Marc's Blog

Content Writing and Marketing Services

how to get more sales

Defining The Best

by Leave a Comment

#1 finger

The best people are not always the people that everyone looks up to. The best people are not the people who everyone knows for something. There can be more than one best person. Where that person is the best at is what matters.

There are many niches with specialized functions. Some niches are big while others are subniches. Millions of people are competing in some niches while thousands of people are competing in other niches. The best people are the people who are well-known in their niche for doing something incredible.

When most people think of the best person, they think that translates to the perfect person. That’s wrong in every way imaginable. The perfect people are not the ones we hear much from because every part of their business needs to be perfect before the launch. Every product needs to be perfect before the launch. Every service needs to be perfect before they are offered. In a great painting, the perfectionists notice the small yellow dot at the corner of painting that everyone else does not notice. The yellow dot may not supposed to be there, but that does not make the painting worse (unless the yellow dot is really big and noticeable. Then that’s a problem).

The best people in one niche are not the best people in another niche. Seth Godin is the best person in the marketing niche, but he is not the best person in the farming niche. The people who are the superstars of their niches only matter to the people in those niches. If someone isn’t into music, that person does not care about any of the songs or singers in that niche. Musicians and singers do have big followings, but there are some people who are not into any of that.

The size of your audience depends on other people’s opinions and how well you do in your niche. Other people’s opinions results in some niches being more popular than others. Football has a bigger following than Falconry. That does not mean Falconry is a bad sport. That just means Football has a bigger turnout during the games. It’s easy to understand how much people enjoy watching Football when you see the cost per commercial during the Super Bowl.

How well you do in your niche depends on whether or not you become the best of your niche. Becoming the best of your niche will allow you to grab most of the audience because people always look to the #1 guy or gal for advice. If you want to know how to score more free throws, would you go to the person in high school for advice, or would you go to Michael Jordan? The high school student might be easier to get to than Jordan, but if both of them were standing next to each other, and you could only choose one of them, who would you choose?

Doing well in your niche is more important than your audience size. The only way to get a bulk of the audience to listen to you is by being the best in your niche. Being the best in your niche gives you a strong voice that other people dream of having.

 

3 Reasons Why You Need To Give Your Clients Specific Options

by 2 Comments

One mistake a lot of people make is not getting specific enough with the choices they give to their clients. The common belief is that the more choices there are for clients, the better. That common belief is no longer true in a world that is dominated by Google. There are some businesses that have few choices, and those are the businesses that are starting to gain more momentum. Here’s why:

  1. The businesses with more specific choices are trading quantity for quality. Having fewer choices means that a business can do a better job with the choices they have versus being mediocre at many things.
  2. Quality clients over quantity clients. More clients is not necessarily better, and this will allow you to narrow down your clients. Narrowing down your clients will allow you to easily find your quality clients.
  3. Google search has changed the way we use internet. Blog posts are all over the web. There is a lot of content on the web, and that content can satisfy the needs of customers. Asking your client what they need help with is no longer effective. A Google search will answer their needs. Telling your clients that you only provide help for A, B, and C will allow you to get more clients. The best way to get more clients is to have your business fit into a subniche that satisfies the needs of enough people. It is better to have a close-knit community of 1,000 than a million scattered clients who won’t hesitate to use the Google search instead of buying one of your products or services.

Google has dominated the web, and that is unlikely to change anytime soon. In order to build a successful business, you can’t ask clients what they want. A Google search will get them what they want. You need to give your clients specific options so you get the best clients, be at your best for those clients, and make sure a Google search won’t be the different between a sale and a missed opportunity.

How To Become A Leader Of Your Niche

by Leave a Comment

The people who get noticed the most are the leaders. The leaders get the most attention and praise. However, the road to becoming a leader is not the easiest of roads to take. In order to become a leader, you need to take the challenging road.

None of the leaders start out as leaders. The first thing you need to do is decide what you want to lead. Do you want to be the leading mechanic, the leading speaker, or lead something else? All leaders start out with a course of direction, and in order to become a leader, you need to give yourself a course of direction too.

People who want to become leaders need to do a lot of listening before they become leaders. The business owner who lead their respective niches listened to the problems in their niche and found solutions for those problems. You don’t get to hear the problems without listening, and by listening to the problem, you get to find the solution that gives you more attention.

While you are listening, it is important for you to be the leader of one of these three categories: quality, price, or convenience. Choose wisely, and after choosing, solve the problems that allow you to further establish your brand for quality, price, or convenience.

After you come up with the solution that further establishes your brand’s quality, price, and convenience, all you need to do is become popular. Grow a following using social networks, spread the word about your brand, and create a blog dedicated to that brand. At this point, you have the foundation in place. All you need to do is get people to see what you have done.

Our niches are similar to stampedes. There are thousands or even millions of people in our niches competing for attention. The people in the front of the stampede get the most attention. In a marathon, the top 10 runners get the most attention because they have big leads. After those people and a few others, the giant mass of runners are neck and neck with no space to spare.

Entrepreneurs and business owners are striving towards being at the front of the stampede The need to Lead The Stampede has become more important than ever. My upcoming book, Lead The Stampede, will show you how to become a leader of your niche.

 

4 Reasons Why You Need A Remarkable Story

by Leave a Comment

Do you have a remarkable story? Did you lose a certain number of pounds in a quick amount of time? Did you quit your job to create a thriving business? Think of that remarkable story, and put it up on the web where everyone can see it. Here are four reasons that you should have one.

  1. Visitors will know you for something incredible. People who visit your blog for the first time and read your story are going to stick around if the story is remarkable. These people are less likely to forget about you because forgetting about your remarkable story seems impossible. As a result, they keep on visiting.
  2. More people will notice you. The web is a very big place, and being noticed on the web is the most challenging stage for anyone (unless you were a celebrity before you went on the web). People will notice you because of your story. As more people notice you, your blog traffic and sales will increase.
  3. Your story will spread. Word of mouth is a big factor towards how many people get to know about you. Remarkable stories spread, and if your story is remarkable, you will be able to get more visibility.
  4. More people will remember you. People will remember you as that person who did something remarkable. Many of the people I talk to on Twitter are amazed with the fact that I am a teenager. That’s my remarkable story (maybe a book that gets published in 2014). People will remember you for your remarkable story as well.

A remarkable story can be the difference between eager visitors and visitors who are not fully sold on the concept of your blog and products. What’s your story?

 

Why Narrowing Down Your Customer Audience Is Better Than Expanding It

by 5 Comments

Many people are focused on creating different products to satisfy the needs of different people. They want to create products that millions of people would want. Then they want to create another product that a different group of a million people would want. The problem is that the web is a very noisy place. There are millions of sellers who sell the same products. Some of them do a better job at making their product unique than others, but they are selling similar or identical products.

Instead of going into the mainstream head first, you need to narrow down your customer audience. Instead of writing a book about social media (2 million potential customers), you can write a book about a specific social network such as Twitter (200,000 potential customers). You can also write a book about how to perform a specific function on Twitter such as getting more retweets (50,000 potential customers).

The numbers are not real, but they serve as an example. Most people would decide to write a book about social media since the amount of potential customers is the greatest in that area. However, the competition for social media is a thick one. The competition for Twitter is smaller, and the competition for performing specific functions on Twitter is even smaller.

The mainstream is the place where too many people go. In order to get noticed, your products have to satisfy a small group of people. If the audience size is 2 million, and your product satisfies 200,000 people, that is a small audience compared to the big audience of 2 million. The smaller your audience, the more specific your product is. When your product is specific, it will get more sales because your product will solve specific problems.

Don’t focus on the quantity of customers. Focus on the quality customers: the people who will buy all of your products and tell all of their friends about them.

How To Effectively Promote A Product On A Blog

by 4 Comments

Promote Product On Blog

Blogs are great ways to increase sales because they allow your visitors to learn more about you. Your visitors get to see free content (your blog posts) while learning about who you are based on your bio. In order to increase sales, you need to promote a product on your blog the right way.

There are numerous tactics to promote a product on a blog, but not all of them are effective. The first thing you should do is avoid writing too many blog posts about products. Most of your blog posts should be about your expertise while some of them should be about products. When you write a blog post that promotes a product, it is important to do that effectively. Here’s how:

  1. If you are promoting your own product, have a coupon that creates a sense of urgency. If you would still make a profit, give your visitors a 50% discount that expires in 24 hours. Some people will buy your product just to take advantage of the deal. After using the product, these customers will realize how good your product is and buy your other products. If you don’t have your own product, I recommend that you create a training course on Udemy about something you are an expert at.
  2. Go in detail about the features. Not everyone knows what the features are, and the people who don’t know will ask, “So what?” Tell your visitors what the features of the product are and what those features do.
  3. Have a picture of the product. The picture of the product will encourage many people to buy the product. Adding a picture to your blog post may be the difference between getting 1 sale and getting 10 sales.
  4. Do not forget to add your affiliate link. When you promote a product on your blog, you need to make money from the product.

Products should not be promoted on a blog daily. However, when products are promoted on a blog, they need to be promoted effectively. Do you have any tips, suggestions, or success stories about promoting a product on your blog?