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Virality VS Velocity

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When it comes to a YouTube video or post on a social network, everyone wants to go viral. Virality would give someone a lot of exposure in a quick amount of time. One day, the video has 100 views. Overnight, the video gets 100,000 views. That’s how virality is achieved.

However, the problem with viral is that videos and posts are constantly going viral. The viral video from a week ago gets replaced by another viral video. Interests change very quickly when it comes to viral videos. Videos and posts rarely stay viral for over a week before the next video or post takes over. If you don’t get more traffic and subscribers while you’re viral, where’s the benefit? Nowhere.

Velocity is different. Velocity is when you videos and posts are consistently viewed and shared. You aren’t jumping from 100 views to 100,000 views, but you are getting 5 views a day. Then that turns into 20 views a day. Then that turns into 50 views, 100 views, 500 views, and then 1000+ views every day from a single video or post.

With velocity, you will eventually get to 100,000 views. It will take more time to reach 100,000 views with velocity than with virality. However, velocity will eventually be able to get more views than the viral video. Velocity videos will get shared a lot once they reach 100,000 views (100,000 people know about the video), and then they might even go viral. However, that velocity will make the viral aspect last a lot longer. It won’t go from 100,000 views to a million views overnight, but getting 5,000 views for the same video every day for a month is possible.

By Learning Everything There Is To Know

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You’ll learn very little (or nothing at all). The problem is that people are exploring too many options too soon. The new Twitter account looks really cool for the first time, but there’s also Pinterest, Facebook, YouTube, Google+, LinkedIn, Reddit, Tumblr, WordPress, Blogger, Flickr, and the list goes on and on.

If you took the time to learn about every social network, you won’t be able to absorb all of that knowledge. Even if you did absorb all of that knowledge, there isn’t enough time in a day to manage all of those social networks.

There are some cool ways to manage social networks using automation, but that will only get you so far. It’s better to narrow your knowledge and time on 1-3 social network than to overstretch your knowledge and time on 4 or more social networks (however, I want to be clear that there is no magic number. You could end up doing just fine with more than 3 social networks if you adopt them all a couple of months apart. I use more than 3 social networks).

If The Market Doesn’t Respond

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It won’t respond. Yelling louder isn’t the answer. Constantly experimenting with different ideas will force the market to pay attention. The market won’t respond if you start advertising an old product in a new world (dramatic changes can now take places months at a time). Instead of working what you have and getting the same result, try a different approach. Create another product, or use something differently.

If the market isn’t responding, you’re doing something wrong. Yelling louder in the middle of a desert attracts the same amount of people as a whisper–none. In order to get the market to respond, you need to change. When you change, the market will respond, and soon enough, there will be people who couldn’t imagine what would happen if you weren’t around.

Monday

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If you can’t stand them, you need a new job. Better yet, you can start your own business. You shouldn’t dread Mondays ever because when we think about it, Mondays account for 1/7th of our lives. If we are spending over 10% of our lives dreading Monday, and then we spend over 10% of our lives waiting for Monday to pass, we aren’t going to live the happy lives we were all meant to live.

Break yourself from the curse, or if you like your Mondays, continue to do what you do (unless Mondays are your off days and Tuesdays are the days you dread).

 

Seeing VS Solving

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No matter where you are in your journey, you are going to encounter problems for your business. Maybe you don’t have a lot of Twitter followers, or your product isn’t getting enough sales. Even the people with those hundreds of thousands of followers and bestselling products face problems. Maybe their blog went down or it’s time to create a new product.

We all see the problem. In fact, the problem is staring right at us. Looking for a problem isn’t nearly as difficult as finding Waldo. We already know the problem. If there’s a problem in your business, chances are you already know about it.

You see the problem. That’s great. Solving that problem would be even better. Everyone sees the problems they are having with their businesses, but not everyone is actually taking the time to solve those problems.

Remember those math tests and homework? You can see the problem 2x+5=15 (don’t worry about doing the work for this one. The answer is x=5). However, you aren’t going to get the answer correct simply by seeing the problem.

Instead, you have to solve the problem and come up with a correct answer. In the case of a business, you don’t get graded by a teacher, but you get graded by reality. If you put in a lot of work and solved the problem, you got the points. If you weren’t able to solve the problem, you don’t get any points for that problem.

We see the opportunity or the blunder, but too many of us aren’t taking action to actually solve the blunder or take the opportunity. Seeing isn’t good enough anymore. The only extra thing you have to do is solve the problem, and that will make all of the difference.