clients

Imprinting

September 12, 2013 by Marc Guberti Leave a Comment

Imprinting is when baby ducks follow the first thing they see. That’s why when the baby ducks come out of the egg, they usually see the mother duck. If they see you, that’s a problem.

However, there is a different type of imprinting that is always good when you are the first person seen. In the real world, you want people to imprint your business. The only way you get people to imprint, or follow your business, is by being first. Set yourself apart from the competition, and consumers will imprint on you.

They won’t follow you back home, watch you brush your teeth, or do anything else strange like that. However, they will buy your products and services. When another competitor comes along, the consumers already chose someone to imprint; you.

You want people to imprint your business. Not only will they follow your business, but they will also trust your products and services. Trust leads to sales and returning consumers who become clients.

When baby ducks imprint, they imprint on the first thing they see. It doesn’t matter if the next duck they see is ten times smarter than the first duck they saw. It doesn’t matter if the next duck they see is way more beautiful than the duck they imprinted on. The first thing a baby duck sees, it imprints. There’s no way around it.

The Leading Domino

September 8, 2013 by Marc Guberti Leave a Comment

When the leading domino falls, all of the other dominos follow as well. In a team, everyone is needed. Everyone is the leading domino because everyone has a different perspective and brings different ideas to the table.

When the leading domino falls, everyone loses. The result is scattered dominos on the floor that aren’t standing up. They’ve fallen.

However, as the leading domino falls, other dominos will try their best to prevent others from falling. In some cases, when the leading domino gets pushed, not all of the dominos get knocked down. Some are left.

Even when a team or business is crumbling, there will be people who try to keep the domino structure up and alive. Those are your true teammates or clients. The others are just dominos waiting to fall. Optimism beats pessimism, and optimism eventually beats adversity in the long haul.

When a domino structure falls, it’s time to start over. There are going to be some dominos that didn’t fall. Those are the ones you keep. The next step is finding similar dominos. Then, you form a new domino structure, and it is that structure that will be successful for a longer period of time than other domino structure.

Who are your leading dominos?

Connections Are More Important Than Ever

August 30, 2013 by Marc Guberti 1 Comment

There is no better way to market than to build connections with your clients. TV advertising used to be the way to go, but now building connections with your clients couldn’t be more important than it is now.

When you build a connection with one of your clients, you win their trust. Connections don’t happen in the blink of an eye. They take time. Think of how long it took for you to trust your best friend. That’s how long it takes to build a long lasting connection.

There is a golden rule that surrounds building connections that contrasts against the traditional way of doing business: focus on who you already have instead of trying to find more people. TV advertising was a way to get more clients. TV advertising doesn’t work anymore. Knocking on door after door takes a boatload of time. Why not just focus on who you already have?

People rarely talk about things that they like. How many times did you tell someone about your favorite book? How many times did you tell someone about your favorite shampoo. Chances are the answer is few to none. The reason you don’t tell many people about those products (and we all do this. You’re not alone) is because it’s either boring (shampoo), people won’t want to hear about it (a person who doesn’t read doesn’t want to hear about your favorite book), we forget, or we just don’t feel like saying anything about the product.

If you focus on the people who you already have, one of those people is bound to spread your idea not just to an individual, but to their friends and family. Imagine if you were a coach that charged $200 for a remarkable coaching session. After a couple of $200 coaching sessions, you surprise the client and only charge $50 for the next coaching session.

When the client gets that $150 discount, that client is probably going to tell some friends about it. When the clients tells some friends about it, they won’t be interested in the coaching aspect at first. However, when the clients tell those friends about the $150 discount he/she got, they start paying attention. When those friends start paying attention, that’s when they listen to what the client got out of the coaching session. The result is you getting more clients.

Building connections with the people you already have is more important than ever. Would you rather have 10 clients that only bought one of your products or 1 clients who buys everything you have to offer as well as all of your future products? Connections are essential towards the success of any business.

The First Adopters

August 19, 2013 by Marc Guberti Leave a Comment

Decide how well your product does. The first adopters of your product are the ones who decide how well your product does. Most people won’t tell others about your product unless it’s bad.

After the first adopters comes a majority of the other people who end up buying your product. The early majority is followed by the last majority, and then the laggards.

If the first adopters like your product, they will share it. If you please the first adopters, you will be able to please the early majority, late majority, and the laggards. Some of your first adopters are also going to be your top clients. Look for those top clients. They are the ones who are going to tell the most people about your product.

Know Who Your Top Clients Are

July 3, 2013 by Marc Guberti Leave a Comment

The people who are your top clients are the ones you will be able to talk with about your business. They can give you tips about what you should do, and since they are your top clients, they will continue to buy your products.

Treat the top clients with the most respect. These are the clients that love what you do and keep on coming back…again and again. The clients who you are chasing for payments are the ones who aren’t good enough for your business.

The top clients should be treated very well. If they buy something from you, give them what they want. When a top client buys your product for the 5th time (or something like that), you should give them a free product.

You can lose all of the bad clients you want. Those clients won’t matter and won’t contribute to your business’ success. The top clients are the ones who buy your products and give you referrals without you even asking them to do so.