Marc's Blog

5 Powerful Ways To Get More Likes On Facebook

July 8, 2014 by Marc Guberti Leave a Comment

Although Facebook is currently the juggernaut of social media, many people find it difficult to get likes for their posts. Getting likes boosts exposure on Facebook and allows you to build a stronger presence on the web. There are some people who have optimized their Facebook presences and get millions of likes while others struggle to get 10 likes for their posts. Not all of the people and Facebook Pages that are getting millions of likes are the big guys with a lot of advertising. There are some people who now have over 1 million Facebook likes whose names wouldn’t have sounded familiar 10 years ago. In fact, some of those names may not sound familiar now. More individuals than ever are using their newly found leverage to create social media empires. One part to creating your social media empire is getting more likes on Facebook, and here are five powerful ways to do that.

Tell your friends about your Facebook Page. It won’t be enough to create an empire, but every empire needs to start from somewhere. At one point, any Facebook Page you see (even the pages with millions of likes) were also struggling to get more likes on Facebook. Those pages, just like any other, started off with zero likes. Depending on how many friends you have, you may be able to get 10-100 likes for your Facebook Page. Getting these likes will show your future visitors that your Facebook Page is somewhat popular–popular enough to get another like. As you get more likes, people will realize your Facebook Page is very popular. People tend to like popular posts and pages on Facebook.
Get on YouTube. You can use YouTube to promote your Facebook Page. Including a link to your Facebook Page in your YouTube video will get more traffic for that Facebook Page. If people who viewed your YouTube video enjoyed it, then these people will be very likely to click the Like button on your Facebook Page. In addition, if you are able to connect all of your social networks together, you will be able to go viral with circular viralocity.
Post on Facebook every day. Fewer people tend to like an inactive Facebook Page. It is important to remember that you need to give people a reason every day to be happy about their decision (liking your page). It sounds so simple, but in a complex world, the simplest things tend to be forgotten. Posting something of value on your Facebook Page every day will make people feel good about liking your page, but in addition, the people who liked your Facebook Page will also like and share your posts. As those posts spread on Facebook, more people will like your Facebook Page.
Include pictures in your Facebook posts. Facebook posts with pictures get twice as many comments as well as more likes/shares than Facebook posts without pictures. Including pictures makes the entire method of spreading on Facebook mentioned in Tip #3 much easier to pull off.
Promote your Facebook Page on your blog. Promoting your Facebook Page on your blog is an easy way to get your visitors to see your presence on social media. If the visitors like your blog, then they’ll come by and like your Facebook Page. All you need to do is show your loyal visitors where to go, and they will go there.

Getting more likes on Facebook allows you to spread and boosts your chance of going viral. Going on viral on Facebook gives you the potential to go viral on all of your other social networks as well–if they are connected properly. What are your thoughts on the list? Do you have any additional tips on getting more likes on Facebook? Please share your thoughts and advice below.

Why Having Good Fitness Helps Out In The Journey Towards Success

July 8, 2014 by Marc Guberti 2 Comments

Health And Fitness

I believe that fitness is one of the most underrated parts of success. Does this mean walking in to the job interview with a six-pack is going to guarantee you the job? Absolutely not (why apply for a job anyway)! Looking more muscular in your YouTube videos does not mean those videos are going to get more views.

So how exactly does having good fitness help out in the journey towards success? Being in shape has been proven to make people happier (happiness certainly helps out towards success and life), but good fitness also encourages the development of the winner’s mindset.

People with good fitness want to become more fit. They don’t settle with the strong abs. They also want strong legs, arms, shoulders, and every other body part to be strong as well. Some people do 20 curls and realize that they can do five more. They don’t stop at an assigned number if they believe they can do more than that. This is the entire concept of raising the bar higher. When the 20 pound weights get too light, these people move on to the 30 pound weights. It’s a bigger challenge, but it also leads to better results over time.

Getting in shape may be the trigger that allows you to thrive and change your attitude about life. Whether you decide to keep up the fitness by lifting weights or running, you need to do some kind of workout every day so you become committed and develop the winner’s mindset.

10 Tremendous Tactics To Attract People To Your YouTube Videos

July 7, 2014 by Marc Guberti Leave a Comment

YouTube on iPad and Mac

Getting to that step from where your YouTube video is uploaded to when it gets thousands of views (or goes viral) is how attractive your video is. If you can get your YouTube videos to attract people, the people who got attracted to your YouTube videos will share those videos with their friends. Then, your YouTube video will continue to spread across all of the social networks. In order to attract people to your YouTube videos, follow these 10 tactics.

Get the traffic first. In order to attract people to your YouTube videos, you first need to get the traffic. Embed your YouTube videos in certain blog posts, tweet about your videos, share them on Facebook, and do anything else to spread your videos. The more you spread your videos, the more people will be able to see those videos.
Boost your credibility. Credibility is one of the most important parts towards anyone’s success. Having a lot of credibility means more people see you as a better expert in your niche, and the people who see you as a better expert will easily get attracted to your YouTube videos.
Have a good introduction. YouTube recently made a big change where they now allow you to have a three second or less introduction of yourself that you can put on your videos. Having a good introduction automatically enhances the rest of the video in the viewer’s perspective. Better take advantage of that new update!
Have some annotations in your video (but don’t go crazy). The best annotation to have in your video is the one that automatically subscribes someone to your channel right when it gets clicked. Having an annotation will make your video look more sophisticated, and therefore, more attractive.
Have a strong message in your YouTube video. You can have the joke of the year or a powerful motivational speech, but you need to have a strong message in your YouTube video. Unless you are a celebrity, it won’t be enough to show people that you eat a hamburger every morning.
Have words occasionally pop up. If you are talking about Twitter, have the word “Twitter” pop up. It keeps readers engaged and makes your videos more attractive.
Have pictures. Pictures also do a good job at grabbing attention, but they only work for so long. The longest amount of time you should have the same picture on your YouTube video is 30 seconds…because for the most part, people want to see you.
Combine several retakes into one video. Not only does this make it a little easier for you to cover all of your main points, but it also keeps your viewers engaged. Imagine what would happen if you were listening to someone, that person suddenly stopped speaking, appeared slightly to the left or right from where they were, and continued talking. Viewers would notice the change and continue to watch the video because they are engaged by your video.
Have professional lighting. People do judge books by their covers exactly like how people judge a YouTube video based on how that YouTube video looks in the first couple of seconds. If you have professional lighting, people will continue to watch your video. Without professional lighting, you run the risk of losing viewers. If there is a giant shadow, people will notice. If there is a small shadow, people will not notice as much, but in order to keep your viewer retention rate high, you need to have professional lighting.
Make sure you only upload quality videos. Quality videos get more attention and have higher retention rates than low quality videos. You get better with experience, and as you get that experience (and even now), you need to think of ways to make your YouTube videos even better than they already are.

Attractive videos tend to grab everyone’s attention, get thousands of views, and possibly go viral in the process. By implementing these 10 tremendous tactics, you will be able to upload the videos that your target audience would enjoy watching. What are your thoughts on the list? Do you have any additional tips? Please share your thoughts and advice below.

The Difference Between Crowds And Tribes

July 7, 2014 by Marc Guberti Leave a Comment

The Difference Between Crowds And Tribes

Esurance has a crowd. The $1.5 million brought together over 250,000 people. Those 250,000 people were a lot more interested in the giveaway than car insurance. Right when the giveaway ended, over 100,000 people gradually unfollowed Esurance, and Esurance continues to get unfollowed by the masses to this day. Esurance could have had a tribe, but they didn’t give anyone a good enough reason to stick around after the giveaway.

Twitter, Facebook, and any other social network is also a crowd. They happen to have millions of tribes connected together, but all of those tribes added up equal a crowd. You can’t engage the entire crowd so it is up to you to decide what types of people are the right ones for your tribe. Those are the targeted members of your audience.

Seth Godin has a tribe. In fact, he has a big one. He wrote a book called Tribes (go figure) as well as other international bestsellers (some have been translated in over 30 languages). Seth Godin is the #1 marketer in the entire niche, and hundreds of thousands of people buy his books and read his blog posts. These are targeted people who can easily communicate with each other and enjoy what Seth does. Some refer to him as the Superman of marketing.

Crowds and tribes are two very different groups of people. It is better to have a small tribe than it is to have the big crowd. A small tribe can grow overtime just like Seth’s tribe, but a crowd like Esurance’s crowd gets scattered.

Are you building a tribe that matters or a crowd to make yourself think that you are popular?

How To Accomplish Bigger Goals

July 6, 2014 by Marc Guberti 2 Comments

goal achievement

There are some people who struggle to write 1 book within a year while other people are able to write a high quality book every month. There are some people who can accomplish big goals while others find it difficult to get the smallest goals accomplished. Some people wish they could get more accomplished faster while others want to go from the big goals they are accomplishing right now to accomplishing even bigger goals.

Getting better time management will give you the time you need to get the bigger goals accomplished. After you find more time in your day and manage it more effectively, you need to create a weekly scorecard. As you get more better at creating scorecards, you need to raise the bar higher for yourself.

When you raise the bar higher for yourself and accomplish bigger goals, it is important to gradually raise the bar higher. If you immediately go from writing 10 blog posts every week to writing 30 blog posts every week, it will be overwhelming. Instead, go from writing 10 blog posts in one week to writing 15 blog posts in one week. Then go up to 20 blog posts in one week and continue to work your way up until you are able to write 30 blog posts every week.

Raising the bar higher combined with effective time management and accountability will allow you to accomplish the bigger goals. What are your thoughts about the list? Do you have any additional advice to achieve bigger goals? Please share your thoughts and advice below.

10 Ways To Get More People To Share Your Facebook Posts

July 6, 2014 by Marc Guberti 4 Comments

Facebook is the largest social network and the second most popular website on the web. If you can optimize your Facebook posts so more people share them, you can potentially reach hundreds of thousands of people. The great news is that in terms of getting people to share your Facebook posts, you have the advantage. Facebook is a social network that encourages oversharing. Clicking like or share is all someone needs to do to get 20% of their friends on Facebook to see your post. Since more people will be encouraged to share your post, this will create a strong ripple effect. In order to get the ripple started and get people to share your Facebook posts, follow these 10 tips.

Grow your Facebook Page. The more people you have on your Facebook Page, the more people will be able to like your posts and share them on Facebook.
Post on your Facebook Page every day. People like consistency. If you post on your Facebook Page every day, people will know to look on your Facebook Page for new posts that they can like and share with their friends.
Include pictures in your Facebook posts. Facebook posts with pictures get more engagement than the Facebook posts without pictures. Find a way to incorporate a picture into all of your Facebook posts.
Tweet your Facebook posts. If you have a targeted following on Twitter, those people would be very happy to share your Facebook posts. You can engage with an audience you have already build to grow your audience on Facebook.
Promote your Facebook posts on your blog. A blog is a great place to promote any of your social media posts. Embed your Facebook posts on your blog so people can like, comment, and share your Facebook posts on your blog.
Get more Facebook likes. If you have a Facebook post with a powerful message, then sure, people will share it. However, people tend to share what is popular. Having thousands of likes for your Facebook Page will tell people that your Facebook Page is popular. The more popular a Facebook Page is, the more comfortable someone on Facebook will feel to like and share your posts.
Promote your Facebook post using Facebook Advertising. It may be better to promote your Facebook Page instead of a post, but regardless, more people will be able to see your post which means more people will share that post.
Post something that people would want to share. Whether your post is comical or motivational, you need to post something with a central message that your target audience would like and want to share.
Offer a giveaway. Anyone who shares any of your Facebook posts for an entire week can be eligible to win a free prize. This giveaway will encourage more people to share your Facebook posts, and the word will spread. Soon enough, you will have hundreds of people sharing your Facebook posts just to be eligible for the free prize.
Get more friends. Whether you have a Facebook Page, a personal account, or both, getting more friends on Facebook is a pivotal way to get more people to share your content. In most cases (for the people who don’t have famous businesses or aren’t famous…yet), the success of a Facebook Page starts with a group of friends. Those friends like and share your posts, and that shows interaction is going on. Then, more people see your Facebook Page and decide to share your posts. Soon enough, your posts are averaging hundreds of likes and shares every day. It all starts with a group of friends.

Getting more people to share your Facebook posts will allow your content to spread. Think of what would happen if people shared your blog posts hundreds of times on Facebook. That would equate to thousands of visitors that you would have never had. Although there are people leaving Facebook, it is still currently the largest social network out there. Getting hundreds and eventually thousands of people to share your Facebook posts would allow you to build a powerful presence on the web.

What are your thoughts on the list? Do you have any additional tips to get more visibility and shares for a Facebook post? Please share your thoughts and advice below.