founder and president of True Blue Life Insurance, whose mission is to be transparent, honest and helpful to their customers without ever bugging or pushing them. Brian also runs e-commerce websites at Touchfree Concepts and Wholesale Janitorial Supply. Breakthrough Success listeners can download Brian’s audiobook for free.

 

Quotes To Remember:

“The first thing is to value it. If you value it, you are much more likely to ask for it.”

“It is important to incentify your employees.”

“I think that is the first thing you should do – compensate your crews or your employees – then getting your good reviews.”

“One of the main things is to always ask.”

“Make sure that you let everybody know how important these reviews are.”

“You can leverage reviews on your content marketing.”

What You’ll Learn:

  • Strategies to Get Organic Customer Reviews and Testimonials
  • Top Ways to Ask Anyone for Reviews
  • Key Things To Do With Your Content Marketing to Boost Reviews

 

Key Links From The Show:

Brian’s Site

True Blue Life Insurance

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The Salesman Who Doesn’t Sell by Brian Greenberg

The Four Agreements by Don Miguel Ruiz

Getting to Yes by Roger Fisher and William Ury

Outliers by Malcolm Gladwell

 

Filed Under: Breakthrough Success

E285: Up Level Your SEO Game With Tom Casano

December 20, 2018 by Marc Guberti Leave a Comment

Tom Casano is the founder of the Sure Oak Podcast who helps people grow their businesses with results driven SEO. After several years of experimenting with different SEO strategies and tactics, he discovered that SEO comes down to links, optimization, and content.

 

Quotes To Remember:

“You can’t force someone link back to you.”

“Outreach is so important for link building.”

“There’s this element of networking, building relationships and being off of your website that is so valuable.”

“Google algorithm has over 200 ranking factors but really we want to focus on 3-4 of them.”

“We want to plan the content or plant the pages based on what the people are searching for.”

“The only way to win and succeed is to be even more competitive and put more focus and energy into it.”

 

What You’ll Learn:

  • How to Naturally Get Backlinks for SEO
  • Top Three Ways for Getting Organic Backlinks
  • “The Scholarship” Link Building Strategy
  • Tips on Promoting and Optimizing Content

 

Key Links From The Show:

Tom’s Site

Sure Oak

Ahrefs

SEMrush

Moz

Help a Reporter Out

Brian Dean’s Site

Rand Fishkin’s Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The E-Myth Revisited by Michael E. Gerber

Traction: Get A Grip On Your Business by Gino Wickman

 

Filed Under: Breakthrough Success

E285: Up Level Your SEO Game With Tom Casano

December 19, 2018 by Marc Guberti Leave a Comment

Tom Casano is the founder of the Sure Oak Podcast who helps people grow their businesses with results driven SEO. After several years of experimenting with different SEO strategies and tactics, he discovered that SEO comes down to links, optimization, and content.

 

Quotes To Remember:

“You can’t force someone link back to you.”

“Outreach is so important for link building.”

“There’s this element of networking, building relationships and being off of your website that is so valuable.”

“Google algorithm has over 200 ranking factors but really we want to focus on 3-4 of them.”

“We want to plan the content or plant the pages based on what the people are searching for.”

“The only way to win and succeed is to be even more competitive and put more focus and energy into it.”

 

What You’ll Learn:

  • How to Naturally Get Backlinks for SEO
  • Top Three Ways for Getting Organic Backlinks
  • “The Scholarship” Link Building Strategy
  • Tips on Promoting and Optimizing Content

 

Key Links From The Show:

Tom’s Site

Sure Oak

Ahrefs

SEMrush

Moz

Help a Reporter Out

Brian Dean’s Site

Rand Fishkin’s Site

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The E-Myth Revisited by Michael E. Gerber

Traction: Get A Grip On Your Business by Gino Wickman

Filed Under: Uncategorized

E284: The Business Of Influence With Neal Schaffer

December 19, 2018 by Marc Guberti Leave a Comment

Neal Schaffer is a recognized leader in the world of business social media. In addition to be named one of marketing’s ten biggest thought leaders by CMO.com, he has also been recognized as a Forbes Top 50 Social Media Power Influencer as well as a Forbes Top 5 Social Sales Influencer. He is a popular social media keynote speaker who has spoken at hundreds of events over four continents since his first speech on social media in July, 2009. His upcoming book The Business Of Influence will teach you how you can tap your business into the influencer economy and achieve massive results.

 

Quotes To Remember:

“First of all, you have to get yourself out there.”

“Listening is always important.”

“You always need to pivot with the market.”

“Everybody has influence.”

“At some point, you don’t have to respond to everything.”

“You just want to be on their radar before you actually reach out to them.”

“It takes time to know people. Social media is no different.”

 

What You’ll Learn:

  • Balancing Social Media Interaction and Content Creation
  • Best Approach to Building Healthy Relationships

 

Key Links From The Show:

Neal’s Site

E50: Real Artists Don’t Starve With Jeff Goins

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The Business of Influence by Neal Schaffer

Maximize Your Social by Neal Schaffer

How to Win Friends and Influence People by Dale Carnegie

Likeable Social Media by Dave Kerpen

Likeable Leadership by Dave Kerpen

Crush It! by Gary Vaynerchuk

Crushing It! by Gary Vaynerchuk

Filed Under: Breakthrough Success

E284: The Business Of Influence With Neal Schaffer

December 17, 2018 by Marc Guberti Leave a Comment

Neal Schaffer is a recognized leader in the world of business social media. In addition to be named one of marketing’s ten biggest thought leaders by CMO.com, he has also been recognized as a Forbes Top 50 Social Media Power Influencer as well as a Forbes Top 5 Social Sales Influencer. He is a popular social media keynote speaker who has spoken at hundreds of events over four continents since his first speech on social media in July, 2009. His upcoming book The Business Of Influence will teach you how you can tap your business into the influencer economy and achieve massive results.

 

Quotes To Remember:

“First of all, you have to get yourself out there.”

“Listening is always important.”

“You always need to pivot with the market.”

“Everybody has influence.”

“At some point, you don’t have to respond to everything.”

“You just want to be on their radar before you actually reach out to them.”

“It takes time to know people. Social media is no different.”

 

What You’ll Learn:

  • Balancing Social Media Interaction and Content Creation
  • Best Approach to Building Healthy Relationships

 

Key Links From The Show:

Neal’s Site

E50: Real Artists Don’t Starve With Jeff Goins

 

Recommended Books:

Content Marketing Secrets by Marc Guberti

Podcast Domination by Marc Guberti

The Business of Influence by Neal Schaffer

Maximize Your Social by Neal Schaffer

How to Win Friends and Influence People by Dale Carnegie

Likeable Social Media by Dave Kerpen

Likeable Leadership by Dave Kerpen

Crush It! by Gary Vaynerchuk

Crushing It! by Gary Vaynerchuk

Filed Under: Uncategorized

Snippet4: Want A 100X Return? Give Out More Gifts

December 15, 2018 by Marc Guberti Leave a Comment

 

If you wanted to get the CEO of a big corporation to buy your services, which salesperson would you send? Would you pick your top qualified salesperson, hire an agency, or just do it yourself?

Why not enlist that CEO’s spouse as the salesperson? He/she would be the ultimate salesperson.

But how would you do that? You can’t just call the CEO’s spouse and ask them to be a salesperson and convince the CEO to buy your services.

So why did one CEO’s wife keep asking him–every day until he did–when he’d buy John Ruhlin’s services? 

We’re so focused on 10% and 50% returns. Some of us think about doubling our return or doing even more. Few of us truly set out to 10X our return.

But a 100X return? Every dollar spent turning into $100?

No ad will give you that. But giftology can. Listen to today’s snippet to learn more.

If you want to connect with fellow listeners and participate in weekly giveaways, join the official Breakthrough Success Facebook Group here.

Filed Under: Uncategorized

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I am a content marketer and personal finance writer who produces content for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several publications, including…

  • US News & World Report
  • Business Insider
  • Benzinga
  • Newsweek
  • Bankrate

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