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11 Ways To Promote And Market Your Blog Posts

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Blog Post Marketing

Do you want more traffic for your blog? So many people look for the answer to this question. They focus on bringing traffic to the blog in general. However, it is not the actual blog people are interested in. It is the blog’s content, the blog posts, that people are interested in. Yes, it is important to focus on getting traffic on our blogs, but our attention also needs to shift to getting more traffic for individual blog posts. If you get more traffic for individual blog posts, then you are also getting more blog traffic. It is simply a better way to strive for blog traffic. If you want to get more traffic for your blog posts, and therefore more traffic for your blog, here are 11 ways to promote and market your blog posts so they get more traffic.

 

#1: StumbleUpon, Digg, and Reddit

StumbleUpon, Digg, and Reddit are the three most underrated ways of getting more blog traffic, but at the same time, these three methods of getting more blog traffic are like hit-or-miss opportunities. Some of my StumbleUpon posts got me a grand total of five blog visitors. Others Stumble Upon posts got me thousands of extra visitors to my blog in a few hours. I occasionally use Reddit to promote my blog posts and products. Most of them are swings and misses. However, when I used Reddit to promote a big discount for my Twitter Domination training course on Black Friday (and Reddit was basically the only way I promoted the course at the time), I got over 100 on that day. I have not used Digg yet, but many experts say that Digg is another great place for blog traffic. This blog post explains it really well.

 

#2: Tweet, Pin, Post

You can use your social networks to promote your blog. One of the biggest mistakes blogger make is abiding to the 80/20 rule where they only promote their blog posts 20% of the time. I practically promote my blog posts all of the time on my social networks. Not only does it result in more traffic, but people appreciate the value (I can tell based on the interactions I get), and many of my followers promote my content. You should make it a point to grow your audience on one social network and post consistently on that social network. I focus most of my time on Twitter which is why my Twitter account is the most successful social media account that I have.

 

#3: YouTube

Even though YouTube is the third most popular website on the entire web, and over 1 billion people go on it every month, I still believe it is an underrated social network. I feel as if most of the people who go on YouTube either go on it to watch other people’s videos or barely put in any effort to create and promote their videos. In some of your YouTube videos, you can talk about individual blog posts and then promote them at the end of your YouTube video. At the end of your YouTube video’s description, you can add related videos and articles, and all of those videos and articles can either point back to your YouTube channel or your blog.

 

#4: Guest Blogging

When you write a guest post, be sure to include a link to one of your blog posts in the guest post (you need to check if that’s okay with the person you write guest posts for). Including a link to one of your blog posts will boost your blog’s SEO and also give that blog post more exposure. When you promote your blog post in a guest post, you must make sure that blog post is related to the guest post. Don’t just add a link to one of your blog posts for the sake of adding a link to one of your blog posts.

 

#5: Joint Ventures

Joint ventures are mutual relationships between you and another blogger in which you promote each other’s content. You can use joint ventures to get more visibility for your products and individual blog posts. If you believe one of your blog posts is related to your partner’s niche, ask that partner to promote your blog post. You don’t want to turn this into a daily habit because your partner may get annoyed, and your partner will definitely want you to promote something for them in return. Regardless of how you use your joint ventures, they are great to have.

 

#6: Hubs

Hubs are great places to write niche-related content and promote your blog posts at the same time. Normally, I would recommend Squidoo, but since they merged with HubPages, HubPages is now the best place to publish hubs on the web. I occasionally publish hubs related to digital marketing that then point back to some of the blog posts on this blog. You can see some of these hubs in action here and here.

 

#7: Forums

Forums are one of the most underrated ways to get more blog traffic. If you join a forum with like-minded people, you can promote one of your blog posts and then get more traffic that way. Before you jump in and promote one of your blog posts, take some time to see how the people in the forum communicate with one another. See how the community accepts promoted blog posts and what they like to talk about before you jump in. You don’t want to look like the outsider of a forum filled with like-minded people.

[tweetthis twitter_handles=”@MarcGuberti” url=”http://bit.ly/1DrfL7e”]Forums are the most underrated ways to get more #blog traffic.[/tweetthis]

#8: Related Articles Section

At the bottom of your blog posts should be a related articles section. In this section, you should display 3-5 articles related to the article your visitor just finished reading. This serves two major benefits:

  1. Your individual blog posts get more traffic
  2. Your bounce rate decreases which is helpful for SEO

If you get people to stay on your blog for a long period of time, chances are those readers will come back to read your new content. This is the most effective way to get more traffic: keep readers on your blog for a long period of time so they frequently return to your blog, and as a result, increase the traffic for individual blog posts.

 

#9: Popular Articles Section

On your blog’s sidebar should be a popular articles section that allows your visitors to see which of your articles are getting the most traffic. Most visitors associate the most popular content with the most valuable content. That means when people see your most popular articles section, they will visit those blog posts expecting to get wowed by valuable content. This is yet another reason to make sure all of your blog posts have the valuable content that could wow your audience.

 

#10: Promote Blog Posts Within Blog Posts

Some of your older blog posts can add value to the newer blog posts that you wrote. Not only can this strategy add value to your content, but your individual blog posts get more traffic, and this strategy will decrease your blog’s bounce rate. Similar to promote your blog posts within guest posts, you want to make sure the blog posts you add relate to the newly written article. If I wrote an article about increasing SEO, I would add a link to an article that explains bounce rate, but I would not add a link to an article about entrepreneurship. Only include links to the older blog posts that provide value to your new content.

 

#11: Fix Big Media Outlets’ 404 Error Pages

Believe it or not, the big media outlets have 404 error pages. While some 404 error pages such as the 4-0-Forbes error page are creative, other simple display 404 error messages. Regardless of what happens when someone encounters a 404 error page, it can be frustrating, and most visitors won’t know what to do from there. Some visitors may simply leave the site.

If you find a 404 error page on a big media outlet’s website (or anywhere for that matter) that relates to your niche, you can offer the solution. You can tell these big media outlets that they have a 404 error page and you know of a blog post that could be used instead (a.k.a. one of your blog posts).

The time it takes to find a 404 error page and make your blog post the solution has very rewarding results. The first benefit is that you can say your content was featured on a big media outlet which adds to your social proof. The second benefit is that blog post will get more traffic when people click on the link, and when these people decide to share it on their social networks. The third benefit is that your blog gets a very valuable backlink which increases the blog’s SEO rank as a whole. This is an underrated way to get more blog traffic, and if you find a 404 error page on a big media outlet that was supposed to lead people to an article about promoting and marketing blog posts, I hope you’ll suggest this one 🙂

 

In Conclusion

Many people focus so much on the big picture that they forget to focus on the smaller parts of the picture. Many people strive to get more blog traffic, but it is a series of blog posts that generate traffic that results in a popular blog. If you can increase the traffic to your blog posts and get your visitors to read multiple blog posts on your blog, then more of those visitors will become returning visitors.

Which method of promoting and marketing blog posts was your favorite? Do you have any additional thoughts or advice on promoting and marketing blog posts? I want to hear from you.

How To Turn One Piece Of Content Into Five Pieces Of Content

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Content Creation Tips

The web has made it extremely easy for us to provide a variety of information. Billions of blog posts and videos are on the web. It is fair to say that we are in the Information Age. Millions of people realize the power of content on the web, and many of these people scramble to add content to their social networks, blogs, YouTube videos, and products.

Most people have the belief that the content needs to be different on each blog and social network you have. However, there can be repeats. In fact, many entrepreneurs and bloggers repeat themselves. Take, for instance, the New York Times bestselling author who goes around the country talking about her book. Some public speakers have been using the same speeches for decades. The reason so many public speakers make the same speeches is because the message still works, and not everyone has heard it yet.

The same idea can be applied to content on the web. Believe it or not, there is a way to turn one piece of content into multiple pieces of content, even if the message is the same. Below are five pieces of content you have at your disposal. The next time you write something, know that it can become one of these five things, or even all five of these things.

 

#1: Blog Post

Most people who think of putting content on the web think of blog posts. The advantage of writing your own blog and publishing blog posts there is that your blog is your home on the web. While social networks contain distractions (i.e. someone else’s Facebook post may be more interesting, a trending topic on Twitter must get clicked on), your blog only contains your content. With that said, putting advertisements on a blog would be a big mistake, but before I go too far off tangent, I’ll come back to the point of this article.

If you optimize your blog to make people stay on it longer, and you have it optimized to get more subscribers, your email list will grow. Your email list is a crucial element of your online success, and some marketers go as far to say that the money is in the list. Valuable blog posts will provide as a strong incentive to get more subscribers, and if you write blog posts every day, they will become fun to write, regardless of what type of a writer you are. I used to hate writing, but now I can’t imagine a day when I didn’t write something.

 

#2: YouTube Video

After you write a blog post, you can create a YouTube video about that exact blog post. The best part is that the script is already written for you. You can simply read your blog post word for word or make slight changes that let people know they are still watching a video (if your blog post says, “in this post,” say “in this video” instead).

Since you have all of the scripts in front of you, creating your own YouTube videos will get easier. If you write a great blog post, then all you have to do is read that blog post, have a professional picture of yourself that people see for the entire video, and then you have a YouTube video.

Your YouTube channel can lead to more blog traffic. Promoting your blog on YouTube is a great way to boost that blog’s SEO, and if you include your blog’s link in every video description, some of your viewers will click on the link and read your blog’s content.

 

#3: Podcast

In the scenario of turning one piece of content into multiple pieces of content, podcasting is very similar to creating a YouTube video. All you do is read the blog post you wrote and then put the recording on your podcast. As you add more recordings to your podcast and start to turn it into an authority, you can interview experts in your niche. That way, your podcast will be associated with the most successful influencers in your niche, and you get to learn more about your niche at the same time.

[tweetthis url=”http://bit.ly/1KWdNw2″]Podcasting allows you to build an authority and learn from the top experts at the same time![/tweetthis]

#4: Book

If you already wrote numerous blog posts, you can turn a collection of those blog posts into your own book. That way, instead of writing a new book, you can use your old content, have another book for the world to see, and then you will make more revenue.

The tricky process of using blog posts to write your own book is to make sure the dedicated readers of your blog don’t feel cheated. It is hard to make someone not feel cheated if they have to pay for content that they can legally access for free on the web. Luckily, there are ways to give your readers value even if the content is already available on your blog for free.

The first way to make your readers happy to buy your book with your blog posts is by making your book organized. Most blogs, even the ones that are high value and focus on a specific niche, are knots of information. Sure, there are categories, but on most blogs, it is difficult for a visitor to find  a series of blog posts that all have the exact information that visitor wants. When you write your book, you can arrange your blog posts in a way that allows one blog post to lead into the next blog post.

The second way to increase your book’s value is by providing content that can’t be found anywhere else. You can call these the bonuses or the lost blog posts that never got published (and were then found). Your most loyal readers may buy your book just to get access to the lost blog posts. My recommendation is to have a few thousand words of content exclusive to the book itself.

 

#5: Training Course

In a training course, you have the option to include PDFs and videos. That means in a training course, you have the option of using pre-published content from your blog, YouTube channel, podcast, book, or any other content that you have pre-published. My recommendation is to make anywhere from 5-20% of your training course consist of pre-published content. Since training courses are priced far above books (the $10 book vs the $100 training course), most of the content you put on your training course needs to be new content.

The great thing about putting pre-published content on your training course is that you can promote yourself. Several marketers throw in some of their YouTube videos in the bonus section because the people who like the YouTube video may decide to take a look at the marketer’s channel, and some people will even subscribe to that channel. The same can happen if you choose to promote your blog posts, podcasts, and a free sample of your book.

Your customer will also feel as if you over delivered because if the customer subscribes to your YouTube channel that gets updated weekly, then your customers will see all of your YouTube uploads as bonuses. They may have went to your YouTube channel after watching one YouTube video, and then, there are 50 videos for your customers to watch. I consider these as bonus videos for the public. You will even make additional revenue when someone clicks on an Adsense ad in your video or waits for the five second ad to go away.

 

In Conclusion

Just because you publish a piece of content somewhere on the web does not mean you can repackage that content somewhere else. I turn several of my blog posts into YouTube videos, include 1-2 of my blog posts in some of my books, offer free samples of one of my books in my training course, and when I start my podcast someday, I imagine the same process trickling into that area.

What are your thoughts on repackaging your content into other areas? Do you already repackage your content into other areas on the web? Please share your thoughts and advice below.

Are You Making These 11 Blogging Mistakes?

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Common Blogging Mistakes To Avoid

Do you know if you are making any mistakes as a blogger? If your blog is not improving and doing better than it was last month, then you are making some mistakes. These mistakes are hurting your blog and preventing it from growing into something greater than it already is. One of the best ways to combat mistakes is by becoming aware of the mistakes you are making. These are the 11 mistakes that you may be making with your blog:

 

#1: Not Learning More About Blogging

No blogger knows everything there is to know about blogging. Even the most experienced bloggers are still looking for more blogging tips, tricks, and tools they can use to amplify their authority on the web. You should read at least three articles about blogging every day. You can skim through some articles and just absorb the key takeaways. Regardless of how much of the articles you actually read, you need to read more articles about blogging and absorb the key takeaways.

 

#2: Not Growing On Social Media

Social media growth is one of the biggest aids towards more blog traffic. Social media provides direct traffic (you tweet one of your blog posts and people click the link) and indirect traffic (social media traffic helps out with SEO traffic). If you are not growing on social media, then you are missing out on one of the biggest streams of blog traffic.

[tweetthis url=”http://bit.ly/1ApibCx”]If you are not growing on #SocialMedia, then you are missing out on one of the biggest streams of #blog traffic.[/tweetthis]

#3: Not Building Your Email List

Your email list is where the money and returning visitors are. People love to check their email, so that’s exactly where your content need to be—in the inbox. If you are not building your email list, you must stop what you are doing and optimize your blog to get more subscribers. You could get thousands of visitors every day, but if none of those visitors are subscribing, then those visitors may neither come back to your blog nor buy your products.

 

#4: Poorly Communicating With Your Email List 

Once you have an email list, it is important to properly communicate with the people on that list. An email list, regardless of its size, means nothing if you don’t interact with that email list. When you interact with your email list, don’t simply tell people that you wrote a new blog post or launched a new product. Let your subscribers know what the product or blog post is about by providing a summary. Then provide the link so your subscribers can either read the rest of the article or see the sales page for your product.

 

#5: Not Building Relationships With Readers

Building relationships with your readers is the most crucial step towards getting returning visitors. Building relationships does mean interacting with them through emails (when they join your email list), but that also means responding to comments and making the readers feel welcomed on your blog. I use the WWSGD plugin on my blog to display a welcome message to all of my first-time visitors and a different message for returning visitors. Welcoming your visitors to your blog allows you to build the relationship you have with them.

Perhaps the best way to build relationships with your visitors is to respond to their comments. Some visitors will be encouraged to return to a specific blog post just to see if you responded to their comment. In order to make this work, you need a good reputation for responding to other people’s comments. In some of your blog posts, let your visitors know that you respond to other people’s comments. That way, visitors who have read enough of your blog posts will know that you respond to other people’s comments.

 

#6: Not Optimizing Your Blog For SEO

SEO is another major traffic outlet. Even though billions of people visit Google every month, few people are taking the time to learn SEO and optimize their blogs for the search engines. Some people get hundreds of thousands of monthly visitors from SEO alone, but even if you utilize SEO properly, it is important to not rely on SEO. If Google comes out with another big update that becomes famous minutes after it comes out, the rules of SEO could possibly be redefined. However, it is still necessary to optimize your blog for SEO in order to get more traffic which leads to social media followers and email subscribers. Here are some tips for optimizing your blog’s SEO that work.

 

#7: Not Putting In Enough Time Towards Writing Good Content

No matter how much traffic your blog gets, its success comes down to content. The value of your blog’s content is a critical factor that determines how long visitors stay on your blog. If people appreciate the value of your content, they will subscribe to your blog to receive more updates and become returning visitors. Some of these people may even become returning visitors.

 

#8: Thinking That The People Will Come

One of the biggest misconceptions in blogging, marketing, product creation, and business is that the people will come. There are dozens, hundreds, thousands, or even millions of opportunities similar to the one you provide. There are numerous books about making money and become successful. People won’t buy your book just because it is on Amazon. If that were the case, every self-published author would be making a six-figure income regardless of a book’s actual value.

You need to differentiate your blog from the crowd. A good design, valuable content, and an interactive section are three of the various ways you can differentiate your blog from the other blogs on the web that are related to yours.

 

#9: Settling With Where You Are

If you settle, then you cannot move forward. No matter how successful your blog is, it can always move forward. If your blog is getting 100 daily visitors, it can get 200 daily visitors. If your blog is getting 1,000 daily visitors, it can get 2,000 daily visitors. Even if your blog is getting 10,000 daily visitors, your blog could end up getting 20,000 daily visitors. If you refuse to settle with where you are, you will find a way to amplify your authority and spread your message and content farther.

[tweetthis twitter_handles=”@MarcGuberti” url=”http://bit.ly/1ApibCx”]Never settle with where you are. You’re better than that![/tweetthis]

#10: Not Thinking About Joint Ventures

In a joint venture, you and another blogger occasionally promote each other to the other person’s email list. You can go on joint ventures with other bloggers in your niche who would then occasionally promote your content and products. The most successful marketers are constantly promoting each other’s products and services. Ian Cleary and Kim Garst promote each other just as Brendon Burchard and Jeff Walker promote each other. The leaders promote each other and all elevate together.

 

#11: You Don’t Take Social Shares Seriously

Social shares are one of the most overlooked parts of blogging. The more social shares your blog posts get, the more traffic your blog posts will get from social media. In addition, getting more social shares also has a positive impact on SEO. Out of all of the social shares, +1’s for obvious reasons (+1’s are from Google+) have the greatest significance on Google. Include social sharing buttons at the bottom of your blog posts so they get shared more often

 

In Conclusion

If your blog’s progress has hit a ceiling, that does not mean progress has come to an end. The ceiling just means mistakes are being made. By identifying the mistakes you are making with your blog and doing something about those mistakes, you will break through the ceiling that is holding you back. These 11 common mistakes plague many bloggers. All of these mistakes can be avoided or corrected so your blog sees an increase in traffic.

The 7 Things Your Blog Always Needs More Of

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What Does A Blog Need?

Blogs were one of the first things on the web that indicated the possibility of people making money on their own schedules, and while sleeping. Since the first couple of blogs took off, millions of people have created their own blogs. Some blogs are a collection of hobbies while other blogs are core components of successful businesses. This blog itself is one of the core components that determines how far my message spreads.

However, in the quest to be successful with a blog, many bloggers have taken the incorrect approach of trying to implement hundreds of tips at the same time. Some blog posts about blogging are so informative that they provide countless tips, and it is almost impossible to implement all of those tips, let alone at the same time.

In this blog post, I am going to provide you with seven things that your blog will always need more of. I will also provide articles you can use to grow those seven things.

 

#1: Traffic

Traffic is one of the most highly sought objectives of bloggers. Many bloggers Google phrases like, “How does my blog get more traffic,” and “How can my blog get more traffic.” In order for your message to spread, people need to see your content and be aware of your message in the first place. Of the six other things on this list, traffic is a critical component towards making four of the other six things happen. This article will show you various methods you can use to get more blog traffic.

 

#2: Subscribers

Traffic is beneficial, but the benefit that traffic brings depends on what your visitors do when they go to your blog. If your visitors are not subscribing, then they may forget about your blog and never return. Once you get someone to visit your blog, you want that person to subscribe. If you effectively communicate to your subscribers and occasionally promote products, then your email list will turn into a powerful stream of revenue. The money is in the list. This free book will show you some methods you can use to get more subscribers.

 

#3: Social Shares

The amount of social shares you get is dependent on two things: how much traffic the blog post gets and how valuable that blog post is. Before any of those factors come into play, you need to have the social buttons at the bottom of your blog posts in the first place. Social shares, especially +1’s, are valuable for SEO. Therefore, getting more social shares means more traffic from social media and the search engines. More traffic means more shares, and then the cycle continues. All you need to do is get the cycle started, and then it should continue for a long period of time. This article will show you some methods you can use to get more social shares.

 

#4: Sales

The successful marketer who makes $1 million in sales every year strives to make $2 million the following year. No matter how many sales you are making now, you can make more. As your blog gets more traffic and subscribers, you will get more sales when you promote your products. This article will show you some methods you can use to get more sales.  If you don’t have a product or want to create more of your own products, then this article is for you.

 

#5: Pageviews Per Visitor

Visitors who view multiple pages on your blog are beneficial users for two key reasons: these visitors lower your blog’s bounce rate (which helps SEO) and these visitors are more likely to subscribe and buy your products. Getting more pageviews per visitor is as simple as making your blog more attractive, providing valuable content, and making your blog easily navigable (make it easy for your visitors to read more of your blog posts).

 

#6: Valuable Content

Not only does a blog need more content, but it also needs more content that brings value. Valuable content is the type of content that brings people back to your blog, gets them to subscribe, and eventually buy your products. If you have seen Seth’s Blog once, chances are you’ll visit again (Warning: You might get stuck on it for a while). I have probably visited his blog hundreds of times. In order to write valuable content, you need to practice writing every day. There is no way around it.

[tweetthis twitter_handles=”@MarcGuberti” url=”http://bit.ly/1BzNgjb”]In order to write valuable content, you need to practice writing every day. There is no way around it[/tweetthis]

 

#7: Load Speed

The amount of time it takes for your blog to load has an impact on your blog’s SEO and what visitors do when they are on your blog. For every second it takes your blog to load, your visitor is less likely to subscribe or buy products. One of the most common reasons why blogs are slow is because of the pictures. I use Canva to create the pictures I put on this blog, and all pictures are set at 300 by 300 pixels. If you take a picture from Google sized at 2,000 by 2,000 pixels, and you resize it to 300 by 300 pixels, that picture will still load as if it were 2,000 by 2,000 pixels. Here are some more tips to make your blog load faster.

 

In Conclusion

There are dozens of areas in blogging that you can go after. However, simplicity is the best option. These seven areas are the ones you should go after if you want to establish an authority on the web and make a strong income at the same time. You need to have the authority and products to make the income, and you need to have the income to financially support your authority. Many of these seven areas complement each other nicely. Think of these three equations:

Traffic = Subscribers = Sales

Valuable Content = Subscribers = Sales

Valuable Content = Social Shares = Traffic = Subscribers = Sales

Pageviews Per Visitor and Load Speed can easily be plugged into those equations and different ones as well. These seven areas of blogging, when working together, will produce a large audience of people who appreciate your content, visit your blog countless times, subscribe, and buy your products.

What are your thoughts on these seven areas of blogging? Do you have any other suggestions? Please share your thoughts and advice below.

How To Boost Your Blog’s SEO [Infographic]

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To many bloggers, SEO seems like a giant puzzle with half of the pieces missing. I remember struggling to understand SEO as a new blogger. I thought writing valuable content was all you needed to do for effective SEO. However, there are various components that go into effective SEO. These are factors that go into SEO:

  1. Backlinks (don’t buy them. Only get the good ones help)
  2. Meta tags
  3. Picture optimization
  4. Blog speed

The infographic below mentions those five methods of boosting SEO along with some other ones. Not only does the infographic mention these methods, but it also explains how you can strengthen those areas.

How To Boost Blog SEO

What are your thoughts on SEO and the infographic? Should I do more of these infographics? Do you have any additional tips to boost SEO? Please share your thoughts and advice below.

How To Avoid Inconsistent Blogging

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Blogging Inconsistently Ends Now

Blogging is more than a way to make money on the web. It is a commitment to publish your blog posts at a consistent, frequent rate so your readers know when to come back for new content. However, numerous bloggers fall off track with this concept. Different events come up, blog post ideas are more difficult to come across, blog posts are forgotten about, and at the end of the day, many bloggers do not write their blog posts.

Some bloggers have not written a blog post for several years primarily because they can’t keep up with the consistency. These bloggers may be good writers, but they write blog posts inconsistently which means their audience gradually shrinks because they see inactivity. Sometimes the audience grows, but at other times, a blog may get no visitors. Remember that people need a reason to be on your blog. Valuable blog posts and the promise that other blog posts will be added in the predictable future will encourage readers to come back.

I write three blog posts every week. Part of that is so I can write more in-depth blog posts, and part of that is how much time it saves. Even though I write longer blog posts, I save time because I have to think of fewer blog posts ideas. That allows me to focus more of my time on what I do best: write blog posts and create products. On the days I do not write blog posts, there are over 1,000 blog posts that new readers have the ability to browse through.

The concept of blogging every day is a concept that I believe the new blogger needs to adopt. This concept builds the commitment needed to be a blogger. If a new blogger decides to start slow and blog once a week, there is a greater risk of falling into inconsistency. If the blogger forgets to write one of the weekly blog posts, then that’s two weeks of not writing a blog post. Then, writing blog posts will be more challenging (you have to write every day to get really good at writing blog posts. If you do something every day, you’re better at it) because you are not writing them frequently. Two weeks may turn into one month, and at that point, consistency becomes a think of the past.

When I started writing blog posts, I was inconsistent. My first blog was about the Boston Red Sox, and I took blogging as more of a hobby than a passion. I wrote a blog post whenever I felt like it. I would write one blog post every day for a week and then write the next blog post a month later. Writing that blog taught me that although I am a passionate Red Sox fan, I was not a writer who could passionately write about the Red Sox for a long period of time.

When I chose a blog topic that I was passionate about, it was easier for me to write one blog post every day. After many twists and turns, I finally started this blog about digital marketing, one of my top passions. If you want to consistently write one blog post every day, you must choose to write about that things you have a strong passion for.

[tweetthis twitter_handles=”@MarcGuberti” url=”http://bit.ly/1zGzi3m”]You must write about a topic you are passionate about if you want to be a consistent blogger.[/tweetthis]

When you choose to write about the things you have a strong passion for, other habits will be easier to adopt. When I started to write digital marketing related blog posts, it was easier for me to become responsible for my blog. I realized that no one else would update my blog other than myself. Therefore, I felt the full weight of that responsibility. I still feel the full weight of that responsibility, but that weight has now, with practice, become easier to lift. In fact, it doesn’t really feel like a weight. I’m on cruise control.

One of the main reasons that weight was easier to lift was because I realized I did not have to consistently write content every day in order for the content to consistently appear on my blog. In other words, I could write five blog posts in one day, schedule those blog posts, not write another blog post for the next three days, and blog posts would still get published on my blog at a consistent rate.

Some inconsistent bloggers fall into the pattern of publishing five blog posts every day and then not publishing another blog post for a few days or weeks. You can write multiple blog posts in one day, but schedule them so your blog’s consistency stays intact. If you were to publish five blog posts in one day, most of your visitors would not read all of those blog posts at once.

When you schedule your blog posts, think of it this way: the more blog posts you schedule, the more committed you are to maintaining the consistency. The blogger with blog posts scheduled for the entire month has more content on the line than the person who scheduled blog posts for two days. The more blog posts you write, and as the word count and value on your blog accumulates, you will practically become inseparable from your blog.

If you have a month’s worth of content scheduled in advance, you will feel a strong responsibility to keep that streak going. Baseball hitters like to extend their hitting streaks for as long as possible. The people who have a reputation for being successful want to maintain that reputation and grow in the process.

Having a month’s worth of content already scheduled does not put you too far ahead. It is okay to have that much content scheduled at one time. The most successful corporations have marketing strategies planned years in advance, so having your blog posts scheduled a few months in advance won’t create a big problem (unless one of your scheduled blog posts is about a news story that may get outdated. Scheduled evergreen content is the best).

 

In Conclusion

One of the most important factors towards a blog’s success is consistency. If you are consistently publishing your blog posts on certain days of the week at a certain time, your returning visitors will know exactly when to return to your blog to read new content. Blogging consistency all comes down to how much commitment you have towards your blog’s topic and writing about that topic.

What are your thoughts about blogging consistency? How often do you write blog posts? Please share your thoughts about blogging frequency below.