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Marc Guberti

5 Reasons To Start Using LinkedIn

February 17, 2014 by Marc Guberti 2 Comments

linkedin suit

LinkedIn is a social network ideal for the business and the entrepreneur. LinkedIn is one of the best ways to get free PR and interact with people at the same time. Right when I joined LinkedIn, I simply needed to have 100 connections. Now, I have far more than 100 connections. The connections I have made on LinkedIn have opened me up to more business opportunities that otherwise I would not have been able to take advantage of. Here are 5 reasons for you to start using LinkedIn.

  1. Conversations immediately start through email. This allows you to build a strong connection with your LinkedIn connection. Instead of being limited to a character count, you can send an email of over 140 characters. This allows you to be more detailed in your email. If you are offering advice, you can go in detail about the tips you are providing someone. Emailing a person will make that person more likely to buy your product or visit your blog.
  2. People are looking for experts like you on LinkedIn. I’m not talking about sending in a job application on LinkedIn to a company who could use your expertise. I’m talking about someone with a blog who wants you as a guest blogger. Many of the guest posts I have written are because I connected with someone on LinkedIn, and that person wanted me to write a guest post for their blog. Writing those guest posts gave me free PR and a quality backlink as well.
  3. You can see who viewed your profile. By being able to see who viewed your profile, you know who to connect with as well as what kind of people are viewing your profile. The people who view your profile will usually be in your niche. When someone views my profile, that person is usually into social media and/or blogging.
  4. LinkedIn’s search allows you to find people by region. LinkedIn gives you the power to search for people based on their niche, but you can advance that search by searching for people in your region. Some of the people I connect with are from all over the world while other people I connect with are in New York.
  5. People can endorse you for different skills. This allows you to show off the fact that you are an expert. The more people endorse you for different skills, the more people will realize that you are an expert in those areas. You also get to see who endorsed you so you can thank them.

LinkedIn will allow you to build stronger connections with the people in your niche. By building stronger connections with the right people, you will be given more opportunities to grow your business and get more sales in the process.

 

Filed Under: Uncategorized Tagged With: how to use linkedin, linkedin tips, why use linkedin

My Case Study For Time Management

February 17, 2014 by Marc Guberti Leave a Comment

time management

I recently had the honor of being mentioned in an article on the U.S. News about time management. Geoff Williams, the person who wrote the article, mentioned that I am a case study for time management. In this blog post, I decided it would be a good idea to provide my own case study.

I had to do a lot of digging to find out what resulted in my effective time management. Different to what many people think, homeschooling is not the result of my productivity. Quite contrary, I go to school and run for my track team every weekday and go out for a meet on one day of the weekend.

I notice there are some activities where I effectively manage my time. Many people see this in the form of 2 daily blog posts, 48 daily tweets, multiple books, and other forms as well. These are the activities that I like to do because I enjoy the privilege of being a teenager entrepreneur. There are other activities that I do not like to do as much, and those activities usually get held back. By choosing a business in which I enjoy working, I enjoy spending hours writing blog posts, scheduling tweets, and doing other things to grow my business as well.

Choosing to do what you love is the biggest dose of motivation you can get. After that, all you need to do is optimize that so you are more productive. Almost a year into my blogging career, I realized I was running out of ideas for blog posts. I did not want to have a day where I did not send out any blog posts, but I did not want to write a blog post just for the sake of keeping the consistency. What I decided to do is read books about my niche. This gave me more ideas for blog posts and motivation. Now I never run out of ideas for blog posts because they simply come from the fly or from a blog post or book I read. Some of my blog posts have even been inspired by videos. Roadblocks will question our faith towards who we are and what we (as an individual and/or as a business) stand for. Conquering the roadblocks will make you further love what you do which will result in you put in more work and effort.

After I was writing blog posts and scheduling tweets the way I am today, I began to realize the potential I had (and still have). That’s when I created the vision–something for me to strive for. I defined what I wanted to do instead of thinking about what I wanted to do and changing my mind over and over again. When you invest a lot of time into something, you need to have a defined result(s) that you need to achieve.

I am still putting in some tweaks to my time management plan. Reading The 12 Week Year made me realize that every week is important, and now I have certain time blocks where I work 3 hours straight. Furthermore, I keep score of how effectively I am accomplishing my goals, and as a track athlete, I know how important the score is (my team won one of our championships by 1 point). This has led to a further increase in my productivity and time management.

Doing what you love will dramatically help you to become effective at managing your time wisely. By doing what you love, you are able to push yourself out of your comfort zone without going too far from the comfort zone. This ideal push allows you to stay somewhat comfortable while putting in more work and effort. There are also more ways to get better time management as well such as by following these tips or using sticky notes.

The key to time management is being consistent. As you gradually improve your time management, you will gradually see better results. Then, one day, you will see a dramatic improvement in your results that ends up sticking around.

 

Filed Under: Uncategorized Tagged With: time management tips

Key Points You Need To Know About Twitter Automation

February 16, 2014 by Marc Guberti 1 Comment

Twitter automation gives you the power to send out a tweet without being on Twitter. You can even send out tweets in your sleep to entertain people with different time zones. If it’s midnight in New York, it’s 9 pm in California, and many people in California will still be on Twitter at that time. Twitter automation has allowed me to schedule tweets to be posted on my timeline every 30 minutes. That way, more people are able to see my tweets.

However, many people are not automating their tweets for long periods of time because of some stories about that plan backfiring. This plan mainly backfires when people are not aware of dates and big events that happen. The plan of automation rarely backfires, and if you are sharing blog posts, you shouldn’t worry about the backfiring process.

In order to schedule tweets, use HootSuite. I schedule tweets in bulk so I can take a break on some days to write more blog posts instead. On other days, I am scheduling 5 days of tweets so I always have something to tweet every 30 minutes. In order to find your ideal frequency, you are going to have to experiment. You will be shocked with the number of tweets you can tweet without getting your followers annoyed. I used to tweet every hour, but in this case study, I explained how tweeting every 30 minutes got me more follower appreciation and traffic to my blog.

No matter how many days into the future you schedule your tweets, those automated tweets do not replace connections. Although I am spending a lot of time scheduling my tweets, I am spending an equal amount of time going on Twitter and seeing who mentioned me and how much interaction my tweets are getting.

I strongly believe that scheduling tweets is vital towards getting more exposure and connections with your followers. However, when someone retweets a tweet, favorites a tweet, or mentions you, you need to respond to that person. Automated tweets allow you to focus on the connections because you will not have to worry about sending tweets in the process.

 

Filed Under: Uncategorized

3 Ways To Obtain People’s Email Addresses

February 16, 2014 by Marc Guberti 6 Comments

emailing

A key component towards getting more traffic and just maybe going viral is to have as many email addresses as you can. By obtaining those email addresses, you will be able to put them on a list of subscribers who get notified via email each time you come out with a new blog post or new video. This will allow many of those people to remember who you are. There are numerous ways to get a person’s email address:

  1. Host a contest that requires someone to subscribe to your blog for entry. Who wouldn’t want to get something for free? Whether you are giving away a training course or an iPad, people will want to get in on the contest. As a result, you get their email address.
  2. Tell visitors to enter their email in order to get a free report or video. This will encourage more subscribers. The free incentive will encourage more people to subscribe, and when you notify your subscribers about new blog posts, they will be eager to read them since they already got access to your free report or video.
  3. Have a Q&A on your blog that requires someone to email you to ask their question. Not only does this allow you to get the person’s email address, but you will also be able to have a conversation with this person. By effectively answering that person’s question, you will be seen as an expert.

Gathering email addresses is very important. With those email addresses, you will be able to interact with people at a level that creates stronger connections.

 

Filed Under: Uncategorized Tagged With: email marketing, how to get more blog subscribers, how to get more clients

The Best Get The Most Attention

February 15, 2014 by Marc Guberti Leave a Comment

team building

There are millions of people in your niche (stampede). However, some people in the stampede decide to settle before they run off with the lead pack. There are many options to choose from, but some options are better than others.

That’s where best comes in. When there are so many options, people look towards the best in order to get the job done. I started the process of looking at colleges and universities, and I am well aware that the process is going to intensify as junior year comes closer. When it comes to choosing a college or university, students look for the best option. When it comes to choosing a coder, people look for the best coder, not the person who learned how to code a few weeks ago. When people look for the best social media expert, they look at the expert with over 100,000 followers, not the one with only 10,000 followers.

Everyone is trying to become the best which is why there is not a lot of room at the front of the stampede. In a marathon, there are a few top runners, and then a giant mass of runners tend to stick together. Everyone wants the gold medal, but there are not enough gold medals for everyone. Becoming the best will make you the go-to person of your niche.

There are too many people settling with where they are. Are you settled with where you are, or are you striving to become the best of your niche?

 

Filed Under: Uncategorized Tagged With: how to be the best of your niche, how to get more traffic

10 Blogging Tips For Beginners

February 15, 2014 by Marc Guberti 15 Comments

new blog

At first, the entire thought of having a blog, maintaining it, and getting traffic will scare a lot of beginners. The reason beginners are scared is because they have no personal success to go by with their blog. A new blog has never raked in hundreds of daily visitors, does not have a powerful presence on the web, and does not have a lot of content. To make matters worse, when some new bloggers look at other people’s blogs, some of them adopt the “I wish that was me” attitude and end up more confused than ever. Here are 10 things about blogging you need to know right away:

  1. Have a picture of you on your blog. If your blog is for a business, have a picture of your business’ logo instead. My picture is on the top right sidebar of my blog which is where a lot of people will be able to see it.
  2. Directly under your picture should be your subscribe button. It is essential for any blogger, new or well-known, to give readers an easy-to-find option to subscribe to the blog. Having a subscription box that takes up space and is directly beneath the picture of you will help out towards getting more subscribers. These are other ways to get more subscribers to your blog.
  3. Focus on quality content before you focus on the traffic. This is a concept that many bloggers forget about. If you focus on the traffic, you will quickly be disappointed when you realize you are only getting 1 visitor (or none) every day. This blog started out very slow, and while it was growing slowly, I was getting more practice at writing quality content. Many of my first blog posts had typos (if you look at them now, you won’t see the typos, but many of my first blog posts are not close to the best I can do). After months of practice and daily blog posts, I had quality content to stand behind. Then, I focused on increasing my traffic since I had quality content. Earlier, I wrote a blog post about quality content not being enough. Some people think that getting big traffic numbers is better than writing quality content. In the end, quality content keeps your visitors on your blog and makes it more likely for that visitor to buy one of your products.
  4. Traffic can suddenly spike at any given notice. Although this will probably not happen for a few months, blog traffic does get sudden spikes. This inspirational picture is one example of a big spike in blog traffic. My blog was consistently getting 100 visitors a day, and then it jumped to 243 visitors one day, and then I was consistently getting 200 visitors every day. Furthermore, my blog was consistently getting 300 daily visitors, and then on one day, it got over 500 visitors. After that, my blog was consistently getting 350 daily visitors. The spikes do happen, and you never know when it is going to happen to you. Giving up on the blogging journey will never allow you to see the spike in traffic that catapults you to the next level.
  5. Start off by writing blog posts at a comfortable pace, but at least once a week. This will allow you to get the hang of blogging for the first time. As more time becomes available and you are able to write high quality blog posts faster, you should bump up the rate to 1 blog post every 3 days and work your way to publishing a blog post every day.
  6. Schedule your blog posts so they all get published at the same time. All of my blog posts are published at 9 am EST or 9 pm EST. The one time I tried to schedule a blog post at 6:30 am, my traffic for that day got cut in half. On the very next day, I scheduled a blog post at 9 am just like I had been, and then the traffic came back. If you schedule blog posts to be published at the same time of day spread throughout weeks, months, and years, your visitors will know exactly when you will publish another blog post. I’m sure there are people who visit my blog at 9:05 am EST because they know that there is new content up on my blog.
  7. Schedule a blog post for the early morning (6-10 am) or late night (9pm-12 am). Those are the times of day that most people are visiting blogs. Do not schedule blog posts in the afternoon because that’s when most people are at work. Scheduling your blog posts in the early morning or late at night are the two best times to publish blog posts in order to get more traffic.
  8. Build a stronger presence on social networks. Your social networks are a key component towards getting more blog traffic. By building a presence on your social networks, you will be able to build more connections, and get more visitors, subscribers, and customers. There are numerous blog posts right here on this blog that show you exactly how to grow a big following on various social networks. Here are some of those blog posts.
  9. Tell your friends about your blog. That traffic has to start from somewhere. Telling friends about your blog and having them subscribe also helps out towards staying motivated.
  10. Have an About Me page on your blog. After people go on your blog and read some of your blog posts, they will want to know more about you. This is where having an About Me page is very useful. When you create your About Me page, use it to create a powerful (but true) story about yourself. Tell people as much as you can about who you are, what you do on the web, and what you do off the web. Here is my About Me Page.

The beginning is always the most challenging process. The best form of motivation that I can give you to keep going is that I was a beginner too. Seth Godin was new to blogging at one point. So was Jeff Bullas. We can easily go even further and say that at one point, Mark Zuckerberg was new to the concept of social media. All of the successful people of our world started out as newbies. You may have just started to blog, and by doing so, you are following the footsteps of other people who are successful.

Filed Under: Uncategorized Tagged With: blogging success stories, blogging tips

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Primary Sidebar

I am a business freelance writer who writes for individuals, small businesses, and corporations. My content will help drive engagement and sales to your business. I have produced content for several companies, including…

  • Upwork
  • MoneyLion
  • Freight Waves
  • Westchester Business Journal
  • Property Onion

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