Many people make the mistake as defining their target audience as anyone who is on Planet Earth or in outer space. By making their audience too big, these people are not able to zone in on their targeted audience–the people who care about and appreciate what these people do. Your targeted audience consists of the people who will buy your products, read your blog posts, and eventually become returning customers.
By knowing your target audience, you will be able to tap into the audience that cares the most about what you provide. People who care a lot about home and gardening products will not care as much about a blog about hotel marketing. Knowing your targeted audience allows you to create lists of people to interact with, build connections with, and turn into customers.
Since a targeted audience cares about what you do, they are more likely to tell their friends about you. As your blog and products spread through word of mouth, you will get more visitors and sales. Knowing your target audience is the starting point towards creating a strategy. Creating a strategy and then implementing that strategy is the starting point towards success.
Knowing your targeted audience will allow you to interact with the right people and make the right connections. The most successful social media power users are the ones who have built strong presences on various social networks with targeted followers. If you have not identified your targeted audience, then you need to do that right now. If you have already identified your targeted audience, then you are one step closer towards becoming very successful.