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How To Create One New Product Every Week

February 12, 2016 by Marc Guberti 2 Comments

How To Create One New Product Every Week
Rapid fire product creation!

Having an arsenal of products increases your revenue. This belief fuels the big companies like Nintendo, but it also fuels many entrepreneurs.

Many self-published authors strive to publish as many books as they can in an attempt to make revenue from numerous assets.

Some people have created dozens of Udemy training courses that generate revenue every day without any additional work.

This belief is one of the reasons that I have published over 20 courses on Udemy and self-published over a dozen books on Kindle. I may even end up with over 100 products by the end of the year.

Crazy to thing about the earning power in that. Of course, marketing is important, but the more products you have to market, the more earning opportunity exists.

That’s why in 2016, I have been creating one product every week. In some weeks, I create multiple products—all with value.

As you get more comfortable with creating products, you also become more comfortable with providing value, regardless of how many days it takes for you to complete a product.

The two products I focus on are Udemy courses and Kindle books. Right now I have a stronger focus on creating Udemy courses, but that can change later in the year.

Regardless of which of the two products I choose to create, I am offering at least one new product to my audience every week. One new training course or one new Kindle book, but something new.

And I am an 18-year-old in high school. I don’t do that to brag (ask anyone who knows me. I am the worst bragger on the planet) but rather to provide you with inspiration.

One of those “If he can do it, then I can do it too” types of inspiration.

So let’s dive into what it takes to create one product every single week.

 

Mindset Shift

The way you view product creation and your capabilities are essential in the entire process. If you believe in yourself, then it’s possible to create one new product every week.

If you think it is impossible, then you will be limited by your own belief.

There are many ways to set off a mindset shift. Maybe you look deeper into your secret heart.

Secret what?

The secret heart is the part of you that already knows exactly what you want. You don’t say any of these things out loud, but you know you want them. Better yet, you desire them.

Having strong ambitions that you keep to yourself can provide you with the motivation you need to enact the mindset shift.

Maybe you change the way you work so that creating one product each week looks possible. Maybe you do something every day that makes you feel proud of yourself.

You can even think about how you would benefit from creating numerous successful products. There are many ways to create a mindset shift, but you need to create the mindset shift to get into motion.

 

Have A Team Around You

I know many people who create several products every single month. Some of these people are my mentors. I don’t know any lone-wolfs who create one product every week.

To find the time to create one product every week, you must have a team behind you that makes certain parts of the process easier.

I don’t edit most of my videos. I usually send my raw videos straight to my video editor. That way, I don’t have to edit the videos myself. Then I can simply move onto the next product.

I also do little to none of my social media activity. Someone schedules my posts and grows my audience for me.

But anytime I say hi or engage with you, that’s me. There are certain things that can never be outsourced.

While certain things can’t get outsourced, you would be surprised at what could get outsourced. Some of the top Kindle authors are hiring ghostwriters to do most of the content writing.

Some Udemy instructors are engaged with co-creating courses with other instructors. Depending on who creates courses with who, the top instructors will put in half or close to none of the work associated with publishing the course.

I invite people to create Udemy courses with me (if my expertise apply) or for me (but I spice up the copy and promote it to my audience).

Basically, the people who create one product each week have a team behind them. In some cases, the team will simply make product creation easier for you. In other cases, the team will put in 100% of the work.

The amount of work your team puts in depends on your style and your team.

 

Create An Outline

For every product you create, you need an outline. The outline lets you know what makes the idea a complete product (or the person who you hire to create the product).

If you lack the expertise and need someone to create a product from start to finish without you, then you must tell that person to create an outline before creating the product.

The outline lets you take a more specific and clear path towards completing the product. I use outlines for all of my books, training courses, and blog posts.

They turn an otherwise foggy path into a path as clear as day.

My recommendation with creating outlines is to start with a brain dump in which you write down all of your ideas. After you write down all of your ideas for videos or chapters, you then organize them.

 

Put In The Work

No matter how effective your team is, you need to do some of the product creation. Even if you have ghostwriters writing your Kindle books for you, you need to get your feet wet and type your own Kindle books.

That way, you end up with more products, and you never lose touch with product creation.

If you can create one product on your own every week and get your team to create one product for you every week, then you would then publish two products every week.

That extra product per week would add up to an additional 52 products every year. If each of your products makes $100 per month, then we are talking about an extra $62,400 every year.

 

Follow The Path Of Least Resistance

The path of least resistance will allow you to reach your destination. One of the main reasons people struggle to create one product each month is because other tasks get in the way.

Managing the social media accounts. Growing those social media accounts. Creating pictures for your blog posts.

The list goes on and on.

Your team can eliminate all of those tasks from your list. All of the tasks I mentioned used to take up a giant portion of my day. Now they don’t even take up a second of my time.

I have outsourced them all. And the way I make a profit is by repurposing my newly gained time towards product creation.

With rapid product creation and everything else, time is money. Use it wisely and reclaim as much of it as you possibly can.

 

In Conclusion

Rapid product creation involves putting in the work every day and thinking differently. Instead of being the lone-wolf, you must create a strong team that can eliminate some of the phases associated with product creation.

For certain products, you may end up putting in no work to create those products.

However, you should be prepared to create one product on your own every week and then send it off to your team. That way, any product your team manages to create without much of your involvement is a bonus.

What are your thoughts about rapidly creating products? What tip do you think is the most important for creating one product every week? Which products would you create? Sound off in the comments section below.

Filed Under: Sales Tagged With: products, sales

How To Turn One Piece Of Content Into Five Pieces Of Content

March 18, 2015 by Marc Guberti 2 Comments

Content Creation Tips

The web has made it extremely easy for us to provide a variety of information. Billions of blog posts and videos are on the web. It is fair to say that we are in the Information Age. Millions of people realize the power of content on the web, and many of these people scramble to add content to their social networks, blogs, YouTube videos, and products.

Most people have the belief that the content needs to be different on each blog and social network you have. However, there can be repeats. In fact, many entrepreneurs and bloggers repeat themselves. Take, for instance, the New York Times bestselling author who goes around the country talking about her book. Some public speakers have been using the same speeches for decades. The reason so many public speakers make the same speeches is because the message still works, and not everyone has heard it yet.

The same idea can be applied to content on the web. Believe it or not, there is a way to turn one piece of content into multiple pieces of content, even if the message is the same. Below are five pieces of content you have at your disposal. The next time you write something, know that it can become one of these five things, or even all five of these things.

 

#1: Blog Post

Most people who think of putting content on the web think of blog posts. The advantage of writing your own blog and publishing blog posts there is that your blog is your home on the web. While social networks contain distractions (i.e. someone else’s Facebook post may be more interesting, a trending topic on Twitter must get clicked on), your blog only contains your content. With that said, putting advertisements on a blog would be a big mistake, but before I go too far off tangent, I’ll come back to the point of this article.

If you optimize your blog to make people stay on it longer, and you have it optimized to get more subscribers, your email list will grow. Your email list is a crucial element of your online success, and some marketers go as far to say that the money is in the list. Valuable blog posts will provide as a strong incentive to get more subscribers, and if you write blog posts every day, they will become fun to write, regardless of what type of a writer you are. I used to hate writing, but now I can’t imagine a day when I didn’t write something.

 

#2: YouTube Video

After you write a blog post, you can create a YouTube video about that exact blog post. The best part is that the script is already written for you. You can simply read your blog post word for word or make slight changes that let people know they are still watching a video (if your blog post says, “in this post,” say “in this video” instead).

Since you have all of the scripts in front of you, creating your own YouTube videos will get easier. If you write a great blog post, then all you have to do is read that blog post, have a professional picture of yourself that people see for the entire video, and then you have a YouTube video.

Your YouTube channel can lead to more blog traffic. Promoting your blog on YouTube is a great way to boost that blog’s SEO, and if you include your blog’s link in every video description, some of your viewers will click on the link and read your blog’s content.

 

#3: Podcast

In the scenario of turning one piece of content into multiple pieces of content, podcasting is very similar to creating a YouTube video. All you do is read the blog post you wrote and then put the recording on your podcast. As you add more recordings to your podcast and start to turn it into an authority, you can interview experts in your niche. That way, your podcast will be associated with the most successful influencers in your niche, and you get to learn more about your niche at the same time.

[tweetthis url=”http://bit.ly/1KWdNw2″]Podcasting allows you to build an authority and learn from the top experts at the same time![/tweetthis]

#4: Book

If you already wrote numerous blog posts, you can turn a collection of those blog posts into your own book. That way, instead of writing a new book, you can use your old content, have another book for the world to see, and then you will make more revenue.

The tricky process of using blog posts to write your own book is to make sure the dedicated readers of your blog don’t feel cheated. It is hard to make someone not feel cheated if they have to pay for content that they can legally access for free on the web. Luckily, there are ways to give your readers value even if the content is already available on your blog for free.

The first way to make your readers happy to buy your book with your blog posts is by making your book organized. Most blogs, even the ones that are high value and focus on a specific niche, are knots of information. Sure, there are categories, but on most blogs, it is difficult for a visitor to find  a series of blog posts that all have the exact information that visitor wants. When you write your book, you can arrange your blog posts in a way that allows one blog post to lead into the next blog post.

The second way to increase your book’s value is by providing content that can’t be found anywhere else. You can call these the bonuses or the lost blog posts that never got published (and were then found). Your most loyal readers may buy your book just to get access to the lost blog posts. My recommendation is to have a few thousand words of content exclusive to the book itself.

 

#5: Training Course

In a training course, you have the option to include PDFs and videos. That means in a training course, you have the option of using pre-published content from your blog, YouTube channel, podcast, book, or any other content that you have pre-published. My recommendation is to make anywhere from 5-20% of your training course consist of pre-published content. Since training courses are priced far above books (the $10 book vs the $100 training course), most of the content you put on your training course needs to be new content.

The great thing about putting pre-published content on your training course is that you can promote yourself. Several marketers throw in some of their YouTube videos in the bonus section because the people who like the YouTube video may decide to take a look at the marketer’s channel, and some people will even subscribe to that channel. The same can happen if you choose to promote your blog posts, podcasts, and a free sample of your book.

Your customer will also feel as if you over delivered because if the customer subscribes to your YouTube channel that gets updated weekly, then your customers will see all of your YouTube uploads as bonuses. They may have went to your YouTube channel after watching one YouTube video, and then, there are 50 videos for your customers to watch. I consider these as bonus videos for the public. You will even make additional revenue when someone clicks on an Adsense ad in your video or waits for the five second ad to go away.

 

In Conclusion

Just because you publish a piece of content somewhere on the web does not mean you can repackage that content somewhere else. I turn several of my blog posts into YouTube videos, include 1-2 of my blog posts in some of my books, offer free samples of one of my books in my training course, and when I start my podcast someday, I imagine the same process trickling into that area.

What are your thoughts on repackaging your content into other areas? Do you already repackage your content into other areas on the web? Please share your thoughts and advice below.

Filed Under: Blogging Tagged With: blogging tips, how to make money online, how to write more content, products, youtube tips

Who Are The Over Promoters

July 14, 2013 by Marc Guberti 2 Comments

There are a lot of people promoting their products. Some people over promote their product to the point that it is annoying. Those are the products that don’t get as many sales.

You may be wondering if you are an over promoter without even realizing it. These are the ways that people are over promoters:

  1. Writing blog post after blog post about a product.
  2. A pop-up of your product appears on your blog.
  3. People with the really big “Buy Now” button (the big “Buy Now” button should only be used on a website that is all about the product).

 

Are you an over promoter. If your product isn’t getting as many sales, and you are still promoting it, make sure you aren’t being an over promoter.

Filed Under: Uncategorized Tagged With: business, business tip, products, sales

Primary Sidebar

I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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