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twitter tips

The 6 Elements Of A Power Tweet

April 20, 2015 by Marc Guberti 6 Comments

The 6-4

Over 1 billion tweets get sent every three days. Out of all of those tweets, a small fraction of a small percentage of those tweets attract large attention and possibly go viral in the process. Most tweets half-lives span for a relatively short period of time. Power tweets are the tweets that attract large attention and possibly go viral in the process. They spread far and wide on Twitter.

Power tweets are crafted in such an effective manner that they are optimized for retweets, favorites, and interaction with your followers. Some of the people in your audience will almost feel obligated to share one of your power tweets or interact with you after reading it. In order for a power tweet to spread and get more attention, there must be a foundation behind the tweet. Certain factors beyond the 140 characters you have to play with go into how far a tweet spreads.

Creating power tweets is not as hard as it sounds. You don’t need millions of followers to send a tweet that reaches numerous people. You just need to have these six elements:

 

#1: A Message Worthy Of Our Attention

For a tweet to be a power tweet, there must be a story or message behind the 140 characters. The most successful tweets are the tweets that contain messages worthy of our attention. The second most retweeted tweet of all time was Barack Obama’s “Four more years” tweet. Regardless of whether you are a Republican, Democrat, or don’t care for American politics, that is a message worthy of the attention of many people.

The most retweeted tweet of Ellen with celebrities at the Oscars was worthy of many people’s attention because there are few pictures with that many celebrities in one picture. Although some people may not find that attention worthy, many people watching the Oscars on that day found it attention worthy, and plenty of people find that tweet attention worthy to this day.

You don’t have to host the Oscars or win a presidency to have a message worthy of our attention. Maybe you wrote a valuable article or have a cool story. Those may be worthy of our attention. If you don’t believe you have anything worthy of our attention (and that’s not true at all. You do have expertise and talents that are worthy of our attention), then tweet some articles about the latest news (I don’t tweet about the news though, especially with all of the bad things happening lately).

 

#2: The Right Character Count

Do you know how many characters your tweet should have if you want to get more retweets. According to the HubSpot’s social media scientist, the sweet spot is 70-100 characters. This is slightly more than in between the character limit, and that would make sense.

[tweetthis twitter_handles=”@MarcGuberti” url=”http://bit.ly/1x7hk4m”]The sweet spot for getting more #retweets is 70-100 characters.[/tweetthis]

You may wonder why the average 90 character tweet would do better than the average 120 character tweet. It’s just 30 characters. The length of that last sentence is close to the difference between a 90 character tweet and a 120 character tweet. Most short tweets don’t have strong enough messages while most of the long tweets are so long that people wouldn’t want to read them. 70-100 characters is long enough to provide a message but not too long for readers to read.

 

#3: Eye-Popping Picture

The most retweeted tweet and the second most retweeted tweet both have pictures. That’s not an accident. Social media posts with pictures have been proven to get more engagement than social media posts without pictures. Maybe Obama’s tweet about four more years still would have gotten over 100,000 retweets, but without the picture, Ellen’s tweet doesn’t make sense.

The next time you send a tweet, include a picture in that tweet. You may decide to start off with a picture from Google Images (that you are allowed to use). Eventually, start using your own pictures. You can use pictures from your camera or create pictures with Canva. Regardless of how you get pictures in your social media posts, those pictures need to be added. We are visual learners.

 

#4: Use The Right Hashtags At The Right Frequency

Tweets with 1-2 hashtags typically perform better than tweets without hashtags or tweets that consist of too many hashtags. When someone clicks on a hashtag, that person is automatically led to a Twitter search of tweets containing that hashtag. If you see someone’s tweet with #Twitter, and you click on that hashtag, you may see one of my tweets in the search results for “#Twitter” as your look through the search results. Including 1-2 hashtags per tweet allows you to show up in more of those search results.

With this knowledge, many people get carried away and decide to bombard their tweets with hashtags. The more hashtags you include in your tweets, the more difficult it will be for people to read your tweets. No matter how many search results you show up for, if it is difficult for people to read your tweets, they won’t retweet you, and they probably won’t follow you either. Some of your followers may even decide to unfollow you after trying to read a tweet filled with hashtags.

[tweetthis twitter_handles=”@MarcGuberti” url=”http://bit.ly/1x7hk4m”]Use hashtags in your tweets, but don’t overuse them.[/tweetthis]

#5: Relationships Built In Advance

If you want your audience to share your content, then you have to take the time to know your audience. Interact with them and engage with their content. One of the easiest ways to interact with your audience and know more about the individuals in that audience is to thank them for sharing your content. I have developed numerous relationships in advance, but it is important to note that you are not building these relationships to simply send one power tweet that spreads far and wide.

You are building these interactions to learn, serve, meet other people, and possibly get opportunities. I consider many of my Twitter followers as good friends who I interact with plenty of times each week. I get to learn more about my niche when my followers ask me questions or recommend certain articles. I serve my followers by providing them with the content they want to read and by answering their questions. Some of the friendships I built on Twitter led to opportunities such as guest blogging on various guest blogs and getting featured on well-known websites. The relationships you build now will lead to friendships and more interaction in the long-term.

 

#6: You

Are you the type of person who others would want to retweet? Are you an inspiration, a humorous tweeter, someone who shares valuable content, or provides any type of value to your followers? Are you a good person or business that people would use as a role model or an example of excellence in a certain area?

You need to be someone who others would want to retweet. When people retweet someone, part of the thinking process is whether it would be socially acceptable for them to retweet your tweet on their timeline. Would you rather have the retweet of a cruel dictator’s tweet or an inspirational quotes account on your timeline? Which one would your friends prefer to see?

 

In Conclusion

Power tweets spread far and wide. Although millions of tweets get sent every day, few of those tweets earn the title of power tweet. There are ways to optimize the tweet itself and set up the foundation you need prior to sending the tweet. Popularity is a factor to getting hundreds of retweets, but you don’t need millions of followers to get that many retweets. Although having millions of followers like Ellen and Obama helps out, it is possible for any tweet with these six elements in play to emerge as a power tweet.

What were your thoughts on the elements that make up a power tweet? Do you have any additional tips on crafting a power tweet? Please share your thoughts and advice below.

Filed Under: Twitter Tagged With: twitter tips

How I Gained 2,000 Twitter Followers In 24 Hours [Twiends Case Study]

March 30, 2015 by Marc Guberti 6 Comments

Twiends Case Study

I was gaining a healthy 250-500 followers every day, but just like any Twitter expert, I wanted to explore different ways to grow my account and get more followers. For several years, I have read various articles giving praise to Twiends when users buy the Featured Slots. Tyler Cruz’s case study about Twiends is what really motivated me to take action.

However, I did not take action. That is, until a few months ago.

In December 2014, I was tired of thinking hypothetically and wanted to see what Twiends could actually do for my account. I decided to buy the 24 hour featured slot. Living up to the expectation, my Twitter audience got an extra pinch of growth. By the end of the 24 hour period, I had gained over 2,000 Twitter followers from Twiends, and that was a net gain. Several accounts that followed my account quickly unfollowed me account (some people on Twiends do that just for the seeds. Seeds are part of the point system that Twiends uses to give accounts more exposure), but gaining 2,000 legitimate Twitter followers within a 24 hour time period isn’t so bad.

In the future, I am going to experiment with buying seeds in bulk and let everyone know how that turns out. Chances are, based on the featured slot, it should turn out well. Here are a few things to note from my Tweepi case study:

 

#1: The Featured Slot Still Works! 

Tyler’s articles about Twiends are from a few years ago, and he wrote the best case studies for Twiends. Basically, I had no up to date information about how effective the featured slot is. As if the end of 2014, the featured slot is still very effective. You will probably gain close to 2,000 Twitter followers within the same period of time of you buy the featured slot.

[tweetthis twitter_handles=”@MarcGuberti” url=”http://bit.ly/1BrFNqJ”]Learn how to get over 2,000 real #Twitter followers in less than 24 hours.[/tweetthis]

#2: When To Get The Featured Slot

There are not any guidelines from Twiends on when to buy the Featured Slot. My recommendation is to buy the Featured Slot at the start of the weekday (Monday or Tuesday) and away from the holidays. I have only done this once, and I don’t know Twiends’ traffic stats, but that is just a recommendation based on the time when most people are on the web. If I buy a Featured Slot again, I would probably buy it in the evening on a Monday so the Featured Slot would go into Tuesday.

 

#3: Is Twiends For Everyone?

In the end, you want more than just a number. It’s great to gain 2,000 Twitter followers, but if none of those followers are targeted, then what’s the point? It is for this one reason why I am hesitant to recommend Twiends to everyone who asks me for Twitter advice. Before I bought the Twiends featured slot, I came to recognize that most of the followers I got from Twiends would be targeted followers.

My thinking process started with me figuring out why people would want to use Twiends in the first place (get more Twitter followers). Many of my tweets contain information related to Twitter such as getting more followers, retweets, and mentions. I even wrote a free eBook about getting more retweets that I promote on my Twitter account. I knew that since Twiends users want more Twitter followers, then I would be the perfect fit.

You don’t have to be a Twitter expert to use Twiends. Many people would like to follow accounts that tweet motivational quotes, random facts, funny thoughts, and other interesting content. If you tweet interesting content that people would appreciate, then you should be fine.

 

#4: You Gotta Make It To Spend It

In his case study, Tyler Cruz said he gained about 200 Twitter followers every day from Twiends alone and showed a screenshot of him having 38,477 seeds. Although those numbers show Twiends can be very helpful if you buy the seeds, buying seeds can add up to a lot of money. Tyler Cruz has spent thousands of dollar on Twiends to buy seeds and featured slots. If you want to spend that type of money to grow your Twitter audience, then you need to be making the money before you spend it.

 

#5: Don’t Go Out Of Control

My recommendation is to not spend more than 5% of the revenue you generate on Twiends. Although Twiends is great at bringing in followers when you buy the seeds, Twitter followers are not the only component to success. You must have a way to turn these Twitter followers into loyal fans, blog subscribers, and eventually customers. 2,000 Twitter followers is not life changing, but if you grow your Twitter audience on top of that 2,000 follower boost, your blog could get hundreds or even thousands of daily visitors from Twitter alone.

 

In Conclusion

If you are eager to give Twiends a try, I highly recommend that you do so. I was eager and wanted to give this a try for a few years, but since it took me a long time to act, all of the excitement stayed bottled up. Then, I decided to buy a Featured Slot and was very excited with the results. My recommendation is to only continue spending money on Twiends at a consistent rate if you are happy with the results and are already making a strong income.

What are your thoughts on Twiends? Have you bought anything from Twiends recently? Please share your thoughts and stories about Twiends below.

Filed Under: Twitter Tagged With: how to get more twitter followers, twitter tips

The 5 Types Of Tweeters You Should Follow On Twitter

December 29, 2014 by Marc Guberti 4 Comments

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There are over 200 million active Twitter users which means there are plenty of people to choose from. Just because someone has a good follow back ratio does not mean you should follow that person. There are many people with good follow back ratios which means you want to choose the best ones possible.

In addition, the fact that someone may not be following you back is not always the right reason to unfollow that individual. There are some Twitter users who follow almost no one, but some of these users are getting thousands of new followers every week.

That means not all Twitter user is created equal. Some are better than others for your tastes, and here are the five types of tweeters that you in particular should follow.

 

#1: The leaders of your niche

No matter what niche you are in, there are certain individuals who stand out from the crowd. These are the leaders of your niche, the ones who many people aspire to become. Maybe you aspire to be just like some of these leaders.

In most cases, the leaders of a particular niche know more about that niche than anyone else. That means if you follow them, you are going to learn a lot of information about your niche.

Even though I have grown an authority on the web, I am still following the leaders of my niche and learning from them. I am writing blog posts that go more in depth on certain topics because it helps SEO. I am writing numerous books because that is a great way for self-published authors to bring in a full-time income.

No matter how much you know about your niche, there will always be someone who knows something about your niche that you do not know. Following the leaders of your niche will allow you to get closer to knowing everything about your niche.

 

#2: People who are interested in your niche

Anyone who is interested in your niche is a like-minded person who you can potentially build a strong connection with. When you follow these people, and they have good follow back ratios, they will be very likely to follow you back.

The great thing about the people who are interested in your niche is that if you tweet your blog posts (and those blog posts are related to your niche), those blog posts will get more engagement than usual. Some of the people who are interested in your niche may even decide to share some of your blog posts. Those are the right followers to have.

 

#3: Motivational people

We all have days in our lives when we nothing seems go to as planned. Whether the technology for something did not work or you experienced a problem in your life, those are the days when we need words of encouragement so we can continue to move forward.

That is why it is important to follow motivational people. Make it a point to follow the best motivational speakers on the planet or the Twitter accounts that tweet motivational quotes. Looking through these accounts’ tweets will allow you to regain motivation and continue your day with a more positive attitude.

 

#4: Humorous tweeters

There is always a good time for a laugh. Laughing makes us feel good, and laughing for a long period of time is the equivalent of a short core workout. Not only does laughing strengthen your core, but on days we are feeling sad, a good joke has the power to brighten us up.

After putting in hours of work, reading through humorous tweets allows me to take a break where I simply kick back and laugh. I only follow a few humorous tweeters and rarely see their tweets. The logic behind this decision is that when I am visiting one of these accounts, I scroll as far down in those accounts feeds as possible. I may read hundreds of tweets and find them all humorous.

 

#5: News outlets

Our world is moving incredibly fast, and there are many things happening in society. News outlets allow you to know what is going on in the world. Some of these news outlets cover political events while others discuss animals.

There are a variety of options for news outlets, and a great thing about them is that there are many subsets. The Huffington Post is a massive online magazine with sports, animals, teen, New York, and other content categories that turned into Twitter accounts.

When I decide whether I want to follow a news outlet, I always look at their most recent tweets. I do not follow the news outlets that only tweet the bad news. I can’t stand it when news outlets constantly tweet about bad news because they make money when you read the article with advertisements, and I like to stay as far away from bad news as possible. I do not want the bad things going on to pollute my decisions, so when I follow a news outlet, I make sure most of the tweets are positive before following. I only follow 1-3 accounts that tweet good and bad news.

 

In Conclusion

There are many people on Twitter, but that does not mean you should follow all of them. You do not have to follow someone just because that person is following you, and you do not have to follow someone just to get the follow back. The best way to follow people is by being selective. That way, you will be able to get your desired information.

If your feed ever becomes crowded, but you know who you want to see on your feed, you can put the accounts you want to see on your feed into a Twitter list. A Twitter list can either be public or private, and it’s feed only contains tweets from the people you put on the list. If you are following 10,000 people, but you only want to see the tweets from 100 accounts, you can put all 100 accounts on the list to only see those accounts’ tweets. You don’t have to unfollow the other 9,900 accounts to see the 100 accounts that you want to see.

Who are the type of people that you follow on Twitter?

Filed Under: Twitter Tagged With: twitter, twitter tips

The Five Things You Must Do On Twitter Immediately

November 10, 2014 by Marc Guberti 4 Comments

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Twitter is constantly growing, and it is getting noisier than ever. In addition, many people have been on Twitter for over a year. There are even people who have been on Twitter for almost an entire decade. That is impressive, but as Twitter continues to get older, and you continue to live your life, some of the things going on in your life will probably be completely different from what they were a year ago.

Few people follow the routine of checking their Twitter accounts to make sure everything is up to date. There are some people who entered their information but never bothered to check on it. Outdated information is a problem that plagues many Twitter users. To make sure your information is up to date, here are the five things that you need to do right now:

 

#1: Check your bio.

There may be information on your bio that no longer applies or has been changed significantly. Many people write their bios, but those bios do not get updated for weeks, months, and in some cases, years. Chances are many things have happened from the time you created your bio to now.

I like to promote my Twitter account on my other social networks, and in one of my social media accounts, I mentioned that I have 10,000 Twitter followers. I had to squeeze in that extra 0 to make the information accurate. In addition, I completely forgot to mention I was an author because when I created some of these social media accounts, I was not an author at the time. I had to change my bio to let people know that I an author so my bio would be more up to date and more people would buy my books.

 

#2: Ask yourself if you need a new avatar.

Some people look completely different from they did a year ago. Although that mostly applies to kids growing up, it is possible you now go by a new haircut style.

What is more likely of the two scenarios is that a better picture of you or your company’s logo was taken this year than the one you have in your avatar. If you change your avatar on Twitter, be sure to change the avatar for all of your social networks, blogs, and guest blog pages.

If your avatar is of a cartoon character, nature, or anything similar, put a picture of yourself as the avatar instead. We know who the cartoon characters are. We want to know who you are.

 

#3: Check the link in your bio.

There are many people who create multiple blogs before they ended up creating the main blog that they continuously update for many years to come. The people who took this approach may have a link in their bio that does not reflect their main blog.

That was the case for me, and as a result, I had to repeatedly change the link in my Twitter bio. I went from a Red Sox blog to a Yugioh blog to a Lego blog to this one. Now that I finally have this blog, I have been able to keep the link in my bio.

Another thing you want to do with your link is to make sure it still works. There are many reasons why a link would not work such as…

  1. You may have accidentally misspelled it
  2. There may be a problem on Twitter’s end
  3. You may have recently changed the URL

These three reasons may sound silly, but it is always good to double-check your link just to make sure it works. It is better to be safe than sorry.

 

#4: Check your header picture.

Your header picture needs to emphasize your expertise, an event, or a product. It is important to avoid using a default header that Twitter provides or to get a picture from the internet just for the sake of having a header.

There needs to be a reason behind the picture, and that reason should match up with expertise, an event, a product, or a combination of the three. You may have a better header picture to choose from than the one you are currently using.

 

#5: Make all of your social media bios as close to identical as possible.

I use the same avatar and nearly identical bios for all of my social media profiles. The reason I do this is because you’ll know it is me when you see my profile on Pinterest, Twitter, Facebook, LinkedIn, and any other social network as well. I always mention my main credentials as well as my hobbies.

You should check your bios and avatars on your other social networks to make sure they match up with your Twitter bio and avatar. See what you can do to make all of your social media profiles match so people know it’s you when they see you on a different social network.

 

In Conclusion

Those are the five things you need to do on Twitter before doing anything else. It is amazing how quickly certain information becomes outdated on the web, but by double checking your information, you will prevent your information from staying outdated for long.

What were your thoughts on double checking your information on Twitter? Do you have a 6th thing that you believe people need to do on Twitter as soon as possible? Please share your thoughts and advice below.

Filed Under: Twitter Tagged With: twitter, twitter tips

Twitter Case Study: When I Decided To Tweet Once Every 15 Minutes

October 31, 2014 by Marc Guberti 42 Comments

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This is my third case study about tweeting at a greater frequency. A very long time ago in a galaxy farther away than the Death Star, I tweeted once every hour and got a few blog visitors. Then, when I doubled my tweeting frequency to 30 minutes every day, I got double the number of visitors. After that, I decided to send out one tweet every 20 minutes and got more visitors.

Then, I decided to send out one tweet every 15 minutes, and as I expected, it has produced the best results out of all of the tweeting frequencies.

When I tweeted once every 20 minutes, over 300 visitors got referred by Twitter every day. Before going from tweeting every 20 minutes to tweeting every 15 minutes, I guessed that my traffic from Twitter would increase by 50-100 daily visitors and just miss 400 daily visitors from Twitter.

I ended up getting 454 visitors from Twitter on the first day I implemented the change. This was a 51% growth of Twitter traffic in just one day. In one month, that’s an extra 4,500 visitors and over 50,000 extra visitors every year! The best part is that since my Twitter audience continues to grow, I will continue to see gradual increases in traffic.

There is great potential in tweeting more often. However, I see tweeting once every 15 minutes as the fork in the road. The amount of people who unfollow my account on a daily basis slightly increased after I made the change. In the end, I always gain more followers than there are people who unfollow me (I almost always have a net gain of over 300 followers per day).

Tweeting frequently is definitely worth it because it results in more blog traffic. The two goals of my Twitter account are to interact with my audience and lead people to my blog. Tweeting more frequently makes those three goals happen more often. That’s why losing a few more followers per day does not bother me, especially when I gain more than I lose.

When I started this journey and created the case studies, one of my biggest fears was that I would annoy my followers with too many updates. A common practice on Twitter is to avoid sending so many updates in a short period of time (i.e. Sending out 10 tweets in two minutes, which is still something to avoid). Each time I increased the consistency and frequency of my tweets, my followers were still sharing the tweets and engaging with me more than usual.

Since I was tweeting more often, they were seeing me more often.

What are your thoughts on this Twitter case study? How frequently do you tweet? Please share your thoughts below.

Filed Under: Twitter Tagged With: twitter case study, twitter tips

6 Ways To Make Your Tweets Shorter

October 3, 2014 by Marc Guberti Leave a Comment

6 Ways To Make Your Tweets Shorter

If you are just like the masses, there have been some days when you thought you were going to send out a tweet but realized it was over 140 characters. Although there are over 500 million tweets being sent out every day, Twitter’s 140 character limitation has resulted in millions of tweets never being sent.

The reason why many of these tweets are not sent out is because shortening tweets is something that proves to be too daunting without the right knowledge. Even if your tweet is 140 characters, you should definitely make your tweets shorter. On average, tweets with 70-100 characters get more retweets than any other tweets of any other character length. That means making your tweets shorter is very important, and here are six ways to get it done.

  1. Use a link shortener. I have seen many people using TinyUrl to shorten their links, and I used to use TinyUrl as well. While they get the job done of shortening the link, there are better options available. Bitly is by far the best link shortener because it saves all of the links you shortened so you can easily tweet the same link, and you get statistics that show you how many times your links got clicked and when they got clicked.
  2. Use text message language. When you are running out of characters or have too many characters, use text messaging language. You becomes “U,” before comes “B4,” and the word and becomes “&.” You will be able to save numerous characters this way, but only use text message language if it’s the only way to get under 140 characters. Do not use text message language just to get to the 70-100 character range.
  3. Drop the punctuation. No one on Twitter is going to accuse you of bad Grammar if you forget the comma in 1,000 or forget the period at the end of the sentence. This may sound like a silly way to save up on characters, but when you have a tweet that is 142 characters, this method is a very useful way to get under 140 characters.
  4. Look for shorter synonyms. It is entirely possible that the reason your tweet is over 140 characters is because you are using big words. If your tweet is 143 characters, and one of the words in your tweet is “awesome,” you can replace the word “awesome” with “cool” to bring the tweet down to 140 characters. All you have to do at that point is send it out.
  5. One sentence rule. You should have a one sentence rule for a majority of your tweets in which you only write one sentence. Granted, there will be some instances when you will have to write more than one sentence for a tweet, but by practicing this rule, you will catch yourself going above 140 characters less often.
  6. Tweet an image with the words. If you find no way to shorten your tweets, put the words in an image and tweet that out in typical meme style. This allows you to send out a tweet with well over 140 characters (in the picture) without worrying about Twitter’s limitation.

Twitter’s 140 character limit is a way to make it easy for people to read a variety of posts. It is easier to read 100 tweets than it is to read 100 Facebook posts that are 500 characters each. One of the unintended consequences of Twitter’s limitations is that some users are prevented from sending out tweets. These five methods to shorten your tweets are designed to reduce the amount of times that problem occurs.

What were your thoughts on the list? Do you have a 7th way to reduce the amount of characters in a tweet? Please share your thoughts and advice below.

Filed Under: Twitter Tagged With: twitter tips

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I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

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