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10 Tremendous Tactics To Attract People To Your YouTube Videos

July 7, 2014 by Marc Guberti Leave a Comment

YouTube on iPad and Mac

Getting to that step from where your YouTube video is uploaded to when it gets thousands of views (or goes viral) is how attractive your video is. If you can get your YouTube videos to attract people, the people who got attracted to your YouTube videos will share those videos with their friends. Then, your YouTube video will continue to spread across all of the social networks. In order to attract people to your YouTube videos, follow these 10 tactics.

Get the traffic first. In order to attract people to your YouTube videos, you first need to get the traffic. Embed your YouTube videos in certain blog posts, tweet about your videos, share them on Facebook, and do anything else to spread your videos. The more you spread your videos, the more people will be able to see those videos.
Boost your credibility. Credibility is one of the most important parts towards anyone’s success. Having a lot of credibility means more people see you as a better expert in your niche, and the people who see you as a better expert will easily get attracted to your YouTube videos.
Have a good introduction. YouTube recently made a big change where they now allow you to have a three second or less introduction of yourself that you can put on your videos. Having a good introduction automatically enhances the rest of the video in the viewer’s perspective. Better take advantage of that new update!
Have some annotations in your video (but don’t go crazy). The best annotation to have in your video is the one that automatically subscribes someone to your channel right when it gets clicked. Having an annotation will make your video look more sophisticated, and therefore, more attractive.
Have a strong message in your YouTube video. You can have the joke of the year or a powerful motivational speech, but you need to have a strong message in your YouTube video. Unless you are a celebrity, it won’t be enough to show people that you eat a hamburger every morning.
Have words occasionally pop up. If you are talking about Twitter, have the word “Twitter” pop up. It keeps readers engaged and makes your videos more attractive.
Have pictures. Pictures also do a good job at grabbing attention, but they only work for so long. The longest amount of time you should have the same picture on your YouTube video is 30 seconds…because for the most part, people want to see you.
Combine several retakes into one video. Not only does this make it a little easier for you to cover all of your main points, but it also keeps your viewers engaged. Imagine what would happen if you were listening to someone, that person suddenly stopped speaking, appeared slightly to the left or right from where they were, and continued talking. Viewers would notice the change and continue to watch the video because they are engaged by your video.
Have professional lighting. People do judge books by their covers exactly like how people judge a YouTube video based on how that YouTube video looks in the first couple of seconds. If you have professional lighting, people will continue to watch your video. Without professional lighting, you run the risk of losing viewers. If there is a giant shadow, people will notice. If there is a small shadow, people will not notice as much, but in order to keep your viewer retention rate high, you need to have professional lighting.
Make sure you only upload quality videos. Quality videos get more attention and have higher retention rates than low quality videos. You get better with experience, and as you get that experience (and even now), you need to think of ways to make your YouTube videos even better than they already are.

Attractive videos tend to grab everyone’s attention, get thousands of views, and possibly go viral in the process. By implementing these 10 tremendous tactics, you will be able to upload the videos that your target audience would enjoy watching. What are your thoughts on the list? Do you have any additional tips? Please share your thoughts and advice below.

The Difference Between Crowds And Tribes

July 7, 2014 by Marc Guberti Leave a Comment

The Difference Between Crowds And Tribes

Esurance has a crowd. The $1.5 million brought together over 250,000 people. Those 250,000 people were a lot more interested in the giveaway than car insurance. Right when the giveaway ended, over 100,000 people gradually unfollowed Esurance, and Esurance continues to get unfollowed by the masses to this day. Esurance could have had a tribe, but they didn’t give anyone a good enough reason to stick around after the giveaway.

Twitter, Facebook, and any other social network is also a crowd. They happen to have millions of tribes connected together, but all of those tribes added up equal a crowd. You can’t engage the entire crowd so it is up to you to decide what types of people are the right ones for your tribe. Those are the targeted members of your audience.

Seth Godin has a tribe. In fact, he has a big one. He wrote a book called Tribes (go figure) as well as other international bestsellers (some have been translated in over 30 languages). Seth Godin is the #1 marketer in the entire niche, and hundreds of thousands of people buy his books and read his blog posts. These are targeted people who can easily communicate with each other and enjoy what Seth does. Some refer to him as the Superman of marketing.

Crowds and tribes are two very different groups of people. It is better to have a small tribe than it is to have the big crowd. A small tribe can grow overtime just like Seth’s tribe, but a crowd like Esurance’s crowd gets scattered.

Are you building a tribe that matters or a crowd to make yourself think that you are popular?

How To Accomplish Bigger Goals

July 6, 2014 by Marc Guberti 2 Comments

goal achievement

There are some people who struggle to write 1 book within a year while other people are able to write a high quality book every month. There are some people who can accomplish big goals while others find it difficult to get the smallest goals accomplished. Some people wish they could get more accomplished faster while others want to go from the big goals they are accomplishing right now to accomplishing even bigger goals.

Getting better time management will give you the time you need to get the bigger goals accomplished. After you find more time in your day and manage it more effectively, you need to create a weekly scorecard. As you get more better at creating scorecards, you need to raise the bar higher for yourself.

When you raise the bar higher for yourself and accomplish bigger goals, it is important to gradually raise the bar higher. If you immediately go from writing 10 blog posts every week to writing 30 blog posts every week, it will be overwhelming. Instead, go from writing 10 blog posts in one week to writing 15 blog posts in one week. Then go up to 20 blog posts in one week and continue to work your way up until you are able to write 30 blog posts every week.

Raising the bar higher combined with effective time management and accountability will allow you to accomplish the bigger goals. What are your thoughts about the list? Do you have any additional advice to achieve bigger goals? Please share your thoughts and advice below.

10 Ways To Get More People To Share Your Facebook Posts

July 6, 2014 by Marc Guberti 4 Comments

Facebook is the largest social network and the second most popular website on the web. If you can optimize your Facebook posts so more people share them, you can potentially reach hundreds of thousands of people. The great news is that in terms of getting people to share your Facebook posts, you have the advantage. Facebook is a social network that encourages oversharing. Clicking like or share is all someone needs to do to get 20% of their friends on Facebook to see your post. Since more people will be encouraged to share your post, this will create a strong ripple effect. In order to get the ripple started and get people to share your Facebook posts, follow these 10 tips.

Grow your Facebook Page. The more people you have on your Facebook Page, the more people will be able to like your posts and share them on Facebook.
Post on your Facebook Page every day. People like consistency. If you post on your Facebook Page every day, people will know to look on your Facebook Page for new posts that they can like and share with their friends.
Include pictures in your Facebook posts. Facebook posts with pictures get more engagement than the Facebook posts without pictures. Find a way to incorporate a picture into all of your Facebook posts.
Tweet your Facebook posts. If you have a targeted following on Twitter, those people would be very happy to share your Facebook posts. You can engage with an audience you have already build to grow your audience on Facebook.
Promote your Facebook posts on your blog. A blog is a great place to promote any of your social media posts. Embed your Facebook posts on your blog so people can like, comment, and share your Facebook posts on your blog.
Get more Facebook likes. If you have a Facebook post with a powerful message, then sure, people will share it. However, people tend to share what is popular. Having thousands of likes for your Facebook Page will tell people that your Facebook Page is popular. The more popular a Facebook Page is, the more comfortable someone on Facebook will feel to like and share your posts.
Promote your Facebook post using Facebook Advertising. It may be better to promote your Facebook Page instead of a post, but regardless, more people will be able to see your post which means more people will share that post.
Post something that people would want to share. Whether your post is comical or motivational, you need to post something with a central message that your target audience would like and want to share.
Offer a giveaway. Anyone who shares any of your Facebook posts for an entire week can be eligible to win a free prize. This giveaway will encourage more people to share your Facebook posts, and the word will spread. Soon enough, you will have hundreds of people sharing your Facebook posts just to be eligible for the free prize.
Get more friends. Whether you have a Facebook Page, a personal account, or both, getting more friends on Facebook is a pivotal way to get more people to share your content. In most cases (for the people who don’t have famous businesses or aren’t famous…yet), the success of a Facebook Page starts with a group of friends. Those friends like and share your posts, and that shows interaction is going on. Then, more people see your Facebook Page and decide to share your posts. Soon enough, your posts are averaging hundreds of likes and shares every day. It all starts with a group of friends.

Getting more people to share your Facebook posts will allow your content to spread. Think of what would happen if people shared your blog posts hundreds of times on Facebook. That would equate to thousands of visitors that you would have never had. Although there are people leaving Facebook, it is still currently the largest social network out there. Getting hundreds and eventually thousands of people to share your Facebook posts would allow you to build a powerful presence on the web.

What are your thoughts on the list? Do you have any additional tips to get more visibility and shares for a Facebook post? Please share your thoughts and advice below.

7 Reasons Why You Need To Be On Squidoo

July 5, 2014 by Marc Guberti 2 Comments

Squidoo is one of the most popular sites on the web, and it continues to grow as the days go by. A website that once got over 1 million daily visitors went down to 200,000 daily visitors once Google changed its search engine policy. However, Squidoo has proven to be a very resilient website. After consistently bringing in 200,000 U.S. daily visitors, Squidoo’s U.S. traffic increased by over 30% in one month. Squidoo’s traffic has seen anywhere from a 10-19% increase every week which means Squidoo is growing. Squidoo can end up getting to 1 million daily visitors again by the end of the year. It got there before, and there’s no saying Squidoo can’t get there again, but by joining Squidoo now, you get to become a part of the movement. While joining a movement is nice (who wouldn’t want to do that), these are seven reasons why you need to be on Squidoo.

Being on Squidoo boosts your SEO. Creating Squidoo webpages (they call their webpages lenses) and adding a link to your blog on those webpages will boost your SEO and make it easier for people to find your blog. In addition, some Squidoo webpages get hundreds of daily visitors which are hundreds of daily visitors that you would have never had…and those visitors can also visit your blog.
You can make revenue with Squidoo. Not only do you get more visitors on your blog, but you also make revenue based on Squidoo’s tiered system. There are many people who make over $100 every month on Squidoo while others are making thousands of dollars every month while growing their blog traffic.
You can write about (almost) anything. No matter what your niche is, you can write about it on Squidoo. I decided to create some Squidoo webpages about getting a targeted Twitter following, a targeted Pinterest following, getting more eBook sales, and reducing bounce rate.
Squidoo has a great community. Remember how frustrated you were when you were struggling to find a way to contact Google, Amazon, PayPal or any of the other big sites? That does not happen on Squidoo. All of the members interact with each other, and the people in charge (yes, the people in charge) actually respond in under 24 hours. If you have a question, it is okay to ask, and you will get an answer.
You can use their Amazon and eBay links to make a commission. If you are not an Amazon Associate or eBay Affiliate, you can use Squidoo’s Amazon and eBay links to promote products and make a commission. You get a little more than 4% of each Amazon sale while the eBay Affiliate links range between 2-4% (that depends on the product that gets sold on eBay).
Squidoo was founded by Seth Godin. Seth Godin happens to be the #1 marketer in the world, so if you were wondering if Squidoo can really make a comeback (and get 1 million daily visitors again), just know that Seth Godin is the man with the steering wheel. He also does some interaction in the Squidoo community.
You get to donate your earnings to charities. Unlike other websites similar to Squidoo, you can donate your earnings to charity. Whether you feel like donating all of your earnings to charities or 7% (basically, you can choose any number), donating to charities will further strengthen the thinking process that you are making a difference. Imagine being able to make money for yourself and then have Squidoo donate some of that money to the ASPCA (that’s what I do).

Squidoo is going to be back to getting over 1 million U.S. daily visitors (and over 2 million globally) by the end of the year, and you can be a part of that movement while helping out in a charity’s movement. If you want to be on Squidoo and be a part of the movement, join now.

10 Ways To Get More Organized

July 5, 2014 by Marc Guberti 4 Comments

Organized Desk

Organization is the key to being productive. If you work in a workplace where papers are scattered everywhere, then you are not being as productive as you could be. Not only can being organized prevent your productivity from dipping lower, but being very organized also has the ability to enhance your productivity. In order to get organized, follow these 10 steps.

Look at what is on your desk and see what can be removed. You don’t need to have a vase on your desk. Your desk is a place to work, not a place for clutter.
Have sticky notes at all times. If you don’t have a lot of clutter on your desk, then sticky notes get more attention. Sticky notes are a great way to stay productive and identify what you have to do for the day. Here’s how you can optimize sticky notes and get the best results possible.
Put inspirational things on your walls instead. It’s great to have an inspirational quote of Vince Lombardi, but why not put it up on a wall instead of leaving it on your desk? The more things you have to look at on your desk, the less work you will be able to get done. Your goal is to be able to look anywhere on your desk and either find a sticky note, a scorecard, or the material that your desk is made of.
Move all of the clutter to one room. There is even clutter in the best of the clean freaks’ houses. In order to prevent this clutter from getting in the way of your productivity, you need to place all of this clutter in one room that you almost never visit anyway. Moving all of the clutter into one room will make all of the other rooms in your house–including your office–much cleaner.
Record important data. Don’t you wish you remembered how much money you made four months ago? Recording the important data will allow you to remember how much revenue you generated in certain months. There are also other types of data that you have that are important enough to be recorded. Instead of trying to find your important data in the data hairball, you need to record your data using Word/Pages documents on your computer. Choosing to record this data on your computer also prevents it from getting lost or becoming a part of the clutter.
Everything on your desk needs to have a purpose. Some people have iPads on their desks for no apparent reason. Those are the types of iPads that need to be taken off desks. Other iPads are on desks because videos are getting sent from an iPad to a Mac. Those types of iPads are the ones you need to have on your desk.
Have more folders. Even if you don’t get clients and have to keep track of their reports, you still need to have folders. I use folders to store all of my scorecards so I can look back, learn from my mistakes, and identify my big strengths. There are plenty of creative ways you can use folders to store data. Just make sure there aren’t too many folders that end up on your desk.
Have more envelopes. Envelopes can be used to store data and information that folders cannot store. I store all of my past sticky notes in envelopes. Although this particular use of envelopes is a clever idea for a giveaway, there are other ways that you can use envelopes to your advantage.
Have a notebook. Instead of having 10 pieces of paper scattered on your desk, you can write on 10 pages in your notebook. All of that information stays in one place so you don’t have to search for it later. You can also get a subject notebook so you are able to separate different sections in your notebook for different topics.
Have a desk with drawers. If your desk has drawers, then the likelihood of clutter developing on your desk decreases. However, you cannot just think of desk drawers as a way to remove clutter from your desk. You need have organized desk drawers so you can access more information quicker.

Being organized is one way to boost productivity. By implementing these 10 tactics, you will have a more organized workplace which means you will be able to get more done faster. What are your thoughts on the list? Do you have any additional tips on getting and staying organized? Please share your thoughts and advice below.