twitter

My Twitter Story: Tweeting Frequency and Beating The Plateau

August 26, 2015 by Marc Guberti 4 Comments

I have experimented with Twitter more times than I count. I experiment with my bio, my tweets, the pictures I use, and other things to provide the best possible experience for my audience while achieving incredible results.

One part of Twitter I am always experimenting with is tweeting frequency. Many experts have different advice about tweeting frequency. Some will say that sending more than 10 tweets per day is excessive. Other people will say that you should send one tweet every hour to account for different timezones.

I have utilized different tweeting frequencies ever since I created my Twitter account. In the beginning, I was a very inconsistent tweeter. I tweeted whenever I felt like it. I had great things to say, but I wasn’t committed to Twitter yet. If I didn’t want to write a tweet, I didn’t.

Then, I came across HootSuite and the entire concept of scheduling tweets fascinated me. I started with manually scheduling 10 tweets per day.

Sure enough, my engagement picked up. For the first time, I was consistently sending tweets every day at the same times throughout the day. After seeing engagement pick up, I discovered I had a chance with Twitter.

After getting the initial engagement, I exclusively experimented with scheduling tweets instead of tweeting whenever I felt like doing so. Scheduling tweets build my commitment towards using the platform.

The next major step was schedule 24 tweets per day. While that would mathematically add up to one tweet per hour, I decided to send one tweet every 30 minutes from 9 am to 9 pm eastern.

My engagement spiked within those times. After the last tweet got sent at 9 pm, I would gradually lose engagement and then regain momentum at 9 am.

I went along with this pattern for a while. Then, I decided to tweet every hour. It was at this point—with a little over 10,000 Twitter followers—that I started to get over 100 daily visitors to my blog from Twitter alone.

I then tweeted once every 30 minutes. After getting more traffic that way, I decided to send one tweet every 15 minutes. My traffic increased even more.

Then I hit a plateau. I was also slowly going downhill.

When I got my 100,000th Twitter follower, my blog got a little over 300 daily visitors from Twitter. When I got my 200,000th Twitter follower, my blog got a little under 300 daily visitors from Twitter.

It’s safe to say I was discouraged. I knew the second batch of 100,000 Twitter followers were not rogue people. Many of them engaged with me just like the first 100,000 Twitter followers I got.

How was I getting less traffic even though I doubled my audience? I was using the same tweeting cycle. I was setting the same group of tweets that worked with my first 100,000 Twitter followers.

I discovered the problem in the most unlikely of ways—by submitting an application to be an Inc Magazine columnist. One thing Inc Magazine recommended is that applicants share their content on social networks and engage with Inc Magazine’s social media accounts.

I had read the magazine for a while. I decided to send three tweets promoting Inc Magazine every day. I read more articles and tweeted the ones I liked. For the first time in over a year, I rose above my plateau.

On the day I tweeted three articles from Inc Magazine, my traffic from Twitter exceeded 350 daily visitors. That was my initial peak during the plateau. In a few more days, I was up to 400 daily visitors from Twitter. I had never done that before, and now I was doing it every day.

After I realized I could pass my plateau, I explored other methods to rise farther above my original plateau. I changed up the tweets I sent based on which tweets were getting the most (and least) amount of engagement. I started to tweet more of what worked and less of what didn’t work.

That change resulted in me consistently getting over 450 daily visitors from Twitter. That adds up to 13,500. At my plateau, I ranged anywhere from 8,000 to 9,800 visitors from Twitter every month. I never reached 10,000 in one month.

1,000 Daily Visitors From Twitter?

That’s the next goal I am going after. By making a few small tweaks, I went from a plateau of anywhere from 275-325 daily visitors from Twitter to over 450 daily visitors from Twitter.

Part of the change is more of my followers engaging with my content. Part of it is that my content is now shared more often.

I now manage multiple accounts that I use to promote my blog. By the end of the year, if I can outsource them, I easily imagine myself with seven different Twitter accounts. I already have four.

Now that I broke past my plateau, I am looking at more ways to grow.

Takeaways

Here are some takeaways to get from my Twitter story:

Tweet more often. I send one tweet every 15 minutes. That doesn’t include when I actually engage with my followers. If you look at my statistics on TwitterCounter, don’t be shocked if you see days when I sent over 150 tweets.
Plateaus don’t exist in business. Plateaus in business are simply illusions. For a long time, I thought I would keep on getting 275-325 daily visitors from Twitter—regardless of how large my audience became. Making some small changes allowed me to get a 33% increase in traffic overnight. In three weeks after making this change, my weekly blog traffic increased by over 30%.
Always experiment. One reason I hit my plateau is because I didn’t experiment as much. I had little time to experiment during my junior year, so I made the experimentation (and discovery) in the summer. To find more time to experiment during school, I have outsourced many of my activities to my assistants.

In Conclusion

Twitter is my favorite social network. It presents great opportunities for building connections and getting a massive amount of traffic. The moment you see yourself plateauing on Twitter, it’s not because Twitter is broken or that you can actually plateau.

The reason people plateau on Twitter is usually because they stop experimenting and trying new things. Look at your Twitter strategy and see what small tweaks you can make to get better results. Sometimes—like in my case—the smallest tweak can be the difference between an extra 5,000 monthly visitors.

What are your thoughts about using Twitter? Do you get blog traffic from Twitter? Have you hit a plateau? Sound off in the comments section below!

The 7 Types Of Tweets You Must Send Every Day

August 21, 2015 by Marc Guberti 6 Comments

The Best Tweets To Send — Are you tweeting correctly?

Want to attract a large audience to your Twitter handle? If you do, then you aren’t alone. Many people aspire to get thousands of Twitter followers, and with each milestone, the possibilities expand.

I have analyzed many Twitter accounts, and I analyze my own account every day of the week. I don’t want to go as far to say that I live and breathe Twitter—the founders get to say that—but I am highly active on the social network.

During my analysis, I saw which tweets picked up engagement and which ones were left behind. I saw what other people did differently from me that either resulted in an increase or decrease in engagement. I implemented what worked for other people and experimented along the way to grow my Twitter audience.

One important lesson I learned from my entrepreneurial journey is that you must prepare yourself for success. Success won’t just come, no matter what you pursue. To prepare yourself for success on Twitter, you need to know what tweets you will send to your followers.

I know exactly what tweets I publish and when because all of my tweets are in a CSV file that I upload to HootSuite. Eliminating the problem of searching for content makes it easier to interact with your audience and promote yourself. So how do you create successful tweets that give you followers and results? You must utilize all seven of these types of tweets in a given day:

#1: Blog Promotion Tweet

Since you are taking the time to grow your audience, you should get some of the people in that audience to see your content. If that audience also happens to be a targeted audience, then the people in your audience will more than likely appreciate your blog’s content.

Many of the tweets I send out promote my blog posts. I have no problem with self-promotion because if you don’t self-promote, then how will people know about you beyond Twitter? Tweets about my blog posts garner hundreds of daily retweets, favorites, and conversations. This translates to hundreds of people visiting my blog from Twitter every day.

However, getting blog traffic from Twitter doesn’t just mean more traffic from Twitter. One of the secrets that makes Twitter so special is that Twitter helps out with SEO. Search engines will rank your content higher if they see you engaging with your audience and getting your audience to engage with your blog posts via Twitter.

Each time my Twitter traffic picks up, my SEO traffic picks up. Each time my Twitter traffic goes down, my SEO traffic goes down. They are both connected.

#2: Landing Page Tweet

Your email list is your most important asset. I have stated this truth in many of my blog posts, and if you come across another digital marketing blog that talks about the email list, you’ll probably read something like “The money is in the email list.”

I under utilized my email list for a long time and didn’t care about growing it. The end result was that 150,000 blog visitors and over 100,000 Twitter followers later, my income barely changed. I wondered if I grew my Twitter audience for no reason, but then I learned about the importance of an email list, and equally as important, the landing page.

Now I send out numerous tweets about my landing pages. In fact, I send one tweet about one of my landing pages every hour. Whether it’s 27 Ways To Get More Retweets On Twitter or my Productivity Rubric, you’ll occasionally see some tweets about them if you follow me on Twitter. It’s my way of providing my audience with free value while taking the relationship between me and my audience one step further.

#3: Guest Post Tweet

You don’t want to exclusively tweet about your landing page and content from your blog. You also want to blend some of your guest posts into the mix. Why? Guest posts build authority.

Just think of it this way. A blogger can exclusively tweet his own blog posts or occasionally send some tweets of his articles on Inc Magazine. While this is an extreme example, any guest post you have builds credibility. Having a guest post is a way of saying that your content is good enough to appear on other people’s blogs.

I send anywhere from 1-3 tweets containing my guest posts every day. Although my Twitter followers are not on my blog at this time, they still get to see my content at the bottom along with my bio. If you don’t have much experience with writing guest posts, here’s how to start.

#4: Funny Tweet

I watch hundreds of people speak every year at live events and on YouTube. The people who keep my attention for the longest amount of time are the informative storytellers who utilize humor.

Humor is one of the unsung heroes of many successful business strategies. Saying something funny makes it easier for us to remember who you are. We’ll come back to your Twitter handle again and again to see if you posted new, funny pictures or articles.

Funny tweets are directly related to your niche and are primarily tweets that your targeted audience would understand. Depending on your targeted audience, you may need to geek out during a funny tweet, but there is no problem with geeking out. In fact, geeking out is actually a good thing since geeking out exposes some of your personality. Geeking out allows your followers to feel a deeper personal connection with you and your message.

My goal before the end of 2015 is to get better at sending funny tweets. While most people should send 1-5 funny tweets per day, you may find yourself sending more or less depending on your niche.

#5: Inspirational Tweet

One thing I always got right with Twitter was the inspirational tweet. I send anywhere from 5-10 of these tweets out to my audience every day. I even decided to create a motivational quotes account that sends one motivational tweet every hour.

Inspirational tweets give your followers the motivation to do the work that they were previously scared of. Inspirational tweets challenge people to think outside of limits and explore the possibilities.

If you send these types of tweets every day, some of your followers will primarily visit your Twitter handle to read through some of your inspirational quotes. As the relationship continues to build, your followers will like what you do and decide to visit your blog.

#6: Value In A Pic Tweet

Not all of your Twitter followers will want to leave Twitter to visit your blog—no matter how good your blog posts’ headlines are. However, you still want to provide these followers with value so they remember you and continue reading your tweets.

The ideal solution for this problem is the Value In A Pic Tweet. In this type of tweet, you tweet out a picture with text that explains how to do something or states a tip. I use Canva to create my pictures, and the text you use should be 1-2 sentences. The key is to make the text concise so your followers can get quick value and then look through other tweets.

Some people who see your Value In A Pic tweet may suddenly get intrigued and want to take a look at what you do. Putting your website URL and a picture of you or your logo at the bottom of the picture builds brand recognition and boosts the likelihood of those people coming back for more tweets (or visiting your blog). If you want to do a product campaign, you can also include a picture of your product at the bottom to give it more visibility.

#7: SEC Tweet

The SEC (Someone Else’s Content) Tweet is the tweet that most people either skip over or use too often. Most of the accounts I analyzed were on one end of the totem pole or on the other end—either 100% self-promotional or 100% promoting other people’s content.

Don’t make the mistake of under utilizing this tweet, but also avoid the mistake of overusing it. To keep a happy medium, anywhere from 20-40% of your tweets should be SEC tweets. The actual percentage depends on the number of valuable blog posts and guest posts you have.

The less content you have on your blog, the closer that number should be to 40%. The more content you have on your blog, the closer that number should be to 20%.

SEC Tweets let your followers know the following:

You pay attention to other people in your niche
You learn from other people in your niche
You aren’t overly self-promotional

You don’t have to send out a massive amount of SEC Tweets every day, but 20-40% of your tweets should be SEC Tweets so you provide your followers with greater variety.

In Conclusion

Knowing what types of tweets to send out will allow you to prepare for success on Twitter. Once you know what tweets you will send to your followers, you can spend your time doing other things such as marketing your blog posts and growing your Twitter audience.

Which of these types of tweets do you use most often? Do you achieve a happy balance of all seven? Do you think any other type of tweet should be added? Sound off in the comments section below!

How You Can Get 10,000 Monthly Blog Visitors From Twitter

August 19, 2015 by Marc Guberti Leave a Comment

Get More Blog Traffic From Twitter — It’s time to turbocharge your Twitter!

If you are not utilizing Twitter for your blog’s growth, you are making a mistake. A BIG ONE.

Twitter is the main reason this blog became popular and I established myself as an influencer in my niche. Sure, I got opportunities that further established my credibility, but let’s go back to how I got those opportunities. I won’t deny that having over 100,000 Twitter followers does open up some doors that were previously closed.

Perhaps the most visible way to see Twitter in my business growth is my blog traffic. I routinely get tens of thousands of monthly visitors from Twitter alone. Some of these visitors have become subscribers and purchased my training courses.

Twitter isn’t responsible for many of my direct sales, but it plays a big role in indirect sales. Take, for instance, someone reads dozens of my tweets and then subscribes to my blog. After reading dozens of posts, that person is more likely to buy one of my products than the average visitor. In other words, Twitter allows me to build long-lasting relationships that I wouldn’t have had otherwise.

So how would you get 10,000 monthly blog visitors from Twitter (over 300 every day)? Having a large audience does help, but your large audience is only part of the story. Here is how you can get 10,000 monthly visitors from Twitter:

Increase Your Tweeting Frequency

I have written multiple case studies about tweeting frequency, and another one is coming soon (spoiler alert!). Tweeting frequency is a common topic of discussion, and you will hear varying answers from different experts.

Tweet four times every day. Tweet 12 times every day. Tweet 20 times every day. You’ll get different answers on what the “magic number” is. The truth is that there is no standard magic number. The magic number is the number that works for you.

100+ works for me.

Every day, I send over 100 tweets on my main account @MarcGuberti alone. The two accounts I am currently working on as part of a secret case study each send out a tweet once per hour. Since I send over 100 tweets per day, each link needs four clicks, and then I’m set. I am getting 10,000 blog visitors from Twitter every month.

What I will discuss more in the case study is that it is okay to send 100 tweets, but if you send too many (yes, 100 isn’t too many), you risk losing traffic. Believe it or not, there was a point that my blog traffic from Twitter decreased even as I was gaining hundreds of daily followers.

After investigating the issue, I concluded to mix up my tweets by tweeting other people’s content. I still tweet my own blog posts 80-90% of the time, but now I send more tweets of Inc and Entrepreneur articles.

If you decide to send dozens of tweets every day, don’t manually schedule them. That takes up too much time. I use HootSuite Pro’s bulk scheduler to schedule a day’s worth of tweets in six clicks. This one feature alone allows me to save four hours of my time every day.

Interact

For a long time, I made one of the biggest Twitter mistakes known to mankind. I focused on broadcasting my own content and didn’t take the time to interact with my audience. I got into a bad habit of not checking the notifications tab.

I scheduled tweets on HootSuite and never went on Twitter. I would then move onto writing more content for my blog and Squidoo (Squidoo was booming when I first joined. HubPages acquired it in 2014).

There were two problems with me not interacting with my followers. The first problem was that I probably missed out on opportunities and building relationships. The second problem is that an account that sends a lot of tweets, follows a lot of people, and unfollows a lot of people but doesn’t bother engaging will look like a bot.

So, for a few months, my account looked like a bot. Within that short time frame, Twitter gave me the ultimate slap—suspension. You read that right. Not a typo. Oh, and it wasn’t any suspension. It was a New Year’s Day suspension (time to throw those Twitter resolutions in the trash).

I would have lost all 10,000 of my Twitter followers because I wasn’t tweeting smartly. I looked like a bot and never bothered interacting with my followers. The only saving grace was that Twitter recognized that for the most part, I was a good user. I got my account back in a matter of minutes.

I tell people to interact with their followers to build relationships and get opportunities, but not everyone listens. They focus on the media part of social media without focusing on the social part. When I mention the word suspension, the outlook changes.

I am not the only account to have been suspended in this manner. I have witnessed accounts with hundreds of thousands of Twitter followers briefly getting suspended and then being reactivated. For the most part, these accounts didn’t interact often, but they tweeted many times throughout the day.

It would be unfair to end off this section with an “interact or get suspended” slogan. This slogan undermines how significant interaction is for knowing your audience and getting opportunities.

Getting suspended was a wake-up call. I won’t deny it. I saw what I built from scratch leave me in a matter of seconds. The wake-up call was the best thing that could ever happen to me.

I suddenly made it a habit to look at the notifications tab and respond to my followers every day, without fail. If no one interacted with me in the notifications tab, I started conversations with other people. Twitter alone led to many of my speaking engagements, guest posts, and connections.

Tweet About Yourself More Often

Tweeting about yourself gets just as much discussion as tweeting frequency. One of the most common pieces of advice is to only tweet about yourself 20% of the time and spend the other 80% of your time tweeting other people’s articles.

That’s not how I roll. I tweet my own blog posts more than the Cookie Monster eats cookies (hey Siri, Cookie Monster has cookies and I have friends).

Now that I spend more time interacting with my audience, I know this strategy works well because people thank me for my value. When your followers thank you for the value you provide in your tweets, you know that you are taking the correct approach with your Twitter strategy. For the most part, it doesn’t matter who wrote the articles you tweet about. All that matters is that the people in your audience value and appreciate them.

It is okay to tweet your content more often if enough of your followers show appreciation and a desire to read more of your content.

Grow A Targeted Audience

Just because your Twitter audience grows does not mean it’s good for your business. The number of followers you have is just a small part of the Twitter Domination equation.

One metric the equation includes is the number of targeted followers you have. Based on importance, the amount of targeted followers you have by far surpasses the number of followers someone has.

If you could have 100,000 Twitter followers who don’t care about your niche or 10,000 Twitter followers that are passionate about your niche, which group would you rather have. I’d choose the 10,000 Twitter followers any day of the week.

Growing a targeted audience allows you to get the type of engagement you would want to see when people engage with your tweets. To grow your own targeted audience, do the following:

Find influencers in your niche who gain a lot of followers every day (preferably, they also follow a lot of people every day)
Follow their followers who are likely to follow back.

That’s it. Growing a targeted audience doesn’t have to be complex.

In Conclusion

Twitter is a P O W E R F U L tool that will continue growing in importance. The best part about growing a Twitter audience is that there is no such thing as being late to the party. If you wanted to create a billion dollar search engine idea, you’re too late. Google now dominates that area and is practically invincible.

Anyone can grow a large Twitter audience, regardless of whether someone joined Twitter seven years ago or seven days ago.

How do you use Twitter to get more blog traffic? What kinds of opportunities do you get from Twitter? How do you hope Twitter will transform your business? Sound off in the comments section below!

10 Ways You Can Use Twitter Advanced Search For Your Social Media Strategy

June 29, 2015 by Marc Guberti 4 Comments

When I first came across Twitter Advanced Search, I was absolutely blown away. The advanced search makes it easy to find targeted individuals to interact with and/or market your products to. I learned about Twitter Advanced Search a few months after it was made available to the public, and ever since I learned about it, I used it often in my Twitter strategy. The advanced search allows you to filter out specific tweets and accounts based on what you type within the advanced search, but it can look confusing to a beginner. In this article, I will dispel the confusion and share with you 10 different ways you can use Twitter Advanced Search for your strategy.

#1: Search For Certain Keywords

The Twitter Advanced Search allows you to search for tweets containing specific keywords. You have the choice to decide whether a tweet must include multiple keywords (in the advanced search, that option is “All of these words”) or if a tweet contains one of the keywords that you specify (in the advanced search, that option is “Any of these words”).

Since I am a digital marketing expert, I will occasionally search for tweets about digital marketing to strengthen my knowledge. When I search for these tweets, I use Twitter Advanced Search to find all tweets with one or more of the following keywords: Social media, digital marketing, and blogging. Retail stores can search for keywords based on what they sell and then interact with people who sent relevant tweets. With hundreds of millions of tweets getting sent every day, it won’t be difficult to find a series of tweets with the keyword(s) you are looking for.

#2: Search For Specific Languages

One of the concepts few people recognize is how many timezones and languages fill up our planet. When you are used to hearing the same language in your neighborhood, your community, and in your every day life, it can be difficult to acknowledge that people talk and speak in other languages. On social media, it is easier to understand this concept, but there is an important connection between someone’s language and our brands.

Want to know why language matters for our brands? Here is an example. I am a blogger who writes blog posts in English. If you are with me at this point, then you are most likely read and speak English like it is second nature. However, there are some people who don’t understand English. If you don’t search for the specific language that you use to communicate with your audience, then you risk coming across someone who speaks in a different language and won’t understand yours. If one of my visitors has neither spoken nor read English in his/her lifetime, then I know it is practically impossible for a relationship to build. How can a visitor appreciate my content if that visitor does not understand the language I am using? Searching for a specific language prevents you from running into this problem. If you are an international brand with locations in different countries, then this won’t apply to you, but for most of us, the language a person understands impacts whether that person could possibly appreciate what we do or not.

#3: Search For Tweets Mentioning Certain People

Twitter Advanced Search allows you to see a bunch of tweets that mention other people. I use this feature to find people who interact with other social media thought leaders. Why is this important? Well, think of why a Twitter user would meaningfully engage with a social media thought leader’s tweet. Twitter Advanced Search follows up with tweets from people who all share a passion for social media and engage with other tweets about social media. These people are, by definition, people who interact with other social media thought leaders.

As a digital marketing expert, I want these types of followers. If these people see my tweets, then they will engage with my tweets all the same because I am passionate about digital marketing and send numerous tweets about my niche.

Brands can use this feature to see what other users say about their competitors. If certain users express frustration that your brand could fix, you can offer your services as a solution. Successful products and companies solve other people’s problems. You can build a successful brand solely around solving other people’s problems that the other brands couldn’t or wouldn’t solve.

[Tweet “Use The #Twitter Advanced Search To Discover Your Targeted Audience. http://bit.ly/1FL7IiK”]

#4: Search For Specific Tweets Posted By Specific People

The feature of getting a list of tweets from a specific group of people allows you to create a temporary Twitter list filled with your favorite (or least favorite) tweeters. When I am in the mood for a good laugh, I will use Twitter Advanced Search to search for the tweets posted by humorous accounts. I use this feature more often to learn more about digital marketing. I will type social media thought leaders’ usernames and then see a variety of tweets all about digital marketing, social media, and other tweets along those lines. If you find yourself using Twitter Advanced Search solely for this feature, it would be more advisable to create Twitter lists instead.

#5: Search For People By Location

Since my business is on the web, I don’t always use this feature. Retail stores and restaurants would benefit more from this feature because they could locate Twitter users close enough to stop by (and hopefully make a purchase). The advanced search also accounts for keywords, so if a restaurant was using Twitter Advanced Search to find ideal customers, that restaurant would search for a nearby location and then keywords like “food, hamburger (if the restaurant offers hamburgers), restaurant (maybe competing restaurants will show up. Your restaurant can say, “Come give us a try” but in a meaningful, non-sales-y way). For bloggers and web based businesses, you can search for people by location when you host an event or envision yourself hosting an event in a particular part of the world in the future.

#6: Search For Recent Tweets

Twitter Advanced Search shows an array of tweets written from the first days of Twitter to today. You should only opt to see the most recent tweets. If you own a restaurant and are looking for more customers, and you see a tweet written a few years ago in which a nearby individual wanted to know of a good restaurant, then that person’s past needs may no longer be relevant. So many things can happen in a few years. Maybe the person found a restaurant. Maybe the person lived somewhere else during that tweet and moved nearby after the tweet. Maybe that person is already a customer (you don’t want to tweet to a loyal customer asking them to give your restaurant a try).

I always search for tweets within one week, but depending on your brand, you may find it better to search for tweets posted in the past three months. Try it out and see what works for you.

#7: Search For Positive Tweets

When I look for people to follow on Twitter, I look for people who actively engage with other social media thought leaders. However, not all of these tweets are positive, and I don’t want to follow someone who I know is very likely to not appreciate what I do. When I do these searches, I make sure these are positive tweets. Some people like to express how much they enjoyed an article, and those are the only types of tweets I see when I check in the Positive option in Twitter Advanced Search. If people positively react to the leaders within your niche, and you provide value in your niche, then these people will positively react to your tweets, but only if these people see your tweets. I get these people to see my tweets by following them, and many of these people are highly likely to follow back based on their follow ratios and because I tweet digital marketing advice.

#8: Search For Negative Tweets

You can search for negative tweets about your competitors and look for common patterns. These common patterns will detect where your competitors fall short, and your brand can become the solution that leads to you helping others while making a profit. Successful brands try their best to help others, but some customers fall through the cracks. Searching for negative tweets allows you to find the customers who have fallen through the cracks. With this knowledge, you can fill up those cracks so more customers can find the advice or product they are looking for.

#9: Search For Questions

Some people will have a question about your niche, but not everyone who has a question gets an answer (FYI: if you want your question answered, the first step is to ask the question in the first place). Some people will ask their questions on Twitter, but not all of those questions will get answered. You can be the person who answers other people’s questions about your products and similar products within your niche. Some people may ask about your customer service or someone else’s customer service. When you provide your meaningful answer, the person who asked the question will be grateful for your reply, and that’s one of the ways to build a relationship between you and a potential customer.

#10: Search For Retweets To See What Is Popular

When you search for retweets, you will get an idea of what is popular within a certain niche. If you look for patterns, you will discover what patterns you can use to make your tweets more desirable so more of your followers retweet them. If you only tweet desirable tweets, then people will come back to your profile often to read your tweets. When someone reaches this stage of the relationship building process, it will be difficult for that person to forget about you.

In Conclusion

Twitter Advanced Search is one of the most sophisticated search engines on the entire web. It effectively filters the billions of tweets on the web and allows you to find the exact tweets you are looking for based on keywords, people who get mentioned, people sending the tweets, language, emotion, and other essential filtering methods.

Do you use Twitter Advanced Search? Has it become a vital part of your business? If you did not use Twitter Advanced Search before reading this blog post, do you plan on using it now? Please share your thoughts and advice below.

The 5 Types Of Tweeters You Should Follow On Twitter

December 29, 2014 by Marc Guberti 4 Comments

There are over 200 million active Twitter users which means there are plenty of people to choose from. Just because someone has a good follow back ratio does not mean you should follow that person. There are many people with good follow back ratios which means you want to choose the best ones possible.

In addition, the fact that someone may not be following you back is not always the right reason to unfollow that individual. There are some Twitter users who follow almost no one, but some of these users are getting thousands of new followers every week.

That means not all Twitter user is created equal. Some are better than others for your tastes, and here are the five types of tweeters that you in particular should follow.

#1: The leaders of your niche

No matter what niche you are in, there are certain individuals who stand out from the crowd. These are the leaders of your niche, the ones who many people aspire to become. Maybe you aspire to be just like some of these leaders.

In most cases, the leaders of a particular niche know more about that niche than anyone else. That means if you follow them, you are going to learn a lot of information about your niche.

Even though I have grown an authority on the web, I am still following the leaders of my niche and learning from them. I am writing blog posts that go more in depth on certain topics because it helps SEO. I am writing numerous books because that is a great way for self-published authors to bring in a full-time income.

No matter how much you know about your niche, there will always be someone who knows something about your niche that you do not know. Following the leaders of your niche will allow you to get closer to knowing everything about your niche.

#2: People who are interested in your niche

Anyone who is interested in your niche is a like-minded person who you can potentially build a strong connection with. When you follow these people, and they have good follow back ratios, they will be very likely to follow you back.

The great thing about the people who are interested in your niche is that if you tweet your blog posts (and those blog posts are related to your niche), those blog posts will get more engagement than usual. Some of the people who are interested in your niche may even decide to share some of your blog posts. Those are the right followers to have.

#3: Motivational people

We all have days in our lives when we nothing seems go to as planned. Whether the technology for something did not work or you experienced a problem in your life, those are the days when we need words of encouragement so we can continue to move forward.

That is why it is important to follow motivational people. Make it a point to follow the best motivational speakers on the planet or the Twitter accounts that tweet motivational quotes. Looking through these accounts’ tweets will allow you to regain motivation and continue your day with a more positive attitude.

#4: Humorous tweeters

There is always a good time for a laugh. Laughing makes us feel good, and laughing for a long period of time is the equivalent of a short core workout. Not only does laughing strengthen your core, but on days we are feeling sad, a good joke has the power to brighten us up.

After putting in hours of work, reading through humorous tweets allows me to take a break where I simply kick back and laugh. I only follow a few humorous tweeters and rarely see their tweets. The logic behind this decision is that when I am visiting one of these accounts, I scroll as far down in those accounts feeds as possible. I may read hundreds of tweets and find them all humorous.

#5: News outlets

Our world is moving incredibly fast, and there are many things happening in society. News outlets allow you to know what is going on in the world. Some of these news outlets cover political events while others discuss animals.

There are a variety of options for news outlets, and a great thing about them is that there are many subsets. The Huffington Post is a massive online magazine with sports, animals, teen, New York, and other content categories that turned into Twitter accounts.

When I decide whether I want to follow a news outlet, I always look at their most recent tweets. I do not follow the news outlets that only tweet the bad news. I can’t stand it when news outlets constantly tweet about bad news because they make money when you read the article with advertisements, and I like to stay as far away from bad news as possible. I do not want the bad things going on to pollute my decisions, so when I follow a news outlet, I make sure most of the tweets are positive before following. I only follow 1-3 accounts that tweet good and bad news.

In Conclusion

There are many people on Twitter, but that does not mean you should follow all of them. You do not have to follow someone just because that person is following you, and you do not have to follow someone just to get the follow back. The best way to follow people is by being selective. That way, you will be able to get your desired information.

If your feed ever becomes crowded, but you know who you want to see on your feed, you can put the accounts you want to see on your feed into a Twitter list. A Twitter list can either be public or private, and it’s feed only contains tweets from the people you put on the list. If you are following 10,000 people, but you only want to see the tweets from 100 accounts, you can put all 100 accounts on the list to only see those accounts’ tweets. You don’t have to unfollow the other 9,900 accounts to see the 100 accounts that you want to see.

Who are the type of people that you follow on Twitter?

The Five Things You Must Do On Twitter Immediately

November 10, 2014 by Marc Guberti 4 Comments

Twitter is constantly growing, and it is getting noisier than ever. In addition, many people have been on Twitter for over a year. There are even people who have been on Twitter for almost an entire decade. That is impressive, but as Twitter continues to get older, and you continue to live your life, some of the things going on in your life will probably be completely different from what they were a year ago.

Few people follow the routine of checking their Twitter accounts to make sure everything is up to date. There are some people who entered their information but never bothered to check on it. Outdated information is a problem that plagues many Twitter users. To make sure your information is up to date, here are the five things that you need to do right now:

#1: Check your bio.

There may be information on your bio that no longer applies or has been changed significantly. Many people write their bios, but those bios do not get updated for weeks, months, and in some cases, years. Chances are many things have happened from the time you created your bio to now.

I like to promote my Twitter account on my other social networks, and in one of my social media accounts, I mentioned that I have 10,000 Twitter followers. I had to squeeze in that extra 0 to make the information accurate. In addition, I completely forgot to mention I was an author because when I created some of these social media accounts, I was not an author at the time. I had to change my bio to let people know that I an author so my bio would be more up to date and more people would buy my books.

#2: Ask yourself if you need a new avatar.

Some people look completely different from they did a year ago. Although that mostly applies to kids growing up, it is possible you now go by a new haircut style.

What is more likely of the two scenarios is that a better picture of you or your company’s logo was taken this year than the one you have in your avatar. If you change your avatar on Twitter, be sure to change the avatar for all of your social networks, blogs, and guest blog pages.

If your avatar is of a cartoon character, nature, or anything similar, put a picture of yourself as the avatar instead. We know who the cartoon characters are. We want to know who you are.

#3: Check the link in your bio.

There are many people who create multiple blogs before they ended up creating the main blog that they continuously update for many years to come. The people who took this approach may have a link in their bio that does not reflect their main blog.

That was the case for me, and as a result, I had to repeatedly change the link in my Twitter bio. I went from a Red Sox blog to a Yugioh blog to a Lego blog to this one. Now that I finally have this blog, I have been able to keep the link in my bio.

Another thing you want to do with your link is to make sure it still works. There are many reasons why a link would not work such as…

You may have accidentally misspelled it
There may be a problem on Twitter’s end
You may have recently changed the URL

These three reasons may sound silly, but it is always good to double-check your link just to make sure it works. It is better to be safe than sorry.

#4: Check your header picture.

Your header picture needs to emphasize your expertise, an event, or a product. It is important to avoid using a default header that Twitter provides or to get a picture from the internet just for the sake of having a header.

There needs to be a reason behind the picture, and that reason should match up with expertise, an event, a product, or a combination of the three. You may have a better header picture to choose from than the one you are currently using.

#5: Make all of your social media bios as close to identical as possible.

I use the same avatar and nearly identical bios for all of my social media profiles. The reason I do this is because you’ll know it is me when you see my profile on Pinterest, Twitter, Facebook, LinkedIn, and any other social network as well. I always mention my main credentials as well as my hobbies.

You should check your bios and avatars on your other social networks to make sure they match up with your Twitter bio and avatar. See what you can do to make all of your social media profiles match so people know it’s you when they see you on a different social network.

In Conclusion

Those are the five things you need to do on Twitter before doing anything else. It is amazing how quickly certain information becomes outdated on the web, but by double checking your information, you will prevent your information from staying outdated for long.

What were your thoughts on double checking your information on Twitter? Do you have a 6th thing that you believe people need to do on Twitter as soon as possible? Please share your thoughts and advice below.