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truth

The Bad, The Worse, And The Ugly

July 19, 2013 by Marc Guberti Leave a Comment

The Bad: Something is wrong.

The Worse: Something is wrong and people know it.

The Ugly: Something is wrong, people know about it, and no action is being taken.

Polish your content so that none of it is bad. This prevents things from getting worse, and for some people, just getting ugly. Take action when you see a mistake, and don’t let a mistake stay up for long.

I created a blog post called “Everyone Notices Messinesss” (there is an extra s at the end of messiness). One of my friends looked at the title and told me, “You spelled that word wrong.”

Once my friend read the content, he realized the typo was intentional. People notice when something is wrong. We could have read 500 pages in a book and enjoyed every word. Then, on page 501, there is a typo that we stare at for a few seconds. Nevermind the 500 pages. What about page 501? Everyone notices the smallest mistakes.

A similar spell check can save a lot of frustration. Nothing needs to get bad, worse, or ugly.

 

Filed Under: Uncategorized Tagged With: business, business tip, reality, truth

Shiny Objects Lose Their Shine

July 18, 2013 by Marc Guberti Leave a Comment

Don’t fall into the shiny trap. The cars in the commercials are new and shiny. Most of them look better than the average person’s car. The average person’s car is going to have some dirt on it. You can’t avoid all of the puddles, rain drops, mud, and gravel when you are driving with your car. New becomes old very fast.

Remember when one of the car dealerships did a commercial for their newest car back in 2012 or even earlier? You may see the ones for 2013 and 2014. Remember those commercials, and then when 2015 comes, remember how shiny the cars from 2013 and 2014 looked. In 2015, there will probably be a car commercial for the 2016 car.

My Mac Book Pro was in the box when I got it. The keyboard was untouched and so was everything else. It’s not in horrible condition, but you can see that it has been used. I still use it every day, and I am still happy with the product. I don’t need to buy another computer until the one I am using breaks.

When we make choices to buy something, that something we buy will lose its shine. Make sure you can use it and you’re not just getting it because it’s popular, new, and shiny. Within a few years, what is popular, new, and shiny now will most likely be unpopular, old, and dull.

Filed Under: Uncategorized Tagged With: business, business tip, reality, truth

You Probably Don’t Know Who Alain Bernard Is

July 7, 2013 by Marc Guberti Leave a Comment

A small fraction of a second separated Bernard’s relay team from beating Michael Phelps’ relay team. The gold and silver medals could have been distributed either way. The length of each anchor legs’ fingernails was the difference between a victory and a loss.

Everyone looks at the winner, not the guy who gets second place. Be that winner and make sure people know who you are.

Filed Under: Uncategorized Tagged With: business, business tip, reality, truth

Define Gradually

July 4, 2013 by Marc Guberti Leave a Comment

The dictionary will say something like, “steadily moving at a consistent basis for a long period of time.” If someone asked me how entrepreneurs become successful, I would say their success comes to them gradually. I will keep on saying that the success of entrepreneurs comes gradually.

For the lucky few, being successful takes less than 3 years. Most of us will have to wait 5-15 years depending on how much work we do for our business. Do not take this as a sign of discouragement. Entrepreneurs who continue with their businesses eventually find themselves becoming millionaires, and in some cases, billionaires.

When things are going really good for a week or really bad, we need to remind ourselves of the definition of the word gradually. Entrepreneur’s businesses steadily move at a consistent basis for a long period of time. We can jumpstart our businesses and make the process faster, or we can wait for the riches to come and end up waiting for a life time.

Filed Under: Uncategorized Tagged With: business, business tip, entrepreneur, reality, truth

Know Who Your Top Clients Are

July 3, 2013 by Marc Guberti Leave a Comment

The people who are your top clients are the ones you will be able to talk with about your business. They can give you tips about what you should do, and since they are your top clients, they will continue to buy your products.

Treat the top clients with the most respect. These are the clients that love what you do and keep on coming back…again and again. The clients who you are chasing for payments are the ones who aren’t good enough for your business.

The top clients should be treated very well. If they buy something from you, give them what they want. When a top client buys your product for the 5th time (or something like that), you should give them a free product.

You can lose all of the bad clients you want. Those clients won’t matter and won’t contribute to your business’ success. The top clients are the ones who buy your products and give you referrals without you even asking them to do so.

Filed Under: Uncategorized Tagged With: business, business tip, clients, pumpkin plan, reality, truth

Everyone Is Unique

July 1, 2013 by Marc Guberti Leave a Comment

It is true. Everyone is unique in their own way. However, no one knows that these people are unique. People forget to mention their talents and why they are unique in their bio.

Many successful bloggers have a long bio. Those bios contain a lot of information about the blogger. These bios explain why the blogger is unique. A bio that expresses how unique the blogger is will allow that blogger to stand out from the crowd.

What makes you unique? What talent do you have that few people have? These are the questions that you have to answer in the bio of your blog, website, Twitter handle, or any other online presence that you have. Then you will be able to stand out from the crowd, and when you make yourself stand out from the crowd, you will get more visitors.

Filed Under: Uncategorized Tagged With: business, business tip, reality, truth, unique

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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